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PODCAST

Small Town Business with Erika McInerney

Erika McInerney

Small Town Business shines a light on people making big things happen in small towns, regional and rural communities. Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business

business marketing

All Episodes

11:11

Erika on ‘transition’

Small Town Business with Erika McInerney ·

2025/07/13

Text me your thoughts If you own a business, one day you’ll be faced with the decision of what to do next - what’s your exit strategy? In this episode, I cover a lot of ideas, meant to be thought-starters, for you to get started on an exit strategy now. I think it’s never too early to plan for your future and some of these options have a long lead time. Join the Small Town Business conversation on Instagram or Facebook or visit online where you can get in touch. The Small Town Business Pod...

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11:32

31. Sara on ‘beyond solo’

Small Town Business with Erika McInerney ·

2025/06/29

Text me your thoughts Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for major corporates and not-for-profits. While growing her agency from very-part-time-while-wrangling-toddlers to a talented in-house team and impressive roster of clients, Sara pioneered a different kind of agency culture. Now she’s moved into a very different stage of her life as she and her husband...

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31:26

31. Sara on ‘beyond solo’

Small Town Business with Erika McInerney ·

2025/06/29

Text me your thoughts Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for major corporates and not-for-profits. While growing her agency from very-part-time-while-wrangling-toddlers to a talented in-house team and impressive roster of clients, Sara pioneered a different kind of agency culture. Now she’s moved into a very different stage of her life as she and her husband...

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11:32

30. Erika on ‘social enterprise’

Small Town Business with Erika McInerney ·

2025/06/15

Text me your thoughts If you’ve identified a problem you’d like to solve or help to solve, you’ve got a number of great choices to make towards that end. One of those choices is to create a successful, sustainable business that contributes in some way to the greater good or to a specific need you’ve identified. That’s not necessarily a charity or not-for-profit, it might be a ‘social enterprise’ and this episode unpacks what that is and how you could get started building one. Mentioned in t...

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9:10

Erika on 'changing hands'

Small Town Business with Erika McInerney ·

2025/04/20

Text me your thoughts I’m sure we’ve all been there - seen a sign on a window or a post in a local facebook group with that ‘business for sale’ headline. It starts you thinking…what if?? In this episode I’ve pulled together five key things to consider, to look out for, to plan for if you’re thinking of buying an established business or, if you already have. There are more things to consider but here are my five: Brand reputation and identity Marketing assets Staff Supply chain Business p...

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20:12

Kate from Umina Beach Book Nook on ‘changing hands’

Small Town Business with Erika McInerney ·

2025/04/06

Kate Toon is a multi award winning entrepreneur, author and speaker. In the circles I work in, she’s well known for her commonsense approach to complex beasts like SEO and digital marketing. And then in 2024, out of the blue, she bought her local bookshop and has shared her journey with refreshing honesty. Kate is not technically from a small town, but she is in a small community and strip of retail shops that functions a bit like a small town - anyone listening from a suburb that has someth...

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27:17

Alex from Plant a Seed for Safety: Why Safety Matters

Small Town Business with Erika McInerney ·

2023/06/26

Alex Thomas is a rural health and safety specialist and advocate for safety and wellbeing in regional and rural areas - especially on farms. In this episode she tells us her very personal ‘why’ and why she’s so passionate about this topic. She has chosen women to help her in her mission through her organisation ‘Plant a Seed for Safety’ and campaign #SaveALifeListenToYourWife and it’s such a great story, I’m sure you’ll love it!Make sure you go and check out what she’s up to on her website

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8:46

Erika on The Tree Change

Small Town Business with Erika McInerney ·

2023/06/18

Sometimes to make a treechange you have to leave your career behind and start something new. There are so many pros to building a local business - especially to support your lifestyle or family goals, if commuting back and forth to the nearest City just isn’t possible. In this episode, I take some of the tips I’ve gotten from other local businesses, to help you start something before you’ve even left your City home. What steps can you be taking right now to increase your chance of starting

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28:10

Kristy from Green Hills Farm and The Ridge House: The...

Small Town Business with Erika McInerney ·

2023/06/04

Kristy Plumridge is the owner of Greenhills Farm and The Ridge House in Yarragon, West Gippsland. She and her husband Neil made a treechange from Melbourne in 2015 but they did it a little differently - pretty smartly I think. They bought a farm with no experience BUT rather than taking their inexperience in farming and jumping straight in, they have built up multiple businesses over the years on the land slowly and carefully. They have come in and out of Melbourne, learning, growing,

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13:39

Erika on 'Not Social' Media

Small Town Business with Erika McInerney ·

2023/05/28

Even though I believe there is usually a place for social media in your marketing, I will rarely encourage anyone to JUST focus on it. Having a healthy spread of promotional and marketing activity allows you to reach a broader audience and mitigate any potential disasters - like getting locked out of your social media accounts. Which happens a LOT. So today I’m going to talk about three ways to promote your small town business or brand that complement your social media activity and help you

