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PODCAST

The Notorious B2B Show’s Podcast

notoriousb2bshow

SNL meets TMZ but for B2B marketing. Hosted by Tas Bober and Tim Davidson, Notorious B2B is where LinkedIn drama, marketing chaos, and corporate cringe get the airtime they deserve. We talk about the stuff no one else wants to say out loud: shady campaigns, unhinged posts, comment bait, teardown culture, and all the things making B2B feel more like reality TV. This is not thought leadership. This is Notorious B2B.

business marketing

All Episodes

63:21

Episode 44 | Cvent Acquires ON24’s for $400M Shortly...

The Notorious B2B Show’s Podcast ·

2026/01/14

Cvent just acquired ON24. You're probably thinking, "Okay, another B2B acquisition, who cares?" But they bought Goldcast just 2 weeks earlier. In this episode, we break down: Why Cvent is suddenly on a buying spree OpenAI is speculated to purchase Pinterest LinkedIn took down another data provider, Artisan, but this one has a happy ending. Microsoft’s AI Irony: AI writes 30% of their code, yet Windows 11 keeps breaking. Is adding Reddit moderator to your resume a flex or nah? McKinsey’s Creator

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62:15

Episode 43 | LinkedIn Year in Review: Are Your Stats...

The Notorious B2B Show’s Podcast ·

2026/01/08

LinkedIn dropped its Year in Review - their version of Spotify’s wildly popular “Wrapped” where they give you fun statistics about your listening history on the platform. LinkedIn’s version was exciting at first but then everyone started comparing notes. And the math does not math. So naturally, this is how we’re kicking off the New Year. Welcome to the first episode of Notorious B2B this year. And yes, we’re starting exactly where B2B deserves it. Then we get into everything else B2B crammed in

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32:47

Episode 42 | Chris Walker’s Evolution in 2025

The Notorious B2B Show’s Podcast ·

2025/12/31

This episode is a full recap of Chris Walker’s B2B era. From the early Refine Labs days, to Dark Social, to leaving his own company, to launching Encoded and talking about “frequency.”We cover: How Chris Walker rose to become one of the most influential voices in B2B marketing The Dark Social era and why it resonated so hard Why he left Refine Labs and what he’s up to now Why the backlash was inevitable If you’ve followed Chris Walker for years, this episode will connect the dots. If you’re

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21:38

Episode 41 | The Astronomer.io CEO Saga Explained

The Notorious B2B Show’s Podcast ·

2025/12/31

In this 2025 B2B recap episode, we explain the Astronomer CEO scandal and why it became such a defining moment for the industry.We cover: How and what happened The company’s response and whether it was brilliant or not And what this says about leadership and accountability in B2B Catch up here. --- Connect with the hosts: Tim Davidson – linkedin.com/in/tadavidson41 Tas Bober – linkedin.com/in/tasbober Subscribe for more no-BS breakdowns of the internet’s wildest B2B

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31:24

Episode 40 | B2B’s Biggest Stories of 2025 Recap:...

The Notorious B2B Show’s Podcast ·

2025/12/24

Welcome back to part 2 of our miniseries where we recap the full-blown B2B SaaS James Bond tale of 2025: the Rippling vs Deel rivalry and the accusations of corporate espionage. Here’s what actually went down: Rippling sues Deel over alleged corporate espionage A fake Slack “honeypot” used to catch a spy A former Rippling employee allegedly recruited while still employed Payments involving cash and cryptocurrency A court order, a locked bathroom, and a wiped phone Deel’s Head of Comms

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14:28

Episode 39 | B2B’s Biggest Stories of 2025 Recap:...

The Notorious B2B Show’s Podcast ·

2025/12/24

We are ending the year with a miniseries recapping B2B’s biggest stories in 2025 starting with one of the most talked-about B2B moments this year - LinkedIn removing company pages for major data providers like Apollo, Seamless AI, and other lesser-known rivals. The move signaled something bigger: ⦁ A clear stance against tools scraping LinkedIn personal data ⦁ A warning shot to the B2B data ecosystem ⦁ And a reminder of how fragile platform-dependent distribution really is What makes

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58:00

Episode 38 | AI Product Placements: Why This Will...

