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PODCAST

New Marketing For Your Small Business

Luke Porter and William Schultz

A podcast that is geared toward helping small business owners navigate their way through the everchanging world of marketing. We deliver the latest opportunities to help your small business grow and prosper in a digital world

business marketing

All Episodes

13:58

How to Turn Trade Show Conversations Into Real Business

New Marketing For Your Small Business ·

2026/04/21

Trade shows can be one of the most powerful marketing opportunities for your business… or a complete waste of time if you approach them the wrong way. In this episode, Luke breaks down how to turn simple booth conversations into real business opportunities. You’ll learn how to attract the right people to your booth, start meaningful conversations without sounding like a sales pitch, and guide those conversations toward a clear next step. Luke also dives into the follow-up process, where the r...

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17:19

What Social Media Algorithms Actually Want in 2026

New Marketing For Your Small Business ·

2026/01/17

In 2026, social media success comes down to one thing more than ever before: consistency. In this episode, we break down why short vertical video is now the center of gravity for every major platform and how today’s algorithms decide what content gets pushed and what gets ignored. You’ll learn why consistency is no longer just about how often you post, but who your content is for, how predictable it is for the algorithm, and how closely it aligns with current video trends. Luke walks thr...

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13:41

The New State of SEO: Why Human-First Content Wins

New Marketing For Your Small Business ·

2025/11/20

SEO has changed more in the last two years than it did in the previous decade. And if you are still relying on keyword-stuffed blog posts or mass-produced AI content, you’re not just falling behind. You’re actively hurting your rankings. In this episode of The New Marketing for Your Small Business Podcast, Luke breaks down the new state of SEO, why Google is pushing hard toward human-first content, and what Twin Cities businesses must do to stay visible in both Google Search and Google Local ...

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17:47

Social Media Algorithm Changes: What You Need to Know

New Marketing For Your Small Business ·

2025/10/19

In this episode, we break down the latest algorithm changes across LinkedIn, Facebook, and TikTok, and what they mean for your business. You’ll learn how each platform is shifting toward authentic engagement and short-form video, why smaller creators are getting a boost, and what simple actions you can take to stay visible without chasing every new update. If you’ve felt frustrated by unpredictable reach or worried about keeping up with constant changes, this episode is your wake-up call to s...

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13:44

The Vertical Video Wake-Up Call for Business Owners

New Marketing For Your Small Business ·

2025/07/22

In this episode, Luke Porter delivers a no-holds-barred rant on why short vertical video is the best marketing opportunity for small businesses right now, and why so many business owners are missing it. He breaks down what’s holding people back, including fear of being on camera, not knowing what to say, or stressing over gear, and reminds you that none of that should stop you from showing up. You’ll learn why vertical video performs better across all platforms, how TikTok changed the game, a...

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9:13

Why You Should Reintroduce Yourself on Social Media...

New Marketing For Your Small Business ·

2025/07/03

When was the last time you reintroduced yourself on social media, and not just your products or services? In this episode, we explore how getting back to your "origin story" can help you reconnect with your audience and build trust. Whether you're a business owner, marketer, or content creator, you'll learn how to use “self-interviewing” as a tool to uncover authentic, story-driven content that resonates. If your social media has started to feel a little stale, this episode is your creative r...

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12:01

Mastering Facebook Marketing Part 3

New Marketing For Your Small Business ·

2025/06/03

In the final episode of our Facebook marketing series, we’re diving deep into Facebook Ads and how small businesses can use them effectively—without wasting money. We’ll break down the difference between boosting a post and running a full ad campaign, walk through the main types of Facebook Ads, and show you how to target the right audience for your business. Whether you're just starting or looking to get better results, this episode will help you advertise with confidence—and sma...

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13:42

Mastering Facebook Marketing Part 2

New Marketing For Your Small Business ·

2025/04/03

What should you post on Facebook for your business? In this episode, we’re breaking down how to create a simple, effective content strategy that keeps your followers engaged. We cover the five main types of content every business should post, how often you should post, and easy ways to boost engagement. If you're ready to grow your audience and keep them coming back for more, this episode is for you!

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8:39

Mastering Facebook Marketing Part 1

New Marketing For Your Small Business ·

2025/03/05

In this episode, we’re walking through the essential steps to optimize your Facebook Business Page, including choosing the right profile and header images, writing a clear and compelling bio, removing tabs your business doesn’t need, and getting started with Meta Business Suite. Whether you're launching a brand-new page or updating an existing one, this episode will help you create a professional and effective presence on Facebook.

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8:28

Mastering LinkedIn Part 3

New Marketing For Your Small Business ·

2024/12/16

In this episode, we’re diving into the art of building authentic connections on LinkedIn. Discover how to find people in your target market and send connection requests that get accepted without looking spammy. Learn why starting genuine conversations, rather than pitching right away, is the key to building lasting relationships. Plus, we’ll discuss LinkedIn Premium—what it offers, and why it may not be worth the investment for most people unless you’re sending a high volume of messages. Tune...

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10:44

Mastering LinkedIn Part 2

New Marketing For Your Small Business ·

2024/11/11

In this episode of The New Marketing for Your Small Business, we explore how to boost your LinkedIn presence through strategic content and engagement. Learn why sharing valuable content is key to building credibility, what types of posts perform best, and how to find the right posting frequency for your audience. Plus, discover how actively engaging with others’ posts can strengthen your network and amplify your visibility. Whether you're new to LinkedIn or aiming to improve your current stra...

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9:59

Mastering LinkedIn Part 1

New Marketing For Your Small Business ·

2024/10/07

In this episode, we focus on optimizing your LinkedIn profile to attract the right connections and boost your brand presence. Learn how to create a professional profile image that makes a great first impression, design a header image that showcases your business, and write an "About" section that speaks directly to your potential clients. We’ll also cover the importance of curating a strong Featured section to highlight your best content. Tune in for actionable tips to take your LinkedIn prof...

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31:30

Episode 13: Updates to Instagram Reels and Meta...

New Marketing For Your Small Business ·

2023/12/12

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46:02

Episode 12: Minimates and Luke's Toy Store

New Marketing For Your Small Business ·

2023/08/19

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31:09

Episode 11: Are Hashtags Dead? Plus New Facebook...

New Marketing For Your Small Business ·

2023/07/27

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31:02

Episode 10: How to Win on Linkedin

New Marketing For Your Small Business ·

2023/06/19

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30:41

Episode 9: Where is Your Audience?

New Marketing For Your Small Business ·

2023/04/06

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23:22

Episode 8: Using Reels for your Small Business Marketing

New Marketing For Your Small Business ·

2023/03/16

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31:42

Episode 7: Optimizing Your Google Business Profile

New Marketing For Your Small Business ·

2023/01/18

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30:35

Episode 6: Do Facebook Ads Really Work For Small...

New Marketing For Your Small Business ·

2022/12/22

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25 results

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