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PODCAST

Tastemaker Talk

Tastemaker Conference

Tastemaker Talk is a weekly podcast for food content creators. Join hosts and business besties Abbey Rodriguez & Chandice Probst as they pull the curtain back on what it takes to run a successful food blog; chat with dynamic guests from the tech, SEO, and food product spheres; and legitimize the creator economy through community (not competition).

business entrepreneurship

All Episodes

00:32:33

Do We Really Need Food Blogs Anymore? with Rachel...

Tastemaker Talk ·

2025/10/27

We are SO honored to have Rachel Cunliffe, founder and designer at Cre8d Design, joining us today--all the way from New Zealand!!Diving deeper into Rachel's article, "Why food blogs still matter (even in the age of ChatGPT)," we're dissecting the many ways that AI falls flat when it comes to recipe creation (or should we say imitation). If you've been needing a data-backed pep talk to keep going, creating, and sharing recipes that are uniquely you, this one is for you! Show

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00:43:35

The Case for Self-Publishing a Cookbook with Erin...

Tastemaker Talk ·

2025/10/20

Today our good friend Erin Collins of Meaningful Eats joins us for her second appearance on the pod! Erin and Chandice are going even deeper this time around, getting into the technical aspects and details to consider when self-publishing a cookbook. We're excited to bring this one to you today, especially as advancements in AI are making tangible keepsakes--like cookbooks--all the more important.Plus, be sure to stick around for the Q&A with printing expert and Firewire Publishing owner,

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00:34:03

When is the Right Time to Rebrand My Creator Business?

Tastemaker Talk ·

2025/10/13

The Tastemaker Team is BACK, baby! Today we're talking all about our brand/website refresh, which you can enjoy for yourself later this October!We're walking you through our thought process when it comes to the rebrand, including how to identify your brand personality, the importance of working with a team you trust (shoutout to Lindsay and Jordan! ), and making sure that you're regularly checking in with your brand values and updating them as needed.Show LinksBuild a Brand WorkbookThe

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00:37:34

Becoming a Sponsor Magnet with Justin Moore

Tastemaker Talk ·

2025/10/06

We're so excited to bring you today's conversation with Justin Moore, founder of Creator Wizard and author of Sponsor Magnet! This conversation was recorded ahead of Justin's speaking appearance at VTC 2025, and we're stoked to be giving you a teaser of his full-length session: "How to Craft a Sponsorship Pitch No Brand Will Ignore."From helping us write a sponsorship pitch to Erewhon to discussing Justin's metal band days (yes, you read that right), this convo is a

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00:45:49

What Every Food Blogger Should Know About Scaling...

Tastemaker Talk ·

2025/09/22

You may know Bjork Ostrom from his trailblazing work over at Food Blogger Pro, and we're thrilled to welcome him to the pod this week to chat about how food content creators can prioritize purpose to reach their business goals.Today, along with Abbey and Chandice, Bjork is covering everything from monetization methods in the evolving creator economy to Rice the pet frog. This is a fun one--enjoy!Show LinksTune in to the Food Blogger Pro podcastGet in touch with BjorkCheck out Bjork's must-have tech

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00:38:13

Putting Creators First: The Heart-Centered Business...

Tastemaker Talk ·

2025/09/15

Today Chandice is chatting with Megan Porta, who you all know and love from Eat Blog Talk! Together Megan and Chandice explore strategies for community building, how to embed your personal values into your business, and the importance of adaptability in the creator economy. Show LinksFind all things Eat Blog TalkReach out to MeganJoin us for Tastemaker 2026 LA!

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00:33:30

REPLAY: Creator Trends for 2025 with Mediavine

Tastemaker Talk ·

2025/09/08

Welcome to a very special REPLAY EPISODE of Creator Trends for 2025 with Mediavine!With VTC right around the corner, we didn't want to throw too much content at you all at once (that's not how our brains thrive, after all!). So we're encouraging you to listen to this replay ep with Amanda Martin (CRO at Mediavine), pick up a few new nuggets of wisdom, and then join us for VTC 2025 to stream Mediavine's on-demand session to keep the good times going!Get your VTC 2025 ticket here, and

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00:39:37

Embodied Branding vs AI with NerdPress

Tastemaker Talk ·

2025/09/01

Today we're sitting down with our good friends from NerdPress, Andrew Wilder and Joel Carter. We're covering what branding actually means, and how authentic storytelling, brand differentiation, and core value alignment can help set you apart from AI-generated content. Today's Big Theme™️ is "Action creates clarity," and we hope that this episode speaks to those of us who have been feeling a little lost or listless lately.Show Links:Find NerdPress onlineGrow your WordPress site with Hubbub!Get in

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00:21:27

Substack Session Teaser with Chef Carla Contreras

Tastemaker Talk ·

2025/08/25

We're geeking out over today's episode, y'all! We're honored to be sitting down with Chef Carla Contreras, a food creative, content strategist, and the host of the Nourishing Creativity podcast. Chef Carla is giving us a Substack introduction, and she's making a very compelling case for why food content creators need to have a presence in the Substack arena. While sharing her warm energy and creative wisdom, Chef Carla is also giving us a teaser for her deep-dive sessions at Virtual Tastemaker in

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00:42:19

Building a Scalable Food Blog That Lasts with Liane...

