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PODCAST

Botanical Brouhaha Podcast

Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you"re a farmer florist building a flower farm and floral design business at the same time? You"ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators,

arts design

All Episodes

01:03:35

Ep. 143: Eve Floral Co: The Courage to Let Go

Botanical Brouhaha Podcast ·

2025/10/22

In today's BB Podcast episode (No. 143), we're visiting with Evelyn Streeter, founder and owner of Eve Floral Co in Cincinnati, Ohio. Our conversation follows Evelyn's deeply personal and inspiring journey as a florist who grew up in the middle of the hum of her mother’s small-town flower shop in Michigan. What began as a family trade became both a lifeline and a legacy when Evelyn unexpectedly took over the business after her mother’s passing. Years later, she built her own thriving floral company

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01:05:45

Ep. 142: Diane Szukovathy: Standards for Flower Growers

Botanical Brouhaha Podcast ·

2025/10/09

In today's BB Podcast episode (No. 142), we're visiting with Diane Szukovathy, co-owner of Jello Mold Farm in western Washington and a founding member of the Seattle Wholesale Growers Market Cooperative. Diane shares her decades of experience as a flower farmer and cooperative leader, discussing the realities of small-scale farming, the importance of industry standards, and the newly released Floral Standards Book — a groundbreaking resource that compiles practical, research-backed post harvest care

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01:02:51

Ep. 141: Twisted Willow Flowers: A Family Floral Story

Botanical Brouhaha Podcast ·

2025/08/20

From Summer Job to Wedding Legacy In today's BB Podcast episode (No. 141), we're visiting with Amanda Theodoropoulos of Twisted Willow Flowers in Princeton, New Jersey. What began as Amanda's teenaged plea for a summer job unexpectedly blossomed into a thriving floral design business that now supports two households - hers and her mothers. In this episode, Amanda shares how she and her mom transformed a small-town flower shop into a sought-after wedding and event studio. From working alongside her

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01:00:14

Ep. 140: Juliana Grew Up in the Shop—Now She Runs It

Botanical Brouhaha Podcast ·

2025/08/07

From Chopping Stems to Calling the Shots In today's BB Podcast episode (No. 140), we're visiting with Juliana McWilliams, owner of Sweet Memories Flowers in Visalia, California. Julia grew up in her mother’s shop, where she began experimenting with floral design at just 11 years old—using leftover materials and eventually reverse-engineering corsages when customers began asking for them. What started as childhood curiosity evolved into a full-fledged career, as she eventually stepped into ownership

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01:18:23

Ep. 139: Inside Tulipina: Building a Global Floral...

Botanical Brouhaha Podcast ·

2025/07/23

In today's BB Podcast episode (No. 139), we're visiting with world-renowned floral artist Kiana Underwood and her husband and business partner, Nate Underwood. Eight years after their first appearance on the Botanical Brouhaha podcast, we invited them back to reflect on the massive evolution of their business, Tulipina—from planting bulbs on their New York farm to becoming a global floral powerhouse with a 10,000-square-foot studio in Lake Como. They open up about building a business in Europe,

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01:06:13

Ep. 138: Building a Heart-Led Floral Business with...

Botanical Brouhaha Podcast ·

2025/07/02

In today's BB Podcast episode (No. 138), we're visiting with Janelle Gerestein—better known as Janie of Flowers by Janie—a Calgary-based floral designer whose career spans over two decades and multiple continents. From her early dreams of becoming a wedding florist to launching a successful business in Bolivia, then rebuilding from scratch in Canada, Janie’s story is a testament to resilience, creativity, and community. We're excited to dig into her business strategies, her signature seasonal

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59:49

Ep. 137: How iBuyFlowers Helps You Buy Farm Direct

Botanical Brouhaha Podcast ·

2025/04/10

In today’s BB Podcast episode (No. 137), we’re visiting with Wilfred de Wit, founder and CEO of iBuyFlowers where florists and event planners can shop online for wholesale flowers directly from 100+ farms in both the US and abroad. Will shares his background in the floral industry and the challenges he witnessed, leading to the inception of his company. The conversation covers the importance of transparency, ethical sourcing, and customer education. Will also talks about his hopes for the role AI

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01:07:41

Ep. 136: Rachael Lunghi's Floral Business Insights

Botanical Brouhaha Podcast ·

2025/03/27

In today's BB Podcast episode (No. 136), we're visiting with Rachael Lunghi, owner of Siren Floral Co based in Southern California. Siren Floral Co was born out of a wedding and event planning company Rachael founded initially. Her love of flowers led her to eventually focus on floristry full time. Since that time, Rachael has developed a style all her own that's easily recognized and sought after by clients. Leaning into her love of travel, she gradually carved out a destination weddings and events

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56:07

Ep. 135: The Evolution of MUD Urban Flowers

Botanical Brouhaha Podcast ·

2025/03/13

In today's BB Podcast episode (No. 135), we're revisiting Chloe Murray, CEO/Creative Director of MUD Urban Flowers in Glasgow, Scotland and our second guest ever back in 2017 (Ep. 3) when the BB Podcast was just getting started. When we last visited, Chloe was only a couple of months into her new business and absolutely on fire! She was seeing quick growth and loving the process. Fast forward to 2025. Today, Chloe has guided MUD Urban Flowers through a pandemic, exponential growth, and significant

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54:35

Ep. 134: Rooted in Heritage: How Jamaican Roots Guide...

