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PODCAST

Scaling Emerging Beauty

Monique Hutcherson Benoit

The Scaling Emerging Beauty podcast offers actionable insights and strategies to scale beauty brands from $0 to $20M, focusing on growth through retail opportunities. Join host Monique Benoit, a former merchant at Target and Anthropologie, as she talks with founders, retailers, and other experts to offer relevant tactics for brands in the trenches, and valuable content for the industry enthusiast.

business fashion & beauty

All Episodes

58:37

E 813: How to Scale a Beauty Brand from DTC to...

Scaling Emerging Beauty ·

2025/07/22

Summary In this episode of Scaling Emerging Beauty, I sit down with Anthony Standifer—co-founder of MSeed Group and a 25-year beauty industry veteran. We get into the real talk around what it takes to scale from direct-to-consumer to retail—and how to stay profitable while doing it. We discuss: - How to stand out in crowded beauty categories through niche positioning - Why building emotional connections with your customers is key to scaling - What early-stage brands need to know about innovation

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40:33

E 812 Financial Strategy for Beauty Brands: Cash...

Scaling Emerging Beauty ·

2025/07/16

Summary In this episode of Scaling Emerging Beauty, I’m joined by Matt Putra, fractional CFO and founder of Eightx, a financial advisory firm helping CPG and beauty brands scale responsibly. If you’ve ever felt unsure about forecasting cash flow, managing inventory costs, or figuring out how to fund retail growth—this is your episode. Matt shares his proven frameworks for financial planning, with a focus on what beauty brands need to know when transitioning from DTC to retail. He breaks down complex

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31:13

E 811: Winning Beauty Customers with Storytelling,...

Scaling Emerging Beauty ·

2025/07/08

In this episode of Scaling Emerging Beauty, I’m joined by Sarah Gallagher—founder of e-commerce agency Gamma Waves and a marketing strategist behind powerhouse brands like Supergoop. Sarah has helped both emerging and established brands scale through digital optimization, brand storytelling, and smart consumer engagement strategies. We explore: ✅ What makes a beauty brand story stick—and why clarity matters more than complexity ✅ How to optimize your website to boost conversion (spoiler: it’s not

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37:10

E 810: Trademark Essentials for Emerging Brands with...

Scaling Emerging Beauty ·

2025/07/01

Summary Trademark protection isn’t just for big brands — it’s essential for emerging founders too. In this episode of Scaling Emerging Beauty, Monique sits down with Lauren Bercuson, founder of Storylock Legal, to break down the basics of trademarks, common mistakes founders make, and how protecting your brand early can save you major time and money later. Lauren shares her experience helping CPG and beauty founders secure their brand names, logos, and even colors, while explaining the risks of

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25:45

E 809: Scaling Smarter: DTC Profitability and Website...

Scaling Emerging Beauty ·

2025/06/24

Summary Direct-to-consumer (DTC) brands have more tools than ever — but scaling profitably online? That’s still a huge challenge. In this episode of Scaling Emerging Beauty, Monique sits down with Ben Sharf, founder of Platter, to talk about why profitability and simplicity are the new superpowers for growing your DTC business. Ben shares insights from building Platter, a tech-enabled service that’s simplified Shopify storefronts for brands like Everyman Jack and Mrs. Meyer's. He breaks down what

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13:03

E 808: What Your Price Says About Your Brand

Scaling Emerging Beauty ·

2025/06/17

Your price is part of your story. In the final part of the pricing series, we explore how pricing ties into your brand’s perception, positioning, and customer expectations. Your packaging, claims, and storytelling all need to back up your price — especially if you're playing in premium or prestige spaces. In this episode, you’ll learn: How price communicates brand value before anyone tries your product Examples of what different price points say about your brand Why consumers feel your price

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54:22

E 807: How Adam Callinan Built an 8-Figure Brand...

Scaling Emerging Beauty ·

2025/06/10

Summary Is it possible to build a multi-million-dollar brand without investors — or even a full-time team? Adam Callinan, founder of Bottlekeeper and now CEO of Pentane, proves it can be done. In this episode of Scaling Emerging Beauty, Monique sits down with Adam to discuss how he scaled Bottlekeeper to over $8M in annual revenue without taking on outside funding or massive headcount. Adam shares the systems he built to keep the business profitable, lessons from Shark Tank, and why today’s founders

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12:57

806: COGs & Margins - The Math Behind Profitable Pricing

Scaling Emerging Beauty ·

2025/06/03

Summary You can't scale your brand if you don’t understand your numbers. In part three of the pricing series, we’re talking all about COGS (Cost of Goods Sold) and margin — what they are, why they matter, and how to reverse-engineer your retail price to protect your profits. This is the financial foundation you must have before stepping into retail. In this episode, you’ll learn: What’s included in your true COGS (hint: it's more than ingredients) How to calculate margin and why it’s

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43:45

E 805: Building a $10M+ Brand from Scratch with...

Scaling Emerging Beauty ·

2025/05/27

What if you could launch your brand, scale it to 8 figures in revenue, and land 32,000 retail doors — all without a traditional background in business? In this episode of Scaling Emerging Beauty, Monique sits down with Brooks Powell, Founder and CEO of Cheers, a category-creating brand in the after-alcohol wellness space. Brooks shares how he turned a neuroscience research paper into a multimillion-dollar brand starting straight out of college, with no formal business training. We cover everything

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12:49

E 804: Why Your Price Might Change Depending on the...

