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PODCAST

Marketing, Demystified The Podcast

Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue. We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms. Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing. Jenn Mancusi, CEO and co-founder at Growgetter, hosts

business marketing

All Episodes

00:45:08

78: Maximizing Conference ROI: Strategic Moves for...

Marketing, Demystified The Podcast ·

2025/10/01

Heading to a conference and looking to maximize ROI? In this special solo episode, host Jenn Mancusi breaks down the conference strategy playbook that actually works. Learn how to set realistic lead generation goals, work your booth like a pro, and follow up fast to turn conference connections into real business. Whether you're a first-timer or a conference veteran, this episode gives you the tactical framework to make your investment pay off. "Marketing, Demystified" is brought to you by

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00:42:05

77: Brand Adolescence: Why Successful Brands Hit a...

Marketing, Demystified The Podcast ·

2025/09/25

Is your brand hitting a plateau? On this episode, host Jenn Mancusi is joined by Evelyn Starr, Chief Brand Strategist and author of "Teenage Wastebrand." With over 25 years of marketing strategy experience, Evelyn has identified why brands hit plateaus after initial success. Learn the 8 symptoms of "brand adolescence," her proven frameworks to diagnose what's holding your brand back, and real-world examples of how brands like Crocs and Spotify successfully navigated their

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00:44:23

76: Your First 100 Members: The Basics of B2B...

Marketing, Demystified The Podcast ·

2025/09/18

Everyone talks about the importance of "building a community," but what does that actually mean for B2B companies? On this episode, host Jenn Mancusi sits down with Emily Cahill, former Head of Community & Lifecycle Marketing at G2 and community veteran from Care.com and Yelp, to break down B2B community building.Learn when a community makes sense for your business, how to identify your first 100 members, and the practical steps to launch. If you're curious about community but

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00:44:53

75: From 'Meh' to 'Must-Have': Marketing the Need...

Marketing, Demystified The Podcast ·

2025/09/10

Why do some products pop while others don’t? On this episode, host Jenn Mancusi sits down with Laurier Mandin, author of "I Need That" and founder of Graphos Product, who's spent over 30 years helping innovators position and market consumer and B2B products. Listen in to learn how to make your product a “must-have” by identifying the deeper need it fulfills. Explore practical frameworks for repositioning your existing product to trigger genuine necessity. If you're struggling to

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00:35:17

Branding From The Inside Out

Marketing, Demystified The Podcast ·

2025/08/28

Think your brand lives on your website? Think again. On this episode, host Jenn Mancusi sits down with brand strategist Stephen Pruitt to explore why the strongest brands are built from the inside out. Learn how to align your team around your company's story before worrying about external marketing, practical frameworks for getting employees to authentically represent your brand, and why your culture might be your biggest competitive advantage. If you're struggling to scale your brand

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00:43:33

What Sales Teams Need from Marketing (And Why Most...

Marketing, Demystified The Podcast ·

2025/08/22

Are your marketing efforts helping sales close deals? On this episode, host Jenn Mancusi is joined by Colin Specter, SVP of Global Sales at Orum. Learn what sales teams actually need from marketing to hit their numbers, the biggest disconnects that kill pipeline, and how AI is changing what buyers expect from the entire sales and marketing process. If you want to know whether your marketing efforts are truly driving revenue or just looking good on paper, this conversation will give you the sales

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00:58:07

From Copycat to Category Leader: Creating Bold B2B...

Marketing, Demystified The Podcast ·

2025/08/12

Is your content getting lost in the noise, or is it bold enough to define your category? On this episode, host Jenn Mancusi is joined by Kristen Rocco, Founder of Bold & Noteworthy Marketing.Learn why 60% of B2B content fails to move the needle, how to break free from the content commoditization trap, and Kristen's four-phase framework to take your content from forgettable to category-defining. If you're tired of creating content that blends in with your competition, this episode will

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00:53:04

From Confusion to Clarity: Why Your Brand Message...

Marketing, Demystified The Podcast ·

2025/08/07

Is your brand getting lost in the noise? On this episode, host Jenn Mancusi is joined by Lynn Tickner, StoryBrand Certified Guide and Founder of Ink & Key, to explore why most brand messaging falls flat. Learn how to spot the warning signs that your message is confusing customers, the StoryBrand framework that transforms unclear messaging into conversions, and Lynn's three-stage process to become the brand people think of first. Want to apply the framework to your own business? Download the

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00:44:48

The Agile Marketing Revolution: Why Enterprise Brands...

Marketing, Demystified The Podcast ·

2025/07/30

Is your marketing team moving fast enough for today's market?In this episode of Marketing, Demystified, host Jenn Mancusi sits down with Greg Kihlström, creator of "The Agile Brand" methodology and ICP Agile Certified Coach, to explore how Fortune 500 companies are elevating their marketing operations with agile principles. Learn why agility matters and the practical steps to operationalize agile marketing in your organization. If you're tired of watching competitors outmaneuver

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00:42:45

Should you build or buy your marketing tech stack?

Marketing, Demystified The Podcast ·

2025/07/25

Is your tech stack helping you grow or holding you back? On this episode, host Jenn Mancusi is joined by data platform expert Dave Melillo to explore the age-old question: build or buy? Learn how to evaluate plug-and-play marketing tools vs. custom solutions, what infrastructure growing companies need, and how to avoid wasting time and money on tech that doesn’t scale. If you're trying to future-proof your marketing operations, this one’s for you. "Marketing, Demystified" is brought to

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00:49:49

68: Strategy First: Why Marketing Inputs Drive...

