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PODCAST

The Media Mix with Claire Atkinson

Situation Room Studios

Host Claire Atkinson (Business Insider, NBC News, New York Post) brings exclusive conversations with big thinkers in media, tech, and marketing. The podcast will break and bridge new insights into the most important stories of the week, while looking at media and marketing news and trends from a global perspective. The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios

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All Episodes

37:02

How Artificial Intelligence is Being Used in Local...

The Media Mix with Claire Atkinson ·

2024/07/02

“I am very optimistic about local journalism,” says Informed California Foundation CEOGeoffrey King, but why? On this episode of The Media Mix, Claire Atkinson talks with Jim Brady of the Knight Foundation and two leaders his organization supports. What Candice Fortman, the Media Executive Director for Outlier, is doing to create text-based news. Plus the impact of student journalists and how artificial intelligence is being used in local news reporting. For more on this and other media topics

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27:49

Disney’s Rita Ferro On The Future of Customization in...

The Media Mix with Claire Atkinson ·

2024/06/27

The Media Mix continues to break down topics from Cannes Lions. On this episode Claire Atkinson talks with Disney’s President of Global Ad Sales, Rita Ferro. What stood out to her from Cannes, the future of streaming, and “creative versioning” on Disney+. Plus Disney’s strategy around Presidential Debates, with this week’s CNN Debate in mind. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest

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46:43

Will.i.am on music, brands and our AI future.

The Media Mix with Claire Atkinson ·

2024/06/21

The Media Mix jets to France to capture a conversation about the future of marketing. While attending events at Cannes Lions Claire Atkinson recorded music and tech entrepreneur Will.i.am discussing AI and where he sees intelligent media taking us in the future.Plus pollster and marketing chief Mark Penn talks about how companies will have to do redo their communications in a personalized AI world . All this and more on this week’s episode of The Media Mix. We're bringing you topics on media,

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41:55

Who will buy Shari Redstone’s Paramount?

The Media Mix with Claire Atkinson ·

2024/06/14

Paramount-Skydance merger talks end after Redstone pulls the rug on the $8 billion deal. On this extended episode of The Media Mix, Claire Atkinson talks with three seasoned media reporters on why months worth of sale talks ended abruptly this week. What’s the future now for the owner of CBS network, MTV, BET, the movie studio and the Paramount streaming service. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for

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29:47

Why Podcasts Are Becoming the New Pilots for...

The Media Mix with Claire Atkinson ·

2024/06/06

How podcasts are becoming the start of the entertainment pipeline joining books as a force behind films and television shows. Claire Atkinson talks with the co-founders of one of the largest global podcast networks, Sonoro Media. Why Joshua Weinstein says there is an “intriguing nuance that is transforming the industry.” Plus Camilla Victoriano on why they are focusing on content for the “underserved and unempowered in traditional Hollywood models.” For more on this and other media topics subscribe

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27:04

From CNN and the White House. Top media execs share...

The Media Mix with Claire Atkinson ·

2024/05/31

We bring you inside The Podcast Show in London and a look at the podcast industry with Press Advance host Johanna Maska and former CNN anchor Carol Costello who won recognition from Apple with her podcast “Blind Rage.” They talk with Claire Atkinson about navigating the podcast industry, the future of the audio and how they produce their shows. Maska on the business of podcasting and the importance of leaning into niche audiences. Plus Carol Costello reflects on her time at CNN and provides a

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31:34

Cannes Film Festival’s Promise, The Power of Mubi and...

The Media Mix with Claire Atkinson ·

2024/05/24

Cannes Film Festival was dominated by talk of big movies like “Megalopolis,” streaming, YouTube and Mubi. The Media Mix host Claire Atkinson offers reporting from the competition then talks with two indie producers, Thomas Hoegh and Jay Van Hoy. Why Hoegh, a film investor, says Mubi is “operating in white space.” Plus While Van Hoy says demand is high for the right film but “flexibility comes with that demand” allowing more producers to take “adventurous risks.” For more on this subscribe to The

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28:34

“Narcos” Co-Creator Chris Brancato, on the Series’...

The Media Mix with Claire Atkinson ·

2023/12/13

Narcos co-creator Chris Brancato talks about his latest project slated for MGM+ with Claire Atkinson. What you can expect from “Hotel Cocaine,” plus his thoughts on the glamourization of drugs in entertainment, his views on how the strikes are evening out the playing field, and the business of creating hits. Brancato also explains what it is like to be a television series writer, offers advice for future filmmakers, and reflects on one of his first jobs writing for “Beverly Hills 90210.”Learn more

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30:29

One Journalist's Mission to Counter All the Outrage...

The Media Mix with Claire Atkinson ·

2023/12/06

How outrage journalism, viral cat videos, and porn push good journalism to the “backwaters of the internet.” Editor-in-Chief Thomson Reuters Foundation, Yasir Khan, talks with Claire Atkinson and explains how the realities of the internet should force news organizations to calibrate their online strategies. Plus UAE's bid for the Telegraph via Jeff Zucker, what Khan has to say about the “strings attached” to “Gulf Money.” Then his take on TikTok journalism and the Gen Z influence on the media. To

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29:39

How will the media judge NewsNation’s non-partisan...

The Media Mix with Claire Atkinson ·

2023/11/30

Ahead of the Republican primary debate on NewsNation Claire Atkinson talks with Press Advance Host and NewsNation Contributor Johanna Maska. She tells Claire Atkinson Donald Trump’s decision not to attend the debate is reminiscent of “arrogance that [she’s] seen from the Clinton orbit” - her thoughts. They also discuss the backlash following Univision’s interview with Donald Trump. Plus, why she feels Republicans and Democrats need to “hold Elon Musk as accountable as Mark Zuckerberg.” This episode

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28:11

Could Donald Trump be President Again?

