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PODCAST

Seriously Social Podcast

Presented by Sociallyin, introducing "Seriously Social" - a podcast hosted by Kaushal Kakadia and Lorenzo Johnson, where they dive into the ever-evolving world of social media platforms, AI, and how brands leverage influencers, creators, and more!

business marketing

All Episodes

00:21:06

Episode 107 | Where to Invest in Social Media for 2026

Seriously Social Podcast ·

2025/12/16

Want your free social audit? Visit: https://www.sociallyin.com/Welcome back to the Seriously Social Podcast, your go-to spot for everything social media. Today, we’re diving into 2026. Things are moving so fast, if you’re not thinking ahead, you’re already behind.Let’s talk Q1 2026 and where it’s worth investing your time and resources. The biggest opportunity? Organic social media. Content creation, community building, engaging with your audience—it all matters. Posting volume + quality = winning

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00:34:10

Episode 106 | Social Media Myths, Busted

Seriously Social Podcast ·

2025/10/29

Think you need to post every day or go viral to succeed online? 💥 Think again.In this episode of Seriously Social, Keith, Kaushal, and Nisha debunk the biggest myths in social media — from hashtags and Facebook to TikTok trends and posting frequency.🎙️ Expect data, insights, and a few laughs as we separate fact from fiction in today’s digital landscape.👉 Visit us: https://www.sociallyin.com👉 Explore our services: https://www.sociallyin.com/services👉 Learn from our blog:

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00:34:10

Episode 104 | Cracking the Code on Social Media ROI

Seriously Social Podcast ·

2025/10/29

How do you really measure the ROI of social media? 🎯In this episode of Seriously Social, Keith, Kaushal, and Nisha unpack what social ROI means, why it matters, and how brands can prove real business impact — not just likes and views.💡 Learn how to:Define and track meaningful ROIAlign social goals with business outcomesCommunicate impact to stakeholders🎧 Tune in for practical tips and real-world insights every marketer should know.👉 Visit us: ⁠https://www.sociallyin.com⁠👉 Explore our services:

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00:44:05

Ep. 103 | The Creator Economy: From Influence to Empire

Seriously Social Podcast ·

2025/09/12

In this episode of the Seriously Social Podcast, Keith, Kaushal, and Nisha dive deep into the world of the creator economy—an ever-evolving landscape where creators build audiences, monetize their influence, and launch their own brands.From MrBeast and Emma Chamberlain to local influencers making a huge impact, we break down the history, trends, and opportunities that define today’s creator-driven market. Learn how creators make money, from brand deals and ad revenue to subscriptions and creator-led

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00:45:49

Seriously Social: Social Engine Optimization - Episode 2

Seriously Social Podcast ·

2025/08/22

Want your free social audit? Visit: https://www.sociallyin.com/Welcome to Episode 2 of Seriously Social 🎙️In this episode, Keith, Kaushal, and Nisha dive into Social Engine Optimization (Social SEO) — the art of optimizing your social profiles and content so they’re not only engaging but also discoverable. 🔍KEITH’S CHECKLIST FOR ENTERPRISE BRANDS (AS PROMISED)1. Confirm account type & visibility: professional/creator/ public2. Map topics: choose 20–50 posts that align to your SEO content

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00:38:53

Seriously Social: Social Commerce - Episode 1

Seriously Social Podcast ·

2025/08/15

Want your free social audit ? Visit: https://www.sociallyin.com/In this episode of Seriously Social, Keith, ‪@kaushalkakadia‬, and Nisha unpack the rise of social commerce—from TikTok Shop dominating the market to livestream shopping changing how we buy online. They explore what’s fueling the boom, share surprising stats on buyer behavior, and reveal which brands are crushing it with shoppable content. Plus, they weigh in on the trust factor, platform-specific opportunities, and the line between

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01:00:02

Reddit’s IPO, AI Adoption Challenges, and Fringe...

Seriously Social Podcast ·

2024/07/09

In this episode, join Lorenzo Johnson and Kaushal Kakadia as they share their insights on Reddit’s IPO, the rise of fringe social media platforms, and the integration of AI in social media.Explore the balance between shareholder interests and user experience, the impact of shifting to paid models, and the criteria for brands considering unconventional platforms. Join the conversation to stay ahead of the curve in the evolving landscape of social media.

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01:00:57

TikTok Ban, Social Commerce, and Social Media ROI...

Seriously Social Podcast ·

2024/04/03

In this episode, join Lorenzo and Kaushal Kakadia as they share their thoughts on the looming TikTok ban, the rise of social commerce, and Social Media ROI strategies.Discover the power of first-party data, embrace the trend towards longer content, and dive into the essence of authenticity in the digital realm. Join the conversation to stay ahead of the curve in leveraging these trends for business success.

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01:02:05

Social Media Updates, Surprise & Delight Strategy...