Marketing, Demystified The Podcast ·

2025/07/01

In this episode of Marketing, Demystified, we explore why focusing on marketing inputs (strategy) before outputs (tactics) is critical for business success. Tracy Borreson shares her unique multi-dimensional perspective on how companies often get this backward, the risks of tactic-first approaches, and practical steps to build a strategic foundation that allows authentic marketing to thrive.Join us!

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00:41:23

67: Digital Brand Survival: Protecting Your Search &...

Marketing, Demystified The Podcast ·

2025/06/05

Corporate rebrands can devastate your digital presence if not handled properly. Join us with Jason Barnard, the world authority on Digital Brand Intelligence, as he reveals how search engines and AI systems respond to company name changes, domain switches, and identity updates.Learn the essential strategies to protect your hard-earned search visibility and AI representation during transitions. Whether you're planning a rebrand or helping clients through one, this episode provides actionable insights

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00:43:31

66: Marketing That Pays for Itself: Frameworks for...

Marketing, Demystified The Podcast ·

2025/03/31

Today we're tackling a challenge many businesses face: how to ensure your marketing actually drives revenue rather than just looking pretty. We're joined by Michael Buzinski, a data-centric marketing expert who has helped over 1,300 businesses overcome growth blockades and dramatically increase their marketing profitability.With more than 30 years of experience, Michael has developed simple yet powerful frameworks that help B2B service companies, fractional executives, and business

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00:46:38

65: Brand as the Path to Revenue: Beyond the Fluff to...

Marketing, Demystified The Podcast ·

2025/03/11

Today we're diving into the often misunderstood world of brand messaging and how it directly impacts your bottom line with brand strategist Kate DiLeo. Kate has helped hundreds of companies, from bootstrapped startups to $50 million enterprises, develop compelling brand messaging that drives revenue. Kate's unique approach makes brand messaging accessible and practical, especially for founders and CEOs who might find traditional branding concepts too "fluffy."

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00:48:14

64: Data-Driven but Human-Centered: Using Marketing...

Marketing, Demystified The Podcast ·

2025/03/11

On today's episode of "Marketing, Demystified," we discuss the critical intersection of marketing technology and authentic human connections with marketing strategist and entrepreneur Casey Cheshire 🎤 . As the Chief Evangelist at Ringmaster Conversational Marketing, Casey has spent years helping businesses bridge the gap between complex marketing technology and genuine customer interactions.

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00:42:59

63: The Evolution of LinkedIn: From Resume Hub to...

Marketing, Demystified The Podcast ·

2025/02/11

On Episode 63 of “Marketing, Demystified,” we are thrilled to welcome Neal Schaffer, a globally recognized digital marketing expert who has been helping businesses leverage social media for over 16 years.As the author of multiple bestselling books, including "The Age of Influence" and "Maximizing LinkedIn for Business Growth," Neal serves as a Fractional CMO for numerous companies and teaches at prestigious institutions like UCLA Extension and Rutgers Business School. Neal brings

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00:55:25

62: The future of email marketing

Marketing, Demystified The Podcast ·

2025/02/04

Email marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. To help us navigate these shifts, Jenn Mancusi is thrilled to talk with Chad S. White, Head of Research at Oracle Digital Experience Agency and author of "Email Marketing Rules." Chad has served as the lead email marketing researcher at several major email service providers and is known for his deep insights into email marketing trends and best practices. During his nearly 20 years in the

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00:40:29

61: The six pixels of separation of digital connections

Marketing, Demystified The Podcast ·

2025/01/29

Reaching global audiences has never been more possible - or more complex. The old saying that everyone is connected by six degrees of separation has evolved to being separated by six pixels.To explore this concept and how businesses can leverage it, Jennifer Mancusi welcomes Mitch Joel, co-founder of ThinkersOne and author of "Six Pixels of Separation" to Episode 61 of "Marketing, Demystified" Mitch has been called a marketing and communications visionary, helping businesses understand how to

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00:41:10

60: Are we aligned on the brand strategy?

Marketing, Demystified The Podcast ·

2025/01/14

Marketing strategies can be impossible to pull off when leadership teams aren’t even aligned on their overall brand strategy. But when everyone is aligned, it can be magic. To unpack this topic, Jennifer Mancusi is joined by author and host of the Just Branding podcast, Matt Davies. Matt is a leadership advisor, consultant and strategist helping maverick business leaders shape the future. Connect with Matt: https://www.mrmattdavies.me "Marketing, Demystified" is brought to you by Growgetter, your

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00:40:31

59: Influencer Marketing: Partnering with the right...

Marketing, Demystified The Podcast ·

2025/01/07

Partnerships of all different types matter and can help our businesses grow. One that can easily be overlooked is the role of influencer partnerships (aka influencer marketing). It's about leveraging deep industry expertise, technical authority, and trusted voices to drive real business growth.To discuss that topic, Jenn Mancusi is joined by Anton Shulke, Head of Influencer Marketing at Duda and former SEMrush leader. Anton has spent years mastering the art of influencer partnerships. "Marketing,

en-us

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