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PODCAST

Tech Marketing Rewired

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn

business marketing

All Episodes

44:40

How 8am Rebuilt Its Go-To-Market For the AI Age with...

Tech Marketing Rewired ·

2026/04/15

Everyone can buy the same AI tools now. That’s the problem and the opportunity. When technology stops being scarce, differentiation comes from how you show up, how well you understand the customer, and how consistently your go-to-market system reinforces that understanding.Kevin Kerner sits down with Nate Skinner, CMO at 8am, to unpack a full-stack transformation: rebranding from AffiniPay (a name closely tied to payments) into 8am, a platform that supports legal and accounting professionals with

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48:24

Vibe Coding for the Enterprise: How AI is Rewiring...

Tech Marketing Rewired ·

2026/03/18

The way we build for the web is being fundamentally rewired. We’ve moved past the era of "drag-and-drop" and into the era of "Vibe Coding"—where natural language and AI orchestration allow teams to ship high-fidelity web experiences in hours, not weeks. But for an enterprise CMO, how do you balance that "startup speed" with the security and stability required for production-grade marketing?In this episode of Tech Marketing Rewired, host Kevin Kerner sits down with Guy

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38:38

How AI Signals Power Smarter B2B Growth with Jay Tuel...

Tech Marketing Rewired ·

2026/03/11

In this episode of Tech Marketing Rewired, host Kevin Kerner sits down with Jay Tuel, Chief Evangelist of Sales at Demandbase, to deconstruct the "signal madness" currently hitting B2B tech. Jay breaks down how to move from manual CRM research to AI-driven orchestration that identifies the real buying committee—even when it's 40 people deep.In this episode, you’ll discover:The Inbound Shift: Why Jay believes AI can (and should) handle 100% of inbound follow-up to ensure relevancy and

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42:37

Rewiring the Marketing Org: Agile Pods and Workflow...

Tech Marketing Rewired ·

2026/03/03

Is your marketing structure holding back your growth? In this episode of Tech Marketing Rewired, Kevin Kerner sits down with Christine Royston, CMO of Wrike, to discuss how she is fundamentally restructuring her organization for the AI era. Christine explains why she is moving away from traditional functional silos in favor of cross-functional pods designed for speed and agility. You'll learn why she believes "process comes first" and how her team uses workflow orchestration to reclaim hundre...

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48:54

Why AI Isn’t Killing Search (And What to Focus on...

Tech Marketing Rewired ·

2026/02/19

Does 2026 really mark the beginning of the end for SEO, or are we missing the bigger picture on how search is evolving?In this episode, Kevin sits down with Tony Pataky, Director of Global SEO and Search at Procore, to cut through the noise around the massive search disruption that hit in Q4 2024. Tony brings a refreshingly grounded perspective on why the organic traffic panic may have been premature and shares the data-backed strategies Procore used to navigate the chaos.Key Topics Discussed:Search

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35:38

What Happens When You Blend AI / Automation With...

Tech Marketing Rewired ·

2026/02/03

Email fatigue is real, ad costs are climbing, and attention is harder than ever to earn. In this episode of Tech Marketing Rewired, I sit down with Sendoso CEO Kris Rudeegraap to unpack how modern direct mail and smart gifting—paired with AI and signal-driven timing—help teams break through the noise, book more meetings, and grow revenue that sticks.Kris takes me back to his origin story as a top-performing AE at Talkdesk who turned a manual, messy "swag closet" hack into a global scalable

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41:27

The CMO’s Guide to Rebranding: Executive Buy-In &...

Tech Marketing Rewired ·

2026/01/20

The cybersecurity market is arguably the noisest sector in tech, creating a "Sea of Sameness" where every vendor looks and sounds identical. So, how do you convince a technical leadership team that it’s time to change the story?In this episode, Kevin sits down with Julie Preiss, CMO of Centripetal, to break down the strategic playbook for rebranding in a crowded B2B market. Julie shares her methodology for moving beyond "pretty colors" to build a brand narrative that drives

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51:31

How to Build a "Digital Workforce": Onboarding and...

Tech Marketing Rewired ·

2026/01/14

What if your smallest team could operate with the reach and rhythm of a 40-person org? We sit down with Lauren Esposito, CMO at Asymbl, to unpack a practical, repeatable method for scaling work through digital labor. Lauren shares how she transitioned from Salesforce’s vast systems to a startup’s blank page and built an agent-led model that unlocks sales capacity, accelerates hiring, and preserves institutional knowledge.We dig into the core framework—design, onboard, coach—and how naming and

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38:56

2025 Wrap-Up & What Tech Leaders are Planning in 2026...

Tech Marketing Rewired ·

2026/01/07

2025 was the year AI stopped being a "lab project" and started doing real work.In this year-end wrap-up, Kevin sits down with fellow podcast host Lisa Martin (CMOs Unscripted) to compare notes on the dozens of conversations they've had with founders, marketers, and executives over the last 12 months. They unpack how the winners of 2025 moved from "AI washing" to execution, finally ditching vanity metrics for board-ready ROI.Looking ahead to 2026, the duo debates the next

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44:48

Beyond Demand Gen: Why Growth Marketing is a Mindset,...