The Notorious B2B Show’s Podcast ·

2025/12/18

In this episode, we break down a viral xAI hackathon project that lets AI dynamically insert product placements into TV shows and movies.Not ads. Not sponsorships. Actual objects inside the scene. This goes for new shows AND old. Coffee cups in Suits replaced with Coca-Cola cans. Headphones in Friends swapped for modern brands. Clickable product placements inside Netflix-style interfaces. Tas loved it but Tim is foreseeing absolute abuse of the tech and he explains why. In this episode, we

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51:34

Episode 37 | What Happens When You Change Your...

The Notorious B2B Show’s Podcast ·

2025/12/09

It's Tas' birthday but she has a present for you - results from a LinkedIn demographic change...and the numbers are messy.We break down the “straight white male” profile switch, the 16–18x impression spike ChatGPT claims, why Tim won’t trust a single line without a Google Sheet, and whether the lift came from demographics, better content, or one 85K-view outlier post boosted by Chris Walker. Then we zoom out into the wider B2B circus: • A Reddit marketing thread showing exactly how NOT to

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56:14

Episode 36 | Adobe Bought SEMRush for $1.9B. Pray...

The Notorious B2B Show’s Podcast ·

2025/11/26

Adobe just dropped $1.9B to acquire SEMRush, and we're already bracing for impact. In Episode 36, we speculate what a big acquisition means if history has told us anything.We cover it all: First, we need your feedback to make this show even more notorious Do LinkedIn’s demographic settings impact your impressions? Cloudflare’s 4th outage of the year that took down 25% of the internet Cursor’s 12X jump and the real drama behind it (with OpenAI) Why ChatGPT keeps saying yes to everything and how

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61:10

Episode 35 | Fireflies’ “AI” Notetaker Was Just Two...

The Notorious B2B Show’s Podcast ·

2025/11/19

This week on Notorious B2B, we break down one of the wildest SaaS origin stories out there.Fireflies AI - It's in the name but there was no AI (at least in the beginning). Just the founder sitting in calls and taking notes by hand. The purest form of validation: do the work manually until you know people want it. We also get into: • Duolingo pulling the salary range on their social role and the internet noticing instantly • Umault’s B2B horror short about marketing jargon (and the strange

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75:21

Episode 34: Warmly’s Deanonymization Drama and How...

The Notorious B2B Show’s Podcast ·

2025/11/13

This week, Clark Barron, the King of B2B call outs, set his sights on Warmly, a company that helps sales teams identify anonymous website visitors. He called them out for allegedly deanonymizing website visitors without their consent (with logs and receipts). But that’s not the core of the drama.Warmly’s CEO responds and…it’s not what you think. Watch to see how the thread unfolded. We also cover: Clay’s marketing plays that has the internet deciding if they love or hate it One SaaS company’s

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59:57

Episode 33 | Grammarly is now Superhuman. Smart pivot...

The Notorious B2B Show’s Podcast ·

2025/11/06

Grammarly is no longer Grammarly.It’s now Superhuman. A billion-dollar brand name… gone overnight. In this episode of Notorious B2B, we dig into why a company with insane brand equity would scrap its own name — and what it says about B2B’s obsession with “category creation” and AI positioning. We also cover: • The $500 LinkedIn influencer experiment that turned into a fake-engagement horror story • Amazon’s rumored plan to replace warehouse workers with “Cobots” while cutting 14,000 jobs • The rise

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46:41

Episode 32 | Ramp Made Expenses Go Viral (With Kevin...

The Notorious B2B Show’s Podcast ·

2025/10/30

Ramp somehow made one of the most boring SaaS products on Earth go viral. They locked Kevin Malone from The Office in a glass box for his “first day as CFO,” live from Flatiron in NYC.Receipts flying, weddings happening, TikTok stars crashing the scene, and hundreds of people gathering to watch. They made some noise and people showed up. In this episode of Notorious B2B, we break down how Ramp pulled off the most entertaining brand campaign in recent B2B history, and what your team can actually

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52:08

Episode 31 | Virio’s $1.5M “Head of CEO Content”...

