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PODCAST

The Cambridge Marketing Podcast

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

business marketing

All Episodes

8:18

Opinionated Marketers on: AI BUBBLES

The Cambridge Marketing Podcast ·

2025/11/20

Charles and Kiran discuss whether the rapid rise in AI valuations is heading for a bubble burst, sparked by big investor moves and unrealistic expectations. They stress that AI is here to stay but due a reality check.The conversation then turns to online pricing tactics; hidden fees, fake discounts and murky sales practices - and why marketers should stick to transparency if they want to keep their reputation intact.

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31:00

Social Media Secrets Made Easy: What Really Helps You...

The Cambridge Marketing Podcast ·

2025/11/14

Social media consultant Daisey Cook joins Kiran Kapur for a lively conversation about showing up online without losing your mind.They explore where your audience actually is, why consistency beats chasing trends, and how simple strategy brings calm to the chaos. Practical, honest and full of human insight, it’s a gentle guide to making social media work your way.

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12:04

Opinionated Marketers on: GLOBAL CONSUMER TRENDS

The Cambridge Marketing Podcast ·

2025/11/11

From China’s Singles Day to the rising price of gold - Kiran Kapur and Charles Nixon explore how global consumer habits, cultural events, and economic shifts shape marketing opportunities. This week, they discuss adapting to new social and retail phenomena, the importance of wide-ranging news sources, and why smart marketers always look beyond the headlines.

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29:55

Why Great Copy Starts Before You Write a Word – with...

The Cambridge Marketing Podcast ·

2025/11/07

Kiran Kapur talks to copywriter Jamie Thomson about why the best writing begins long before fingers touch the keyboard.He explains his five-step “Brand New Copy” method, showing how understanding goals, psychology, and positioning makes copy clear, human and effective. A practical chat about thinking, not just typing — and why AI can’t replace that.

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12:33

Opinionated Marketers on: NOSTALGIA

The Cambridge Marketing Podcast ·

2025/11/04

Kiran Kapur and Charles Nixon talk about the new John Lewis Christmas ad, the comfort of old-fashioned catalogues, and the joy of getting something in the post. They share memories of real shopping and chat about a brand that skips Black Friday discounts to give money to charity instead — proving kindness can stand out more than sales.

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31:35

Am I Paranoid About AI? A Conversation with Neil Wilkins

The Cambridge Marketing Podcast ·

2025/10/31

AI is reshaping everything—from business to our sense of what’s real. In this thought-provoking conversation, Kiran asks Neil Wilkins whether our unease around artificial intelligence is justified or simply misunderstood.Together they explore AI-first businesses, human–machine “relationships,” and what happens when technology starts to feel a little too human.

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12:50

Opinionated Marketers on: ROBOTS

The Cambridge Marketing Podcast ·

2025/10/29

Charles and Kiran explore the reality of robots in care homes, from Japan’s seal-like companions to machines that just get in the way. They debate why humans keep giving robots faces, what makes automation useful, and whether we’re designing for need or novelty.

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26:58

Creating NEW Product Categories

The Cambridge Marketing Podcast ·

2025/10/20

Vahagn Sarksyan, VP of Marketing at KRISP, shares how the company turned a simple noise-cancelling tool into a whole new voice AI category.From educating users who didn’t know they had a problem to shifting from B2C to B2B, he talks about testing ideas fast, building trust, and turning product value into the story. This episode is a sharp and honest look at marketing in action.

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17:04

Opinionated Marketers on: LONG WAVE THEORY

The Cambridge Marketing Podcast ·

2025/10/15

In this episode of Opinionated Marketers, Kiran Kapur and Charles Nixon discuss Schumpeter’s long wave theory and the cycles of creative destruction—from steam power to AI. They look at how innovation changes economies, jobs, and industries, why adaptability matters, and whether solar energy could drive the next global revolution.Read more: “4.6 Billion Years On, the Sun Is Having a Moment” – The New Yorker

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34:16

Sowing the Right Message: Marketing to Farmers with...

