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PODCAST

Womenpreneur Asia

Womenpreneur Asia is a podcast for women entrepreneurs in Asia to share what they have learned with other women who are in business or aspire to start businesses. The Womenpreneur Asia podcast is hosted by Krista Goon, a Malaysian entrepreneur, author. communicator and marketer. Each season features 14 heartwarming and inspiring stories of Asian women entrepreneurs across Asia. Each episode is a conversation between Krista and her Asian guest, filled with valuable insights and strategies. All

business entrepreneurship

All Episodes

00:33:50

BTS Episode 11: Halfway through the 30 Day Visibility...

Womenpreneur Asia ·

2025/12/16

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, follow up from episode 10 where they discussed their starting a 30 day visibility challenge which they ran throughout September 2025. Here, they chat about how they fared in the first 15 days of the challenge. For more details, visit FromVisionToVoice.com

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00:34:26

BTS Episode 10: The 30 Day Visibility Challenge

Womenpreneur Asia ·

2025/12/16

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss a fun challenge they created and ran throughout September 2025. This was a visibility challenge designed to support anyone interested in taking action to overcome their fear of showing up online. They discuss: the impetus behind the 30 day visibility challenge they launched on 1 Septemberwho the challenge is for and how to participatetips for anyone who is keen to accept the challenge To join

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00:43:00

BTS Episode 9: Weekly Cadence | Fuelling our Focus,...

Womenpreneur Asia ·

2025/12/16

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: staying flexible but ensuring a weekly cadence to get things donehaving difficult conversations and remaining independent yet respectfuladding new items for discussion such as pricing, scholarship, new product linesensuring accessibility and autonomy for program participants If you are interested in joining this program, From Vision To Voice, please get more details from

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00:35:24

BTS Episode 8: Bet on You

Womenpreneur Asia ·

2025/10/31

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: why it's so important for you to build your visibilitycohesive storytelling --- why this mattershow experience and taking action are instrumental in helping you decide your pathwhat makes our program unique --- "doing " is a core program feature For more details, visit FromVisionToVoice.com

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01:08:39

Xiao-Ly Koh, Chef & Founder of Xiaobycrustz, Malaysia

Womenpreneur Asia ·

2025/10/31

Xiao-Ly Koh, chef and founder of Xiao by Crutz patisserie in Petaling Jaya takes us behind the scenes of building a 14-year pastry career in Malaysia.From early online sales on Facebook to a flagship store, she explains her love for French pastry and everything crusty! She cites how the French have a philosophy about “garnishing with a purpose”- how every decoration should add texture and flavour, not just look pretty. She explains how she educates customers about French pastry, balances

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00:34:32

BTS Episode 7 The Message and the Medium

Womenpreneur Asia ·

2025/10/24

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: what makes people generally uncomfortable about marketingwhat if you're not promoting yourself but advocating for an idea or cause instead?why you should consider embracing what feels uncomfortablethe marketing strategies they find work best For more, visit FromVisionToVoice.com

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00:05:19

Krista Goon, Host of Womenpreneur Asia, Malaysia

Womenpreneur Asia ·

2025/10/24

In this quick solo episode, Krista Goon, host and creator of Womenpreneur Asia, redefines leadership through a personal lens—arguing that leadership often looks different from the front of the room and that followership can be a powerful catalyst for change.She shares how academic excellence gave her visibility, how a quiet act of contributing built an entrepreneurial community, and how a simple “yes” to follow created something larger than any single person could achieve. The balance of

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00:33:57

BTS Episode 6 With You, Every Step

Womenpreneur Asia ·

2025/10/22

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: exactly who this program is designed forthe importance of showing up as themselves and what that meansaddressing the fear but also remaining authentic"what if I'm not a content creator?" For more, visit FromVisionToVoice.com

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00:36:27

BTS Episode 5 Facing Friction, Facing Fears

Womenpreneur Asia ·

2025/10/20

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: some of the fears that held them back in their early yearsdealing with "it's already been said..." and "everyone seems to be a guru these days....:no one has your exact set of experiences and this makes you uniquely youtaking an experimental approach to failing and reframing failure For more, visit FromVisionToVoice.com

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00:34:36

BTS Episode 4 The Sprint Unpacked

Womenpreneur Asia ·

2025/10/17

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: a week-by-week account of what the program looks likewhat participants can get out of the programhow much time you need (just 3 hours a week) For more information, visit FromVisionToVoice.com

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00:38:40

BTS Episode 3 Inside the Transformation Toolkit

Womenpreneur Asia ·

2025/10/17

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: the tools used to develop this programwhy they started with an online form, a landing page and YouTubedeveloping a behind-the-scenes series of videoswhy you need to protect your dream Find out more about the program: FromVisionToVoice. com

