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PODCAST

Everything Clicks

Shamir Duverseau

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

business marketing

All Episodes

36:10

Leading Digital Transformation Through Data and AI -...

Everything Clicks ·

2025/10/30

Tim Megginson, Vice President of Digital & Data Strategy at Visit Orlando, leads one of the world’s most recognized destination brands through large-scale digital transformation.In this episode, Tim shares how his team connects data, AI, and marketing technology to create meaningful experiences for travelers worldwide.You’ll hear:- How Visit Orlando built a 37-tool martech stack without relying on enterprise platforms- Why privacy and consented data are strategic advantages in global

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34:03

Building Trust Through Partnerships and Human Touch...

Everything Clicks ·

2025/10/23

Megan Hix is the Sr. Director of National Partnerships at Cornerstone Caregiving. She has built her career designing programs that combine strategic collaboration, digital simplicity, and genuine human connection.In this episode, Megan shares how brand alignment and partnership trust shape digital experiences in high-consideration industries and how to build bridges that reduce friction for families making life-changing care decisions.You will hear:- How partnerships can instantly build or

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37:50

From Firefighting to Forecasting: How to Align Supply...

Everything Clicks ·

2025/10/16

Alex Yakimov is the Supply Chain Director at Stussy. With over 15 years of experience, he’s built agile, data-driven supply chains across fashion, retail, and both B2B and B2C industries.In this episode, Alex shares why marketing and operations must align early, how AI can transform planning, and what digital leaders can learn from scarcity-driven models.You will hear:- How AI-powered forecasting helps better manage demand and risk- How supply chain teams can protect customer lifetime

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36:28

Real Estate CX That Gets You From Clicks to a Signed...

Everything Clicks ·

2025/10/09

Claire Luoto is Head of Digital at Berkeley Group (BTR) with over 18 years of experience across CX, marketing, sales, operations, and tech in real estate and hospitality.In this episode, she breaks down what actually moves prospects from ad click to signed lease, gets real about constrained tech stacks, and explains why MVP beats complexity.You will hear:How to use listing portal insights to sharpen PPCWhere to add smart friction (like surfacing pricing) to protect leasing teams and lead

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35:26

High-Consideration Customer Experience: Balancing...

Everything Clicks ·

2025/10/02

Ryan Shinn is Western Group Marketing Director at CentiMark. As a marketing leader, he’s operated on both sides of the aisle: B2C retail and high-consideration B2B.In this episode of Everything Clicks, Ryan explains why small gestures and acknowledgment matter more than ever, how to qualify leads without sounding robotic, and why your tech stack should enable and not replace human connection.You’ll learn about his “Numbers, Art and Magic” framework and pragmatic takes on when tech helps and

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39:15

Frictionless, Accessible, and Human UX Content That...

Everything Clicks ·

2025/09/25

Maria Alexander is Blue Shield of California’s UX Content Design Principal.In this episode, she breaks down how language, interaction, and visual design must ship together to create a truly frictionless experience. You’ll get practical on accessibility, training teams to think like detectives when language causes drop-offs, and how narrative craft prevents “plot holes” in flows.You will hear:- What frictionless really means and why words belong at kickoff- The reality of accessibility:

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38:33

Product-Led Ads And Metrics That Actually Matter -...

Everything Clicks ·

2025/09/18

Sam Davel is the Managing Director at Rubix Agency and a former US Army Ranger turned growth marketer. In this episode, Sam explains how startup-style marketing discipline can help enterprise teams cut through waste and focus on results.From testing ads that educate before the click, to building alignment across paid, email, influencer, and organic channels, Sam shares hard-won lessons from Series A/B growth environments and how they translate to enterprise teams.This discussion also covers

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35:49

Balancing Digital Tools and Human Connection in...

Everything Clicks ·

2025/09/11

Dr. Shoma Datta, Medical Director at Next Health, has built her career at the intersection of innovation and empathy; first as a gynecologic robotic surgeon and now as a leader scaling hybrid care models.In this episode, Shoma explains why digital tools should extend, not replace, real patient relationships and how healthcare leaders can modernize operations without losing the human touch.You will hear:- How Next Health shifted its care model to focus more on in-person continuity- Where AI,

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30:00

Bridging the Experience Gap Between Customer...

Everything Clicks ·

2025/07/24

Shamir Duverseau is the Managing Director and host of the Everything Clicks podcast.In this special Q&A episode, he tackles audience questions about the biggest challenges in digital customer experience.From demonstrating the value of post-click optimization to building experimentation cultures and implementing AI, Shamir shares practical advice on bridging the gap between what customers expect and what organizations can deliver:Actionable strategies for personalization with limited

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36:34

Beyond Discounts: How Lifecycle Marketing Builds...

Everything Clicks ·

2025/07/17

Seasoned lifecycle marketing expert Cat Covert reveals how brands can break free from the discount hamster wheel and build stronger, more sustainable customer relationships.She explains that marketers are missing massive opportunities by limiting their efforts to post-purchase messages. Instead, Cat shares how to use customer data to create personalized experiences across the entire journey, from first click to repeat purchase.She also explains the critical role of tech stack integration,

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34:40

How AI Powers Customer-Centric Marketing with Vijay...

