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PODCAST

Everything Clicks

Shamir Duverseau

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

business marketing

All Episodes

36:40

Why “Unglamorous” Fixes Win in Experience Analytics -...

Everything Clicks ·

2026/02/19

Lauren Burges is a Strategic Customer Success Manager at Contentsquare. She works with enterprise teams on post-click optimization through experience analytics, bringing an end-to-end view shaped by retail, site operations, and customer experience measurement.In this episode, Lauren explains how high-consideration “grudge purchases” amplify every doubt in the journey, why teams get siloed around different definitions of website success, and how to build a business case for the unglamorous

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40:20

How Video and AI Transform High-Intent Customer...

Everything Clicks ·

2026/02/12

James Hatfield, Chief Revenue Officer at LiveSwitch, has built his career around blending practical technology with real human connection. First as a contractor and entrepreneur, and now as a leader shaping how brands use real-time video and AI to remove friction in high-intent customer journeys.In this episode, James shares why immediacy matters more than ever, how video builds trust at critical decision moments, and why AI should act as a co-pilot rather than replace the human element.You

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34:11

Scaling Healthcare CX Through Clarity, Alignment, and...

Everything Clicks ·

2026/02/05

Rohit Vasudeva is the Senior Director of Partnerships and Customer Success at PocketPills. He’s spent a decade simplifying operations, fulfillment, and customer journeys across healthcare and digital commerce.In this episode, he shares how healthcare brands can scale digital experiences without creating more complexity and how cross-functional alignment helps teams execute with speed and precision.You will hear:- Why simplifying backend workflows is the key to delivering the digital

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30:44

From Activation to Signups: How to Build Lifecycle...

Everything Clicks ·

2026/01/29

Drew DeMasters, VP of Lifecycle Marketing at Prodege, has spent 15+ years building lifecycle programs across loyalty, e-commerce, fintech, and mobile-first experiences. Drew measures success by what happens after registration: activation, first value moments, and long-term engagement that compounds LTV.In this episode, Drew breaks down how he personalizes onboarding using acquisition source, profile data, and early behavior signals and how to orchestrate multichannel messaging without

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40:20

How Playable Media Drives Real Engagement - Joshua Knapp

Everything Clicks ·

2026/01/22

Joshua Knapp is the SVP of Client Partnerships at Super League. With over 15 years of experience, he offers insight into why gaming is no longer a niche channel, but a universal engagement layer brands can’t afford to ignore.He shares what separates successful immersive experiences from failed ones, how to close the education gap for marketers, and why playable media impacts the full funnel — not just awareness.You will hear:- Why “playable media” changes how brands think about awareness,

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35:22

How Marketing Leaders Can Speak Finance's Language to...

Everything Clicks ·

2026/01/15

Gavin White is the Senior Vice President of Middle-Market Banking at Truist with over 25 years of experience in commercial and corporate banking across Ireland, the UK, and the US.In this episode, Gavin explains how marketers can translate their initiatives into the most relevant financial metrics: cash flow, profitability, and efficiency. He breaks down why finance leaders care about the cash conversion cycle and how marketing can directly influence it.You will hear:- How to build trust

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35:06

How Data Science Shapes Retention, Pricing, and...

Everything Clicks ·

2026/01/08

Adam Persing is the Director of Marketing Data Science at Dow Jones, where he helps brands like The Wall Street Journal and Barron’s improve retention, engagement, and pricing through predictive modeling and experimentation.In this episode, Adam shares how data science teams can drive better business outcomes by focusing on the right data inputs and how iterative testing keeps teams aligned with real customer behavior.You will hear:- Why data foundations determine whether algorithms succeed

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30:13

How Brixmor Aligned 80 Stakeholders to Rebuild Its...

Everything Clicks ·

2025/12/18

Kristen Moore, Senior Vice President of Marketing at Brixmor Property Group, recently led a massive digital transformation, which included aligning more than 80 stakeholders across marketing, IT, accounting, and operations.In this episode, Kristen shares what it takes to lead large-scale digital initiatives inside complex organizations — from securing C-suite buy-in and navigating build-vs-buy decisions, to proving ROI and managing cross-functional cooperation.You will hear:- Why

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36:16

Designing Better Digital Experiences Through Testing,...

Everything Clicks ·

2025/12/11

Alanna Broderick Walker is the Director of Digital Products for Community Tennis at USTA. A former professional tennis player turned product leader, she now drives the digital systems that grow tennis participation across the US.In this episode, Alanna explains why user testing must precede development, how product teams can reduce “opinion-driven” decisions, and why some friction is not only necessary, but intentional.You will hear:- How product, marketing, and business teams can stay

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37:32

What Marketers Get Wrong About Customer Data And How...

Everything Clicks ·

2025/12/04

David Raab is the founder of the Customer Data Platform Institute. With more than 40 years of experience in marketing technology and analytics, David has guided Fortune 1000 brands through every major shift in how organizations collect, unify, and activate customer data.In this episode, David explains why the real challenge in data management is actually organization and alignment, sharing why marketers should stop asking “Do we need a CDP?” and start asking “What problem are we trying to

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33:15

How Legacy Brands Build Communities and Win Loyalty...