The Media Mix with Claire Atkinson ·

2023/11/22

Axios’ Sara Fischer and The Daily Beast’s Lachlan Cartwright discuss the 2024 media landscape and whether a Trump comeback could change everything. The two media reporters share the inside track on the stories they’re watching from AI and lay-offs to what happens at the top of ABC News. To stay in the mix subscribe to The Media Mix newsletter. Have guest ideas or want to sponsor a segment email us at themediamixUS@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

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31:56

Corporations, Colleges, and the Media under the...

The Media Mix with Claire Atkinson ·

2023/11/15

Is journalism’s credibility at an “all-time low?” That’s what Stagwell CEO Mark Penn says. He talks with Claire Aktinson about reporting around the war and the handling of misinformation. Penn also calls out The New York Times and the “mainstream media” over its handling of reports from the region. Plus Stagwell Vice Chair Ray Day passionately says how amid the rush for clicks, communicators need to “take a step back… and remember our first obligation to report the truth.” For more, be sure to

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31:02

From 90' Sitcoms to "Peaky Blinders," How Successful...

The Media Mix with Claire Atkinson ·

2023/08/30

Award-winning producer of "That Seventies Show," "Roseanne," "The Cosby Show," & "Peaky Blinders," Caryn Mandabach talks with Claire Atkinson about why she chose to remain an independent creator and hold on to her rights. UK-based Mandabach shares her career journey, fighting sexism in Hollywood and her thoughts on the writers' strike. Mandabach's recipe for TV success - look for what's not out there. For more, be sure to subscribe to the podcast and newsletter, TheMediaMix.Substack.com. Learn more

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45:43

What Letters Reveal about Rupert Murdoch

The Media Mix with Claire Atkinson ·

2023/08/23

Australian author Walter Marsh talks to Claire Atkinson about his new book “ Young Rupert: The Making of the Murdoch Empire.” Marsh talks about how he dug up old correspondence from the 1950s to paint a vivid portrait of Rupert’s young adult life and the beginnings of the newspaper business he inherited and rapidly grew after his father’s death. Marsh also finds new information about Rupert’s left-leaning years at Oxford and how he learned the tricks of the trade. To stay in the mix, be sure to

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37:38

How one big Super Bowl ad agency is embracing A.I.

The Media Mix with Claire Atkinson ·

2023/08/16

AI is coming to next year's Super Bowl commercials. Claire Atkinson turns to Goodby, Silverstein & Partners, a creative agency based out of San Francisco and New York, and talks with co-chair Jeff Goodby and Chief Creative Officer, Margaret Johnson. Here's what they have to say about how the Hollywood strikes are impacting SuperBowl and how AI will hit entry level jobs in the industry. They also share what it was like recreating Salvador Dali, plus why they aren't impressed with Threads. For more

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29:51

How Will Smith is building the "biggest indie studio"...

The Media Mix with Claire Atkinson ·

2023/08/09

Claire Atkinson takes a look at how Will Smith's production company, Westbrook Media, makes social media a priority, the impact of the notorious Oscar slap, and the possible AI "hype cycle." Westbrook Media's Brad Haugen talks about the writer strike impact, Barbie branding, and the aftermath of Will Smith's slap moment, Then Jasmine Enberg with Insider Intelligence talks about the future of social media and gives her thoughts on how social media creators don’t need brands but brands need creators

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42:53

Did Barbie Media Change the Future of Film Marketing?

The Media Mix with Claire Atkinson ·

2023/08/02

Chief Marketing Officer of IMAX, Denny Tu and The Quorum's David Herrin talk with Claire Atkinson about the Barbie movie's impact on media, marketing, and movies. Herrin explains how Barbie is a "watercooler movie." Plus Tu talks TikTok and why he believes, "AI is going to unlock new opportunities and also new risks." That's on this episode of The Media Mix. Be sure to subscribe to the podcast and Substack Newsletter https://themediamix.substack.com/. If you have guest ideas email The Media Mix at

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33:44

Veteran Magazine Editor Graydon Carter on Power,...

The Media Mix with Claire Atkinson ·

2023/07/25

Claire Atkinson talks with former Vanity Fair editor-in-chief Graydon Carter, who is now the co-editor of Air Mail. On The Media Mix, the legendary editor shares his thoughts on Donald Trump and why he believes the White House should have a younger occupant. Plus Carter dishes on famous Oscar parties and shares his secrets for a great party. Stay connected to media and remain in the mix by subscribing to the podcast and newsletter https://themediamix.substack.com/. Learn more about your ad choices

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60:05

NewsMax CEO: Chris Ruddy on Tucker's Twitter Show,...

The Media Mix with Claire Atkinson ·

2023/07/18

An inside look at conservative media with NewsMax CEO Chris Ruddy. Does he see Tucker Carlson's Twitter show as a threat? Is Florida Ron DeSantis a viable Presidential candidate? Where do things stand with the Dominion Lawsuits? Claire Atkinson asks all those questions to keep you in the mix. Plus Lionel Messi signs with Inter Miami, and we hear from Newsbreak's head of strategy Jim Bell. Be sure to stay connected with media and subscribe to the podcast and newsletter. Link for

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50:43

Matt Navarra on Threads, Gary Vee on the future of...

The Media Mix with Claire Atkinson ·

2023/07/11

Is Threads a threat to Twitter or new fad that will fade? What are some of the initial reactions of social media experts? These are some of the questions Claire Atkinson is tackling in The Media Mix. This episode is all about where social media is headed next with Gary Vee talking about Web3, Matt Navarra discussing Threads and the future of social plus Emily Bell on whether politics and news will come to dominate Threads despite Meta's intentions. Then entrepreneur Jon Bond has some new ideas for

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23 results

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