The Notorious B2B Show’s Podcast ·

2025/10/15

A startup called Virio posted a $1.5M job for “Head of CEO Content.” LinkedIn lost its mind. Turns out, the job wasn’t real. It was a PR stunt and one of the smartest we’ve seen in B2B. Some other things we cover this episode: • How a “default to AI” note from a CEO backfired • Deloitte’s 440k report that was written by AI • B2B’s demo process that remains broken If you’ve ever cringed at LinkedIn “thought leadership,” this one’s therapy. Connect with the hosts: Tim Davidson

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69:29

Episode 30 | Chris Walker vs. Clark Barron: the “vibe...

The Notorious B2B Show’s Podcast ·

2025/10/08

Episode 30 of Notorious B2B is pure B2B madness. Tas and Tim dive into the most chaotic marketing stories of the week:Neil Patel’s email that tells you to gate everything and also nothing Accenture laying off 11,000 people for “AI reasons” that make zero sense Comment gating fails on LinkedIn that prove marketers have lost the plot AI startup "Friend" has their million-dollar ads vandalized in NYC And Chris Walker vs Clark Barron in the “Vibe Grifting” debate no one asked for Connect with the

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52:51

Episode 29 | Zoom ChatBot Fail, Fiverr Layoffs &...

The Notorious B2B Show’s Podcast ·

2025/10/01

In Episode 29 of Notorious B2B, Tim and Tas made it through a really beefy docket filled with AI drama, weird Linkedin automations, and more layoffs because of “AI”.First up: Little Post Manager’s bizarre tactic of tagging creators in AI-generated one-liners that make zero sense (including Tas “ditching lectures”). Then it’s onto Fiverr, who just laid off 30% of its workforce in the name of AI and told their internal freelancers to “find work on the platform.” Brutal. OpenAI is also in the

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51:11

Episode 28 | Exit Five's Drive Event Recap, Apollo’s...

The Notorious B2B Show’s Podcast ·

2025/09/24

In Episode 28 of Notorious B2B, Tim and Tas are back on Zoom (boo) after Drive to debrief on all the B2B chaos (sort of) from event drama to brand growth that won’t quit.They kick things off by announcing their brand-new podcast The Marketer’s Exit, sharing why they launched it and what listeners can expect. Then it’s onto Drive highlights: the first-ever Notorious B2B live show, Harry Dry’s masterclass talk, a scavenger hunt gone sideways, and whether moving Drive to a Vermont lodge will change

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27:17

Episode 27 | Neil Patel’s “No Comment,” Canva Layoffs...

The Notorious B2B Show’s Podcast ·

2025/09/17

In Episode 27 of Notorious B2B, Tim and Tas record their first in-person episode at Drive by Exit Five thanks to Dom Odoguardi (ask him why he quit his job), and the docket’s packed with interesting takes, data breaches, and some AI-fueled controversy.First up: Neil Patel makes headlines at Inbound by refusing to share how he’s actually using Reddit for LLM visibility, literally answering “no comment” on stage. Then, another wave of B2B data breaches hits, including Insight Partners quietly

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59:15

Episode 26 Featuring We're Not Marketers | Figma...

The Notorious B2B Show’s Podcast ·

2025/09/10

Episode 26 of Notorious B2B is a full crossover mashup with the We’re Not Marketers crew. With Tim off at Inbound, Tas ropes in Zach, Eric, and Gab for a live reaction pod to the week’s wildest B2B stories.First up: Figma’s shares plunge 20% post-IPO as lofty valuations meet reality. The crew debates whether B2B’s obsession with inflated ROI claims is to blame. Then it’s on to LinkedIn axing Amplemarket, another $12M startup banned for automation and scraping, signaling the crackdown is far from

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72:24

Episode 25 | Salesforce-Drift Data Breach, ...

The Notorious B2B Show’s Podcast ·

2025/09/03

Episode 25 of Notorious B2B is stacked with hot takes, and some savage career moves. First, Tim and Tas break down how Drift’s Salesforce integration was compromised, leading to widespread data theft that even pulled in Google Workspace accounts. Then it’s on to Databricks hitting a $100B valuation making it one of the most valuable startups on earth and why their 50% YoY revenue growth has investors piling in. The circle back section gets juicy: Duolingo’s former social lead Zaria Parvez leaves

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45 results

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