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PODCAST

The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

business marketing

All Episodes

19:04

2226: Sunday Podcast: If You Want Things To Change,...

The Level 10 Contractor Daily Podcast ·

2025/10/12

It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today Rich answers why no one keeps to their goals. He quickly disposes of the old, stand-by excuses of being too lazy, too busy, or too distracted by other things. It might actually have more to do with overcoming negative FEELINGS that you’ve attached to making the changes you want in your life--feelings that you might not even be conscious of.

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36:19

2225: Topic Showcase: Educating The Customer

The Level 10 Contractor Daily Podcast ·

2025/10/11

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we cover a core tenet in the success of Level 10 marketing, namely Education. Customers want to make the best buying decision. If you help them do that–not just sell them on why to buy from you–but really help them understand the right questions to ask and everything they actually need to know before remodeling their kitchen of refitting the

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2224: How To Wrap Your Arms Around All Things AI

The Level 10 Contractor Daily Podcast ·

2025/10/10

Contractors are drowning in software, data, and “AI” tools that don’t talk to each other. Enter Rize—the AI growth engine built to fix it all. In this episode, Rich Harshaw talks with co-founder Vincent Sun and enterprise sales expert Chris Rice about how Rize will revolutionize home improvement companies by creating true AI employees that automate, analyze, and integrate everything you already use.

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53:28

2224: How To Wrap Your Arms Around All Things AI

The Level 10 Contractor Daily Podcast ·

2025/10/10

Contractors are drowning in software, data, and “AI” tools that don’t talk to each other. Enter Rize—the AI growth engine built to fix it all. In this episode, Rich Harshaw talks with co-founder Vincent Sun and enterprise sales expert Chris Rice about how Rize will revolutionize home improvement companies by creating true AI employees that automate, analyze, and integrate everything you already use.

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48:38

2223: TBT: Marketing For Local Yokels

The Level 10 Contractor Daily Podcast ·

2025/10/09

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Got a small, local business? Today we go back to 2014 for a webinar Rich did back then teaching David how to beat Goliath. The principles he’s going to discuss can apply to any kind of business… but for his example, he shows you how a local Korean Donut Shop can outmarket the evil empire known as Krispy Kreme. And not just outmarket--actually take them DOWN. THis is a fun one, but also very instructive.

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08:48

2222: Leveraging Your Glass Breakage Warranty In Your...

The Level 10 Contractor Daily Podcast ·

2025/10/08

This episode will provide a little boost for all of you out there who sell replacement windows. Rich is going to explain to you why you should offer a free glass breakage warranty… and then, why you should double down on it and feature it in your advertising and marketing messages. This seemingly little thing can actually be a really big deal to your prospects and customers.

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58:28

2221: Keynote Replay: Rich Throws Down Branding HARD...

The Level 10 Contractor Daily Podcast ·

2025/10/07

Rich kicks off at GAF Toronto—a major roofing industry training and networking event hosted by GAF and Gibson’s Building Supplies—with a powerhouse keynote on what contractors should truly optimize for: not just leads, but brand, reputation, and long-term market dominance. A masterclass in identity-driven marketing.

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20:49

2220: 5 Ways To Do Marketing Research For No Money

The Level 10 Contractor Daily Podcast ·

2025/10/06

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… That something this round is tactfully market against your competitors. We’re not talking about taking the gloves off and hitting below the belt–but we are talking about honestly and accurately measuring how YOU do vs. how your competitors do–and using that information to your advantage.

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01:01:07

2219: Sunday Podcast: Opportunity Knocks

The Level 10 Contractor Daily Podcast ·

2025/10/05

It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today… we tackle self-improvement. Rich shows you how to identify and tackle opportunities that are all around each of us all the time--but that we probably don’t even notice. There is a little bit of business-related stuff in here, but a lot of the content applies to your personal life. If you like to hear RIch tell stories, you’re going to love this podcast…

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28:30

2218: Topic Showcase: Storytelling

The Level 10 Contractor Daily Podcast ·

2025/10/04

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.Rich reminds time and again that effective marketing is good storytelling. That is what we are focusing on today: how and why it is crucial to tell your company’s story in a way that explains–without a doubt–why you are the absolute best buying decision for your prospects.

