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PODCAST

Well, Well, Well

Discover Well, Well, Well—the podcast that speaks your wellness language. Wellness is more than trends and workouts—it’s a way of life, and this podcast gets it. Well, Well, Well is your no-BS guide to navigating the highs, lows, and WTF moments of the wellness and fitness industry. Learn from the Experts: Industry leaders and trailblazers share the secrets to their success. Get Inspired: Raw stories and bold takes rekindle your passion for fitness and your business. Feel Seen: You’re not alone

health & fitness

All Episodes

42:52

025 Wellness & The Loneliness Epidemic

Well, Well, Well ·

2026/04/23

"If we can’t be in a room together and move, the battle is lost." How do you build a community so strong that students step in to care for one another? In this episode, Laura Munkholm welcomes Justin and Greg, the owners of Sol Seek Yoga, to discuss their unique path from corporate New York to West Coast wellness entrepreneurship. Justin and Greg reveal how they navigated the transition to taking over a studio just one year before the global pandemic, and why they believe focusing on a shared

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49:05

024 Wellness & The Retreat Economy

Well, Well, Well ·

2026/04/02

"It’s actually easier in a lot of ways to sell ten $3,000 tickets than it is to sell 200 memberships every month."Whether you’re a veteran studio owner or a wellness leader dreaming of your first international getaway, this episode serves as your ultimate roadmap to the $400 billion retreat industry. Join Laura Munkholm as she sits down with Jen Russell, owner of Seattle’s Flight Room and a mastermind in the wellness space, to pull back the curtain on the “messy middle" of retreat planning. Jen

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49:35

023 Wellness & The Power of IRL Connection

Well, Well, Well ·

2026/03/05

"Take up space. That’s one of my favorite phrases to say: get bigger and take up space."In a world dominated by digital filters and survival-mode social media, what does it actually take to create a lasting human experience? In this episode, Laura Munkholm sits down with industry "shining light" and brand consultant Zack to discuss his 60+ city tour of boutique fitness studios. Zack pulls back the curtain on the "tremendous disconnect" between studio owners and their teams, the pitfalls of hiring

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39:27

022 Wellness & The Science of Lead Generation

Well, Well, Well ·

2026/02/19

How do you compete with the big guys when you’re running a local boutique studio? According to Zach Mills, founder of ONBRND, it’s not about outspending the giants; it’s about out-thinking them. In this episode, Zach joins Laura Munkholm to share his journey from collegiate athlete to marketing lead at Xponential Fitness—where he oversaw brands like YogaSix and AKT—to eventually launching his own successful agency.Zach reveals why the digital landscape is more crowded than ever and why Meta has

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32:27

021 Wellness & Company Culture with Kenzie Wesp

Well, Well, Well ·

2026/02/05

“We don't just need hot Pilates; we need a community-based brand... that human interaction piece is the backbone."What happens when you say yes to an opportunity you feel totally unqualified for? For Kenzie Wesp, it meant becoming a business owner before she even graduated college. In this episode, Laura Munkholm sits down with the powerhouse behind Nashville’s Trueform and Format studios to discuss how she scaled her business through a people-first lens. Kenzie shares her unique journey, from a

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39:39

020 Wellness & the Pilates Boom with Seran Glanfield

Well, Well, Well ·

2026/01/22

"When the leader of the business is clear about exactly who they are delivering to... they’re able to forge their own path instead of trying to blend in."The Pilates boom is here. Is your studio protected? The boutique fitness landscape has shifted. With Pilates-based concepts now accounting for a staggering 40% of all new studio openings, the "business as usual" approach is no longer enough to survive. In this episode, Laura Munkholm talks with Wall Street-trader-turned-business-coach Seran

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43:12

019 Wellness & The Experience Economy with Erin Fahs

Well, Well, Well ·

2026/01/07

Is boutique fitness becoming too transactional? In this episode, we sit down with Erin, founder of La Forme, who walked away from a 21-year corporate career to redefine what it means to show up for a workout. We dive into how she transitioned her high-level operations background into a human-centric studio model that prioritizes community over calculations—and how offering a solid sweat session is no longer enough. Discover why "putting your adult life in a cubby" is the ultimate luxury, how to

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51:08

018 Wellness & Leadership Potential with Mike Lipkin

Well, Well, Well ·

2025/12/18

“Your confidence and your aspiration has always gotta be bigger than the impact that you’re having on others, because that’s how your impact grows."In this high-impact session, "C-Suite Whisperer" Mike Lipkin reveals why your inner game is the ultimate driver of outer success, arguing that a leader’s aspiration must always exceed their current impact to fuel growth. He introduces the concept of the Potentiator—a leader who systematically increases the strength of those around them—and challenges

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38:50

017 Wellness & Industry Data with Julian Barnes

Well, Well, Well ·

2025/12/04

“If you can consistently enroll just two new members each month, you can add $50,000 a year in annual revenue by the end of the first year.”Many studio owners feel like they’re working nonstop…yet their bank account doesn’t reflect the effort. In this episode of Well, Well, Well, Laura sits down with Julian Barnes, co-founder and CEO of the BFS Network, to decode the latest State of the Industry report—and what it really tells us about profitable, sustainable studios. Julian breaks down who’s

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34:33

016 Wellness & Financial Success with Lauren Schoenfeld

Well, Well, Well ·

2025/11/20

"You can lead your team from a calm energy."This is the conversation every studio owner needs to hear. Many boutique fitness owners struggle with finances, feeling lost or frozen by overwhelming metrics. In this episode of Well, Well, Well, finance expert, Lauren Schoenfeld, Founder, CEO + CFO of Active Core Consulting, peels back the shame and simplifies the path to financial clarity. Lauren, who scaled her career from a major consulting firm to eight years at Equinox, brings the tactical