The Cambridge Marketing Podcast ·

2025/10/10

This week on The Cambridge Marketing Podcast, Anthony Smith from Red Stag Media explains how to market to farmers and agribusinesses. He shares insights into agricultural and horticultural marketing, the power of digital tools in farming, and why using the right language is vital for connecting with rural audiences.

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33:50

The Three Secrets to Avoiding 'Death by PowerPoint':...

The Cambridge Marketing Podcast ·

2025/10/03

In this episode, we explore a Three-Step Formula for successful PowerPoint presentations.Our guest is Richard Goring of BrightCarbon, who reveals why many presentations miss the mark and therefore fail in their objective. This episode is a must-listen for anyone who uses PowerPoint, Google Slides or any other tool for business communication, sales, training or marketing.

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40:24

How to write emails that people ACTUALLY read

The Cambridge Marketing Podcast ·

2025/09/26

Email expert Kim Arnold joins Kiran to reveal why most of us are terrible at writing emails—and how to fix it.From the “Dump Truck” (walls of text) and “White Bread” (bland, personality-free emails) to the “Undertaker” (buried calls-to-action), Kim explains the biggest mistakes people make and shares practical tips to write clear, persuasive, and human emails that actually get replies. Whether you’re emailing colleagues, chasing clients, or battling Teams and Slack overload, this episode is packed

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30:03

Commercial Intelligence Explained: How to Measure...

The Cambridge Marketing Podcast ·

2025/09/19

What does “commercial intelligence” really mean for marketers, and why do so many of us avoid it? In this episode, I sit down with Andrew Hatcher (entrepreneur, investor, and fellow of the Cambridge Marketing College) to cut through the noise around numbers, ROI, and lifetime customer value.We dig into the stuff marketers often push aside: how much it costs to get a customer, how much it takes to keep them, and what they’re actually worth over time. Andrew explains why being “too creative for the

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20:28

Employer Brands

The Cambridge Marketing Podcast ·

2025/09/11

What does a strong employer brand really look like? Alexis Drake of Reed Talent Solutions explains why honesty beats buzzwords, how the right Employee Value Proposition attracts top talent, and why cutting through the corporate beige is essential for smarter talent acquisition and retention.

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30:59

Community Engagement and Stakeholder Marketing

The Cambridge Marketing Podcast ·

2025/09/05

What really makes a community tick? Hayley Williams, founder of Keystone Marketing, shares how to spark community engagement, move beyond personas, and build trust through authentic conversations.

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11:16

Opinionated Marketers on - CRACKER BARREL

The Cambridge Marketing Podcast ·

2025/09/01

Charles Nixon and Kiran Kapur dive into Cracker Barrel’s failed logo rebrand, how a presidential tweet turned backlash into retreat, and what it reveals about branding, social media firestorms, and influencer power.Plus: the rise of AI influencers and how electric cars could reinvent roadside dining.

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25:12

The AI Marketing Summit 2025: How to Future-Proof...

The Cambridge Marketing Podcast ·

2025/08/28

In this episode, Kiran sits down with Neil Wilkins, founder and host of the AI Marketing Summit, to explore how AI is reshaping marketing strategy, creativity, and business growth.From practical tools like process mapping and AI video creation to big-picture questions on ethics, AGI, and the future of work, the summit brings together 24 global thought leaders for a full day of keynotes, panels, and live discussions. You’ll discover how to bridge the gap between everyday AI tools (like ChatGPT) for

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14:17

Opinionated Marketers on: EMOTIONAL AI

The Cambridge Marketing Podcast ·

2025/08/26

Can AI feel? Our Opinionated Marketers debate the absurd, the worrying, and the hilarious sides of emotional machines.

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10:04

Opinionated Marketers on: UK INFLATION

The Cambridge Marketing Podcast ·

2025/08/21

Charles Nixon and Kiran Kapur tackle inflation, pricing, and AI in marketing - why innovation and clear storytelling matter now more than ever.

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09:16

Opinionated Marketers on: AOL RIP

The Cambridge Marketing Podcast ·

2025/08/12

This week our Opinionated Marketers bid a misty-eyed farewell to what was once America's biggest internet service.

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219 results

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