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22:41

2217: Determining The Size of the Farm And Deciding...

The Level 10 Contractor Daily Podcast ·

2025/10/03

This episode is all about Farming. As in advertising farming. As in… radio and television advertising that is designed to nurture the audience over time so that they automatically know to call you whenever they decide that they need whatever it is that you sell. Rich is going to walk you through the process of determining how big your “farm” is… each TV station and each Radio station is compared to a piece of land--some big and some small, depending on the audience size and associated cost to reach

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26:05

2216: TBT: Rich Writes Better Headlines For Window Ads

The Level 10 Contractor Daily Podcast ·

2025/10/02

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today’s episode is from a webinar Rich did called the Tuesday Morning Ad Clinic, where contractors used to submit ads for critique and improvement. Today a window company from Ohio submits an ad for a mailing program that is pretty weak sauce… so Rich gets to work on rewriting it, focusing on the headlines. This is pretty cool--you get to be a fly on the wall as Rich breaks down the identity points of this

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23:52

2215: Comparing Advertising To Classic Rock: A Strong...

The Level 10 Contractor Daily Podcast ·

2025/10/01

Rich compares unforgettable classic rock intros to the opening lines of advertising. Just like great songs hook you instantly, ads must grab attention fast—or risk losing listeners. Discover why a strong intro is everything in marketing, with real radio ad examples that prove the point.

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10:57

2214: Before and After Print Ad - Clemens Home Solutions

The Level 10 Contractor Daily Podcast ·

2025/09/30

When a client’s print ad fell flat with a cheap gas-card gimmick, Rich stepped in. By weaving in Clemens Home Solutions’ authentic story and values, he transformed the ad into identity-driven marketing that actually connects. Discover why telling your story always beats shallow offers.

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20:10

2213: 5 Ways to Tactfully Market Against Your...

The Level 10 Contractor Daily Podcast ·

2025/09/29

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… This round, we’re talking about how to tactfully market against your competitors. We’re not talking about taking the gloves off and hitting below the belt–but we are talking about honestly and accurately measuring how YOU do vs. how your competitors do–and using that information to your advantage.

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31:50

2212: Sunday Podcast: Why Rich Men Can't Get Into Heaven

The Level 10 Contractor Daily Podcast ·

2025/09/28

Welcome to the Sunday Podcast… as you can see from the title of today’s episode, it’s about that famous scripture in the Bible about how it's easier for a camel to pass through the eye of a needle than for a rich man to get into heaven.

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22:34

2211: Topic Showcase: Joint Ventures

The Level 10 Contractor Daily Podcast ·

2025/09/27

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we focus on joint ventures. What’s a joint venture? It’s when you work with other companies to leverage either their brand or their customer list to generate leads and sales. Rich covers three instances of joint ventures in this episode. First, becoming a content provider… second, what he calls “left field endorsements,” and third “when you

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10:16

2210: Cashing In On New Movers

The Level 10 Contractor Daily Podcast ·

2025/09/26

This episode is a hidden marketing opportunity, just waiting for you to discover it! New Movers! Not so sure? Rich will have you convinced that this is a good way for you to market in just 15 short minutes.

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27:09

2209: TBT: Making Your Identity Obvious

The Level 10 Contractor Daily Podcast ·

2025/09/25

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. In 2008 to 2014 Rich hosted a webinar series called “Innovation Hour” where he would work on innovation strategies for various kinds of businesses. That’s what we’re grabbing for today… and honestly, this is pretty freakin’ cool. Rich uses an innovation formula he calls “Captain Obvious” to ask this question: What things could we do to make it 100% super obvious that we deliver on the brand promise we’re

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34:34

2208: Marketing Advice For A Startup Window Company

The Level 10 Contractor Daily Podcast ·

2025/09/24

If you had a brand new company, and were starting your marketing on a shoestring budget, what would you do to generate leads? That’s exactly the question that this owner of a startup window company asked Rich… who, as you can imagine, had some really good answers. Hunting vs. farming. Identity vs. tactical execution. PPC vs. Facebook. It’s all covered in this conversation–and in a lot of detail.

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