Botanical Brouhaha Podcast ·

2025/02/26

Building Olivee Floral In today’s BB Podcast episode (No. 134), we’re visiting with Karla Smith-Brown, founder of Olivee Floral. Karla’s inspiring journey evolved from a career in public relations to becoming a successful floral artist. Her story isn’t just about flowers; it’s about weaving passion, sustainability, and heritage with personal connections to make a powerful impact. Starting out, Karla offered pop-up events and hand-tied bouquets, gradually building her brand (named after her great

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01:05:19

Ep. 133: Farewell Flowers: Sustainable Options for...

Botanical Brouhaha Podcast ·

2025/02/06

A Vision for Sustainable Funeral Flowers In today's BB Podcast episode (No. 133), we're visiting with Carole Patilla, co-founder of the Farewell Flowers Directory and owner of Tuckshop Flowers. She joined forces with Gill Hodgson, founder of Flowers from the Farm, to address a need in the floral industry that is often overlooked and avoided — sustainable funeral flowers. This conversation will be helpful for you if: 1) you're unsure how to execute your vision to create funeral flowers without

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59:26

Ep. 132: How Layla Robinson Found Her Niche in Dried...

Botanical Brouhaha Podcast ·

2024/11/05

In today's BB Podcast episode (No. 132), we're visiting with Layla Robinson, a creative force in the flower industry known for her specialization in dried flower arrangements and installations. This conversation is specifically for you if: 1) you're interested in dried flowers or 2) you're struggling to find your niche in the floral industry. Layla's journey into the flower industry began over 15 years ago with fresh flowers. Living in the UK, she was inspired by the "buy local" movement and saw an

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01:03:08

Ep. 131: The Importance of Self-Care in Creative Work

Botanical Brouhaha Podcast ·

2024/10/16

We're visiting with Jen Lagedrost Cavender, owner of Nectar & Bloom. After studying English and creative writing in college, Jen found herself teaching Literature and Creative Writing at a university. But, she felt something was missing and longed to reconnect with her creative side. Inspired by women business owners in the floral industry, she decided to explore flowers as a viable business model. Ultimately, Jen found fulfillment by aligning her work with her passions for flowers and writing. She

en

01:11:33

Ep. 130: The Poppy Approach to Wedding Florals

Botanical Brouhaha Podcast ·

2024/10/01

We're visiting with Cameron Hardesty, owner of Poppy, a wedding floral business based in the Washington, DC area that has seen rapid growth and success. A transformative experience volunteering at the White House ignited Cameron's passion. We walk through her transition from a career in corporate communications to becoming the founder of a company that empowers nearly 900 freelance floral designers, offering them flexibility and opportunities to showcase their creativity. If you've ever wondered

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47:09

Ep. 129: Behind the Blooms: Flower Farming at...

Botanical Brouhaha Podcast ·

2024/09/17

In today’s episode, we’re visiting with flower farmer Grant Winkelmann, owner of Winkelmann Flowers, in Lindale, Texas. Grant shares not only how he’s built a farm producing sought-after blooms, but he also shares what it took to pull off his family’s recent relocation to a new farm. Grant discusses the challenges of moving, including the logistical hurdles and the emotional impact of leaving behind a supportive community. He shares insights into his farming techniques, the importance of his

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01:04:41

Ep. 128: From Flowers to Clay: The Creative Journey...

Botanical Brouhaha Podcast ·

2024/09/03

Sullivan Owen's journey into the floral industry is as unique as her designs. With a background in retail merchandising, Sullivan transitioned into floristry in 2009 while planning her own wedding. Her distinct style and dedication quickly earned her recognition, leading to a successful career in luxury weddings. However, the COVID-19 pandemic brought significant changes, prompting Sullivan to explore new creative outlets, including gardening and ceramics. In this episode, we catch up with Sullivan

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53:17

Ep. 127: Building a Floral Brand That Sticks

Botanical Brouhaha Podcast ·

2024/08/21

In this BB Podcast episode, Amy (Botanical Brouhaha) chats with Natalie & Meg (co-owners of Native Poppy) about the importance of creating a brand that sticks – meaning it continues to draw in ideal customers year after year. Drawing on Amy's recent experiences trying to find new service providers after relocating her business and life out-of-state, the conversation focuses on the lessons she's learned that can be applied to the other small businesses in the floral profession. Amy, Natalie, and Meg

en

38:55

Ep. 126 (Part 2): Growing Flowers and Fighting for...

Botanical Brouhaha Podcast ·

2024/08/07

In Part 2 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic barriers in agriculture. They advocate for policy changes and support other farmers on topics like

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51:28

Ep. 125 (Part 1): Growing Flowers and Fighting for...

Botanical Brouhaha Podcast ·

2024/07/24

In Part 1 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Sarah shares her journey from legal burnout to finding joy in growing flowers with her husband, Tom. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic

en

48:23

Ep. 124: How Anna Stouffer Added a Retail Component...

Botanical Brouhaha Podcast ·

2024/07/10

In this episode of the Botanical Brouhaha podcast, Amy and Natalie talk with Anna Stouffer, owner of Urban Petals in Greer, South Carolina about her transition from a working in a law firm to becoming a successful floral designer. Anna shares her journey, starting with wedding floristry and eventually adding a retail component to her business. She discusses the challenges of managing both aspects, the support from the floral community, and the impact of motherhood on her business. Anna shares how

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