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36:08

Kimberley from OAK Magazine: 'Not' Social Media

Small Town Business with Erika McInerney ·

2023/05/21

How much time and effort do you spend working on your business’ social media? Is it at the expense of other media? There’s increasing pressure from all around us to believe that social is the only way you can build your business or promote yourself, your business or brand but there are options. Great options…In this interview, Kimberley Furness from OAK Magazine and I talk about media from all angles. Even though we are both social media trainers, we agree that media has a greater role to

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10:00

Erika on "Building in Public"

Small Town Business with Erika McInerney ·

2023/05/14

If you’re in a small business, chances are you’re wearing the marketing and social media hat. Being close to the heart of your business makes you the best person for the job, but sometimes it can be hard to share the type of content that really connects you to your audience and converts them into customers. How much do you share? Are you holding back from your audience or are you transparent? In this episode I look into the marketing concept of ‘building in public’, what it means, who is

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25:52

Amy from The New Red: The "Pivot"

Small Town Business with Erika McInerney ·

2023/05/07

My guest, Amy from The New Red, is no stranger to a good pivot, having traveled a winding road in her career and life. More recently in her small business she went into battle against her local Council to keep her successful woodworking and emerging skills training business afloat but chose to put her mental health first - pivoting into an entirely new direction. Amy’s honesty, creativity and drive are pretty inspirational. I think you’re going to love this interview. Amy is based in the

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9:28

Erika on Learnings

Small Town Business with Erika McInerney ·

2023/03/14

Are you a lifelong learner? I am! Learning comes with success and failure and, in small business, it comes from listening to others’ experiences. In this episode I open up about some of my learnings and challenges to date. I hope it helps - even if it just validates some of your challenges. You’re not alone!Mentioned in this episode www.business.gov.auThis episode is the last of this series and I’ll be back in a few weeks. Make sure you follow or subscribe so I pop back in when I release

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23:53

Jackie from Soilz Alive: Learning

Small Town Business with Erika McInerney ·

2023/02/26

My guest, Jackie Yong from Soilz Alive, describes herself as a curious human, compost enthusiast and hair lover…three things that you wouldn’t think you could turn into a business. But she has and it’s great. It wasn’t all smooth sailing though and Jackie generously shares her ups and downs in this chat.I hope you enjoy it!To find Soilz Alive and maybe try a bag or two in your garden, head to her website or connect with her on Instagram or Facebook.Other regional small businesses mentioned

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11:06

Erika on Passion

Small Town Business with Erika McInerney ·

2023/02/19

This week I’m talking about passion. How to find it when you’re feeling stuck or how to know what you could or should be doing. I give you a few thoughts on how being passionate about your business can backfire and some tools to try and prevent that.Passion is an incredible foundation for a business and is absolutely essential if you’re working or volunteering for a community organisation. I hope this episode helps you find yours and keep it going.Thanks for listening.Mentioned in this

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31:06

Alli from Walker Events: Passion

Small Town Business with Erika McInerney ·

2023/02/12

Does your small town have a calendar of events that you attend regularly? If not, do you wish it did? Conceptualising, creating and running events is no small feat and it requires a lot of hard work and passion.My guest, Alli Walker from Walker Events has that passion and you’ll hear it today. Alli will give you just a little bit of insight into how she went from working in healthcare in Melbourne, to running events for thousands of people up in the snow town of Mansfield, Victoria. She

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10:52

Erika on Purpose

Small Town Business with Erika McInerney ·

2023/02/05

Purpose-driven, for-purpose, heart-led, social-enterprise, profit-for-purpose…There are a lot of ways to describe businesses that have a purpose or a mission, but there’s also a common misconception that business that have a purpose, or are driven by advocacy for example - shouldn’t be ‘for profit’. Today’s episode is about how possible (and awesome) it is to be a business that contributes to a cause or charity with the win-win of it contributing to your own bottom line or brand awareness.I

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31:20

Jason from ETCH Sparkling: Purpose

Small Town Business with Erika McInerney ·

2023/01/29

Just a few years ago, Jason and Andy Quin conceived, developed and launched a really special range of alcohol-free, inclusive drinks, called ETCH Sparkling, that celebrate health and native Australian fruits and herbs. Special for those reasons alone, but the personal journey that led them here is significant and an important part of their brand story.Jason worked in the wine industry for two decades and found himself at a point where alcohol was playing a role in his life that he could no

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9:50

Erika on Family Business

Small Town Business with Erika McInerney ·

2023/01/22

There’s a lot that can be said about family when it comes to business, especially small business. It’s very hard to run your own business without involving your family - whether directly or indirectly. Setting boundaries and having clear intentions can all get a little blurred when you don’t have that distinction between work and home…I should know.This episode gives you five thought-starters to help get you working better together in your family business. I hope it helps you!In this

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30 results

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