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PODCAST

Med Spa Marketing Group Chat

Alpha Aesthetics Partners

Med Spa Marketing Group Chat is your insider"s guide to the ever-evolving world of medical spa marketing. Join us as we dive deep into the strategies, tactics, and trends that can help your medical spa thrive in today"s competitive landscape. Our experienced hosts—the marketing team behind Alpha Aesthetics Partners—share their insights, case studies, and real-world experiences, providing you with valuable tips and actionable advice to elevate your med spa"s marketing game. Whether you"re a seasoned

business marketing

All Episodes

29:43

067: 66 Episodes Later: What We’ve Learned (and Loved)

Med Spa Marketing Group Chat ·

2025/07/21

Kevin, Bekah, Lauren, and Mitch gather for a final episode in the original studio before its transformation into dedicated podcast sets. They reflect on how far Med Spa Marketing Group Chat has come, from recording in a storage unit to producing 66 episodes in a temporary space. The team shares their favorite memories, lessons learned, and the unexpected challenges they’ve tackled along the way, from ruined luggage to creative breakthroughs using AI. As the show shifts to a monthly cadence, they

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26:43

066: Rebranding The Laser Center of Marin: Behind the...

Med Spa Marketing Group Chat ·

2025/06/24

Kevin, Bekah, and Lauren are back with a deep dive into the creative process behind the rebrand of Laser Centre of Marin. From fonts and lithography to sailboats and camcorders, they break down the thinking behind every choice. You’ll hear how this med spa’s unique history and loyal patient base shaped the new identity, and why designing for an older demographic doesn’t mean sacrificing style. Whether you’re into design, branding, or med spa marketing, this behind-the-scenes episode is packed with

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34:28

065: More Patients, Less Waste: How to Spend Smarter...

Med Spa Marketing Group Chat ·

2025/06/16

Kevin and Mitch are back on the Med Spa Marketing Group Chat to break down how to stop wasting marketing dollars and start driving real patient growth. They share their latest thinking on budget allocation, the evolving role of paid social, and why some practices are still overspending on outdated tactics. From digital-first strategy to underused direct mail, this episode is a crash course in prioritizing ROI with limited resources. The guys also dig into TV, billboards, and how to balance brand

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13:45

064: June 2025 Social Media Trends

Med Spa Marketing Group Chat ·

2025/06/09

In this episode of Med Spa Marketing Group Chat, Lauren, Bekah, and Katrina kick off summer by discussing the hottest trends in social media content for med spas. From the viral "propaganda" trend to the six-syllable challenge, they explore how easy it can be to create engaging filler posts. They also dive into the importance of educating clients about common misconceptions, like the debate over SPF, while having fun with trendy audio clips. The trio also highlights June's Acne Awareness Month and

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36:11

063: Prompt Better, Work Less: Real AI Wins in Med...

Med Spa Marketing Group Chat ·

2025/05/26

Kevin and Mitch dive into the AI tools actually transforming med spa marketing—from writing compliant ad copy to building smart automations with ChatGPT, Deep Search, and 11 Labs. They talk prompt engineering, the difference between emojis and strategy, and why your prompts matter more than your panic. Plus, they tackle where AI is headed (spoiler: it’s not replacing your job, but it might book your appointments). From custom avatars to instant video voiceovers and API hacks in Go High Level, this

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27:14

062: How We Built a $20K Marketing Dashboard for $120

Med Spa Marketing Group Chat ·

2025/05/19

In this episode, Mitch and Kevin dive into the behind-the-scenes journey of transforming raw marketing chaos into real-time clarity. They talk through the uphill battle of data tracking in the med spa space—where disconnected systems, HIPAA compliance, and manual reporting made performance tracking a nightmare. You’ll hear how they moved from spending days compiling KPIs to building a dynamic, automated dashboard using tools like ChatGPT, Google Sheets, and Looker Studio—slashing a $20K/month

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29:31

061: How This Strategy Brought In $76K in Just 2 Months

Med Spa Marketing Group Chat ·

2025/05/12

In this episode, Kevin and Mitch dive deep into real data on Google Business Profile (GBP) performance and whether it could be the most overlooked yet highest-ROI lever in med spa marketing today. From years of tracking partner data, they compare the effectiveness of SEO, paid search, and GBP — with some surprising results. You'll hear how a one-time GBP optimization brought in double the revenue of an ongoing SEO strategy, and why reviews, service listings, and localized keyword use make all the

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20:42

060: May 2025 Social Media Trends

Med Spa Marketing Group Chat ·

2025/05/05

From Mother’s Day to National Sunscreen Day, May is packed with opportunities—and Bekah and Katrina are here to help you make the most of them. In this episode, they walk through creative ways to build content around May’s national holidays, including Skin Cancer Awareness Month, Nurses Week, Cinco de Mayo, and Memorial Day. You’ll hear their favorite promo ideas, like hydrofacial bundles and SPF giveaways, plus tips for turning seasonal awareness into engaging posts and campaigns. They also dive

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25:40

059: Using AI to Grow Your Med Spa – A Conversation...

Med Spa Marketing Group Chat ·

2025/04/21

AI takes center stage as Chris Balbi joins the MSM crew live from the Medical Spa Show to unpack how artificial intelligence is transforming aesthetics marketing and patient conversion. From ChatGPT-generated beauty reports and contact-wall lead magnets to viral video editors and voice tools like 11 Labs, Chris shares the exact systems he uses to attract new patients—and the results speak for themselves. The group dives into everything from deepfakes and AI hallucinations to ethical concerns,

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23:24

058: What It Takes to Grow a Real Following

Med Spa Marketing Group Chat ·

2025/04/14

Bekah, Lauren, and Katrina dive into one of the most common questions in the med spa world—how to grow your social media following. From defining the why behind follower goals to executing strategies that actually work, the trio shares personal experiences and practical tips. Katrina opens up about her journey managing Esthetic Center’s growth from 200 to nearly 50,000 followers, including how launching an influencer program changed the game. They emphasize engagement over vanity metrics, outline a

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28:07

057: Rebranding Anne Therese Aesthetic Medicine:...

