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PODCAST

Real Talk about Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.

technology marketing

All Episodes

41:14

#76 - Asking Marketing Questions that Technology Can...

Real Talk about Marketing ·

2025/11/18

In this episode, Erin Foxworthy of Snowflake joins the podcast to discuss the future of media and advertising, including the importance of first-party data, governance and privacy, and the role of AI in modernizing marketing infrastructure. The Erin, Kyle and Lorel also delve into democratizing data, common organizational challenges around measurement, and how to leverage cloud technology for faster, more governed, and collaborative insights. Thanks for listening! Follow us on Twitter a...

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35:19

#75 - Unlocking Incrementally in a Privacy-First...

Real Talk about Marketing ·

2025/10/24

In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intell...

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50:08

#74 - AI Hype Versus Reality | Real Talk about...

Real Talk about Marketing ·

2025/09/16

Industry visionary Graham Wilkinson joins the podcast to talk about the industry’s adoption of AI, where it’s working and where it’s not. The team examines the role of AI across generative advertising, data fragmentation, breaking down silos and the genesis of creativity. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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48:50

#73 - Don’t Get Caught in AI Quicksand | Real Talk...

Real Talk about Marketing ·

2025/08/19

The industry is experiencing the ‘Wild West ‘in terms of AI implementation and associate legislation. Leading patent attorney Gene Quinn of IP Watchdog joins the podcast to discuss the complexity and swirl of issues and potential resolutions in both the US and globally, smart modularization approaches for marketers and ultimately adding value for consumers. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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41:21

#72 - Powerhouse Approaches to Finish Strong in 2025 ...

Real Talk about Marketing ·

2025/07/22

The rules of the game have changed—and brands that want to win in 2025 need to play smarter, not just harder. With persistent inflation, rising tariffs, and shifting expectations, just repeating 2024 strategies won’t get the job done. In this high-impact episode of Real Talk About Real Marketing, we explore how Adobe + Acxiom turn uncertainty into opportunity. You’ll hear real-world examples and actionable strategies for driving loyalty, efficiency, and growth—even in unpredictable times.&nbs...

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44:08

#71 - AI Innovation Versus Regulation | Real Talk...

Real Talk about Marketing ·

2025/06/23

With a swirl of acquisition news happening in the industry, Zach Van Doren of Acxiom joins the Real Talk podcast to break it all down with hosts Kyle Hollaway and Dustin Raney. They touch on AI topics from the Salesforce acquisition of Informatica and Meta’s bid for Scale AI, to the uncertainty around the direction of legislation and what the next new device could mean for brands and consumers. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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52:35

#70 - The Future of Data Collaboration | Real Talk...

Real Talk about Marketing ·

2025/05/22

Are you struggling to eliminate friction as data regulations heighten? Noah Levine and Adrian Bolosan join the conversation to discuss cost-efficient innovations in data modernization. Learn from Databricks experts about the zero data movement and the future of walled gardens. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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39:52

#69 - Game-changing Experiences with In-Market...

Real Talk about Marketing ·

2025/04/15

Jonathan Lucenay and Wally Burchfield join the podcast to discuss how identifying and focusing on active shoppers and their intent signals can drive better experiences for both the consumer and the brand – showing a 5:1 return and increased profits on a transactional basis. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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39:30

#68 - Driving the Future of Automotive | Real Talk...

Real Talk about Marketing ·

2025/03/18

Buckle up for a fascinating episode of the podcast with Aaron Shaffer of GM and Janet Cinfio of Acxiom. They examine fascinating aspects of data, privacy, data governance and partnerships needed to innovate marketing strategy and evolve an iconic brand in preparation for its next 100 years. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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41:33

#67 - Telling Stories with Data

Real Talk about Marketing ·

2025/02/25

Cecilia Dones joins the podcast to give her views on topics ranging from testing and modeling to the ethics of AI and nuances of consent. Working at the intersection of data, marketing and technology has cemented for her the importance of listening to customers and truly understanding the consumer experience. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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56:07

#66 - The Crashing Waves of AI

Real Talk about Marketing ·

2025/02/11

From sensational headlines to practical applications, industry visionaries Chris Perry and Jason Alan Snyder join the podcast to examine the state of AI in marketing today. Huge shifts are underway as brands consider how to apply AI in response to this “year of agents,” regulatory implications and determining what is manipulation versus participation. Those who win will be the brands that make AI their most powerful partner. Thanks for listening! Follow us on Twitter and Instagram or find us ...

