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PODCAST

Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth

Matt Hanson | Marketing Strategies for Small Business

Mastering Local Marketing is a small business podcast focused on local marketing strategies, sales efforts, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics

business marketing

All Episodes

25:06

Are You Marketing What You Want to Sell?

Mastering Local Marketing: Sales and Marketing... ·

2026/10/12

Look at your website, your social media posts, your ads, and your last email. What are you trying to sell? Now ask yourself a different question: Is that what you actually WANT to sell? Too many businesses spend their marketing dollars promoting what's familiar instead of what's most profitable or has the biggest opportunity for growth. Today on Mastering Local Marketing, we're going to fix that. 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a

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23:39

Where Did Your Last 20 Customers Come From?

Mastering Local Marketing: Sales and Marketing... ·

2026/10/05

Today we're talking about the last 20 people who actually gave you money. Did they find you on Google? See an ad? Get referred by another customer? Drive past your location? Follow you on social media for six months before finally buying? Because if you don't know where your customers are coming from, how do you know where to spend your next marketing dollar? Today on Mastering Local Marketing, we're going to track down your last 20 customers and use them to figure out what's actually driving

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19:57

Matt's 30-Minute Marketing Audit

Mastering Local Marketing: Sales and Marketing... ·

2026/09/28

If you gave Matt 30 minutes inside your business, he wouldn't start with your Instagram account. He wouldn't ask how many followers you have. And he probably wouldn't even start with your advertising? He'd be looking for something much more important. Today on Mastering Local Marketing, Matt is giving your business the same 30-minute marketing audit he'd do himself. 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go

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21:00

How Much Should A New Customer Cost?

Mastering Local Marketing: Sales and Marketing... ·

2026/09/21

You spend $100 on advertising and get one new customer. Is that good or terrible? What if we told you there's absolutely no way to answer that question without knowing a few other numbers? On today's episode of Mastering Local Marketing, we're going to show you how to figure out exactly what a new customer should be worth to your business and why you might actually be spending too little to acquire one. 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a

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17:28

From Cupcakes to Vending Machines: Marketing &...

Mastering Local Marketing: Sales and Marketing... ·

2026/09/14

Cute as a Cupcake has grown beyond a traditional bakery model. Today, the business reaches customers through its storefront, events, a food truck, and now vending machines. On today's episode of Mastering Local Marketing, Matt digs into how Michelle Wainwright built the company, what she has learned about marketing a local food brand, and why she keeps looking for new ways to put the product in front of customers. 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email

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26:15

Your Latest Marketing Questions Answered: Part 2

Mastering Local Marketing: Sales and Marketing... ·

2026/09/10

Companies spend months researching new products, so why do so many of them still fail? Part 2 of our Mastering Local Marketing Q&A tackles some of the harder questions businesses are facing right now. We talk about finding better product ideas, dealing with rising costs, recognizing opportunities you can't yet afford to pursue and what businesses should do when the market moves faster than their resources. And then there's the big question: We went from traditional advertising to digital,

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22:08

Your Latest Marketing Questions Answered: Part 1

Mastering Local Marketing: Sales and Marketing... ·

2026/09/07

What actually makes someone choose your business when competitors are selling something almost identical? In part 1 of our Mastering Local Marketing Q&A, we dig into the psychology behind purchasing decisions, brand loyalty, persuasive marketing and why some advertising sticks while everything else disappears into the noise. We'll also tackle whether a business can really survive on social media alone and just how much a strong brand can change what customers are willing to pay. These are

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21:31

Why AI Marketing is Starting to Blend In

Mastering Local Marketing: Sales and Marketing... ·

2026/09/03

Have you noticed how much easier it has become to create marketing content with AI? The problem is everyone else has noticed too. Businesses are pumping out more emails, more social posts, more blogs and more ads than ever before. And when everyone starts sounding polished, professional and perfectly written, your marketing can begin to disappear into a sea of sameness. In this episode of Mastering Local Marketing, we're talking about why AI may actually be making average marketing less

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28:06

The Business People Remember After Disaster

Mastering Local Marketing: Sales and Marketing... ·

2026/08/31

Have you ever wondered how your business would respond if your community suddenly lost power, communication and access to basic services? Because when disaster hits, people remember which businesses disappeared and which ones showed up. And if your business only thinks about the community when things are going well, you may be missing one of the biggest opportunities to build real trust and loyalty. In this episode of Mastering Local Marketing, we're talking about what businesses should do when

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20:46

Eight Digital Marketing Strategies That Convert

Mastering Local Marketing: Sales and Marketing... ·

2026/08/13

Most businesses assume that growth requires more attention. More website traffic. More followers. More advertising. More leads. But attracting people is only half the job. Customers may already be visiting your website, reading your emails, viewing your products, and considering your services. Something is simply stopping them from taking the next step. It could be a confusing website. A weak call to action. A complicated form. It might even be a question that never gets answered. In this

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22:05

Segmentation Is Email Marketing's Advantage

Mastering Local Marketing: Sales and Marketing... ·

2026/08/10

Most businesses treat their email list like one large audience. Every subscriber receives the same promotion, the same announcement, and the same message at the same time. That may be the easiest way to send an email, but it is rarely the most effective. A first-time customer should not receive the same message as someone who has purchased from you for five years. A customer interested in one service may ignore offers for another. Someone who opens every email should be treated differently

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20:56

Is Your Business Stronger Without Social Media?

