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PODCAST

Damn Good Marketing

Hi I’m Shelby! I’m just a small-town woman chasing a big dream. As a mama of two young littles and a wife of a very supportive husband, I’m here to help you understand the reality about social media when it comes to utilizing it for your business. We will discuss the hardships, truths, and what it takes for success. Join me weekly, as I chat with you as your best friend and interview experts. I am eager to have you but also not afraid to chat about the failures I’ve endured and the successes I’ve

business entrepreneurship

All Episodes

36:49

Ryan Downing on Leadership, Family Business, and Growth

Damn Good Marketing ·

2025/11/05

What does it really take to lead a decades-old family business, inspire hundreds of employees, and still stay true to your values?In this episode, Louisiana native and marketing strategist Shelby Clement sits down with her longtime friend Ryan Downing, CEO of Ross Downing Auto Group, for a powerful, unfiltered conversation about leadership, growth, and legacy. Ryan shares what it’s like stepping into a business that’s been in his family for over 52 years, the weight of responsibility, the lessons

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46:35

How To Build A Life-First Business with Jillian Clothier

Damn Good Marketing ·

2025/10/29

What if the key to growing your business wasn’t doing more but slowing down enough to actually listen to yourself?In this powerful and honest episode of the Dam Good Marketing Podcast, host Shelby Clement sits down with Jillian Clothier, a life-first business coach for mama entrepreneurs, to unpack what it really means to build a business that aligns with your life instead of consuming it.Jillian opens up about her journey from 15 years in corporate restaurant franchising to running multiple

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37:02

The Ribando's Electric Supply Story

Damn Good Marketing ·

2025/10/22

Ever wonder what it really takes to build a business that lasts—one rooted in family, community, and a whole lot of grit?In this episode, host Shelby Clement sits down with Russell Ribando, part of the family behind Ribando’s Electric Supply, a Louisiana business that’s been keeping the lights on literally since 1978. What started as a small warehouse on the West Bank has grown into a trusted, multi-generational company built on loyalty, hard work, and a deep commitment to serving customers like

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42:25

The Marketing Strategy Behind Bolt Farm Treehouse

Damn Good Marketing ·

2025/10/15

What if the setbacks you’re facing right now are actually setting the stage for your biggest breakthrough?In this episode, Shelby sits down with Tori Bolt, co-founder of Bolt Farm Treehouse, to pull back the curtain on what looks like an overnight success but was actually a decade of grit, growth, and relentless belief. From losing it all and starting over to pre-selling $1 million in reservations before owning the land, Tori shares the raw truth about building a brand rooted in authenticity,

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11:29

Organic Social Media That Actually Works (And Why You...

Damn Good Marketing ·

2025/10/08

Do you feel like you are posting on social media with no real results? Or maybe you have convinced yourself that unless you have 10K+ followers, you’re not “credible” enough to land clients. If that sounds familiar, this episode is going to shift the way you see your business, your brand, and your audience.I am breaking down why the slow game is actually the winning game, why chasing vanity metrics is keeping you broke, and how to finally understand the difference between marketing and sales so you

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31:32

Building a Family Business Legacy with Joe Wong

Damn Good Marketing ·

2025/10/01

What happens when you grow up surrounded by the restaurant hustle, promise yourself you will never join the family business, and then find yourself running it anyway? That’s the story of Joe Wong, second-generation restaurateur and co-owner of The Boston and Cate Street Seafood Station in Louisiana.Joe’s journey is one of unexpected turns from earning a degree in sports management to stepping into his family’s restaurant legacy. Along the way, he discovered the challenges of leadership, the pressure

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42:41

Rooted in Purpose: Faith, Fear & Building a Brand...

Damn Good Marketing ·

2025/09/22

Life and business have a way of testing us, and sometimes those tests reveal what we have been avoiding all along the inner work. In this heartfelt episode of the Damn Good Marketing Podcast, Shelby opens up about her journey of navigating fear, faith, and purpose while building a brand that goes beyond marketing and truly matters.She shares vulnerable reflections from the Good People Gathering, a powerful event that reminded her of the importance of community, connection, and leaning into God’s

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42:40

How FGIA Turns a “Boring” Business Into a Brand with...

Damn Good Marketing ·

2025/09/17

In this special bathtub edition episode, Vice President of Marketing at Fussell Group Insurance Advisors (FGIA), shares how she transformed the marketing strategy for one of the largest health and life insurance agencies in Louisiana.What started as answering phones at 19 has grown into leading a multi-million dollar marketing budget, expanding into new states, and recruiting agents through innovative campaigns. We talk about the bold experiments, the surprising channels that actually convert, and

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48:35

How Covey Rise Built an Empire

Damn Good Marketing ·

2025/09/10

What does it really take to turn a scrappy college side hustle into a nationally recognized outdoor destination? In this episode of Damn Good Marketing, I sit down on-site at Covey Rise in Husser, Louisiana with founder Jimbo: the man behind a 26-year journey of grit, vision, and stubborn consistency.What started with a single bird dog, a borrowed piece of land, and a loan turned into a 700-acre experience where guests now come for upland hunts, sporting clays, kids camps, farm-to-table dinners,

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12:23

What the Heck Are You Even Selling?

Damn Good Marketing ·

2025/09/03

You can be showing up every day, posting consistently, keeping your feed on-brand, and still not seeing the sales you want. And if that’s been your reality, here’s the uncomfortable truth: it’s not because your captions aren’t clever enough, or because you don’t have enough followers. It’s because your audience doesn’t fully understand what you’re offering—or why it matters.This is the final episode of the What the Heck Marketing?! series, and we’re going deep into the real reason your content isn’t

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11:55

What The Heck Is Stopping You?