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37:57

#65 - A Second Look at Cloud | Real Talk about...

Real Talk about Marketing ·

2025/01/22

Change agent and industry veteran Ankur Jain joins the podcast to discuss all things cloud – from composable architecture, clean rooms and modern data sharing approaches to optimizing for AI. He shares smart ways for brands to take a second look at the cloud and leverage its full potential. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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27:22

#64 - How Identity Fuels the Collaborative Future

Real Talk about Marketing ·

2024/12/13

Putting people at the center of experiences is what the collaborative future is all about. This podcast explores what is driving this new wave of brand collaboration and what it means for marketers to re-think their approach to seamless customer experiences and how to assemble the solutions and technology to make them happen.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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24:40

#63 - Shepherding Data for Seamless Experiences

Real Talk about Marketing ·

2024/12/03

The importance of a holistic data strategy, optimizing the marketing tech stack, and being a true behaviorist are all topics we dive into with retail veteran Jesse Blount of National Vision in this podcast episode. He shares his experiences in pulling together all the moving parts of tech investments, personalization and identity capabilities to successfully deliver seamless experiences while always maintaining a lens of increasing efficiency. Thanks for listening! Follow us on Twitter a...

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41:01

#62 - Healthcare’s Data-Driven Future

Real Talk about Marketing ·

2024/10/22

Listen in as Sonny Dalal shares insights from his two decades of experience in the life sciences/healthcare industry. He discusses the delicate balancing act of a highly regulated industry to fiercely protect patient privacy while also using data and technology to innovate reduce costs, and better serve consumers and healthcare providers.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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59:25

#61 - How Data and Analytics Drive a Changing...

Real Talk about Marketing ·

2024/10/08

Heather Philpot joins the Real Talk About Real Marketing podcast to dive into how the political fundraising landscape has changed in the last decade. Data, modeling, and digital platforms have brought a sea change when it comes to voter engagement, identifying likely donors and understanding emotional drivers for constituents. From AI and pending legislation to deep fakes and lessons learned from Little House on the Prairie, there’s no stone left unturned in this episode! Thanks for list...

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43:20

#60 - Applying the Golden Rule to Marketing

Real Talk about Marketing ·

2024/09/24

Acxiom’s Jess Simpson joins the Real Talk about Real Marketing podcast for a fascinating conversation around digital transformation and what it takes to build an enterprise-level intelligence-based strategy. Discover what smart actions are necessary to establish continuity between adtech and martech.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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46:32

#59 - Data Science That Drives Business Outcomes

Real Talk about Marketing ·

2024/09/10

Change Agent Kumar Subramanyam of HP joins the podcast to break the role of data science in driving business outcomes, why activation doesn't matter if you can't measure it, and how to keep an eye toward future customer value. It's a conversation you won't want to miss!Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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43:31

#58 - Unlocking the Value of Data Clean Rooms

Real Talk about Marketing ·

2024/08/27

The adtech/martech landscape is focused on interoperability, composability and collaboration. David Wells of Snowflake joins the podcast to talk all things data clean room including “Franken-graphs,” hyper-scalers and the importance of a data and identity foundation.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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27:12

#57 - Making the Complicated Customer Connection Easy

Real Talk about Marketing ·

2024/08/13

Ted Dixon of Acxiom joins the podcast to discuss all things adtech and partnerships. From working an event like Cannes to the details of packaging data or gaining efficiency with AI, Ted delves into how to know you’re getting it right in adtech.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

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78 results

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