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PODCAST

The AI Marketing Companion

The AI Marketing Companion, hosted by Sandy Carter, is the world"s most entertaining marketing podcast. Sandy is a bestselling author of "AI First, Human Always," a Forbes Top 150 contributor, and a keynote speaker at Davos, CES, SXSW, and the United Nations. She took the mic in January 2026 from founding host Mark Schaefer, carrying forward 13 years of laugh-out-loud conversation, surprise guests, and sharp insight. New episodes dig into AI, agentic commerce, and the future of digital business,

business marketing

All Episodes

32:22

Personal AI Agents vs. Brand Agents: The Next Battle...

The AI Marketing Companion ·

2026/10/05

What happens when your personal AI agent starts shopping with a brand's AI agent? Sandy Carter talks with Diaz Nesamoney, CEO of DaVinci Commerce, about the shift from GEO to Agentic Commerce Optimization, why "mentioned is not bought," and how personal agents, brand agents and richer product context could reshape the customer journey. They explore what Meta Muse, OpenAI Dots, ChatGPT and the rise of agentic commerce mean for marketers, and what brands need to do now to make their products

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30:18

Where Should Your Next Marketing Dollar Go? | Al,...

The AI Marketing Companion ·

2026/09/29

CMOs are putting more than 15% of their marketing budgets into Al. But 70% say their own marketing processes aren't ready for it. Where Does Your Next Marketing Dollar Go? Before you spend your next marketing dollar on Al, look at what Gartner found when it asked 401 CMOs about their budgets this year. They are putting more than 15 percent of the marketing budget into Al, and 70 percent of them say their own processes aren't ready for it My guest on this episode of The AI Marketing Companion has

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28:21

New Research! What's WRONG with Content Marketing Today

The AI Marketing Companion ·

2026/09/15

Andy Crestodina has asked more than a thousand content marketers the same questions every year since 2014, which makes him the only person holding a twelve-year record of whether content marketing works. This year's answers are the worst he has ever published. Only 13.9% of marketers report strong results from their blog, down from a range of 20% to 30% that held for nine straight years. Another 18.9% say they no longer know whether their blog works at all. What makes it stranger is everything

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32:01

40% of Marketing Budgets Are Moving to Creators....

The AI Marketing Companion ·

2026/08/31

Creators are dead. Long live creators. The experimental era of creator marketing is over, and 40% of marketing budgets now flow to creators. The brands still treating that spend like a test are already behind. Jeff Barrett has lived every side of the creator economy: Shorty Award winning creator, creator partnerships lead for Fortune 500 brands like Adobe and Oracle, It's No Fluke columnist on Yahoo Creators, and board chair of the Creator Guild of America. In this episode of The AI Marketing

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02:01

The real AI Status Symbol

The AI Marketing Companion ·

2026/08/27

What is the real AI status symbol in 2026? It may not be what you think. Artificial intelligence is changing how we work, create, communicate and compete. But beyond simply using AI tools, there is a bigger shift happening in how people and businesses think about AI, productivity and the future. In this video, we explore the real AI status symbol and what it reveals about the changing relationship between people, technology and artificial intelligence. You'll discover why AI adoption is becoming

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30:44

Shira Lazar: 5 Creator Lessons for Marketers

The AI Marketing Companion ·

2026/08/18

TIME Top 100 creator Shira Lazar shares her creator playbook. Before "creator" became a career path, Shira Lazar was already building one. In this episode of The AI Marketing Companion, Shira shares the lessons she's learned from more than 15 years of building media brands, identifying trends, and helping creators navigate a rapidly changing digital landscape. Timestamps 00:00 Introduction and Shira's journey from early digital media to the creator economy 04:25 How to recognize a real trend before

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34:36

The Devil Wears Prompts | Cathy Hackl on the Brand...

The AI Marketing Companion ·

2026/08/04

Cathy Hackl on what AI is doing to brands. Fewer than 10% of the sources AI assistants cite rank in Google's top 10 for the same question. Your brand equity moved and nobody sent a memo. Cathy Hackl has spent a decade being early. She was calling the metaverse before most boardrooms could spell it. USA Today named her one of the best predictors of tech behavior in the world, Newsweek named her a top AI visionary, and she is the number one voice on LinkedIn for spatial AI. As CEO of Future Dynamics,

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33:16

We're All in the Diaper Business (And Mark Schaefer...

The AI Marketing Companion ·

2026/07/21

The biggest disruption in marketing history isn't coming for your job. It's coming for your customer. In this episode of The AI Marketing Companion, Sandy Carter sits down with bestselling author, keynote speaker, and marketing thought leader Mark Schaefer to explore one of the biggest shifts happening in business today: AI isn't just changing marketing—it is fundamentally changing the people we market to. Mark explains why we're "all in the diaper business," shares the surprising Betty Crocker

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32:54

How a 24-Year Army Veteran Built 360K LinkedIn...

The AI Marketing Companion ·

2026/07/07

America turns 250 this year. Every brand on the planet is reaching for the moment. And most of them are about to miss it completely. Michael Quinn has spent years studying why, and what to do instead. He is a 3x LinkedIn Top Voice with a following above 360,000, a Forbes Coaches Council member, and the founder of Tenova LLC, with a monthly social reach that exceeds two million people. He knows what makes content land, what makes brands earn trust, and what the difference looks like between honoring

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31:42

Your Brand's Soul Isn't Dead, It Just Needs AI Done...