Mastering Local Marketing: Sales and Marketing... ·

2026/08/06

Most businesses assume thei need social media. But what if relying on it too heavily is acutally holding them back? Followers can disappear. Reach can collapse. Algorithms can change overnight. A business can spend years building an audience and still have no reliable way to contact those people directly. That does not mean social media is useless. It means we may have to think is it our best strategy? In this episode of Mastering Local Marketing, we look at what would happen if a small business

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24:53

$100 Million Marketing Secrets Hiding in Costco

Mastering Local Marketing: Sales and Marketing... ·

2026/08/03

Walk into Costco for a few items and somehow leave with a cart full of things you never planned to buy. That's not luck. That's marketing strategy. Some of the world's biggest retailers understand the psychology behind buying better than almost anyone else. The good news is that you don't need a warehouse or a billion-dollar marketing budget to use many of the same techniques. In this episode of Mastering Local Marketing, we break down the hidden marketing lessons behind one of the most successful

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23:32

What's Really Holding Your Business Back?

Mastering Local Marketing: Sales and Marketing... ·

2026/07/30

Most business owners can quickly explain why their company is not growing faster. They need more customers. Their competitors charge less. Marketing has become too expensive. The economy is uncertain. But those explanations may only describe the symptoms. The real obstacle could be an outdated process, a fear of making the wrong decision, or a business owner who has become the bottleneck without realizing it. In this episode of Mastering Local Marketing, we examine the hidden barriers that quietly

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27:24

What Great Salespeople Notice Part 3: Sales Buying...

Mastering Local Marketing: Sales and Marketing... ·

2026/07/27

The customer starts asking about delivery. They compare two specific options. They want to know what happens after they sign. These may sound like ordinary questions, but they often signal that the buying decision is already taking shape. The problem is that many salespeople miss the moment. They keep explaining, introduce more information, or accidentally give the customer new reasons to hesitate. They may be confused, unconvinced, worried about making a mistake, or afraid of being pressured

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21:38

What Great Salespeople Notice Part 2: Objections...

Mastering Local Marketing: Sales and Marketing... ·

2026/07/23

The customer seemed interested. They asked questions, listened to the explanation, and appeared ready to move forward. Then they said they needed to think about it. Sometimes that statement is completely honest. Other times, it is a safer substitute for the concern they do not feel comfortable sharing. They may be confused, unconvinced, worried about making a mistake, or afraid of being pressured. The salesperson hears one objection while the customer is quietly wrestling with another. In this

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23:34

What Great Salespeople Notice Part 1: What Customers...

Mastering Local Marketing: Sales and Marketing... ·

2026/07/20

A customer asks about the price. Another asks how soon you can get started. Someone else wants to know what happens if the product does not work. These may sound like ordinary sales questions, but they can reveal where a customer is in the buying process, what is making them hesitate, and how close they are to making a purchasing decision. Great salespeople do more than provide answers. They recognize the concern, motivation, or intent hiding behind the question. In this first episode of our

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28:14

One Offline Marketing Channel That's Thriving

Mastering Local Marketing: Sales and Marketing... ·

2026/07/16

You may not agree with this, but one of the most overlooked marketing channels for local businesses might be sitting in your customer's mailbox. Direct mail sounds old school, expensive, and hard to manage. But today, it can be targeted, simple, trackable, and surprisingly effective when you use it the right way. Special Guest: Chris Barbauld, Barbauld Agency 30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over

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18:09

The Marketing Power of Owning Your Mistakes

Mastering Local Marketing: Sales and Marketing... ·

2026/07/13

Every business makes mistakes. But what happens next may matter more. Customers are not always looking for perfection. They are looking for proof that your business cares when something goes wrong. In this episode of Mastering Local Marketing, we talk about the marketing power of owning your mistakes, responding with honesty, and turning uncomfortable moments into trust-building opportunities. Because your reputation is not built only when everything goes right. Sometimes it is built by what

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29:19

The Likeability Advantage in Local Marketing That...

Mastering Local Marketing: Sales and Marketing... ·

2026/07/09

People like to think they make buying decisions based on price, quality, convenience, or logic. Sometimes they do. But in local business, there is another factor that quietly influences almost every decision. Do people like you? Do they like your team, your tone, your story, your attitude, and the way you treat people? In this episode of Mastering Local Marketing, we look at the psychology of likeability in local marketing and why customers often choose the business they feel best about

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