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PODCAST

Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers

Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains. We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world

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All Episodes

00:57:08

Functional Mushrooms & Wellness: Walker | The Happy...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/11/21

In this episode of the GroceryPulse Podcast, host George Goodwin sits down with Walker, founder of The Happy Mushroom Company, for a deep conversation on the future of grocery, functional foods, and building a health-focused CPG brand from the ground up.Together, they explore how mushrooms are reshaping wellness, why consumers are shifting toward functional nutrition, and what it really takes to launch and scale a natural products brand in today’s competitive grocery landscape. From sourcing and

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00:47:40

Future of Grocery & Natural Retail: How Community and...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/10/27

Independent grocers and emerging CPGs are rethinking which trade shows actually move the needle. In this GroceryPulse Podcast, host George Goodwin talks with Jeremiah Bogenhagen (President, Positively Natural Network and CEO of Health Essentials) about the Naturally Independent Expo in Palm Springs—why it’s intentionally small, how it maximizes retailer–supplier face time, and the education tracks built for indie retailers (not just brand booths). We cover ROI vs. mega expos, grassroots distribution

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01:02:26

The Future of Grocery: The Emotional Science Behind...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/10/24

In this episode of the GroceryPulse Podcast, host George Goodwin sits down with Kevin Kelley, Co-Founder of Shook Kelley, to explore the future of grocery through the lens of emotional science, design, and human connection.They uncover how smell, sensory engagement, and behavior architecture influence consumer decision-making — and why successful grocers are moving beyond convenience to create meaningful, community-driven experiences.From emotional shopping habits to the psychology of retail design,

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00:50:17

Turning POS Data into Retail Media Power w/ Steve...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/09/26

Independent and regional grocers don’t just need impressions—they need measurable lift. In this episode of GroceryPulse, host George Goodwin (4th-gen grocer & founder of Innovar Marketing) sits down with Steve Dietch, Chief Revenue Officer at Bridge and retail-media network Ripple, to unpack how identity resolution and POS-level purchase data are changing the game for regional chains and C-stores.Bridge/Ripple helps retailers identify unknown shoppers (beyond loyalty programs), unify first-party

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01:08:30

Turning Social Media Comments into Customers: The...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/09/18

Local grocers don’t need another “awareness-only” social tactic—they need sales. On this episode of GroceryPulse, host George Goodwin (4th-gen grocer & founder of Innovar Marketing) sits down with Oskar Wahlbäck, founder & CEO of Commentsell, to explore how European-style “reserve in comments” deals are transforming social media into a true sales channel.Already powering 250+ stores in Sweden and Denmark—with 85,000+ campaigns and $170M in retailer revenue—Commentsell automates bookable

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01:03:30

From Family Grocer to Policy Leader | Ron Fong, CEO...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/09/03

In this episode of the GroceryPulse Podcast, host George Goodwin sits down with Ron Fong, President & CEO of the California Grocers Association (CGA), for an insightful conversation on leadership, advocacy, and the future of grocery.Ron shares his personal journey from growing up in his family’s grocery store to becoming one of the most influential voices for California’s grocery industry. Together, George and Ron explore:- The importance of independent grocers as community anchors- How COVID-19

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00:59:10

The Future of Grocery, CPG & Retail Media covering...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/08/29

What does the future of retail media look like?In this episode of GroceryPulse by Innovar Marketing Agency, host George Goodwin sits down with Chase Binnie, CEO of RetailWire — the leading retail industry thought leadership platform with 1M+ monthly readers and 8 acquisitions under its belt.Chase shares how he went from designing album art in high school to running a 23-year-old legacy media company that curates conversations with over 100 retail thought leaders. Together, George and Chase dive

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01:04:17

Smart Technology in Grocery: Boosting Efficiency,...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/08/12

In this episode of Grocery Pulse, host George Goodwin speaks with Stu Gavurin, founder of Opsense, about the transformative role of smart technology in food safety, compliance, and efficiency within the grocery and consumer packaged goods (CPG) sectors. They discuss the inspiration behind Opsense, the significant issue of food waste, and the importance of real-time monitoring and alerts in grocery operations. The conversation also touches on the challenges retailers face in food safety compliance,