Scaling Emerging Beauty ·

2025/05/20

Summary Pricing doesn’t exist in a vacuum — it shifts based on where you’re selling. In part two of the pricing series, we explore how your price needs to align with your retailer’s expectations. From mass to specialty to club stores, we’ll talk strategy, margins, and what happens when your price doesn’t match the store environment. In this episode, you’ll learn: How pricing varies across mass, drug, natural, and specialty retailers Why retail channel strategy matters for pricing Retail margin

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41:35

E 803: How to Fund Your Beauty Brand Growth Without...

Scaling Emerging Beauty ·

2025/05/13

Summary Finding the right funding is one of the biggest challenges for emerging beauty brands today. In this episode of Scaling Emerging Beauty, Monique is joined by Marshall Lebovits, a financing expert with 35+ years of lending experience. Marshall breaks down how early-stage brands can use asset-based funding to scale without giving up ownership — and what you need to know before taking on this type of loan. They discuss real talk about what founders often miss when seeking funding, what

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09:29

E 802: How to Price Your Product to Compete in Your...

Scaling Emerging Beauty ·

2025/05/06

Summary Pricing isn't just a number — it's a strategy. In part one of this four-part pricing series, we're diving into how to set a competitive price that makes sense in your category and against your competitors. Whether you're launching your first product or reassessing your retail strategy, this episode will help you understand where you fit and how to price to stand out, not blend in. In this episode, you’ll learn: What to research when evaluating your product category How pricing tiers vary

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42:27

E 801: Rebranding with Sustainability and Purpose:...

Scaling Emerging Beauty ·

2025/04/29

Summary In this episode, Monique sits down with Erica Cocilova, CMO of Ethique, to discuss how mission-driven beauty brands can scale without compromising their core values. Erica shares lessons from her career at powerhouse brands like Dove, Happy Baby, and Briogeo, and dives deep into Ethique’s recent rebrand journey. You'll hear real talk on sustainability, retail expansion with Ulta Beauty, smart funding strategies, and why finding the right team is crucial for long-term success. If you’re an

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30:54

E 711: Scaling The Honey Pot Company: Retail...

Scaling Emerging Beauty ·

2025/03/18

Summary In this episode of Scaling Emerging Beauty, I sit down with Kelly Bottenfield, co-founder and sales leader at The Honey Pot Company. Kelly has over 25 years of experience in the CPG industry, starting her career at Whole Foods before transitioning to sales and brand-building. She played a pivotal role in scaling The Honey Pot Company from a small, bootstrapped startup to a household name in mass retail. We dive into: ✅ How a strategic focus on mass retail fueled The Honey Pot’s rapid growth

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37:26

E 710: How In-Store Events & Field Sales Teams Drive...

Scaling Emerging Beauty ·

2025/03/11

Summary In this episode of the Scaling Emerging Beauty Podcast, I sit down with Dwight Allen O’Neal and Karess Rosemé, the co-founders of Rose Neal Collective, a boutique agency dedicated to enhancing the beauty experience for BIPOC consumers and emerging brands. We dive into the critical role of in-store events, field sales teams, and trade marketing in building brand awareness and driving retail success. We cover: - How in-store events create memorable experiences that convert shoppers into loyal

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09:14

E 709: Why a Hero Product Could Be Essential for Your...

Scaling Emerging Beauty ·

2025/03/04

Summary In this episode of Scaling Emerging Beauty, host Monique Benoit explores the power of a hero product and why it’s a game changer for early-stage beauty brands. Looking at brands like Fenty Beauty, Olaplex, Dyson, and K-18, Monique breaks down how a standout product can create brand recognition, build customer loyalty, and simplify operations. A hero product isn’t just about strong sales—it can define your brand’s identity and streamline inventory, manufacturing, and marketing efforts

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39:50

E: 708 Scaling Your Beauty Brand: Demand Planning,...

Scaling Emerging Beauty ·

2025/02/25

Summary In this episode, I sit down with Ashley Gilbert, a beauty industry expert who has worked behind the scenes at powerhouse brands like Glossier and The Lip Bar. Ashley takes us through the operational side of beauty, sharing how brands successfully scale—from warehouse moves to demand planning to ensuring products are retail-ready. We break down: - The role of operations in beauty brand growth - How demand planning shapes product innovation and inventory decisions - The difference between DTC

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44:23

E 707: How to Scale a Beauty Brand in Retail: Insider...

Scaling Emerging Beauty ·

2025/02/18

Summary Ready to take your beauty brand from startup to retail success? In this episode of Scaling Emerging Beauty, host Monique Benoit sits down with retail expert Ray Richardson, a veteran with nearly 20 years of experience in sales, retail management, and advising. Ray has worked with top brands like WILL Perform by PBC with Serena Williams and understands the key challenges and strategies for scaling a brand in retail. Many beauty founders can launch a brand, but few successfully scale it at

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14:55

E 706: Key Differences in Scaling vs. Starting a Brand

Scaling Emerging Beauty ·

2025/02/11

Summary Starting a beauty brand in 2025 is easier than ever—thanks to social media, influencer platforms, and white-label manufacturing. But scaling that brand into a retail powerhouse? That’s where the real challenge begins. In this solo episode, I break down why the barriers to entry have never been lower, yet the hurdles to scaling have never been higher. From funding and logistics to retail competition and differentiation, I explore what it really takes to grow a brand from a small business into

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53:38

E 705: How a Cardiologist Created a Global SkinCare...

Scaling Emerging Beauty ·

2025/02/04

Summary In this episode, Dr. Tiina Meder shares her unique journey from studying cardiology, becoming a dermatologist and ultimately a skincare brand founder and entrepreneur. She discusses her motivations for creating her brand, the challenges of navigating global markets, and the importance of product development and consumer needs. In this engaging conversation, Dr. Tiina Meder shares insights into running a family-owned skincare business, emphasizing the importance of cultural understanding in

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72 results

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