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PODCAST

Nonprofit Marketing Club

Nonprofit Marketing Club

Looking to grow your nonprofit’s online presence and reach more donors? The Nonprofit Marketing Club Podcast is your go-to resource for practical, actionable digital marketing strategies tailored for nonprofits. Hosted by Kelly Notcutt, a digital marketer and agency owner, each episode covers social media, email marketing, storytelling, website optimisation, and content strategy to help you increase visibility and engage supporters. Whether you"re a nonprofit leader, fundraiser, or marketing pro,

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All Episodes

00:06:59

28. 4 Things to Do Before You Launch Your Next...

Nonprofit Marketing Club ·

2025/10/30

Most fundraising flops don’t happen after you launch — they happen before.In this episode, I’m sharing 4 things every nonprofit must do before launching a fundraising campaign. These pre-launch steps are the foundation of strong donor engagement and real results — especially for year-end giving or Giving Tuesday campaigns.--------------------------🤑 Get ⁠⁠⁠⁠Campaign In-A-Box⁠⁠⁠⁠ (your next fundraising campaign, made easy)🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (your

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00:09:04

27. Fundraising Platforms vs Your Website: What’s...

Nonprofit Marketing Club ·

2025/10/23

Should your nonprofit use your own website or a donation platform like Donorbox, FundraiseUp, or GiveWP? 🤔 In this episode of the Nonprofit Marketing Club, we break down everything you need to know to make the right call for your year-end campaign or next big fundraising push.--------------------------🤑 Get ⁠⁠⁠⁠Campaign In-A-Box⁠⁠⁠⁠ (your next fundraising campaign, made easy)🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (your plug-and-play plan!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🚀 Join the

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00:09:02

26. What to Send After a Donation (So Donors Keep...

Nonprofit Marketing Club ·

2025/10/16

Don’t fumble the follow-up. Most nonprofits work hard to secure donations… and then disappear when it matters most. In this episode of Nonprofit Marketing Club, we’re breaking down exactly what to send after someone donates—so you build trust, increase retention, and turn first-time donors into lifelong supporters.--------------------------🤑 Get ⁠⁠⁠⁠Campaign In-A-Box⁠⁠⁠⁠ (your next fundraising campaign, made easy)🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (your plug-and-play

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00:12:34

25. The Perfect Fundraising Landing Page (7...

Nonprofit Marketing Club ·

2025/10/09

Struggling to build a landing page for your nonprofit's fundraising campaign? In this episode of Nonprofit Marketing Club, we're walking through 7 essential elements every high-converting campaign page needs—plus bonus tips to build trust, drive donations, and turn visitors into lifelong supporters.--------------------------🤑 Get ⁠⁠⁠Campaign In-A-Box⁠⁠⁠ (your next fundraising campaign, made easy)🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠ (your plug-and-play

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00:07:25

24. How to Craft a Campaign Message That Actually...

Nonprofit Marketing Club ·

2025/10/02

Ever opened a donation email… and forgotten what it was even about?Then read a single sentence and instantly reached for your wallet?That’s the difference between a flat campaign message and one that moves people to give.In this episode of the Nonprofit Marketing Club, I’m sharing the 4 ingredients of messaging that converts—plus a simple 3-step framework to write it, and examples you can use to make your own campaign copy stronger today.You’ll learn how to make your message clear, emotional, and

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00:08:47

23. 7 Non-Negotiables Every Fundraising Campaign...

