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PODCAST

Making the Moment

Aja Bradley-Kemp

Making the Moment, the podcast that brings you the untold stories, unfiltered insights, and big ideas from the architects behind the moments that matter.Join your host Aja Bradley-Kemp, as each week she and her guests will show you how to design experiences that not only captivate audiences but also drive value for your organization. Whether you’re looking to build buzz, boost loyalty, or drive revenue, these tips will give you actionable ideas to help you design customer experiences that truly make

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All Episodes

83:51

7 Experts Breakdown the Sydney Sweeney Social Media...

Making the Moment ·

2025/08/07

Send us a text An ad about jeans. A storm of global opinions. And a brand caught in the middle. In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this viral moment a marketing masterstroke or a brand misstep? Joined by a panel of seven expert marketers, including Hailey Knott, the former American Ea...

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62:35

Activation to Acquisition: The $600 Million blueprint...

Making the Moment ·

2025/07/10

Send us a text What does it take to turn a beauty brand into a cultural phenomenon? In our season finale, host Aja Bradley Kemp sits down with Selina Davis- experiential marketing maven and the force behind Mielle’s unforgettable brand activations and the coveted pink bag. Selina shares her journey from talent manager to leading Mielle’s experiential strategy during its explosive growth and eventual acquisition by Procter & Gamble (P&G). We unpack how in-person experiences can drive e...

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77:31

Innovate or Be Left Behind: Live Events that Beat the...

Making the Moment ·

2025/07/01

Send us a text In the era of digital overload, how do brands earn real attention? In this episode of Making the Moment, host Aja Bradley-Kemp sits down with Kim Aimi, a visionary leader who's orchestrated some of the biggest global activations including Post Malone performing at the Louvre. As a self-described "brand lover and problem solver”, she takes us on a journey through her career, revealing the strategy, creativity, and resilience it takes to turn pressure into possibility. In this in...

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57:25

Turning Cold Calls into Corporate Deals: LaTonya...

Making the Moment ·

2025/06/24

Send us a text Ever wondered how the most iconic events in sports come to life? In this episode of Making the Moment, host Aja Bradley-Kemp sits down with LaTonya Story, PR powerhouse and founder of the iconic Sports Power Brunch—one of the most sought-after events during Super Bowl week, celebrating the achievements of women in sports. LaTonya shares how she built her career from the ground up, starting with a cold call that landed her a role with Allen Iverson’s celebrity event and later ev...

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45:39

When a Big Chop Becomes Big Impact: How Ava Pearl is...

Making the Moment ·

2025/06/17

Send us a text What happens when a single haircut sparks a movement? In this week’s episode of Making the Moment, we talk to Ava Pearl, the visionary behind Curly Culture and CurlyConLA. From a musician’s pivot to community builder, Ava shares how she launched a powerful in-person experience that celebrates natural beauty, empowers creators, and fosters genuine connection in the curly hair space. Prepare to revolutionize your approach to events and community, as Ava reveals: Why building a th...

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39:02

Game-Changing Experiences: Creating Cultural Moments...

Making the Moment ·

2025/06/10

Send us a text Ever wonder how the roar of a stadium translates into tangible brand love? Or what it takes to make the Super Bowl a cultural moment? This week, we’re joined by Ashley Hamilton, Director of Event Location Strategy & Planning at the NFL, and the force behind some of the biggest cultural moments in sports. From NBA Championship parades to the Draft City Takeovers, Ashley shares how to: Infuse local culture into global events for deeper fan engagementPull off flawless, h...

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25:33

Billionaires, Hip-Hop, and Human Connection: Aja’s...

Making the Moment ·

2025/05/21

In this special solo episode of Making the Moment, host Aja Bradley-Kemp flips the mic and formally introduces herself—sharing her incredible career journey from MAC Cosmetics to founding the award-winning experiential agency, Conversate Collective. Aja opens up about the iconic moments that shaped her path, like working on the legendary MAC Viva Glam campaign featuring Mary J. Blige and Lil Kim, launching iconic celebrity sneaker collaborations for Reebok, and why a single, heartfelt interac...

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48:55

Joy is the Real ROI: Creating Brand Moments That...

Making the Moment ·

2025/05/13

What happens when a logistical nightmare turns into a major sign of success? This week on Making the Moment, we dive into the chaotic early days of Sloomoo Institute with co-founder Karen Robinowitz. She shares the wild story of their launch, where a massive ticket mix-up, that could have damaged their business, set the stage for a slime-filled empire built on joy. Karen breaks down how an unconventional concept rooted in play turned into a scalable, sticky brand with massive reach—and why fa...

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63:31

From Zero to SOLD OUT: Ashley Adana's Secrets to...

Making the Moment ·

2025/05/06

Get the inside scoop on managing the stars! Ashley Adana, the go-to Event Producer for A-list celebrities, shares her surprising secrets and expert guide to handling high-profile personalities. This is your exclusive backstage pass to the world of VIP events. Unlock the blueprint for building something amazing. Listen now!

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42:09

Zara's Million Dollar Secret: Tory Archbold's Retail...

Making the Moment ·

2025/04/29

Ever wondered how Zara took Australia by storm and achieved a million-dollar launch day? Join Aja Bradley on Making the Moment as she uncovers the incredible story of Tory Archbold, the marketing powerhouse behind this retail phenomenon. Discover the surprising strategies and meticulous planning that fueled this unprecedented success and learn the insider secrets to creating a launch that truly captivates and converts. @toryarchboldofficial Want to Join and learn from Tory check out these l...

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51:10

Making the Moment: From Passion to Cultural...

Making the Moment ·

2025/04/20

How do you build a thriving community from the ground up? On the debut episode of Making the Moment, host Aja Bradley-Kemp welcomes Melissa Carnegie from Kicks and Fros. Discover the inspiring story of how Melissa's authentic passion for natural hair and sneakers grew into a vibrant community that empowers individuals and celebrates unique style. Learn about her journey of building Kicks and Fros and the power of turning your passions into something impactful.

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0:49

Making the Moment {Official Trailer}

Making the Moment ·

2025/04/14

Making the Moment, the podcast that brings you the untold stories, unfiltered insights, and big ideas from the architects behind the moments that matter. I'm Aja Bradley Kemp, and I've helped generate millions in revenue and billions of impressions by creating scroll-stopping moments for some of your favorite brands and celebrities. In each episode, my guests and I will show you how to design experiences that not only captivate audiences but also drive value for your organization. Whether you...

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12 results

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