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00:43:41

The Ultimate Merchandising Tool for In-Store...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/06/27

In this episode of GroceryPulse, host George Goodwin sits down with CJ Warstler, the inventor of the Handycart Workstation, to unpack how one simple tool is revolutionizing efficiency in retail environments. With over 30 years of experience in sales and consulting, CJ shares the real-world problems that inspired him to create a smarter, more effective workstation—right from his own garage.Together, they explore the process of prototyping, gathering user feedback, and launching the Handycart into

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00:48:29

The Future of Grocery Packaging: Design, Technology &...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/06/10

In this episode of GroceryPulse, host George Goodwin sits down with design experts Adam Steinberg and Henry Casanova to explore the evolving world of CPG packaging and grocery retail design. Together, they dive deep into the importance of clarity in packaging, how consumer behavior drives design decisions, and why eco-friendly packaging is more than just a trend.The conversation touches on the power of A/B testing and customer persona research, the balancing act of creative instincts vs. customer

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01:03:56

Beyond Organic: How Alexandre Family Farm Became...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/05/27

In this powerful episode of GroceryPulse, host George Goodwin sits down with Stephanie Alexandre, co-founder of Alexandre Family Farm—America’s first certified regenerative organic dairy. Together, they explore how soil health, A2/A2 milk, and faith-driven leadership can transform the future of food.Stephanie shares the inspiring journey she and her husband Blake have taken over 40 years: building a family farm rooted in stewardship, nutrition, and integrity. From managing cows with best friends to

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01:00:03

Leading the Organic Movement: Kelly Damewood of CCOF...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/05/16

In this episode of GroceryPulse, host George Goodwin sits down with Kelly Damewood, CEO of California Certified Organic Farmers (CCOF), to explore the future of organic agriculture — and what it takes to make organic the norm, not the exception.We talk grocery, farming, food trends, and the big picture of how certification, advocacy, and education are shaping the shelves of tomorrow. Whether you’re a grocer, CPG brand, or simply care about what’s in your food, this episode is packed with insight on

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01:02:12

HR Lessons from One of the Largest U.S. Utility...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/05/04

In this episode of GroceryPulse, host George Goodwin sits down with HR consultant Deborah Sanchez, who brings nearly 20 years of experience advising one of California’s largest utility companies. From working her way up as a young mom to now consulting C-suite leaders, Deborah shares actionable insights on team culture, employee retention, and how values like compassion and perseverance create long-term business success.They also explore what grocery and CPG leaders can learn from corporate HR

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01:12:32

Leading Retail: Lessons from James W. Keyes, Former...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/03/28

In this episode of GroceryPulse by Innovar Agency, host George Goodwin welcomes James W. Keyes, former CEO of 7-Eleven and Blockbuster, and Chairman of Wild Oats Marketing LLC. James brings decades of leadership experience from some of the most iconic brands in retail, and today, he shares his unique insights on leadership, innovation, and the future of the retail industry.The conversation delves into James’s leadership journey at 7-Eleven and Blockbuster, where he played a pivotal role in driving

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00:52:19

Grocery Media’s Impact: Trends, Insights, and the...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/02/05

In this episode of Grocery Pulse by Innovar Agency, host George Goodwin sits down with Bob Reeves, Executive Vice President and Associate Publisher at Shelby Publishing. As a grocery media expert and USC Food Industry Management Program alumnus, Bob shares insights from over two decades of documenting and influencing the grocery industry. The conversation dives into the critical role of grocery media in shaping industry trends and decisions, exploring: Bob’s journey from grocer to media professional

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00:36:13

Cutting Distractions in Grocery with Sleke by Innovar...

Grocery Pulse Podcast by Innovar Marketing Agency |... ·

2025/01/28

In this episode of Grocery Pulse by Innovar Agency, host George Goodwin, a fourth-generation grocer and retail strategist, sits down with Austin and Brennen, co-founders of Sleke. Sleke is revolutionizing workplace productivity with its “smart dumb phone,” designed to eliminate distractions and enhance focus.The conversation explores the impact of smartphone distractions on grocery and retail operations, with eye-opening stats like $600 billion lost annually due to workplace distractions. Austin

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