Nonprofit Marketing Club ·

2025/09/25

You’ve got the goal, the landing page, and the launch date... but is your marketing foundation strong enough to hit your target?In this episode of the Nonprofit Marketing Club, I’m sharing the 7 campaign non-negotiables that every nonprofit must have in place before launch day. These are the things most organisations forget, but they make the difference between a campaign that flops and one that exceeds its fundraising goal.If you're planning a Giving Tuesday appeal, a year-end fundraising push,

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00:07:57

22. How to Plan a Year-End Fundraising Campaign That...

Nonprofit Marketing Club ·

2025/09/18

Overwhelmed by the year-end fundraising season? You're not alone. In this episode of the Nonprofit Marketing Club, we're breaking down exactly how to structure your year-end fundraising campaign, so you're not scrambling in November with no plan, no content, and no time.Whether you're running a Giving Tuesday campaign, launching a December appeal, or planning a full two-month year-end push, this episode will walk you through the five essential steps to build a successful,

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00:11:48

21. How to Tell Better Nonprofit Stories (Without...

Nonprofit Marketing Club ·

2025/09/11

If your nonprofit’s message feels unclear, confusing, or just… not connecting, this one’s for you. In this episode, I’m breaking down a simple but powerful storytelling framework built just for nonprofits. One that helps you move from passive, “look at us” messaging to clear, compelling communication that actually inspires action. We’re talking:- StoryBrand (with a nonprofit twist)- Messaging mistakes that keep people from engaging- How to avoid the saviour complex in donor comms- 5 steps to clarify

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00:08:44

20. From Crickets to Connection: How to Build a...

Nonprofit Marketing Club ·

2025/09/04

You launched the campaign. Sent the email. Shared the post. And then… crickets. Let’s fix that. In this episode, we’re unpacking one of the biggest reasons nonprofit marketing often falls flat: you’ve built an audience, not a community. And in 2025, growing your social following just isn’t enough. Instead, I’ll walk you through 3 practical, no-fluff steps to help you start building a community that feels connected to your cause, and shows up when it counts. Whether you’re launching a monthly giving

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00:12:55

19. Top 5 Marketing Tools Every Nonprofit Needs in 2025

Nonprofit Marketing Club ·

2025/08/28

Whether you're a nonprofit leader, solo marketer, or just love peeking inside someone else's toolkit, this episode is for you. After 14 years working with nonprofits and impact-driven businesses, these are the five tools I reach for daily to streamline marketing, save time, and keep my sanity.We’re not chasing shiny objects here! These are real tools that actually make your marketing life easier.From project management to social scheduling, email automation to team design collaboration, this

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00:10:58

18. How to Use Email to Raise More (Without Spamming...

Nonprofit Marketing Club ·

2025/08/21

Email is still the most powerful tool in your nonprofit marketing toolbox — but only if you use it well.In this video, you’ll learn exactly how to use email to build real relationships with supporters and increase donations… without overwhelming your list or sounding pushy.📬 Whether you're new to email or looking to improve donor engagement, this video will walk you through 5 proven strategies to make your nonprofit emails more effective.✅ Perfect for small nonprofits, communications directors,

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00:05:08

17. The Nonprofit Marketing Plan You’ll Actually...

Nonprofit Marketing Club ·

2025/08/14

Let’s be honest — most nonprofit marketing plans end up in the digital graveyard. They’re long, overwhelming, and totally disconnected from your actual day-to-day.In this episode, I’ll walk you through the 5 essential questions every nonprofit needs to ask to build a real, usable marketing plan. One you’ll actually stick to. Whether you're just getting started or need a refresh, this will give you the clarity and focus to move forward.--------------------------🎯 Grab the ⁠Nonprofit Marketing

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00:05:59

16. How to Know If Your Nonprofit Marketing Is...

Nonprofit Marketing Club ·

2025/08/07

Feeling like your nonprofit marketing is a shot in the dark?You post. You email. You tweak your website. And still… crickets.In this episode, I’m breaking down how to actually measure if your nonprofit marketing is working — without drowning in data or building 100 spreadsheets. You'll learn which metrics matter, what to track based on your goals, and how to start making smarter, faster marketing decisions.--------------------------🎯 Grab the ⁠Nonprofit Marketing Strategy Kit⁠ (your