Seriously Social Podcast ·

2024/03/15

In this episode, join Lorenzo and Kaushal as they unpack the latest social media updates and insights, explore Amazon's potential social platform, YouTube Shorts' continued relevance, and the concept of surprise and delight strategy in marketing.Discover the concept of surprise and delight strategy in social media marketing and its role in building brand loyalty. Dive into the analysis of Super Bowl commercials and how brands leverage social media trends to create impactful

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01:05:37

Lessons Learned from 2023 and Tips for Thriving in...

Seriously Social Podcast ·

2024/02/02

In this episode, delve into 2023's pivotal lessons with Kaushal and Lorenzo. From the resurgence of organic social media to the surge in short-form videos, explore key trends shaping 2024. Gain insights on AI integration, mental health awareness, and privacy concerns while discovering tips for business success on social media.Join the conversation for insights into navigating the ever-evolving social media landscape and thriving in 2024.

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01:12:44

Effects of AI on Business, Employment, and Marketing...

Seriously Social Podcast ·

2024/01/19

In this episode, Lorenzo, Kaushal, and special guest Andrew Eklund explore the impact of AI on businesses, employment, its evolving dynamics with human interaction, and its role in precision marketing.

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01:14:00

Navigating the Metaverse, AI Insights, and Social...

Seriously Social Podcast ·

2023/10/19

In this episode, Kaushal and Lorenzo delve into a variety of topics, including the Meta Connect Conference 2023, advancements in AI implementation on social platforms and six quick tips for businesses to thrive on social media.

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00:43:38

LinkedIn AI, Elon Musk's X Impact, and TikTok Live...

Seriously Social Podcast ·

2023/09/21

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson. In this episode, Lorenzo and Kaushal delve into a variety of pressing issues and captivating advancements in the realm of social media. Join the conversation as they share their insights on Elon Musk's controversial stance on free speech, the game-changing AI features coming to LinkedIn, and effective TikTok strategies for success. Stay tuned as they provide valuable insights and expert opinions on

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00:43:29

Hottest Topics: Threads, Barbie Marketing, TikTok...

Seriously Social Podcast ·

2023/09/20

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson. In this episode Lorenzo and Kaushal discuss some of the hottest topics, trends and exciting developments in the world of social media. Their initial thoughts on Threads, its potential and strategic use for brands. Providing valuable insights into the evolving social media landscape, impact of Barbie's nostalgic marketing success, and the opportunities for brands and creators in the ever-growing

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01:02:45

How Brands Leverage Social Media | Seriously Social...

Seriously Social Podcast ·

2023/09/20

Introducing "Seriously Social" - a podcast hosted by Kaushal Kakadia and Lorenzo Johnson, where they dive into the ever-evolving world of social media platforms, AI, and how brands leverage influencers and creators. In this episode Kaushal and Lorenzo, provide valuable discussions around those topics and other insightful ideas

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01:11:58

Beyond The Likes - Insider Tips on Social Media &...

Seriously Social Podcast ·

2023/09/20

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson. In this episode, they dive into the dynamic world of social media, exploring current happenings, noteworthy brands, and the essential lessons learned from entrepreneurship. They also discuss the impact of social media on perspectives, the significance of targeting and creativity, and provide insights into effective marketing strategies. Join them as they share valuable lessons and insights gained as

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00:43:33

TikTok Ban? The Future of Twitter and role of AI on...

Seriously Social Podcast ·

2023/09/20

From Twitter's future when Elon Musk's acquisition to the looming TikTok Ban. Kaushal and Lorenzo of Sociallyin cover a range of topics in this Seriously Social Podcast episode, including the role of AI and chatbots and navigating layoffs and company culture.

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00:54:00

Latest Trends Shaping The Social Media Landscape |...

Seriously Social Podcast ·

2023/09/20

Join Kaushal Kakadia and Lorenzo Johnson on "Seriously Social" as they navigate the dynamic world of social media and AI, providing insights, updates, and practical strategies for businesses, brands, and individuals. Stay ahead of the curve and uncover the latest trends shaping the social media landscape. Don't miss out on this podcast episode that combines industry expertise with engaging discussions.

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00:40:23

What's Trending on Social Media (Meta, TikTok,...

Seriously Social Podcast ·

2023/08/17

Kaushal and Lorenzo of SociallyIn discuss what’s trending and significant industry updates in the big platforms in social media from Meta, Tiktok, Youtube, and Twitter) in the latest episode of Seriously Social Podcast!

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00:21:02

Turning an Internship into a Career

Seriously Social Podcast ·

2020/10/12

Greg McCarthy took one of the first college-level social media classes offered back in 2013 and from there his career took flight. Listen to Greg discuss how he turned an internship into an opportunity that set his career on the path he is on today.

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30 results

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