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PODCAST

Lead with Storytelling

Lead with Storytelling is a captivating podcast hosted by Sochi Azuh, where he delves into the world of storytelling with a diverse array of creative business leaders, writers, and content creators. This podcast is a treasure trove for anyone seeking to master the art, science, and business of crafting and sharing impactful stories.Each episode features an enriching interview with a spectrum of guests, including business leaders, marketers, accomplished authors, and innovative content creators

business marketing

All Episodes

78:25

Lead with Storytelling | The Watkins Book of African...

Lead with Storytelling ·

2025/11/11

What do our myths remember that history forgets?In this powerful and expansive conversation, I’m joined by Helen Nde—researcher, writer, cultural historian, and the brilliant mind behind Mythological Africans, one of the most respected platforms devoted to African folklore, mythology, and cultural memory.Born in Cameroon and now based in Atlanta, Helen brings both personal experience and deep scholarship to her work. Her upcoming book, The Watkins Book of African Folklore, is a sweeping, beautifully

en-US

57:34

Lead with Storytelling | The Art of Asking Better...

Lead with Storytelling ·

2025/11/06

What if the secret to better leadership — and better storytelling — lies not in having all the answers, but in asking the right questions?In this episode of Lead with Storytelling, I’m joined by J.R. Briggs, founder of Kairos Partnerships, coach, consultant, and author of The Art of Asking Better Questions. Together, we explore how curiosity shapes our conversations, our leadership, and even the stories we tell about ourselves and others.With warmth and wisdom, J.R. shares practical ways to

en-US

68:44

Lead with Storytelling | First Nations Psalms and...

Lead with Storytelling ·

2025/10/28

What happens when sacred stories are retold through the rhythm, language, and worldview of Indigenous peoples?In this deeply moving conversation, Terry M. Wildman—lead translator, general editor, and project manager of the First Nations Version and the newly released First Nations Psalms and Proverbs—joins Lead with Storytelling to explore how translation and storytelling can become acts of healing, reconciliation, and revelation.Terry, who is of Ojibwe and Yaqui heritage, shares the decades-long

en-US

51:18

Lead with Storytelling | The Curse He Chose Author...

Lead with Storytelling ·

2025/09/17

In this episode of Lead with Storytelling, I’m joined by Sr. Allison Regina Gliot, FSP—editor at Pauline Books & Media and author of The Curse He Chose, the first installment of the In Aeternum trilogy.A lifelong lover of stories, Sr. Allison has combined her passion for fantasy with her faith, weaving a gripping narrative of vampires, spiritual battles, and the transformative power of grace. We talk about her journey as a storyteller, her life as a Daughter of St. Paul, and the deeper themes of

en-US

37:50

Lead with Storytelling | IINFUSE Podcaster Interview...

Lead with Storytelling ·

2025/09/07

In this episode of Lead with Storytelling, I’m joined by Iniobong Oluwatobi Alade (Tobi Alade) — Business Analyst, Fraud-Risk Strategist, Event Matchmaker, and host of the IINFUSE podcast. Tobi’s unique storytelling approach is rooted in self-awareness and authenticity, offering listeners raw, unfiltered conversations about the things we often keep hidden.Together, we explore:✨ How storytelling can create space for honesty and healing✨ The role of self-awareness in shaping authentic narratives✨

en-US

52:57

Lead with Storytelling | Dim Sum and Faith Author...

Lead with Storytelling ·

2025/07/27

What if your story—shaped by faith, food, and cross-cultural movement—was also the path God uses to heal others and reveal Himself to you?In this episode of Lead with Storytelling, I’m joined by Jenn Suen Chen—spiritual director, speaker, and author of Dum Sum and Faith. Jenn shares how dumplings, displacement, and divine grace have all played a role in shaping her identity in Christ.Together, we explore:✨ How storytelling can affirm our identity and heal our wounds ✨ God's prevenient grace and

en-US

54:47

Lead with Storytelling | Rebecca Sue Author Interview...

Lead with Storytelling ·

2025/07/23

🎙️ New Episode: Kathleen Norris on what it means to live a life marked by faith, fragility, and fierce loveIn this tender and profound episode of Lead with Storytelling, award-winning poet and spiritual writer Kathleen Norris joins us to reflect on her latest book, Rebecca Sue: A Sister’s Reflections on Disability, Faith, and Love. Best known for beloved works like The Cloister Walk and Dakota: A Spiritual Geography, Kathleen turns her attention to the life of her late sister, Rebecca—a woman born

en-US

47:21

Lead with Storytelling | Remember Me Author Interview...

Lead with Storytelling ·

2025/07/10

🎙️ Writing Grief, Grace & God's PresenceGuest: Sharon Garlough Brown📚 Author of the Sensible Shoes & Shades of Light seriesWhat does it look like to meet God in the valley of suffering? In this episode of Lead with Storytelling, we sit with spiritual director and bestselling author Sharon Garlough Brown for an honest and deeply moving conversation about grief, compassion, mental health, and the Church.Her latest novel, Remember Me, continues the Shades of Light series and tells the

en-US

39:32

Lead with Storytelling | The Surface of Water Author...

Lead with Storytelling ·

2025/07/05

🎙️ What does it mean to tell stories that dive beneath the surface—into faith, doubt, image, and grace?In this powerful episode of Lead with Storytelling, we sit down with author, professor, and spiritual director Cynthia Beach to explore her debut novel, The Surface of Water by Intervarsity Press . Through her characters and rich metaphors, Cynthia wrestles with spiritual leadership, identity, and the deep human longing to be fully known.Drawing on her 30-year teaching career and a lifelong

en-US

58:39

Lead with Storytelling: Preserving African Heritage...