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00:07:32

15. Tired of Burnout? Try This Simple Nonprofit...

Nonprofit Marketing Club ·

2025/07/31

You don’t need more hustle. You need a better system.If you're tired of posting just to post, scrambling to keep up, and still feeling like your nonprofit's marketing isn't working… this episode is for you.I’m sharing the 3 biggest reasons nonprofit marketers burn out — and my 5-step system to build a sustainable, sanity-saving marketing rhythm.--------------------------🎯 Grab the ⁠Nonprofit Marketing Strategy Kit⁠ (your plug-and-play plan!)⁠ ⁠🚀 Join the ⁠FREE 10-Day Social Media

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00:06:38

14. Why Your Nonprofit Stories Are Being Ignored —...

Nonprofit Marketing Club ·

2025/07/24

If you’ve ever told what you thought was a powerful story — …but all you got was crickets? 😬 This episode is for you.I’m breaking down the 3 biggest storytelling mistakes nonprofits make, and exactly how to fix them so your stories actually lead to donations, engagement, and action.These shifts are simple but powerful, and they’ll help you tell stories that make people feel something and do something.--------------------------🎯 Grab the ⁠Nonprofit Marketing Strategy Kit⁠ (your plug-and-play

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00:06:16

13. Why Your Nonprofit Content Is Falling Flat (And...

Nonprofit Marketing Club ·

2025/07/17

Feeling like you’re shouting into the void? If your nonprofit is posting, emailing, updating the website… but still hearing crickets — this episode is your lifeline. I’m walking you through exactly why most nonprofit marketing falls flat — and how to fix it with a message that’s simple, clear, and connection-driven.--------------------------🎯 Grab the ⁠Nonprofit Marketing Strategy Kit⁠ (your plug-and-play plan!)⁠ ⁠🚀 Join the ⁠FREE 10-Day Social Media Challenge for Nonprofits⁠⁠

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00:07:42

12. Build a Clear Nonprofit Marketing Plan in 3...

Nonprofit Marketing Club ·

2025/07/10

If your nonprofit’s marketing feels scattered, random, or just plain exhausting… this one’s for you.In this episode, I’m walking you through a simple, sustainable 3-step framework to help you get clear, build momentum, and stop spinning your wheels — even if you don’t have a big team or endless hours.Whether you’re stuck guessing what to post or juggling too many platforms, this episode will help you build a nonprofit marketing plan that actually works.--------------------------🎯 Grab the Nonprofit

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00:07:54

11. Creating Sustainable Marketing Rhythms (Part 2)

Nonprofit Marketing Club ·

2025/07/03

How to simplify your strategy, repurpose smarter, and align your content with your fundraising goals.If you’ve ever felt like your marketing strategy is one giant hamster wheel you can’t get off, this one’s for you. In Part 2 of this two-part series, we’re digging into how to make your marketing rhythms actually stick.Because planning is great… but implementation is where the magic happens.In this episode, we cover:How to build a content bank that saves you time (and your sanity)The power of

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00:09:04

10. Creating Sustainable Marketing Rhythms (Part 1)

Nonprofit Marketing Club ·

2025/06/19

Nonprofit marketing can feel like a lot, especially when you’re doing it all yourself or with a tiny team. If you’re tired of scrambling every week to post something (anything!) on social media or wondering what to say in your next newsletter, this episode is for you.In Part 1 of this two-part series, we’re diving into how to build sustainable rhythms that simplify your marketing and keep your content flowing, without the burnout.In this episode, we cover:The difference between rhythms and routines

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00:10:14

9. 7 Social Media Content Ideas for Nonprofits (Part 2)

Nonprofit Marketing Club ·

2025/06/05

If your content calendar feels a little empty and your brain is fried from trying to figure out what to post, this episode is for you.In Part 2 of this mini-series, I’m sharing 7 more fresh and strategic social media content ideas specifically for nonprofits. These ideas are designed to help you stay visible, build trust with new supporters, and invite people to become part of your mission.Whether you’re brand new to social or trying to break out of a posting rut, these ideas will help you get

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