Tastemaker Talk ·

2025/08/18

Foodie friends, you are not going to want to skip this one! We're chatting today with Liane Walker, a mom of three, a Siftr investor, and the Managing Director of Foodie Digital.In today's convo, Liane is providing insights on the challenges faced by food bloggers due to AI changes and algorithm updates, emphasizing the importance of data-driven decision-making and being a creator who can adapt.Show NotesCheck out Foodie DigitalCheck out Siftr SEO and follow along on IGConnect with Liane on

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00:34:28

Where Do You Go from the Top of the Class? with Allea...

Tastemaker Talk ·

2025/08/11

Allea Grummert has worked with content creators across all niches, and she believes that when it comes to the creator economy, food creators are the honors students. What does that mean, exactly? On one hand, we're tenacious, organized, and resilient. But we also tend to push ourselves toward burnout and hold tightly to some unrealistic expectations for our work. Listen, food creators contain multitudes!Tune in to today's episode for Allea's expert perspective on what food creators are

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00:36:34

Better Storytelling Strategies in an AI-Driven World...

Tastemaker Talk ·

2025/08/04

Today we're sitting down with Emily Baksa to discuss how telling clearer, more authentic stories can help your content stand out in an AI-driven world. Emily is a copywriter and marketing strategist who helps food content creators gain creative and financial freedom so they keep loving what they do.Hit play to explore Emily's insights on content rewriting and how to use AI tools for efficiency, not to replace your unique humanity. Emily also shares her tips for embracing change, branding with

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00:31:58

Creativity, Confidence, and the Creator Journey with...

Tastemaker Talk ·

2025/07/28

We are SO excited to chat with the formidable Joanie Simon, aka The Bite Shot, today! Press play to learn about Joanie's journey into food photography, including her transition from hobby to professional photographer. Today's Big Themes™️ uncover the importance of making mistakes, maintaining authenticity, and finding community in creative work. We also talk candidly about the business side of Joanie's photography practice, including her approach to cookbook projects, workload

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00:40:53

Building Sustainable Success via Email Marketing with...

Tastemaker Talk ·

2025/07/21

Matt Molen is CEO of Email Crush and a top educator in email marketing, and today we're lucky enough to pick his brain about why email marketing matters for bloggers and content creators.Get your notebook ready, because this one is FULL of practical advice you can use immediately, including: Strategies for building and nurturing email lists through welcome sequences and consistent content deliveryHow to automate your systems for bigger impactMatt's FAVORITE subject line (that you can

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00:26:39

Making Plant-Based Content Accessible with Toni Okamoto

Tastemaker Talk ·

2025/07/14

On today's episode, Toni Okamoto chats with us about her food blogging and content creation journey building Plant-Based on a Budget. Throughout the convo Toni shares her strategies for building a loyal community via personal connections and budget-friendly content. Tune in to hear Toni's favorite ways to connect with her audience, which also happen to impact her ability to monetize and grow her reach.Show Links:Check out Toni's blogFollow Toni on IGListen to music from today's chat in our

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00:27:23

SEO in the Era of AI with Casey Markee

Tastemaker Talk ·

2025/07/07

By popular demand, we are sitting down with Casey Markee to cover all of your most pressing SEO questions! In this episode Casey shares extensive insights about Google's AI mode transition and its impact on content creation, emphasizing the importance of high-quality, unique content. We also discuss technical strategies to help bloggers adapt to future changes in the digital landscape.Show Notes: ⁠Schedule an Audit with Casey (booking for August)⁠Google’s AI-Powered SERPs: Strategies for recipe,

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00:41:11

Operating Systems that Don't Suck with Team Tastemaker

Tastemaker Talk ·

2025/06/30

Today we sit down as a complete Tastemaker Team--all 4 of us! 🤭 We clarify our roles, chat about how communication and flexibility is a key tenant to our success, and narrow in on our respective zones of genius. If you're itching for a look behind the scenes, wondering how to foster community and camaraderie with your own small team, or just want to giggle with us--press play!Show Links:Abbey's fave creator: The New YorkerChandice's fave creator: chefbae and isabelleheikensLeslie's fave creators:

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00:24:37

Shaping Story and Self Through Food Blogging with...

Tastemaker Talk ·

2025/06/23

We are so excited to be chatting with our friend Izzah Cheema on today's episode! Izzah is the brilliant mind behind Tea for Turmeric, a trusted source for South Asian recipes with over half a million monthly views on less than 130 recipes.We dig into Izzah's journey as a food blogger, the importance of authenticity in branding, and strategies for maintaining motivation and preventing burnout in the creator economy. Press play and let Izzah's warmth and wisdom brighten your day!Show Links:Follow

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00:31:29

Blending Art and Algorithms with Liz Marek

Tastemaker Talk ·

2025/06/16

You might have heard of this week's guest when you saw her create Bad Bunny's birthday cake? Or maybe you saw her on Netflix's "Is it Cake?" Or maybe you just know and love her from Sugar Geek Show, where you follow along for her amazing cakes AND amazing energy.That's right: today we're chatting with renowned pastry chef, Liz Marek! Liz was generous enough to take time out of a dreamy Moroccan vacation to share her journey from being an uncertain teenager to becoming a successful cake artist and

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00:28:49

Lessons from Gourmet Grad School with Chef Evelyn...

Tastemaker Talk ·

2025/06/09

Today we're joined by Chef Evelyn Williams of Gourmet Grad School! Evelyn was kind enough to discuss her journey in the food industry with us, starting from the top. Nothing is off-limits today: from the economy and the importance of diversifying income to Evelyn's transition into culinary entrepreneurship, we cover it all.In this episode, Evelyn shares her strategies for avoiding burnout and identifying your unique strengths, plus her favorite ingredients, books, and dream collaborators.P.S

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