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PODCAST

Selling AV — rAVe [Publications]

rAVe [Publications]

Mark Coxon is an AV industry native and blogger for the rAVe BlogSquad. Listen to this short 5 minute podcast as Mark gives you pointers on the art of making the sale in the Audio Visual industry!

technology podcasting

All Episodes

5:15

Selling AV — Episode 104: Enough With About Us

Selling AV — rAVe [Publications] ·

2019/12/02

This week I’m in flooding social media with a rant in a common way everyone starts their presentations. Click play to hear why you should never start a meeting with your “About Us” slide.

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3:08

Selling AV — Episode 103: Don’t be Over Prepared

Selling AV — rAVe [Publications] ·

2019/11/13

Big meetings can be nerve-wracking, and it’s tempting to plan your responses down to the letter. This week I talk about the difference between being prepared and being scripted.

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3:29

Selling AV — Episode 102: The Bouncy Ball

Selling AV — rAVe [Publications] ·

2019/10/08

Sometimes we need to leave tech speak behind and adopt analogies that everyone can understand. Today I offer a fun way to talk about audio.

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2:49

Selling AV — Episode 101: Responsiveness

Selling AV — rAVe [Publications] ·

2019/09/28

Seeing that this episode is 101, I thought I’d go back to basics. Responsiveness is the stone in your sling that will help defeat Goliath.

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4:37

Selling AV — Episode 100: Connection

Selling AV — rAVe [Publications] ·

2019/08/23

When meeting with a client, not all roads have to lead back to your product or service. In this episode, I talk about how connection may be a more realistic and valuable goal for your meeting than a PO.

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4:41

Selling AV — Episode 99: Failure to Communicate

Selling AV — rAVe [Publications] ·

2019/07/31

AV is an industry built around communication, but often times we fail to communicate or even understand our true value proposition. Listen to this episode to find out what we should be communicating to our clients.

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5:03

Selling AV — Episode 98: Taking A Step Back

Selling AV — rAVe [Publications] ·

2019/07/09

This week’s Selling AV comes from a post I did on Linked In stating that I no longer want to have technology conversations. How do you have deeper conversations? Take a step back.

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4:09

Selling AV — Episode 97: Selling Impact

Selling AV — rAVe [Publications] ·

2019/06/28

A major reason industries get commoditized is that they fall into selling products. This week I talk about asking a single question that helps you sell impact instead, which is something worth paying for.

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4:15

Selling AV — Episode 96: Conversations That Count

Selling AV — rAVe [Publications] ·

2019/06/20

As AV professionals, sometimes we get caught up in how cool technology is and talk a lot about “how” we do things. This week in Selling AV I share how to pivot and make those conversations count.

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5:09

Selling AV — Episode 95: Personal Brand

Selling AV — rAVe [Publications] ·

2019/05/30

How do you escape some of your insecurities and give yourself permission to be the best version of yourself? Create a personal brand. Find out what I’m talking about on this episode of Selling AV.

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5:03

Selling AV — Episode 94: Maintaining Value as an...

Selling AV — rAVe [Publications] ·

2019/04/30

Many times we have our clients compare the cost of our services to those provided by other trades like electricians. It’s tempting to match pricing to gain a client relationship, but in this week’s Selling AV, I talk about why this may be a very bad idea.

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4:58

Selling AV — Episode 93: It’s Not Them, It’s You

Selling AV — rAVe [Publications] ·

2019/04/25

Sometimes, even after creating alignment and demonstrating value, a sale can get stuck. This week I talk about two ways to move things forward that may just mean checking your ego at the door.

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5:23

Selling AV — Episode 92: Dropping Breadcrumbs

Selling AV — rAVe [Publications] ·

2019/04/02

Sometimes the answer to a better sale may not be in trying to force a close, but in walking away and leaving a trail. Find out how in my latest Selling AV.

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3:56

Selling AV — Episode 91: Fighting Consumerization

Selling AV — rAVe [Publications] ·

2019/03/11

The latest question from the AV Industry Professionals Group asks how we tackle the challenge of the consumerization of our industry. Here is a great way to start that conversation.

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5:23

Selling AV — Episode 90: Know Your Enemy

Selling AV — rAVe [Publications] ·

2019/02/14

I received quite a few suggestions from other AV Pros for this year’s episodes of Selling AV. This week I talk about knowing your enemy because it just might not be who you think it is.

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6:08

Selling AV — Episode 89: Working with Consultants

Selling AV — rAVe [Publications] ·

2019/01/18

The first Selling AV topic of 2019 comes to us from an integrator in Australia. How do integrators better work with consultants to deliver value? Tune in to find out!

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2:16

Selling AV — Episode 88: New Year, New Format

Selling AV — rAVe [Publications] ·

2018/12/31

I want to make Selling AV a collaborative effort in 2019, so here’s how I propose we do that with a new format in the New Year.

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2:48

Selling AV — Episode 87: Start 2019 with…

Selling AV — rAVe [Publications] ·

2018/12/31

2018 is all but gone and it’s time to focus on success in the New Year. The best thing to do this week is to focus on how to do that. Learn how in this episode of Selling AV.

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4:39

Selling AV — Episode 86: Always Be C……

Selling AV — rAVe [Publications] ·

2018/12/04

Old school sales knowledge says to Always Be Closing. In today’s world that just doesn’t work. In this week’s Selling AV, I update the methodology to help you better serve your clients.

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5:17

Selling AV — Episode 85: Finding the Fire

Selling AV — rAVe [Publications] ·

2018/11/26

Even in an industry as exciting as AV, it can be hard to be excited about the product or service you represent day-in and day-out. In this week’s Selling AV, I talk about a couple ways to rekindle that passion.

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104 results

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