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PODCAST

The Betting Startups Podcast

BettingStartups.com

Meet the people building the most promising startups competing for a piece of the multi-billion dollar real-money gaming industry. Presented by Optimove.

business entrepreneurship

All Episodes

30:03

Ep. 196: Enabling operator success using AI agents w/...

The Betting Startups Podcast ·

2026/02/03

Ep. 196 features Javier Troncoso and Cristian Barbosa, Co-Founders of InsightPlay.ai, an AI-powered engagement platform using autonomous agents to help operators acquire, retain, and reactivate players at scale.Fresh off a busy ICE Barcelona and a newly announced seed round, Javier and Cristian join Jesse Learmonth to break down how Insight Play is redefining player engagement through conversational AI and what it takes to build an AI-native startup in global gaming. Hear them discuss: Javier

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31:05

Ep. 195: Powering the live betting watch-along w/...

The Betting Startups Podcast ·

2026/01/28

Ep. 195 features Jonathan Baxandall and Gavin Puszczalowskyi, Co-Founders of Bettortainment, for a deep dive into live betting watch-alongs, sportsbook retention, and why most operators still underinvest in in-play engagement.Hear them discuss: Jonathan’s decade-long career in iGaming, B2B data and acquisition teams Gavin’s 20+ years in radio broadcasting and early in-play content work with William Hill The origins of Bettortainment and why “live” is the most valuable moment to engage

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26:15

Ep. 194: Building skill-based wagering infrastructure...

The Betting Startups Podcast ·

2026/01/20

Ep. 194 features Noah Fulk, Founder and CEO of EWagers, for a deep dive into building compliant, skill-based wagering infrastructure and the hard lessons learned from pivoting a gaming startup from B2C to B2B. Hear him discuss: Noah’s background as a lifelong gamer and the early inspiration behind Ewagers The original B2C vision for peer-to-peer wagering and why the model ultimately failed The pivotal decision to pivot from consumer-facing product to B2B infrastructure What Ewagers does today,

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34:45

Ep. 193: Poker-as-a-service w/ Scott Wilson & Warren...

The Betting Startups Podcast ·

2026/01/13

Ep. 193 features Scott and Warren, founders of PokerLab, for a deep dive into the evolution of online poker and how PokerLab is positioning itself as a modern “Poker as a Service” platform built for today’s operators and players.Hear them discuss: PokerLab’s origin story and the founders’ decades-long careers in poker and iGaming What “Poker as a Service” really means and how PokerLab differs from legacy poker platforms Why poker remains one of the stickiest products in gambling despite years of

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40:18

Ep. 192: Ask Me Anything w/ Jesse from BettingStartups

The Betting Startups Podcast ·

2026/01/08

Ep. 192 features Jesse Learmonth in a special "Ask Me Anything" edition of the Betting Startups Podcast, where he flips the script and answers questions from founders, operators, and builders across the gaming ecosystem.Hear him discuss: The biggest lessons from nearly 200 podcast episodes, including why industry experience and distribution matter more than ever for startup success What surprised him most in 2025: prediction markets, the blurring lines between betting, finance, and speculation,

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12:48

Special Episode: The future of racing w/ Daniel O'...

The Betting Startups Podcast ·

2025/11/19

This special episode features Seb Butterworth from Flutter and Dan O’Sullivan from the British Horseracing Authority (BHA), for a deep dive into the future of horse racing — and how the sport is preparing to engage a new generation of fans.Hear them discuss: The origins and findings of Project Beacon, and what the research reveals about younger and casual audiences Why horse welfare, race education, race day experience, and behind-the-scenes access are the four critical innovation themes How

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44:19

The Gamble & The Glory: S2 E2 - John Levy from theScore

The Betting Startups Podcast ·

2025/11/18

The Gamble & The Glory showcases founders that built their companies into category leaders in the betting and gaming industry. In S2 E2, we speak with John Levy, founder and former CEO of theScore. John shares the remarkable 25+ year journey behind one of Canada’s most iconic sports media and betting brands from its roots in cable television to becoming a digital powerhouse and ultimately exiting for over $2 billion. Hear him discuss: The early days of Sportscope and how it evolved into

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30:55

Ep. 187: Finding a forever home as a prediction...

The Betting Startups Podcast ·

2025/11/11

Ep. 187 features Jake Benzaquen, Co-Founder and CEO of ProphetX, for a deep dive into the company’s latest evolution from regulated exchange to sweepstakes model, to now filing with the CFTC to operate as a fully regulated marketplace for sports event contracts.Hear him discuss: The journey from launching in New Jersey as an OSB to building a national presence under the sweepstakes model Why ProphetX is now pivoting to the CFTC model and what it means for the future Lessons from scaling a sports

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33:55

Ep. 185: Productizing a passion for baseball w/ Adam...

The Betting Startups Podcast ·

2025/10/23

Ep. 185 features Adam Rosenberg, co-founder of HandiGraphs, a betting analytics platform built by and for baseball fans.Hear him discuss: His journey from political fundraising and brand strategy to PR and marketing in the sports betting industry How a friendship in the Outlier Discord led to co-founding HandiGraphs with CJ Buskey Why baseball’s intimidating data landscape inspired the creation of a simpler, more visual analytics tool How HandiGraphs identifies edges using proprietary

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33:01

Ep. 183: Bringing gamified avatars to iGaming w/ Tom...

The Betting Startups Podcast ·

2025/10/01

Ep. 183 features Tom Lemke, founder of Savage Tech, the world's first true gamified retention engine for the iGaming industry.Hear him discuss: His review of the recent SBC Summit conference in Lisbon How his experience co-founding esports teams shaped his understanding of player engagement How avatars, achievements, and progression systems improve retention and customer loyalty Why being likeable is an underappreciated quality when it comes to B2B sales The importance of continuing to show up

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39:41

Ep. 182: Tracking over $10 billion in verified bets...