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36:25

015 Wellness & the Science of Joy with Jessica Maurer

Well, Well, Well ·

2025/11/06

“When it comes to movement, it’s about the pleasure principle. What brings you joy? That’s the key.”We all enter the fitness industry because it fired us up, but somewhere along the line, the constant competition, the selling, and the feeling of burnout can take over. In this must-listen episode of Well, Well, Well, host Laura Munkholm welcomes Jessica Maurer, Director of Education for the Mental Wellbeing Association. They dive deep into the emotional realities of studio ownership and teaching—and

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38:29

014 Wellness & Healthcare with Dr. Gloria Winters

Well, Well, Well ·

2025/10/23

“We want to go upstream to look for a solution, before you get to downstream sick care.” The health of our nation is at a crisis point, yet 80% of what determines our health is ignored by the $4.9 trillion "sick care" system. In this powerful episode, we sit down with Dr. Gloria Winters, Chief Health Officer of the YMCA of the USA, to dissect the critical gap between preventative wellness and clinical medicine. With over 25 years as a physician and orthopedic physical therapist, Dr. Winters brings

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37:40

013 Wellness & Brand with Barry Kostabi

Well, Well, Well ·

2025/10/09

"If we’re just taking them to the other side of a workout, that's easy to leave, that's easy to replace."Tired of chasing fitness trends? Host Laura Munkholm and experienced brand strategist Barry Kostabi reveal the single most powerful strategy for building a resilient wellness business: shifting from selling a workout to selling an identity. Drawing on his global experience, Barry explains why Identity-First Brands succeed where others fail, how to speak to the 80% of people who aren't moving,

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32:19

012 Wellness & Studio Ownership with Humble Warrior Yoga

Well, Well, Well ·

2025/09/25

“Start with your why. Share it often. People want to be a part of something bigger.” In this episode of the Well, Well, Well podcast, join host Laura Munkholm as she sits down with Talitha and Genevieve, the dynamic co-owners of Humble Warrior Yoga. This unstoppable duo is on a mission to build a multi-location brand by staying unapologetically authentic in a crowded market. They share their wild journey from a side hustle to a thriving business, revealing how they've navigated the challenges of a

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31:03

011 Wellness & Business Evolution with Jill Dailey

Well, Well, Well ·

2025/09/11

“Do what you love. Trust your instincts. Create your boundaries. It’s all hard work, so you want to love it.” – Jill DaileyIn this episode of Well, Well, Well, Laura sits down with Jill Dailey, founder of The Dailey Method and one of the pioneers who brought boutique fitness to the West Coast. From starting the first barre studio in San Francisco 25 years ago to scaling to nearly 70 franchises—and then intentionally shifting back to just two community-focused studios—Jill shares the evolution of

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33:47

010 Wellness & Design with Barbara Chancey

Well, Well, Well ·

2025/08/28

"You're only as good as your worst instructor's worst playlist."What does it take to build a timeless fitness studio? More than just aesthetics, according to Barbara Chancey, the visionary designer behind hundreds of award-winning studios. In this episode, she joins Laura to reveal her unconventional approach to design, which focuses on creating a space that empowers instructors, fosters community, and stands the test of time. Barbara shares her journey from a single cycling studio to a global

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36:55

009 Wellness & AI with Cat Zbar

Well, Well, Well ·

2025/08/14

"Let the bots do what the bots do best, and then let the humans do what the humans do best."The majority of boutique studios aren't profitable long-term, but the smartest ones are changing the game with a secret weapon: AI. In this powerful and honest conversation, Laura interviews Cat Zbar of Telomere Consulting, an expert on applying AI in the fitness and wellness industry. Cat shares practical, real-world examples of how studios can use AI to create marketing content, automate their front desk,

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33:43

008 Wellness & The Consultant Landscape with Josh Biro

Well, Well, Well ·

2025/08/01

"If you don’t know your numbers, you can’t grow. It’s that simple."What does it really take to succeed in the boutique fitness industry today? In this episode, Laura sits down with Josh Biro—founder of the Yogapreneur Collective and longtime coach to studios across North America—for an honest, unfiltered conversation on the state of consulting, the evolving wellness consumer, and how to stop mistaking symptoms for problems in your business. From van life to building and selling his studio, Josh

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30:34

007 Wellness & Community Leadership with Danielle...

Well, Well, Well ·

2025/07/03

"Everything starts with mission, vision, and values.”What does it truly mean to lead with heart, cultivate deep community, and build a business that transcends the ordinary? In this special in-person episode of Well, Well, Well, Laura travels to Denver to sit down with Danielle Barbeau, founder of The River Yoga. Discover how Danielle navigated the wild journey of growing a studio (including a hilarious Red Rocks origin story!) and intentionally shaped The River into a powerful "third place" of

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40:19

006 Wellness & The Coach Evolution with Amy Boone...

Well, Well, Well ·

2025/06/20

"We fill their bucket so they can go back and fill their clients' buckets." In this insightful episode of Well, Well, Well, host Laura Munkholm welcomes Amy Boone Thompson, CEO and owner of IDEA Health and Fitness Association. With over three decades of experience, Amy offers her unique perspective on the dramatic evolution of fitness coaches, instructors, and trainers. They discuss the rise of hybrid professionals, the adoption of a holistic approach to client well-being, and the exciting trend of

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26 results

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