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PODCAST

The Agency Uplift Podcast

The Agency Uplift Podcast: Agency Scaling Strategies & Growth TipsUnlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.Whether you’re aiming to double client retention, streamline operations, or boost

business marketing

All Episodes

17:35

Ep 99: The Two Decisions That Quietly Destroy Agency...

The Agency Uplift Podcast ·

2026/01/21

Summary: You don’t hate agency life, you hate the decisions you made to survive it. In this episode, I break down the two mistakes that quietly drain profit, destroy morale, and make agency ownership feel unbearable. I’ve spent over 8 years building and operating a 50+ person agency, and I’ve paid a massive “idiot tax” learning these lessons the hard way. If you’re exhausted, buried in client requests, or wondering if this is even worth it anymore, this episode is for you. Takeaways: Why “hop...

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31:01

Ep 98: Why Adding More Services Is the Fastest Way to...

The Agency Uplift Podcast ·

2026/01/19

Summary: You don’t fail as an agency owner because you’re bad at marketing. You fail because you accidentally build something that can’t survive you. In this episode, I sit down with Tim Keen, who scaled a DTC growth agency to $2M+ ARR, churned every client and every employee, worked himself to the brink and still sold the business. This isn’t a highlight reel. It’s the messy middle no one warns you about. Takeaways: Why most agencies feel “busy” but are fundamentally unsellable The hidde...

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12:20

Ep 97: How I Delivered 18+ ROAS for 6 Months and...

The Agency Uplift Podcast ·

2026/01/14

Summary: I thought results were the glue. Then a wildly profitable client fired us after six straight months of 18+ ROAS. In this solo episode, I break down one of the most painful lessons of my agency career and why results alone are never enough to keep clients long-term. If you’ve ever lost a client you shouldn’t have lost, this episode will hit close to home. Take aways: Why results are just table stakes and what actually keeps clients loyal The onboarding mistake I made that quietly de...

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28:45

Ep 96: TikTok Shop Isn’t Saturated, Agencies Just...

The Agency Uplift Podcast ·

2026/01/12

Summary: TikTok Shop isn’t slowing down. It’s maturing. In this episode, I break down with Collin Cavanaugh why TikTok Shop is entering its most important phase yet, and why agencies that adapt now will have an unfair advantage over the next few years. This isn’t about chasing trends. It’s about building an agency that’s positioned for where the market is going. Takeaways: Why enterprise brands are finally moving into TikTok Shop What separates scalable agencies from opportunistic ones H...

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22:07

Ep 95: The Agency Reset: Practical Moves for 2026

The Agency Uplift Podcast ·

2026/01/07

Summary: This episode is a practical roadmap for agency owners who want 2026 to feel different. I share the six core values I use to guide my decisions and coaching work, along with concrete actions you can take immediately. From auditing your time and creating SOPs to setting clearer expectations with your team. This is about building leverage, clarity, and systems that remove you as the bottleneck. Takeaways: I outline how to audit my week for leverage I explain how I turn tasks into SOPs...

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32:36

Ep 94: Scaling a CRO Agency by Becoming Human...

The Agency Uplift Podcast ·

2026/01/05

Summary: In this episode of the Agency Uplift Podcast, I sit down with Anthony Morgan, Founder & CEO of Enavi, to unpack what it really takes to scale a CRO agency intentionally. Anthony shares his journey from in house eCommerce roles to building a human obsessed CRO agency, why Enavi focuses on $10M+ Shopify brands, and the hard lesson that changed everything: founders must prioritize growth or risk stalling their agency. The conversation dives deep into client experience, positioning, ...

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16:16

Ep 93: Why Everything Still Runs Through You (And How...

The Agency Uplift Podcast ·

2025/12/31

Summary: In this final solo episode of 2025, I share the biggest pattern I’ve seen after nearly 100 podcast episodes and conversations with over 100 agency owners. Most agencies struggle not because of bad strategy, but because they lack systematized accountability. I break down why agencies are people businesses, how role scorecards create ownership, and how outcome based accountability allows founders to scale without becoming the bottleneck Takeaways: I’ve seen most agencies fail to scale...

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37:43

Ep 92: From Agency Burnout to Self-Publicity | with...

The Agency Uplift Podcast ·

2025/12/29

Summary: Justin Oberman shares how he rebuilt his career after agency burnout by rejecting traditional personal branding advice and embracing self-publicity. This episode explores visibility, fame, AI, and why agency owners must stop hiding behind frameworks and start showing up as humans. Takeaways: Branding follows behavior, not the other way around LinkedIn rewards clarity and consistency, not hacks Fame creates leverage that metrics can’t explain AI is a tool, not a thinking partner ...

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17:25

Ep 91: The Agency Playbook for AI Powered Client Call...

The Agency Uplift Podcast ·

2025/12/24

Summary: In this solo episode, Sean Lang explains why most agencies are wasting valuable client intelligence by not transcribing and analyzing client calls. He walks through a practical system using AI transcription and a custom GPT to turn every client conversation into actionable coaching, churn prevention, and upsell opportunities. Takeaways: Client calls contain churn and upsell signals most agencies ignore Transcripts create retained institutional knowledge AI can objectively coach a...

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33:07

Ep 90: Building an Agency by Accident, and Making It...

The Agency Uplift Podcast ·

2025/12/22

Summary: Mark Meyerson shares his journey from freelancing to building One Egg Digital, highlighting the realities of agency growth, the importance of hiring motivated people, and why niching down is critical. He also dives into how running Amazon brands alongside an agency creates a powerful balance between cash flow and scalability. Takeaways: Most agencies are started accidentally, not intentionallyHiring motivated and curious people matters more than pure skillReal-world test projects r...