Lead with Storytelling ·

2025/06/19

What does it take to reclaim and retell African stories with depth, dignity, and imagination?In this episode of Lead with Storytelling, we sit down with Nigerian documentary filmmaker Dr. Oghenefego Ofili, whose work brings Africa’s history, legends, and cultural identity to life on screen. From early sketches and stories as a 10-year-old to award-winning documentaries, Fego has made it her life’s mission to use storytelling as a tool for empowerment, education, and cultural preservation.We explore

en-US

62:05

Lead with Storytelling : Why Local News Matter w/...

Lead with Storytelling ·

2025/06/10

What role does local journalism play in building resilient communities? In this episode, we sit down with Erica Butler, Local Journalism Initiative reporter for CHMA-FM in Sackville, New Brunswick, to explore the power and purpose of community-based reporting.With over two decades of experience as a freelance journalist covering city politics, the environment, and transportation, Erica brings a deep understanding of how local stories shape public life. She shares what it’s like to report on the

en-US

52:35

Lead with Storytelling: How to Use Market Research to...

Lead with Storytelling ·

2025/04/10

What happens when data meets empathy? In this episode, we sit down with Tamara Ojeaga, Client Director at Kantar and seasoned market research expert, to explore how storytelling can turn consumer insights into powerful business strategies.With over 15 years of experience in market research and strategic consulting, Tamara helps brands grow sustainably by translating complex data into clear, culturally relevant stories that drive both business performance and social impact.She opens up about how

en-US

48:47

Lead with Storytelling: Emeka Obia - How Storytelling...

Lead with Storytelling ·

2025/04/02

In this episode of Lead with Storytelling, we sit down with Emeka Obia, a dynamic leader and strategist, to explore how storytelling shapes business, culture, and the future of brand strategy.Emeka shares insights on the role of narratives in influencing decision-making, positioning challenger brands, and crafting stories that resonate in today’s competitive landscape. From understanding cultural shifts to leveraging storytelling for impact, this conversation is packed with valuable takeaways for

en-US

56:29

Lead with Storytelling: Advita Patel - Building...

Lead with Storytelling ·

2025/03/27

In this episode of Lead with Storytelling, we sit down with Advita Patel, President of the Chartered Institute of Public Relations and co-founder of A Leader Like Me, to explore how storytelling shapes inclusive workplace cultures.Advita shares insights on how leaders can leverage authentic communication to foster belonging, drive employee engagement, and navigate complex conversations around Diversity, Equity, and Inclusion (DEI). She also offers practical strategies for internal communicators to

en-US

39:12

Lead with Storytelling: Marcus Collins - Power of...

Lead with Storytelling ·

2025/03/19

In this episode of Lead with Storytelling, we sit down with Marcus Collins — marketing expert, professor, and author of the bestselling book For the Culture — to explore how culture shapes the way we connect, engage, and tell stories that resonate.Marcus shares valuable insights on how brands can authentically embed themselves into culture, why storytelling is a powerful tool for driving action, and how understanding human behavior is the key to successful marketing.What You’ll Learn:✅ How brands

en-US

45:16

Lead with Storytelling: Eduvie Martin - The Power of...

Lead with Storytelling ·

2025/03/13

In this episode of Lead with Storytelling, we sit down with Eduvie Martin, President of the International Association of Business Communicators UK and Ireland Chapter, to explore the role of storytelling in building meaningful workplace connections.From fostering a culture of trust to creating a sense of belonging, Eduvie shares insightful strategies for engaging employees and the impact of authentic communication in the modern workplace.🔹 What to Expect in This Episode:✅ The role of storytelling

en-US

55:07

Lead with Storytelling: Mark Evans - Storytelling...

Lead with Storytelling ·

2025/03/05

Storytelling That Sells with Mark Evans 🚀In this episode of Lead with Storytelling, we sit down with Mark Evans, a seasoned marketing strategist and storytelling advocate. With years of experience helping B2B and SaaS companies refine their messaging, Mark shares how storytelling can drive brand awareness, sales, and customer engagement.What to Expect in This Episode:✅ How storytelling creates a competitive edge in B2B & SaaS marketing✅ The biggest mistakes businesses make with their messaging✅

en-US

64:02

Lead with Storytelling: Dianah Ose Ngamby -...

Lead with Storytelling ·

2025/02/26

In this episode of Lead with Storytelling, we sit down with Dianah Ngamdy, a literary consultant and passionate advocate for African literature. Dianah shares insights on the impact of storytelling, the role of books in shaping cultural identity, and how literature can be a tool for social change. What to Expect in This Episode:Dianah’s journey into the world of literature and storytelling How books influence cultural identity and community narratives The importance of preserving African stories

en-US

64:08

Lead with Storytelling : Chisom Ezeh - Storytelling...

Lead with Storytelling ·

2024/11/21

In this episode of Lead with Storytelling, we’re excited to speak with Chisom Ezeh, an award-winning book publishing expert, founder of The Publishing Pad, and one of Canada’s Top 100 Black Women to Watch in 2024. Chisom is passionate about helping authors bring their stories to life and making a lasting impact through their words. From guiding authors on their publishing journeys to inspiring personal growth, Chisom’s work is all about unlocking the power of storytelling.In this insightful

en-US

38:22

Lead with Storytelling : Nicole Vair - Storytelling...

Lead with Storytelling ·

2024/11/08

In this episode of Lead with Storytelling, we’re excited to chat with Nicole Vair, a seasoned storyteller and marketing professional. With a background in journalism and a passion for brand storytelling, Nicole has crafted impactful campaigns for organizations across various sectors, from health and wellness to regional growth. Currently, she leads marketing efforts at Envision Saint John: The Regional Growth Agency, where she uses storytelling to amplify the unique stories that make the Saint John

en-US

30 results

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