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00:48:58

Sonam Ludhani, Revenue Operations, TONOMUS (NEOM), Dubai

Womenpreneur Asia ·

2025/10/17

In this episode, I speak to Sonam Ludhani, a Dubai‑based revenue operations (rev ops) and AI strategist— who explains how to make every dollar count for small to mid‑sized businesses.From pivoting from supply chain to GTM at tech giants to building small but powerful AI tools, she reveals practical steps to align people, processes, and tools (even with Excel) to grow margins. Learn why “the nervous system” approach to rev ops matters, how to avoid AI hype and why prioritizing talent over

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01:05:18

Beby Kale Lena, Owner, bebykl, Indonesia

Womenpreneur Asia ·

2025/10/10

What if your biggest insecurity could become the foundation of a business that changes lives?In this episode of Womenpreneur Asia, I sit down with Beby Kale Lena, an Indonesian entrepreneur who lives in Bali who turned her struggle with curly hair into a viral beauty brand. This episode was recorded in Beby Kale Lena’s villa in Sanur, Bali because I had booked a stay at her villa in August. Growing up in Timor island, East Indonesia, Beby spent years trying to hide her natural curls. and

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00:32:55

Danya Adriana Feri, Visual Artist, Malaysia

Womenpreneur Asia ·

2025/10/03

Painting Bold Futures: How 17-Year-Old Danya Adriana Feri Is Redefining Malaysian ArtAt just 17 years old, Danya Adriana Feri who is from Malaysia has already turned her passion for painting into a thriving art business. From discovering her style during lockdown to completing large-scale commissions for clients like YTL and Marriott, Danya is proof that age is no barrier to pursuing your creative dreams. In this conversation, she shares how she balances school with entrepreneurship, the

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00:51:11

Marie Tuason, CEO, Adrenaline Marketers, The Philippines

Womenpreneur Asia ·

2025/09/26

From biomedical engineer to wellness entrepreneur, Marie Tuason has reinvented herself through burnout, bold choices and a passion for health.In this episode of Womenpreneur Asia, Marie shares her journey from interning in Germany to creating ventures that bridge wellness, community, and entrepreneurship. She opens up about the lessons of burnout, why she challenges common wellness myths, and how she’s building the Philippines’ first Longevity Social Club. This candid conversation dives

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00:56:56

Gabriella Yan, Founder of TRAppe , Singapore

Womenpreneur Asia ·

2025/09/19

In this episode, Krista sits down with Gabriella or Gabby Yan, a hospitality industry insider turned startup founder to discuss her journey from luxury hotel marketing to founding TRAppe - a platform dedicated to making sustainable travel accessible, aspirational and impactful.Gabby shares the challenges she faced as a solo female founder, the problem of economic leakage in tourism and her vision for travel that benefits people and local economies. In this episode, you’ll hear

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01:10:05

Rahel Podobsky-Stucki, Founder & CEO of BANTAYnet,...

Womenpreneur Asia ·

2025/09/12

What if the path to your true calling isn't a straight line, but a winding journey across countries, cultures, and careers? For Rahel Podobsky-Stucki, embracing her Swiss-Filipino heritage became the key to unlocking her purpose, as she navigated from being a court interpreter in Zurich to founding BANTAYnet, an initiative that's revolutionizing digital literacy education in the Philippines.In this inspiring episode, Krista sits down with Rahel, a changemaker whose journey spans continents,

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00:51:57

Fumiko Inada, Founder & CEO, Bee Informatica

Womenpreneur Asia ·

2025/09/05

How does a Japanese entrepreneur transform her passion for social impact into a cutting-edge fintech company in Malaysia? In this episode, Krista Goon sits down with Fumiko Inada, founder and CEO of Bee Informatica, to explore her inspiring journey from volunteering in Vietnam and Bangladesh to building a digital microfinance business that’s changing the game for small and micro-entrepreneurs. What You’ll Hear in This Episode: Fumiko’s early experiences with NGOs and what sparked her

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00:56:04

Mench Dizon, Country Head of YGG Pilipinas, Philippines

Womenpreneur Asia ·

2025/08/29

What does it take to run seven marathons on seven continents in just seven days — and then return home to lead a movement transforming the future of work in the Philippines? In this episode of Womenpreneur Asia, I talk to Mench Dizon, marathoner, changemaker, and Country Head of YGG Pilipinas. Mench shares her incredible journey of completing the World Marathon Challenge, a test of endurance, resilience, and grit that pushed her to her limits both physically and mentally. She reflects on

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00:56:16

Carmen Salameh, Founder of Asian Business Owners,...

Womenpreneur Asia ·

2025/08/22

What does it take to reinvent yourself and start fresh in a new city?In this episode of Womenpreneur Asia, I sit down with Carmen Salameh, a podcaster and entrepreneur who made the bold move from Paris to Hong Kong to create a new chapter in her life. Carmen is the founder of Asian Business Owners, a podcast where she shares raw, honest conversations with entrepreneurs across Asia, and Octo Gen, a social media marketing agency that helps businesses grow with purpose-driven content. In our

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