Everything Clicks ·

2025/07/03

Vijay Chittoor is co-founder and CEO of Blueshift.In this episode, he shares how brands can break free from siloed customer engagement using his "Three D's" framework.From his experience building companies acquired by Groupon and Walmart, Vijay reveals:- How to implement AI-driven decision-making in marketing- Why customer engagement should be cyclical, not linear- How to orchestrate personalized experiences across every touchpointLearn how to build "data artist" marketing teams, why

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33:56

Why "Easy" Marketing Tools Are Sabotaging Your...

Everything Clicks ·

2025/06/26

Ravi Chandramouli is the Director of Solutions Engineering at Smart Panda Labs.In this episode, he exposes the hidden complexities behind marketing tools that promise drag-and-drop simplicity and reveals when these tools work, when they fail, and how to avoid costly mistakes:- When low-code/no-code platforms empower marketers vs. when they create technical debt and security risks- How to make smart build vs. buy decisions by understanding the true costs of custom development and enterprise

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27:14

Digital Transformation in Higher Education with Chris...

Everything Clicks ·

2025/06/19

Chris Pilsner is Executive Director of Relationship Management & Digital Experience at UMass Amherst., In this episode, she shares her proven strategies for breaking down organizational silos and driving digital transformation in the higher education space. Drawing on 15+ years of experience in major advertising agencies and a deep academic background, Chris reveals:- How she navigates change management challenges- Builds cross-functional alignment around major CRM initiatives- And

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33:13

Building Fan Attachment Through Digital Experience...

Everything Clicks ·

2025/06/12

Pedro Araujo, Chief Marketing Officer at Orlando City SC and Orlando Pride, shares his data-driven approach to creating authentic fan experiences.Learn how he balances emotional connection with performance metrics, builds marketing tech stacks on limited budgets, and creates consistent experiences for fans across multiple touchpoints.Pedro offers advice on how to leverage fan feedback and optimize conversion funnels, highlighting the importance of representing local culture while competing

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34:26

Beyond Traditional Marketing: How Visit Myrtle Beach...

Everything Clicks ·

2025/05/29

Visit Myrtle Beach's VP of Marketing, Stuart Butler, reveals how shifting from paid advertising to owned content and branded entertainment delivers a better ROI while creating authentic connections with travelers. Learn how an innovative approach to accessibility initiatives and storytelling bridges the experience gap between what travelers expect and what destinations typically deliver. Discover practical strategies for using AI in travel marketing, transforming audiences into advocates,

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43:05

Why Landing Page Optimization is Marketing’s Biggest...

Everything Clicks ·

2025/05/22

Webtrends Optimize’s Commercial Director Stuart Rex reveals the $240 billion disconnect between ad spend and post-click optimization — and why this imbalance is costing marketers conversions. Learn how Google’s increasing focus on landing page quality creates an opportunity to reduce ad costs while improving results and tested, practical approaches to experimentation without getting overwhelmed. Get a step-by-step playbook for optimizing your landing pages and discover how to identify your

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33:55

Bridging the Data Gap: How Technical Architecture...

Everything Clicks ·

2025/05/15

Salesforce Technical Architect Director, Tom Leddy, reveals why data silos and legacy systems are undermining customer experiences and how to fix them. Learn the key steps for building a cohesive data strategy before you implement AI, why technical and marketing teams must bridge communication gaps, and practical approaches to demonstrate direct ROI from quality data initiatives. Find out how to evolve from outdated legacy systems to modern, integrated architectures that power personalized

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40:49

Building an Experimentation Culture: The Four Pillars...

Everything Clicks ·

2025/05/08

Smart Panda Labs’ Principal Consultant, Tu Nguyen, breaks down the key framework for creating a successful experimentation program with real business impact. Learn why embracing failure is critical for innovation, how to align cross-functional teams around shared goals, and what role AI will play in accelerating experimentation velocity. Get practical approaches to start small, measure what matters, and create a sustainable culture of testing that connects directly to business outcomes.

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39:41

The Customer Experience Gap: Closing the Distance...

Everything Clicks ·

2025/05/01

CarParts’ Senior Director of Customer Experience Aurelia Pollet reveals why most companies lack holistic CX leadership and how this creates a gap between customer expectations and reality. Learn why mystery shopping your own brand is crucial, how to balance technical expertise with customer advocacy, and why email marketing is far from “dead.” Get practical insights to help you create seamless experiences that prevent the 59% customer drop-off that happens after just one negative

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37:39

Data Engineering Meets Customer Experience: How AI Is...

Everything Clicks ·

2025/04/24

Wells Fargo’s VP of Data Engineering and Analytics, Shaun Gehring, reveals how near real-time data feedback loops are transforming digital buying experiences. Discover why most companies are wasting resources on real-time data, how to use AI to create a more natural shopping experience without the creepiness factor, and strategies to align technical, marketing, and product teams for a more cohesive customer journey.

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23 results

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