The AI Marketing Companion ·

2026/06/23

A few weeks ago, I was talking with a marketing leader who summed up the challenge facing most teams in a single sentence: "We need to create three times more content with the same number of people." I suspect that sounds familiar. Every platform wants more. LinkedIn wants consistency. Short-form video is consuming marketing calendars. Leadership wants greater visibility. Customers expect faster responses. Somehow, all of that has landed on teams that aren't dramatically larger than they were a year

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33:36

The AI Shift Marketers Must Know: Claude Just...

The AI Marketing Companion ·

2026/06/18

Anthropic's Claude has officially surpassed ChatGPT in enterprise adoption—but that's not the biggest story. The real shift is happening beneath the surface. In this episode of AI Marketing Companion, Sandy Carter sits down with Shawn Reddy of Team Nebula to explore why businesses are moving beyond prompts and chatbots toward dynamic AI workflows that can execute real work. From content creation and campaign execution to brand consistency and productivity, this conversation breaks down what

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32:54

AI Slop Or Original Thinking?

The AI Marketing Companion ·

2026/06/09

AI has solved one of marketing's oldest problems: creating content at scale. Now it may be creating a new one. In this episode of The AI Marketing Companion, Sandy Carter welcomes Simon Davis, Co-Founder and CEO of wearemighty, to discuss the growing challenge of maintaining originality in an era of unlimited AI-generated content. Simon shares how a request for 25 million branded assets led his team to discover a critical flaw in many AI workflows: content scales faster than brand consistency. That

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28:57

Will AI Take My Job? Insights from a Mother-Daughter...

The AI Marketing Companion ·

2026/05/27

Will AI take your marketing job? That's exactly what this conversation explores. In this mother-daughter discussion, we talk about how AI is changing marketing, creativity, and the future of work. Instead of fear, we focus on understanding how AI can actually help marketers think better, move faster, and create smarter. We discuss: • How AI is transforming marketing jobs • Why AI should be used as a system, not just a shortcut • The difference between automation and creativity • How marketers

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24:06

The 5 Must-Know AI Lessons for Marketers

The AI Marketing Companion ·

2026/05/13

Described AI is changing marketing faster than any technology shift we've seen before. The question is no longer whether marketers should use AI. The question is who will use it well enough to win. In just 30 minutes, you'll learn the five AI First lessons every marketer needs right now to stay relevant, drive measurable business outcomes, and lead in a world where agents, automation, and intelligent systems are becoming part of every campaign and customer interaction. We'll cover why some companies

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33:45

DaVinci And OpenAI Shipped Agentic Commerce

The AI Marketing Companion ·

2026/04/28

Everyone is talking about agentic commerce. DaVinci and OpenAI just shipped it. Sandy Carter sits down with Diaz Nesamoney to unpack what the news means for marketers who are still chasing clicks while the storefront moves into ChatGPT, Gemini, and Claude. Diaz breaks down the brand control crisis, the content architecture overhaul every CMO needs this quarter, and the zero-party intent data hiding inside conversational commerce. Sandy closes with four lessons every marketing leader needs from the

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39:30

Lilypath's Dan Nestle on LinkedIn as AI Branding For...

The AI Marketing Companion ·

2026/04/14

Dan Nestle, founder of Lilypath, joins Sandy Carter on The Marketing Companion to unpack a shift most professionals have not noticed yet. AI systems are now interpreting, ranking, and recommending people before any human ever clicks a profile. Dan calls this Authority Intelligence, a new category he built Lilypath to define. Inside the episode, Dan and Sandy cover the Gemini Deep Research moment that exposed how badly AI can misread a real expert, why LinkedIn has quietly become the number one cited

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50:30

The Director Behind the World's First AI Film at...

The AI Marketing Companion ·

2026/03/31

If your ads are being skipped, your emails are going unread, and your campaigns are blending into the noise, this episode is your wake-up call. What do Disney, a pool full of sprinkles, the United Nations, and the world's first AI film at Tribeca Film Festival have in common? Michaela Ternasky-Holland. And every single one of those experiences holds a lesson for how you market your brand. Michaela is an award-winning immersive experience director and film producer whose work has transported

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38:35

Customer Experiences and AI - The Next Competitive Moat

The AI Marketing Companion ·

2026/03/24

What happens when marketing moves beyond campaigns and becomes experience, emotion, and intelligence (AI) combined? In this episode, I sit down with Kenny Lauer, one of the most dynamic leaders in modern marketing. From early roles at Apple and KPMG to leading global digital experiences at George P. Johnson, serving as VP of Marketing for the Golden State Warriors during their championship era, and now shaping immersive sound-driven experiences at Meyer Sound, Kenny's career sits at the intersection

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43:54

Shhhhhh! Don't Tell, But We're Sharing the 5 Top...

The AI Marketing Companion ·

2026/03/09

She built a 75,000+ member community. Then she shut it down. What she did next reveals the 5 secrets every community builder needs to know. Dana Malstaff turned Boss Mom from a book into one of the most recognized community brands online, growing a massive movement of entrepreneurs and mothers who refuse to choose between ambition and family. In this episode, Dana shares 5 community building secrets that most people will never figure out on their own: the real spark that starts a movement, why

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33:33

First or Fast Follower? 3 AI-Era Rules for Marketers

The AI Marketing Companion ·

2026/02/23

Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses why the 85% solution isn't good enough.

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