The Betting Startups Podcast ·

2025/09/23

Ep. 182 features Pranav Tadikonda from Pikkit, which is a social sports betting tracker that automatically aggregates bets, analyzes performance, and connects users through community and content.Hear him discuss: • Why he and co-founder Anthony Jonikas started Pikkit after learning big tech wasn't for them • The switch from fantasy to sports betting after PASPA’s repeal • How they validated the idea through real user frustrations with bet tracking • Their early decision to ban manual entry to

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37:25

Ep. 181: Creating the ultimate sports remote w/ Tony...

The Betting Startups Podcast ·

2025/09/16

Ep. 181 features Tony Ryan from Bet Caddy, which is building the ultimate sports remote to personalize and streamline the fragmented sports streaming experience.Hear him discuss: • How betting and fantasy sports make every game moment meaningful for modern fans • The origin story of Bet Caddy, sparked by college sports bars and basement brainstorming • How Bet Caddy delivers a RedZone-style experience for every day of the sports calendar • Using real-time notifications to surface key betting

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29:31

The Gamble & The Glory: S2 E1 - Einar Knobel, TXODDS

The Betting Startups Podcast ·

2025/09/11

The Gamble & The Glory showcases founders that built their companies into category leaders in the betting and gaming industry.In Episode 1 of Season 2, we speak with Einar Knobel from TXODDS, recorded in person at the SBC Summit Americas Conference in Fort Lauderdale. Hear him discuss: The early days of TXODDS and landing first customers like Betcris and World Sports Exchange How a scrappy, bootstrapped journey scaled into a 25-year industry leader powering global betting markets The rise

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28:38

Ep. 180: Infrastructure for sports betting creators...

The Betting Startups Podcast ·

2025/09/09

Ep. 180 features Zach Wick from BtrBet, which is a SaaS platform offering a white-labeled tool stack for sports betting creators to manage content, engage audiences, and monetize their communities. Hear him discuss: • How legal sports betting in Ohio sparked his idea to build a personal betting tracker • The pain points of spreadsheets and the inspiration behind automating bet syncing and analysis • The evolution from a consumer app to a full-stack community tool for content creators • How BtrBet

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33:42

Ep. 179: Just merged: Pine Sports and SharpSports...

The Betting Startups Podcast ·

2025/09/02

Ep. 179 features Ryan Murphy of SharpSports and Vijay Dewan from Pine Sports, who sit down to talk through their recent merger to form the new Pine Sports, a full-stack sports data and AI company serving both bettors and B2B partners. Hear them discuss: • The origin story and strategic rationale behind the Pine Sports and SharpSports merger • How mutual investor Chris Grove sparked the deal by introducing the two founders • How the merger combines SharpSports’ B2B infrastructure with Pine Sports’

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34:59

Ep. 178: The convergence of financial trading and...

The Betting Startups Podcast ·

2025/08/26

Ep. 178 features Trent Hoerr from BullRush, which is a gamified platform offering multi-participant competitions using virtual currency with real cash prizes.Hear him discuss: • His early days as a professional runner turned prop trader during the 2008 financial crisis • The legal and regulatory path to proving BullRush competitions as games of skill • Why he believes traders often overlap with sports bettors due to shared analytical skills • The significance of peer-to-peer competition and

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27:23

Ep. 173: Bringing innovation to instant games w/...

The Betting Startups Podcast ·

2025/07/22

Ep. 173 features Kenny Huang from TinyRex Games, which is building next-generation instant games at the intersection of social and iGaming.Hear him discuss: How his experience at EA and Bluebat Games led to founding TinyRex Games during the pandemic Why TinyRex focuses on “original, edgy, cheeky” instant games beyond traditional slots How their catalog has grown from 3 to 12+ games in just the past year Why the crash game format has become so popular amongst players (and profitable for

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26:26

Ep. 171: Turning winning models into a startup w/ Ben...

The Betting Startups Podcast ·

2025/07/01

Ep. 171 features Ben Howard from EdgeSports, which offers sports data and predictive AI at your fingertips. Ben shares how the company is capitalizing on the growth of live betting, building modular tech for both consumers and B2B clients, and bootstrapping the business using its own prediction engine.Hear them discuss: The journey from sneaker software to Penn Entertainment to founder How a winning parlay sparked the earliest version of Edge Sports What makes their predictive models different

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39:58

Ep. 170: Solving the revenue leak problem w/ John...

The Betting Startups Podcast ·

2025/06/25

Ep. 170 features John Wright from StatsDrone, a business intelligence platform helping affiliates eliminate revenue leak and unlock more value from their data. John shares how the company is centralizing fragmented affiliate stats, building tools for operators, and uncovering hidden opportunities in iGaming’s affiliate ecosystem.Hear them discuss: The origin story from professional gambler to affiliate tech founder How revenue leak inspired the earliest version of StatsDrone Why “business

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30:54

Ep. 168: Launching a non-dilutive capital model w/...

The Betting Startups Podcast ·

2025/06/10

Ep. 168 features Davis Catlin from Discerning Capital, which invests at the intersection of betting, sports, media, and technology. This episode was recorded on-site at SBC Summit North America 2025 in Fort Lauderdale.Hear him discuss: Why starting Discerning Capital gave him new empathy for founders Building a deal-by-deal investor network in a regulated industry The playbook behind their first investment in Australian operator Picklebet Why Midnite is a “challenger brand” winning with

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170 results

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