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PODCAST

We Built This Brand

We Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts. Hosted by Chris Hill, the podcast offers insights into brand development, storytelling, and strategies for growth. Each episode provides actionable takeaways, highlighting challenges, lessons learned, and diverse career paths. With a focus on authenticity and reputation, it’s a valuable resource for anyone passionate about branding and business.

business marketing

All Episodes

16:30

LA Trip Ep. 5: Disrupting Hollywood With Stacy Spikes...

We Built This Brand ·

2025/10/21

Chris Hill and Adhrucia Apana sit down with Stacy Spikes, co-founder and CEO of MoviePass, to talk about disrupting Hollywood, rebuilding an iconic brand, and the launch of MoviePass’ new fantasy sports league for moviegoers. Stacy shares lessons from his incredible founder journey, what it takes to innovate in an industry resistant to change, how to turn setbacks into breakthroughs, and why building a lasting brand means creating a culture around an activity.Show Highlights: (00:00)

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14:22

LA Trip Ep. 4: Resilience, Storytelling & the Art of...

We Built This Brand ·

2025/10/16

World champion triathlete turned Oscar-winning filmmaker Lesley Paterson joins Chris Hill and Adhrucia to talk about building Brave Art Entertainment, the power of resilience, and how great stories are born from grit. From All Quiet on the Western Front to new global projects with Idris Elba, Lesley shares what it takes to turn creative conviction into a brand that lasts, both on the course and on the screen.Show Highlights: (00:00) Introduction and Host Welcome(00:35) Guest Introduction:

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11:04

LA Trip Ep. 3: Conscious Leadership & Human...

We Built This Brand ·

2025/10/14

On this episode of We Built This Brand, Chris Hill sits down with Gwen Simpson of Phoenix Rising Consultants. Gwen shares her unique approach to human capital development, blending intuition, positive psychology, and conscious leadership to help individuals and businesses thrive. From startups to established companies, discover how human connection, mindfulness, and purpose-driven strategy can transform your brand and your life.Show Highlights: (00:00) Introduction and Host Welcome(00:28)

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16:54

LA Trip Ep. 2: Building a Media Brand with AI and...

We Built This Brand ·

2025/10/10

In this episode of We Built This Brand, host Chris Hill and co-host Adhrucia Apana sit down with filmmaker and entrepreneur C. Craig Patterson, founder of Everyday Mischief, to explore the intersection of AI, filmmaking, and media innovation. Discover how cutting-edge tools like virtual production stages and clean AI models are transforming the creative process, from concept to screen.Whether you’re a filmmaker, content creator, or tech enthusiast, this conversation offers insight into

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23:34

LA Trip Ep. 1: Troy Palmquist on Authenticity and the...

We Built This Brand ·

2025/10/08

In this episode of We Built This Brand, Chris Hill and co-host Adhrucia Apana sit down in Los Angeles with realtor, author, and speaker Troy Palmquist.Troy shares his 23-year journey in real estate, from accidentally landing his first job at 20 to building multiple brokerages and helping shape the future of real estate tech. After a life-changing cancer diagnosis, Troy found new purpose in helping others grow their businesses with authenticity and intention.Show Highlights: (00:00)

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50:30

How Iconic Campaigns Shape Culture with James Bray

We Built This Brand ·

2025/08/27

Join Chris as he sits down with James, Executive Creative Director at Arnold, to explore the art of building unforgettable brands. Inspired at 14 by a single Nike ad, James went on to shape work at legendary agencies like DDB, Fallon, and Goodby Silverstein.In this episode, he shares the philosophy behind Arnold’s bold “brilliantly boring” campaign for PNC Bank, why the riskiest move a brand can make is being forgettable, and the lessons he’s learned from leading creative teams and iconic

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39:38

Beyond the Buzzword of Storytelling with Greg Logan

We Built This Brand ·

2025/08/14

On this episode we sit down with Greg Logan, an award-winning creative director turned reality TV creator, to explore why so many brands talk about “storytelling” but rarely know how to do it. From his early days at Leo Burnett to founding Narrativity, Greg reveals how he fuses Hollywood’s proven storytelling formulas with brand strategy to transform businesses into loved brands. Packed with insider anecdotes, practical frameworks, and eye-opening case studies, this episode will change how

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42:46

How Life’s Setbacks Built a Better Entrepreneur with...

We Built This Brand ·

2025/07/30

In this episode of We Built This Brand, Joshua Kopac shares his unique journey, starting with being expelled from high school at 13 for hacking and building a million-dollar business by 16. After a life-changing car accident, he shifted his mindset and approach. Now the founder of Be Kept Up, a digital marketing agency focused on affiliate marketing, Joshua talks about the power of adaptability, building systems, and how AI is transforming business. His story is one of resilience,

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55:20

The Serendipitous Path to Brand Strategy with Patrick...

