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PODCAST

Roadmap to Nowhere

Roadmap to Nowhere is a podcast where product leaders Gustavo Smidt and Chris Wallace explore the chaos of building startups, products, and careers in tech. Each week we dive into AI, product management, entrepreneurship, and innovation—plus stories from the trenches every founder can relate to. Gustavo is the founder of Cloutfit.ai (https://cloutfit.ai/) and OutfitAlliance.com (https://outfitalliance.com/), AI platforms connecting influencers with fashion e-commerce brands. Chris is the founder of

business entrepreneurship

All Episodes

00:48:43

Turning Content Into Signups: AI Tools That Deliver

Roadmap to Nowhere ·

2025/10/02

In this episode of Roadmap to Nowhere, Gus and Chris unpack the AI tools that actually move the needle. From turning one long recording into dozens of Shorts, to driving influencer signups and replacing clunky BI dashboards with chat-based analytics, this conversation is full of practical takeaways for product managers, founders, and growth leads.You’ll learn how to:• Clip and schedule Shorts that get discovered• Track signups and conversions with lightweight attribution• Capture and organize ideas

en

00:25:50

10 Startup Ideas in 1 Episode — You Help Us Choose...

Roadmap to Nowhere ·

2025/05/22

In this episode of Roadmap to Nowhere, Chris, Stu, and Gus pitch 10 completely unplanned startup ideas — from AI-generated greeting cards to emotional dashboards for teams.The twist? You get to vote on which one we should actually build next.Inside:AI-generated content tools and reporting systemsKids’ art turned into animated videosBacklog grooming, product chaos, and accidental insightsTangible products in a digital worldWhy audience-first ideas always winIt’s messy. It’s funny. It might

en

01:01:32

Clickbait, AI, and the Harsh Truth About Startup...

Roadmap to Nowhere ·

2025/05/19

In this episode of Roadmap to Nowhere, Chris, Gus, and growth expert Nelio Leone dive into what happens after you build the product—how to actually get people to care.They talk:Why “build it and they will come” is a lieHow to use AI tools to scale content and automate outreachThe good, bad, and useful sides of clickbaitFinding niche audiences and leveraging influencersTurning audience pain points into real tractionIf you’re stuck between a finished product and zero users, this one’s for you.

en

01:05:45

Affiliate Dreams and UX Nightmares: Building Health...

Roadmap to Nowhere ·

2025/05/08

In this episode of Roadmap to Nowhere, Chris, Gus, and guest Nina Zahr (15+ years in healthcare product design) dive into the messy reality of building health products that actually work.From engaging quiz flows to smart affiliate strategies, they break down what keeps users coming back — and what sends them running.Topics include:• AI-powered personalization that doesn’t feel generic• Avoiding the most common UX drop-off traps• How to make affiliate links not feel scammy• Influencer outreach

en

01:03:37

We Accidentally Built a Wellness Startup Using AI...

Roadmap to Nowhere ·

2025/05/08

In this episode of Roadmap to Nowhere, Chris, Gus, and Stu set out to fix the supplement industry using AI… and accidentally launch a wellness startup.Meet Fount.fit — a personalized supplement app built during the recording, using OpenAI, caffeine, and questionable confidence.We cover:Why supplement advice is broken (and still stuck in 2009)How AI helped us build smarter health recs on the flyThe naming, branding, and monetization chaos behind Fount.fitWhether this is a real company or a very

en

01:03:49

We Built a Real Wellness App with AI… During the Podcast

Roadmap to Nowhere ·

2025/05/01

In this episode of Roadmap to Nowhere, Chris, Stu, and Gus dive into the broken world of supplements — and end up building Fount.fit, a real AI-powered wellness app, live on the podcast.They discuss:How AI helped them go from idea to functioning product in record timeThe $177B opportunity in personalized health and supplementsWhy most people are guessing when it comes to wellnessMonetization strategies and the scrappy reality of building fastWhat it takes to ship something that actually works —

en

01:05:46

Building a Startup (Again), AI Marketing, and Pre-Dad...

Roadmap to Nowhere ·

2025/04/21

Chris and Gustavo are back with another live startup build—this time joined by Mahmoud Nessim, an SEO expert turned growth founder, who’s also about to become a dad. No pressure.They talk about launching a profitable marketing business without a big team, using AI tools for content and research, and how SEO is evolving in real-time. Somewhere between AI-driven strategies and baby prep anxiety, a new business idea is born—again.Expect real talk on:Startup growth without adsBuilding tools for

en

01:29:15

From Idea to Startup in One Episode: Building...

Roadmap to Nowhere ·

2025/04/09

In this premiere episode of Roadmap to Nowhere, Chris and Gustavo do what any reasonable people would do when faced with a podcast mic and no adult supervision: they start a company on air.The startup? Clothes Loop—a noble (and slightly chaotic) attempt to rescue abandoned outfits from closet purgatory and give them a second shot at life. Using AI tools, market data, and way too much optimism, they prototype a Minimum Viable Product (MVP) live during the episode.They explore the booming world of

en

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