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PODCAST

Sales made Simple for Outdoor Living Pros, Landscapers and Hardscapers (formerly Outerspaces)

This podcast is dedicated to helping overwhelmed outdoor living professionals, landscapers and Hardscapers just like you increase your closing rate to over 75% without doubling your workload so you can build a seven-figure business that doesn"t need you.

business careers

All Episodes

37:54

Why Hardscapers Lose Projects When They Skip This...

Sales made Simple for Outdoor Living Pros,... ·

2026/04/08

Schedule a Meeting with Joshua TODAY!Have you ever had a client love your design, only to hear “Let me talk to my spouse” and never hear from them again? Many hardscapers, landscapers, and outdoor living pros unknowingly sabotage their own sales process by meeting with only one decision maker. When both homeowners aren’t involved in the conversation, projects stall, objections appear late, and deals fall apart after hours of design and proposal work. In this episode, Joshua Gillow and Jon

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31:20

Why Outdoor Living Pros Lose Projects to Contractors...

Sales made Simple for Outdoor Living Pros,... ·

2026/04/01

Schedule a Meeting with Joshua TODAY!What if the reason you’re losing projects isn’t your price, but the fact that you’re selling the wrong thing?Many hardscapers, landscapers, and outdoor living pros make the same mistake during sales conversations: they focus on the features clients ask for like patios, fire pits, and seating walls, instead of uncovering the real reason the client wants the project in the first place. In this episode, Joshua Gillow and Jon Valenta break down why selling

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31:15

Why Outdoor Living Pros Lose Jobs Before They Even...

Sales made Simple for Outdoor Living Pros,... ·

2026/03/25

Schedule a Meeting with Joshua TODAY!Why do so many great contractors (especially hardscapers, landscapers, and outdoor living pros) hate the idea of selling? Most contractors get into this industry because they love building beautiful outdoor spaces, not because they want to become salespeople. But without the ability to communicate value and guide clients through decisions, even the most talented contractors struggle to win projects. In this episode, Joshua Gillow and Jon Valenta break

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34:54

How These Hardscape Pros Sparked Local Buzz With One...

Sales made Simple for Outdoor Living Pros,... ·

2026/03/18

Schedule a Meeting with Joshua TODAY!Are you an outdoor living pro struggling to stand out locally, even though you build incredible projects?If you’re a hardscaper or landscaper relying on referrals, supplier leads, or paid ads, you may feel stuck competing on price instead of reputation. In today’s market, simply doing good work isn’t enough—you have to become known. This episode breaks down how one outdoor living company stopped waiting for leads and started creating community buzz in a

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52:46

How To Build a Website That Ranks in Google’s Map...

Sales made Simple for Outdoor Living Pros,... ·

2026/03/11

Watch the episode on YouTube: https://youtu.be/RIA2H4ScGGUSchedule a Meeting with Joshua TODAY!Is your website actually bringing in leads — or is it just sitting online like a digital business card?Most contractors invest thousands into a website, only to realize it never ranks on Google and rarely generates calls. Meanwhile, competitors show up in the Google Map Pack and capture 70% of local search traffic. The truth? Google has a specific structure it wants — and if your website doesn’t

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61:21

Why Ignoring Google Business Profile Is Killing Leads...

Sales made Simple for Outdoor Living Pros,... ·

2026/03/04

Watch the episode on YouTube: https://youtu.be/4DHjzths4Y4 Schedule a Meeting with Joshua TODAY!Are you an outdoor living pro showing up nowhere in Google searches—even though you’re doing incredible landscaping or hardscaping work?If you’re a landscaper or hardscaper relying on word of mouth while Google quietly sends leads to your competitors, this episode breaks down how Google Business Profile actually works in 2026. Nick Conley walks through the exact optimization mistakes most

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17:46

Why Your Perfect Pitch Is Failing (And What To Do...

Sales made Simple for Outdoor Living Pros,... ·

2026/02/25

Schedule a Meeting with Joshua TODAY!What if your “perfect” sales presentation is actually the reason you’re losing deals? If you’re walking away from long, detailed sales meetings feeling confident—only to hear “we’re going in a different direction”—this episode will change how you sell forever. Joshua breaks down why talking too much kills trust, overwhelms homeowners, and pushes prospects away, even when your process and experience are rock solid.You will:Learn why explaining more

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28:53

The Tire-Kicker Tax. How Bad Leads are Stealing Time...

Sales made Simple for Outdoor Living Pros,... ·

2026/02/18

Schedule a Meeting with Joshua TODAY!What if the most expensive thing in your business isn’t materials or labor—but the hours you’re wasting on people who will never buy from you? If your calendar is packed, your close rate is stuck around 20–30%, and you feel constantly busy but not profitable, this episode will hit hard. Joshua exposes the hidden cost of tire kickers—and why every hour spent chasing bad leads is stealing time from real buyers who are ready to say yes.You will:Understand

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31:14

The $20,000 Mistake. Why Unclear Expectations are...

Sales made Simple for Outdoor Living Pros,... ·

2026/02/11

Schedule a Meeting with Joshua TODAY!What’s the one simple mistake that’s quietly costing you tens of thousands of dollars every year—after the project is already built? If you’ve ever delivered a beautiful outdoor project only to be met with complaints, surprise punch lists, or demands for discounts, this episode is for you. Joshua breaks down why these conflicts aren’t about craftsmanship—they’re about unclear expectations—and how vague language is silently killing your profit.You

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19:47

Why Good Contractors Lose to Average Salespeople (And...