Damn Good Marketing ·

2025/08/27

You’re not lazy, you’re just stuck in one of these four mindsets.In this episode, I break down the real reasons entrepreneurs feel stuck (spoiler: it’s not your strategy, it’s your mindset). Whether you’re a perfectionist, an over-thinker, or part of the “I’ll do it tomorrow” crowd, this episode will call you out and call you up.What you’ll hear in this episode:The hidden fears behind perfectionismWhy “learning one more thing” won’t move the needleThe difference between consumption vs. actionWhy

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32:38

What the Heck is Actually Working in Marketing in 2025?

Damn Good Marketing ·

2025/08/20

If you’ve been posting nonstop, showing up on every platform, and STILL wondering why your business isn’t growing… this episode is the wake-up call you didn’t know you needed.In the first part of my brand-new “What the Heck?” solo series, I’m breaking down exactly what’s changed in the marketing world, why some old “tried and true” methods don’t work anymore, and what you should be focusing on instead if you want to see real results.I’m not here to sugarcoat it, this is straight talk from someone

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14:49

Get Comfortable Being Uncomfortable: Bold Marketing...

Damn Good Marketing ·

2025/08/13

Playing it safe might feel comfortable, but it’s keeping your marketing stuck. In this episode of the Damn Good Marketing Podcast, I’m getting real about what it takes to break through the noise, take bigger risks, and market your business with confidence, clarity, and consistency.Fresh off a content shoot that pushed me far outside my comfort zone, I’m sharing why I’m leaning into bold, scroll-stopping content instead of playing it safe. You’ll hear my honest take on why “cringe” content can be a

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22:06

How to Sell on Social Media Without Being Annoying...

Damn Good Marketing ·

2025/08/06

You are not annoying, you’re just scared. And in this fire solo episode of the Damn Good Marketing Podcast, I am here to prove it.Wrapped in her cozy PJs (yes, the Nudes I am obsessed with), I keep it raw and real while breaking down one of the biggest fears holding entrepreneurs back: showing up online and actually selling. Whether you're a seasoned business owner or just trying to figure out WTF to post, this episode is the permission slip you didn’t know you needed.If you've ever felt stuck,

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23:05

The Truth About Doing It All: Boundaries, Burnout &...

Damn Good Marketing ·

2025/07/30

Let’s be honest: running a business while raising a family and trying to have a life? HARD. Social media makes it look easy, but the truth is, behind the curated posts, it’s messy, exhausting, and sometimes you just want to burn it all down.In this episode, I’m sharing what I’ve NEVER shared before about:✔ Why I went MIA and how I found my confidence again✔ The boundaries that keep my business thriving without costing me my sanity✔ How my Hashimoto’s diagnosis changed everything (for the better)✔

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41:41

Is AI killing creativity or finally leveling the...

Damn Good Marketing ·

2025/07/23

In this episode of Damn Good Marketing, host Shelby Clement talks with AI educator and content strategist Lexi Hartmann, founder of iHartContent, about the real way to use tools like ChatGPT without sounding like a copy-paste cliché.Together, they unpack:Why most AI-generated content sounds robotic (and how to fix it).How to use ChatGPT to find your brand voice, not replace it.The exact pre-prompt process Lexi teaches to create authentic content faster.How solopreneurs can use AI for strategy, brand

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33:20

Becky’s here to tell you why Every Entrepreneur Needs...

Damn Good Marketing ·

2025/07/16

In this episode of the Damn Good Marketing Podcast, host Shelby Clement gets real with business attorney and Arena Collective co-founder, Becky, about the legal essentials that most entrepreneurs completely skip until it’s too late.From forming your LLC to writing legit contracts (not the ones you Googled), to hiring employees and handling client disputes, this episode is packed with honest advice, funny moments, and straight-up legal game.Whether you're a small-town entrepreneur, agency owner,

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38:47

Scaling, Hiring, and Letting Go: CEO Moves That...

Damn Good Marketing ·

2025/07/09

Are you building a real business, or just working yourself into burnout? In this episode of the Damn Good Marketing Podcast, Shelby Clement gets real with Lauren, attorney, business strategist, and co-founder of Arena Collective. They dig into what it actually means to step into the role of a CEO, from building out your team and systems to learning when to step IN your business and when to step OUT.Lauren brings both her legal expertise and leadership consulting background to the table, sharing

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11:32

Instagram Stories Strategy That Sells

Damn Good Marketing ·

2025/07/02

If you're sleeping on Instagram Stories… you're literally sleeping on money. In this episode of the Damn Good Marketing Podcast, Shelby Clement breaks down the realest, most straight-up guide on how to convert followers into paying clients through your IG Stories. If you’ve been posting randomly, hoping something sticks it’s time to flip the script.We’re ditching the fluff and getting into:1. The 4 strategies Shelby used to sell out her mastermind in 72 hours (before even posting publicly).2. How to

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06:11

This FREE Strategy Took 300+ Businesses From Crickets...

Damn Good Marketing ·

2025/06/27

If you’re posting consistently but still hearing crickets—this episode is for you.In this raw, no-fluff episode, marketing expert and agency owner Shelby Clement breaks down the REAL reason your content isn’t converting and it’s not because you’re not trying hard enough.💥 Spoiler alert: Your strategy is outdated, and it's costing you sales.Shelby shares the exact social media framework she’s used to help 300+ business owners go from invisible to fully booked—without paid ads.📣 Join the FREE

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