Tech Marketing Rewired ·

2025/12/17

I am always looking for ways to improve. Send me a text and let me know your thoughts! - KevinGrowth marketing isn’t a buzzword here; it’s a practical operating system that replaces vanity metrics with revenue clarity. I sit down with Rob Freedman, the former VP of Marketing and Partnerships at EZO (now at Surecam), to unpack a full-funnel approach that starts at first touch and keeps going through renewal and expansion. Rob lays out four non-negotiable pillars for 2026: high-velocity

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39:23

Why the Future of Ad Targeting Is About Context, Not...

Tech Marketing Rewired ·

2025/11/18

I am always looking for ways to improve. Send me a text and let me know your thoughts! - KevinAds don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead of broad categories and brittle keyword lists, today’s systems read full pages like humans do: entities,

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43:57

The Launch Playbook Fueling Qualified's Demand Gen...

Tech Marketing Rewired ·

2025/11/04

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The old launch playbook is broken, and we’re not waiting for GA to prove it. We sit down with Sarah McConnell, VP of Demand Generation at Qualified, to unpack a product launch strategy built for AI speed: CEO-led storytelling, live demos that actually work, and agent-driven follow-up that turns events into measurable pipeline. If you’ve wondered how to ship, sell, and scale an AI product before the ...

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45:43

From Random Acts To A Scalable Growth Engine | CMO,...

Tech Marketing Rewired ·

2025/10/29

I am always looking for ways to improve. Send me a text and let me know your thoughts! - KevinThink your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally behind. No fluff, no vanity metrics—just the six systems that make marketing work at scale: talent,

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43:13

The Martech Balancing Act: Today's Stack vs. an AI...

Tech Marketing Rewired ·

2025/10/20

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin In this episode, we sit down with Kelly Greenwalt, a veteran marketing operations leader who’s navigated two decades of tool explosions and AI’s rapid rise at brands like National Instruments and Epicor (where she is currently the Sr. Director of Marketing Operations). Kelly shares her playbook for turning a sprawling tech stack into a strategic growth engine and evolving the MOPs function fro...

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40:45

The Anti-Hype Playbook for Developer Marketing |...

Tech Marketing Rewired ·

2025/10/07

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Stop trying to impress developers with adjectives. They want truth, working demos, and clear docs. That’s the heartbeat of this conversation with product marketing leader Dave Macias (ex-Dell, MongoDB), who breaks down how to tell an honest AI story when the market is loud and your buyer is a skeptical engineer under pressure to ship. We dig into the moment everyone “became an AI company...

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44:16

The Modern Playbook for Integrated Marketing, ABM &...

Tech Marketing Rewired ·

2025/09/26

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What separates exceptional integrated marketing campaigns from forgettable ones? According to Sinziana Ursu, VP of Integrated Marketing at Upland Software, success comes down to two critical elements: a clear, distinct point of view and genuine cross-channel thinking. Drawing from her extensive experience leading marketing teams at companies like WP Engine, Dell, and IBM, Sinziana breaks down the t...

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48:46

From Analytics to Marketing SVP: Saima Rashid’s...

Tech Marketing Rewired ·

2025/09/19

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What does it take to build one of the strongest brands in MarTech? Saima Rashid's remarkable journey from analytics expert to marketing leader at 6Sense reveals the power of becoming your own best customer. "The data is great, but unless you're translating it into actual insights and driving action, who cares?" Saima's analytical foundation became her superpower as marketing evolved into an increas...

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38:07

The CMO’s AI Playbook: From Complexity to Clarity...

Tech Marketing Rewired ·

2025/09/15

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin The AI landscape has transformed so dramatically since 2021 that the original marketing playbook is already outdated. In this episode, get an exclusive preview of the upcoming second edition of The AI Marketing Canvas from author and Northwestern's Kellogg School of Management, clinical professor Jim Lecinski, who explains why the rise of generative AI demanded a completely new roadmap. Lecinski unv...

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44:31

AI Personas Will Change How Teams Collaborate with...

Tech Marketing Rewired ·

2025/09/09

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What if your AI could think exactly like you? Not approximating your style based on internet data, but truly capturing your unique patterns of thought, expertise, and decision-making? Suman Kanaganti, CEO of Personal AI, is creating a future where AI becomes deeply personal—trained on your own memory stack rather than generalized internet knowledge. His company builds small, specialized language mo...

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39:04

How to Create Meaningful Internship Experiences with...

Tech Marketing Rewired ·

2025/09/03

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Creating meaningful internship experiences isn't just good for students—it's vital for building your company's talent pipeline. But why do so many internship programs fall short, and how can we design systems that truly work? Cheryl Rodness, Head of Global Brand at Quest Global, brings decades of experience developing internship programs at scale for companies like IBM, Juniper, and Calix. In our c...

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36 results

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