Sales made Simple for Outdoor Living Pros,... ·

2026/02/04

Schedule a Meeting with Joshua TODAY!Why do great contractors with years of experience keep losing jobs to mediocre competitors who charge less and deliver worse work? If you’re an outdoor living professional who knows your craftsmanship is top-tier but still hears “we went with someone else,” this episode hits home. Joshua breaks down why quality alone isn’t winning deals anymore—and how clarity, certainty, and communication are the real differentiators in today’s sales conversations.You

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45:41

If You’re Serious About Growth, You Can’t Ignore...

Sales made Simple for Outdoor Living Pros,... ·

2026/01/28

What if your next industry event wasn’t another cold convention hall—but a business-changing experience in paradise?Most hardscape events overload contractors with nonstop presentations and leave little room for real connection. In this episode, Josh talks with Tanner Broughton about Hardscape Paradise, a destination event built to combine education, networking, relaxation, and real conversations that actually move your business forward—right before the season begins.By listening, you’ll

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28:49

Why Outdoor Living Pros Should See Retirement as a...

Sales made Simple for Outdoor Living Pros,... ·

2026/01/21

Schedule a Meeting with Joshua TODAY!What happens when the work stops—and you’re left wondering who you are without the business?Most contractors spend decades grinding, assuming they’ll just work until they can’t anymore. In this episode, Joshua Gillow and John Valenta have an honest conversation about retirement, purpose, aging in the trades, and why planning life after the business matters far more than most contractors realize.You will:Gain clarity on how to think about retirement

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29:23

Why Avoiding Budget Conversations Is Costing...

Sales made Simple for Outdoor Living Pros,... ·

2026/01/14

Schedule a Meeting with Joshua TODAY!What do you do when everything is working—and then suddenly two big projects fall apart?Even with solid sales systems and years of experience, every business owner eventually faces unexpected setbacks. In this episode, Joshua Gillow and John Valenta unpack what happens when projects collapse late in the process, how trust can quietly erode during budget creep, and why mindset—not tactics—is often the real deciding factor.You will:Learn how to handle lost

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33:38

Why “Impressing” Homeowners Is the Worst Sales...

Sales made Simple for Outdoor Living Pros,... ·

2026/01/07

Schedule a Meeting with Joshua TODAY!Are you stuck closing only 2 or 3 out of every 10 projects—and wondering why homeowners keep saying “we’ll think about it”?If you’re a contractor or outdoor living professional spending hours on free designs, long proposals, and jobsite meetings that go nowhere, this episode hits home. Joshua Gillow and John Valenta break down why hard work alone doesn’t lead to growth—and how a lack of sales process quietly keeps business owners stuck in survival

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24:40

How a Outdoor Living Pro Turned Sales Frustration...

Sales made Simple for Outdoor Living Pros,... ·

2025/12/29

Schedule a Meeting with Joshua TODAY!Are you tired of doing free designs, working nights and weekends, and still hearing “we’ll think about it” from clients?In this episode, Joshua sits down with John Valenta of General Paving Stones to unpack what it really looks like to grow as an outdoor living pro. John shares his journey from working in his father’s commercial landscape company to building a successful residential hardscaping business—and the sales frustrations that nearly burned him

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24:46

Outdoor Living Pro Pricing Strategies to Stay...

Sales made Simple for Outdoor Living Pros,... ·

2025/12/22

Schedule a Meeting with Joshua TODAY!Are you busy—but still struggling to make real profit as a contractor heading into 2026?With demand uneven, winter approaching, and economic growth slowing, many contractors are stuck chasing work just to cover overhead. In this episode, Greg Crabtree breaks down how the best contractors are adapting—by pricing smarter, staying lean, and using scheduling and soft skills to win high-margin jobs even in a tough market.You will:Learn how to protect cash

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29:38

The Financial Discipline Landscapers and Hardscapers...

Sales made Simple for Outdoor Living Pros,... ·

2025/12/17

Schedule a Meeting with Joshua TODAY!Is your outdoor living business actually profitable—or just busy?As the economy softens and demand tightens, outdoor living pros, landscapers, and hardscapers are entering a market that will quickly separate strong operators from struggling ones. In this episode, Joshua Gillow sits down with financial expert Greg Crabtree to break down what contractors should really be watching—and why margin, not revenue, will decide who wins heading into 2026.Listeners

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8:13

A Simple Mindset Shift Helping Outdoor Living Pros...

Sales made Simple for Outdoor Living Pros,... ·

2025/12/15

Schedule a Meeting with Joshua TODAY!Have you ever had a great sales meeting—only to send the proposal and hear absolutely nothing back?Most outdoor living pros, landscapers, and hardscapers don’t lose sales because of price—they lose them because their process is unclear. When clients don’t know what happens next, how to move forward, or how to say yes, they freeze. This episode breaks down why confusion silently kills deals and how clarity instantly builds trust and momentum.Listeners

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10:34

Why Selling Features Is Costing Outdoor Living Pros...

Sales made Simple for Outdoor Living Pros,... ·

2025/12/10

Schedule a Meeting with Joshua TODAY!Are you tired of clients comparing you to the lowest bidder—even when your work is far superior?Most outdoor living pros, landscapers, and hardscapers unknowingly sabotage their sales by focusing on features like materials, specs, and certifications instead of the emotional outcomes clients actually care about. This episode reveals how shifting your language from “what you build” to “how it transforms their life” instantly increases your close rate and

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13:52

How Landscapers Can Stop Wasting Time Without Hurting...

Sales made Simple for Outdoor Living Pros,... ·

2025/12/08

Schedule a Meeting with Joshua TODAY!Are you tired of getting ghosted, low-balled, or dragged through endless revisions—despite delivering high-quality outdoor living designs?If you're an outdoor living pro, landscaper, or hardscaper who keeps wasting hours on leads that never turn into real projects, this episode uncovers the exact reason it keeps happening: you're pitching too early and to the wrong people. Discover how pre-qualifying leads solves ghosting, protects your time, and

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315 results

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