Everything Clicks ·

2025/11/20

Assunta Anif is the Director of Social Media Strategy at KISS Products, where she leads global social and community strategy for one of the beauty industry’s most established legacy brands.In this episode, Assunta explains why follower count is no longer the metric that matters and how community-led feedback loops can directly shape product innovation and marketing decisions.You will hear:- How KISS evolved from chasing followers to building lasting community loyalty- Why real-time social

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35:11

Building High-Growth Teams and Human-Centered Brands...

Everything Clicks ·

2025/11/17

Ingrid Milman Cordy, CMO at HigherDOSE, has led growth and digital transformation across wellness and beauty, from Nuun Hydration (acquired by Nestlé) to Nestlé Health Science and Estée Lauder. She’s known for bridging creative and performance, and building high-growth orgs that stay customer-obsessed.In this episode, Ingrid explains how to design right-sized, cross-functional teams, when to insource vs. hire agencies, and makes the case for education-led experiences in wellness.You will

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38:40

How Engineering and Marketing Align to Build Better...

Everything Clicks ·

2025/11/06

Jose Bergiste, VP of Software Engineering at Fidelity Investments, leads full-stack engineering and data strategy across platforms serving millions of customers. With deep experience across industries, Jose bridges the gap between technology, data, and business value.In this episode, Jose explains how to align marketing, engineering, and data teams around a common goal: improving the customer experience from the inside out.You will hear:- How engineering evolves when treated as a strategic

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36:10

Leading Digital Transformation Through Data and AI -...

Everything Clicks ·

2025/10/30

Tim Megginson, Vice President of Digital & Data Strategy at Visit Orlando, leads one of the world’s most recognized destination brands through large-scale digital transformation.In this episode, Tim shares how his team connects data, AI, and marketing technology to create meaningful experiences for travelers worldwide.You’ll hear:- How Visit Orlando built a 37-tool martech stack without relying on enterprise platforms- Why privacy and consented data are strategic advantages in global

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34:03

Building Trust Through Partnerships and Human Touch...

Everything Clicks ·

2025/10/23

Megan Hix is the Sr. Director of National Partnerships at Cornerstone Caregiving. She has built her career designing programs that combine strategic collaboration, digital simplicity, and genuine human connection.In this episode, Megan shares how brand alignment and partnership trust shape digital experiences in high-consideration industries and how to build bridges that reduce friction for families making life-changing care decisions.You will hear:- How partnerships can instantly build or

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37:50

From Firefighting to Forecasting: How to Align Supply...

Everything Clicks ·

2025/10/16

Alex Yakimov is the Supply Chain Director at Stussy. With over 15 years of experience, he’s built agile, data-driven supply chains across fashion, retail, and both B2B and B2C industries.In this episode, Alex shares why marketing and operations must align early, how AI can transform planning, and what digital leaders can learn from scarcity-driven models.You will hear:- How AI-powered forecasting helps better manage demand and risk- How supply chain teams can protect customer lifetime

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36:28

Real Estate CX That Gets You From Clicks to a Signed...

Everything Clicks ·

2025/10/09

Claire Luoto is Head of Digital at Berkeley Group (BTR) with over 18 years of experience across CX, marketing, sales, operations, and tech in real estate and hospitality.In this episode, she breaks down what actually moves prospects from ad click to signed lease, gets real about constrained tech stacks, and explains why MVP beats complexity.You will hear:How to use listing portal insights to sharpen PPCWhere to add smart friction (like surfacing pricing) to protect leasing teams and lead

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35:26

High-Consideration Customer Experience: Balancing...

Everything Clicks ·

2025/10/02

Ryan Shinn is Western Group Marketing Director at CentiMark. As a marketing leader, he’s operated on both sides of the aisle: B2C retail and high-consideration B2B.In this episode of Everything Clicks, Ryan explains why small gestures and acknowledgment matter more than ever, how to qualify leads without sounding robotic, and why your tech stack should enable and not replace human connection.You’ll learn about his “Numbers, Art and Magic” framework and pragmatic takes on when tech helps and

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39:15

Frictionless, Accessible, and Human UX Content That...

Everything Clicks ·

2025/09/25

Maria Alexander is Blue Shield of California’s UX Content Design Principal.In this episode, she breaks down how language, interaction, and visual design must ship together to create a truly frictionless experience. You’ll get practical on accessibility, training teams to think like detectives when language causes drop-offs, and how narrative craft prevents “plot holes” in flows.You will hear:- What frictionless really means and why words belong at kickoff- The reality of accessibility:

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38:33

Product-Led Ads And Metrics That Actually Matter -...

Everything Clicks ·

2025/09/18

Sam Davel is the Managing Director at Rubix Agency and a former US Army Ranger turned growth marketer. In this episode, Sam explains how startup-style marketing discipline can help enterprise teams cut through waste and focus on results.From testing ads that educate before the click, to building alignment across paid, email, influencer, and organic channels, Sam shares hard-won lessons from Series A/B growth environments and how they translate to enterprise teams.This discussion also covers

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36 results

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