Med Spa Marketing Group Chat ·

2025/04/08

The team at Alpha Aesthetics Partners dives deep into their first rebrand project for a partner med spa, sharing a behind-the-scenes look at the transformation of Anne Therese Aesthetic Medicine. See the new site they designed and developed from scratch: https://www.annetherese.com Kevin, Bekah, and Lauren explore the strategic decisions behind the rebrand, from performance-driven insights to typography choices and photography direction. They discuss how real people and real stories shaped the

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19:43

056: April 2025 Social Media Trends

Med Spa Marketing Group Chat ·

2025/03/31

April is here, and the girls are back to chat all things trending—from birthday vibes and Instagram woes to fresh content ideas for the season. Lauren shares the fun (and chaos) of having a Tax Day birthday, while the group dives into Instagram updates, ranting about glitchy features and celebrating small wins like the new pause option. They share fun Easter-themed content ideas (yes, paying in eggs is on the list), creative giveaway strategies, and trends like “the feminine urge” and “she doesn’t

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32:37

055: CINCH: A New Path Through the GLP-1 Wild West

Med Spa Marketing Group Chat ·

2025/03/24

Kevin, Rebekah, and Mitchell dive into the GLP-1 chaos sweeping the aesthetics world. As FDA announcements threaten to halt compounders, the team explores what this means for med spas caught in the uncertainty. They share how the volatility of semaglutide is reshaping patient journeys and discuss their new program, Cinch—a branded, offsite weight loss solution designed to navigate this moment. Rebekah highlights how GLP-1 patients often enter aesthetics for the first time, presenting a unique

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29:35

054: Behind the Scenes: Partner 013, Mint & Needle...

Med Spa Marketing Group Chat ·

2025/03/18

In this episode of Med Spa Marketing Group Chat, Kevin and Bekah take listeners behind the scenes of their trip to Delaware for the launch of Mint & Needle as Alpha Partner 013. From the coastal charm of Lewes to the bustling energy of Middletown, they capture the essence of Mint & Needle’s brand and its powerhouse founder, Brandi Gregge. Brandi’s journey is nothing short of inspiring—she’s Alpha’s youngest partner, a relentless go-getter, and a master injector with an unwavering commitment to

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20:50

053: March 2025 Social Media Trends

Med Spa Marketing Group Chat ·

2025/03/03

Happy March! In this episode, the team welcomes the new month with discussions on time flying by, spring cleaning, and fun ways to revamp skincare routines. They dive into the quirky ways people visualize months, share thoughts on decluttering, and highlight must-have spring skincare essentials like vitamin C products. They also brainstorm creative Saint Patrick’s Day promotions, including fun client engagement ideas like wearing green for a special reward. Plus, they discuss trending social media

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19:37

052: How a Simple Automation Generated $47,000 in...

Med Spa Marketing Group Chat ·

2025/02/21

Responding to leads within five minutes can make or break your med spa’s booking rate. A shocking statistic from Allergan’s digital consultant reveals that after just six minutes, your chance of connecting with a potential client drops by 90x. In this episode, the team explores how automation and AI-driven tools can recover lost leads, optimize response times, and maximize revenue—without increasing ad spend. Learn how a med spa recovered 543 leads and generated $47,000 by implementing a simple yet

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28:44

051: Referral Programs That Actually Work

Med Spa Marketing Group Chat ·

2025/02/17

Managing a referral program sounds simple—until you try to make it work. In this episode, the team dives deep into their journey of trial and error with referral programs, sharing past failures and a breakthrough strategy that’s delivering real results. Mitch, Kevin, and Lauren discuss the challenges of tracking referrals in the med spa industry, the complexities of EMR integration, and how they finally simplified the process. From beta tests to legal considerations, they break down how a

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22:48

050: The Power of Provider-Centric Campaigns

Med Spa Marketing Group Chat ·

2025/02/10

In this episode of "Med Spa Marketing Group Chat," Kevin, Mitch, and Lauren explore an innovative approach to provider-centric marketing that has been delivering impressive results. With Alpha Aesthetics Partners aiming for 10% growth, the team discusses how to efficiently ramp up new providers and optimize their bookings through hyper-personalized campaigns. By shifting from practice-wide promotions to provider-specific offers, they discovered a 200% decrease in cost per booking—a game-changing

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29:36

049: February 2025 Social Media Trends

Med Spa Marketing Group Chat ·

2025/02/01

In this episode of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren dive into the latest social media updates shaking up the aesthetics industry. From TikTok’s brief ban panic to Instagram’s new features, they break down what these changes mean for med spas and how to stay ahead of the curve. The hosts explore Instagram’s biggest updates, including three-minute Reels, a redesigned grid layout, and new editing tools designed to keep content creation seamless. They discuss how long-form

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24:22

048: Behind the Scenes: Partner 012, Flawless...

Med Spa Marketing Group Chat ·

2025/01/29

In this episode of "Med Spa Marketing Group Chat," Kevin and Bekah take listeners behind the scenes of their trip to Albuquerque, New Mexico, for the launch of Flawless as Alpha Partner 012. From the moment they step into the practice, they are captivated by its striking aesthetic—bold colors, curated art, and an atmosphere that seamlessly blends creativity and luxury. They meet Flawless founder Heather, whose passion for both art and aesthetics is reflected in every detail of the

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68 results

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