We Built This Brand ·

2025/07/10

While many strategists study business, Patrick Collins studied people, and it made all the difference. He turned his unconventional background in gender studies and his experience growing up in a large family into a superpower for understanding what makes people tick, and what makes brands stick. In this episode, Chris explores Patrick's journey from academic outsider to agency partner at Someoddiplot, proving that the best strategists don't follow rulebooks. Chris and Patrick discuss real

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37:01

Beyond The Vegas Strip With Arnie DiGeorge

We Built This Brand ·

2025/06/25

What happens when a creative team is given permission to break every rule in tourism marketing? You get one of the most iconic campaigns in advertising history.In this episode, Chris sits down with Arnie DiGeorge, Executive Vice President and “New Agency Animal” at R&R Partners, the agency behind Las Vegas’s legendary “What Happens Here, Stays Here” campaign. For 29 years, Arnie has helped transform Vegas from a tourist stop into a global cultural brand rooted in fantasy, freedom, and

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73:21

Leading The Sales Rebellion with Dale Dupree

We Built This Brand ·

2025/06/04

Are you ready to join The Rebellion? On this episode, Chris talks to Dale Dupree. You may know him as The Copier Warrior, but today, he’s the Founder and leader of The Sales Rebellion. To say that Dale thinks outside of the box would be an understatement. Once the lead singer of his own band, Dale brings the Metalcore mentality to his sales. Chris and Dale break down his disruptive approach to transforming the sales landscape. He also gives us a peek behind the curtain on evolution and the

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45:21

Why Creativity in Marketing Sounds Fun with Alex Gangi

We Built This Brand ·

2025/05/21

An all-new episode of We Built This Brand? Sounds Fun! Chris talks with Alex Gangi, Partner, COO, and Head of Production at Sounds Fun, a creative studio known for its embrace of innovative marketing strategies. Alex shares how his passion for film morphed into leading production at a top agency with top-tier clients. Highlights in his career so far include the Coca-Cola Creations campaign and Lenovo's Make Space initiative. Chris and Alex also examine what goes into merging technology and

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48:34

Shooting for Stars & Solving Problems with Lizz Behler

We Built This Brand ·

2025/05/07

Nothing inspires imagination quite like a spaceship. On this episode, Chris talks with Lizz Behler, the Senior Vice President of Brand and Offerings at SPCSHP. Lizz opens up about her background and how it led her on the journey to helping rebrand the former Big Spaceship (and why the new name has no vowels). As a big fan of creative problem-solving, she shares how she uses it as a tool to work with clients and as a way to foster growth within her own teams. Lizz also tells us her

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36:30

Breaking the Stigma Around Breaking it Off with For...

We Built This Brand ·

2025/04/23

For some people, it’s very hard to hold on to sentimental jewelry from former relationships. In some cases, it’s even harder to let those pieces go if they finally decide to sell them. On this episode, Chris is joined by Brittany Lacey and Stephanie Burset, the founders of For Richer Jewelry. The pair takes a unique approach to reselling jewelry, marketing the value of 'pre-loved' engagement rings. Their business is helping to revolutionize the industry by empowering consumers to buy and

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48:29

Leadership Behind the Brand with Sunny Bonnell

We Built This Brand ·

2025/04/09

What’s your brand’s vision? Does your brand even have a vision? In this enlightening episode, Chris chats with Sunny Bonnell, CEO and Co-Founder of Motto, for an engaging discussion on visionary leadership and brand culture. Sunny shares her inspiring entrepreneurial journey, which began with a bold leap out of vet school and into the world of branding with just $250. Throughout their conversation, Sunny emphasizes the critical role of aligning brand vision and culture within organizations

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37:57

Going Down the Rabbit Hole with Greg Bellinger

We Built This Brand ·

2025/03/26

Are you ready to go down the rabbit hole? In this episode, Chris Hill chats with Greg Bellinger, the Co-Founder and CEO of White Rabbit Group. Greg’s been honing his craft since high school. Teaching himself to code and build websites in college, he’s now a successful entrepreneur who’s worked with folks like FedEx, Instacart, and even The Game Awards. Greg and Chris discuss the origins and growth of his development of White Rabbit, and why they focus on hiring full-time employees and

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43:16

Shopping While Watching with Eitan Koter

We Built This Brand ·

2025/03/19

Why go to the store when you can buy from the comfort of your couch? In this episode, Chris chats with Eitan Koter, Co-Founder and Co-CEO of Vimmi, a trailblazing company in video technology and e-commerce solutions. Eitan shares his journey from video compression to founding Vimmi and explains how his business helps brands monetize video content. Chris and Eitan also discuss the reason you’d bootstrap your company, the convergence of media and commerce, and the role of AI in the future of

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38:30

Providing Service Through Speaking with Israel Duran

We Built This Brand ·

2025/03/12

How do you use your voice? In this episode of We Built This Brand, Chris is joined by Israel Duran, an expert in public speaking, to discuss the transformative power of effective communication. Israel shares his journey from a background in cybersecurity to becoming a renowned speaker, driven by a life-altering car accident. Through insightful anecdotes and practical advice, Israel breaks down his "Service of Speaking" framework and emphasizes the importance of having a clear message,

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46:27

Finding the Empathy in Data with Ian Baer

We Built This Brand ·

2025/03/05

When doing marketing research, you need to remember that there are people behind the data. If anyone understands this, it’s Ian Baer, Founder and CEO of Sooth. During his conversation with Chris, Ian shares his opinions on the evolving landscape of marketing, emphasizing the importance of emotional connection and storytelling in an era where consumers make faster decisions with less information. They also discuss Ian's journey and why brands need to master the art of connecting emotionally

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43:02

Giving Campaigns Some Extra Charge with Michelle Fischer

We Built This Brand ·

2025/02/26

A good marketing campaign can help a brand charge forward. Chris sits down with Michelle Fischer, Group Creative Director at Battery. As a full-service creative and media advertising agency, Battery has worked with a who’s who of clients, and you’ve seen their work with The LA Clippers, Netflix, and PUBG. Michelle walks us through Battery's unique storytelling approach to branding while touching on a childhood favorite of Chris’s, the (Mighty) Anaheim Ducks. So strap in if you’re looking

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55 results

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