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16:29

Ep 89: How My Podcast Generated $3M+ in Agency Work

The Agency Uplift Podcast ·

2025/12/17

Summary: In this solo episode, I break down why starting a strategic, niche podcast is the highest leverage move any agency owner can make. I share how a podcast I built previously generated over $3M in work, why the value isn’t in content but in relationships, and the exact framework I now use to build authority, create opportunities, and connect with my ICP at scale. Takeaways: A strategic podcast builds relationships, not just content. Inviting only my ICP increases rapport, trust, and o...

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31:46

Ep 88: Stop Overthinking Content: Your Sales Calls...

The Agency Uplift Podcast ·

2025/12/15

Summary: Justin Vajko, founder of Dialog Video Marketing, shares how he spotted a pattern in client success, turned it into a productized agency model, and now helps founders consistently publish high-impact videos on LinkedIn. He reveals lessons learned from freelancing, building a team, structuring retainers, and using systems to overcome weaknesses. Justin also breaks down how any agency owner can begin creating video content today using only their phone and existing Zoom calls. Takeaway...

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15:57

Ep 87: How I Doubled My Team’s Output with Simple...

The Agency Uplift Podcast ·

2025/12/10

Summary: In this solo episode, I break down how I’ve been able to double or even triple the effectiveness of my team by introducing simple, targeted AI tools, specifically custom GPTs, into individual steps of our workflows. Instead of waiting for someone to develop years of expertise, I can “loan” them my thinking through AI. I walk through how I apply this inside my podcast operations and how you can replicate it to remove bottlenecks inside your agency. Takeaways: AI can handle the exper...

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32:16

Ep 86: How Culture Became Braven Agency’s Competitive...

The Agency Uplift Podcast ·

2025/12/08

Summary: Roberto Martinez, CEO of Braven Agency, joins Sean Lang to discuss how a mission-first approach and strong team culture helped his agency grow from a small shop into a purpose-driven powerhouse. From navigating tough contracts to embracing AI, Roberto shares what it means to scale an agency that truly serves small businesses and their communities. Takeaways: Mission clarity drives business growth and better partnerships. Saying “no” to the wrong clients protects your culture and you...

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11:10

Ep 85: Zero to SOP: The Easiest System for Busy...

The Agency Uplift Podcast ·

2025/12/03

Summary: I reveal a streamlined, AI powered workflow for transforming everyday agency tasks into polished documentation and training. By recording your real processes, feeding transcripts into his SOP Builder GPT, and then importing them into Notebook LM, agencies can quickly build structured SOPs and formal onboarding materials. I lay out each step and shows how small agencies can operate with big-agency clarity and consistency. Takeaways: Create SOPs during real work, don’t set aside extr...

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27:50

Ep 84: How One Founder Built an AI-Powered Brand...

The Agency Uplift Podcast ·

2025/12/01

Summary: Sean Lang interviews Stephanie Zhuang, founder of Tidal Brand Management, about her journey from 15 years in CPG brand management to launching a flexible, AI-powered micro-agency designed for startups. She shares the fears behind taking the leap, how entrepreneurship transformed her identity, and how she built a modern agency model that blends strategy, AI, and on-demand creative talent. Stephanie also breaks down her biggest learnings and a recent client win driven by speed and stra...

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9:37

Ep 83: Is It Really a People Problem?

The Agency Uplift Podcast ·

2025/11/26

Summary In this solo episode, I break down why most “people problems” inside agencies are actually process or clarity failures. I introduce a four bucket diagnostic framework: Process, Leadership Clarity, People, and Client Fit, to help agency owners understand the true root cause of performance issues before blaming the team member. By applying this method, leaders can reduce churn, prevent misfires, and create more predictable delivery. Takeaways Most performance issues stem from missing ...

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31:53

Ep 82: The Systems Behind a Scalable SEO Agency |...

The Agency Uplift Podcast ·

2025/11/24

Summary: Host Sean Lang talks with Joe Romeo, founder of Aperitif Agency and co-founder of Rocket Fuel Agency, about his journey from SEO freelancer to running two thriving agencies. Joe shares the key systems, hiring strategies, and AI-powered processes that have helped him build scalable operations and a motivated team while still balancing life as a new father. Takeaways: Moving from freelancer to agency owner requires process, systems, and delegation. Hire curious, self-driven lear...

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44:56

Ep 81: Build an Agency That Runs Without You

The Agency Uplift Podcast ·

2025/11/19

Summary: Sean Lang shares why most agencies plateau and reveals the three critical elements that allow an agency to scale without chaos or constant founder involvement: systematized accountability, strong culture, and a founder identity shift. Drawing from his eight-year journey building Social Commerce Club, Sean explains how agencies can replace luck and chaos with clarity, culture, and leadership systems that run without the founder. Takeaways: Agencies plateau when the founder becomes t...

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34:03

Ep 80: Systems Over Chaos: How Performance Partners...

The Agency Uplift Podcast ·

2025/11/17

Summary: Host Sean Lang talks with Frederic Jean-Bart, CEO of Performance Partners, about how he built an affiliate marketing agency that supports 8- and 9-figure DTC brands. Frederic explains how systems, hiring, mentorship, and disciplined client selection helped him scale intentionally and cut churn to below 10%. Takeaways: Scaling affiliate programs is about relationships, not quantity. SOPs and documentation create leverage and consistency. Strong hiring decisions shape long-term grow...

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99 results

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