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PODCAST

The Underlay - A Clever Choice Podcast

Resonance Media Agency

There"s more to flooring than just laying boards. We take you inside and under the flooring industry and give you a look at what makes Clever Choice Flooring the perfect solution for you.

leisure home & garden

All Episodes

36:11

Why Timber Is Back: Breaking the Myths around Timber...

The Underlay - A Clever Choice Podcast ·

2025/12/15

In this episode of The Underlay, Matt sits down with Clever Choice Flooring Queensland Sales Manager Greg Harvey for a deep dive into one of the most important categories in hard flooring, timber. Recorded in the festive “Christmas studio”, this conversation strips away myths, misconceptions, and outdated thinking around timber floors, replacing them with real-world insight, practical advice, and honest industry experience.Greg walks through Clever Choice Flooring's newly refreshed timber

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49:21

ATFA Expo 2025: Training, Trends and the Future of...

The Underlay - A Clever Choice Podcast ·

2025/12/01

In this special episode of The Underlay, Matt and Michael bring listeners an on-the-ground snapshot from one of the biggest days on the flooring industry calendar, the ATFA Flooring Industry Expo at the Melbourne Showgrounds. Positioned right in the heart of the action, The Underlay team were impossible to miss, attracting a steady stream of installers, suppliers, innovators, and long-standing industry leaders throughout the day.This episode features the best conversations from the floor,

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51:17

Michael Dempsey From Dream Flooring: "Making Flooring...

The Underlay - A Clever Choice Podcast ·

2025/11/17

In this episode of The Underlay, Matt and Michael head to Penrith to sit down with one of the most recognisable personalities in the flooring game, Micko from Dream Flooring. What starts as a conversation about flooring quickly becomes an insight into creativity, community, and why being different is the smartest move you can make in a crowded industry.With more than 20 years on the tools, Mikko has done it all from timber to hybrid and everything in between. But it is his shift into fun,

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51:01

Inside GMK Logistics with Sarah Halpin & Anthony Minuto

The Underlay - A Clever Choice Podcast ·

2025/11/03

The Underlay Podcast continues its Sydney road trip with a special pop-up episode recorded inside the bustling GMK Logistics headquarters. Hosts Matt and Michael sit down with Sarah Halpin, CEO of GMK Logistics, and Anthony Minuto, NSW State Manager and long-time member of the GMK family, for a lively and insightful conversation about people, culture, and the power of connection in the flooring industry.What begins as a spontaneous visit evolves into a fascinating glimpse behind the scenes

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50:50

Geoff Weir from Carpet Court: Trust, Teamwork, and...

The Underlay - A Clever Choice Podcast ·

2025/10/20

In this episode of The Underlay Podcast, hosts Matt White and Michael Roberts sit down with Geoff Weir, Hard Flooring Category Manager at Carpet Court, to explore his fascinating journey through the flooring industry, from starting out knowing nothing about flooring to becoming one of the most respected voices in the business.Geoff shares how he first entered the industry nearly a decade ago, guided by a friend who saw his potential long before he did. From humble beginnings as a sales rep

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63:20

Phil Buckley - The ATFA Mission

The Underlay - A Clever Choice Podcast ·

2025/10/06

In this episode of The Underlay Podcast, hosts Matt and Michael sit down with Phil Buckley, the newly appointed CEO of the Australian Timber Flooring Association (ATFA), for an open and insightful conversation about the future of the flooring industry.Phil's journey is anything but typical. Growing up in Sydney, he watched his mother build one of the city's largest timber flooring companies from scratch, spent his teenage weekends on the tools, and then pivoted into education before

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77:48

Inside Project Miriah: From Prep to Perfection

The Underlay - A Clever Choice Podcast ·

2025/09/22

This special episode of The Underlay Podcast takes listeners behind the scenes of Project Miriah, a groundbreaking collaboration between Clever Choice Flooring, RLA Polymers, and the FCIA.Over five intensive days in August 2025, the team came together to deliver a complete flooring installation inside a two-storey townhouse. From subfloor preparation to the final installation, the project showcased not only Clever Choice's premium vinyl and hybrid products but also the expertise of RLA's

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27:26

The "Project Miriah" Overview: Collaboration, Craft,...

The Underlay - A Clever Choice Podcast ·

2025/09/08

In this special episode of The Underlay, hosts Matt and Michael are joined by Michael and Matt from RLA Polymers and Fiona from the FCIA to take listeners behind the scenes of Project Miriah, a groundbreaking flooring installation project that's raising the bar for education, collaboration, and craftsmanship in the industry.Recorded after two intense days on site, this conversation offers a candid look at the planning and teamwork that's gone into transforming a two-storey townhouse, from

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47:10

Courtney Dunn from Master Floors: Family, Flooring,...

The Underlay - A Clever Choice Podcast ·

2025/08/25

In this episode of The Underlay Podcast, Matt and Michael sit down with a true heavyweight in the Australian flooring industry, Courtney Dunn, Director of Master Floors Group. With decades of experience spanning from floor preparation through to delivering multi-million-dollar commercial projects, Courtney shares a story that's equal parts personal, professional, and inspiring.From the very start, listeners are drawn into Courtney's journey, a career shaped by family legacy, tough lessons

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64:08

Richard Maybank: Driving Success - How GMK Keep...

The Underlay - A Clever Choice Podcast ·

2025/08/11

In this episode of The Underlay, Matt and Michael Roberts, General Manager of Clever Choice, sit down with Richard from GMK Logistics to unpack the critical role transport plays in the flooring industry. The conversation begins with an unexpected sports tangent, comparing the culture and strategic decision-making in professional teams to those in running a successful business. Both agree that, whether in sports or commerce, success ultimately comes down to building the right culture,

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58:59

Mark Coetzee from Floorworld: Vinyl, Vision & The...

The Underlay - A Clever Choice Podcast ·

2025/07/28

In this episode of The Underlay, Matt and Michael sit down with Mark Coetzee from Floorworld, a man whose journey in flooring began with Blundstone boots and has evolved into a nationwide role shaping the look and feel of retail stores across Australia.From his humble beginnings in Tasmania to overseeing the operations and store design of one of the country’s most respected flooring groups, Mark brings sharp insights and plenty of laughs. The trio dive into everything from the complexities

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47:15

Inside the Machine: Michael Roberts on China, QC, and...

The Underlay - A Clever Choice Podcast ·

2025/07/14

In this high-energy return episode of The Underlay, Matt welcomes back Michael Roberts, GM of Clever Choice, fresh from a whirlwind two-month tour across Australia and China. From interstate road trips with Ian Walker to a jam-packed product testing mission in China alongside Sean and Greg, Michael gives us a front-row seat to Clever’s evolution.This episode pulls back the curtain on what makes Clever tick, from cultural transformations in the Sydney warehouse to the obsessive quality

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46:58

FloorTec 2025 - Part 2

The Underlay - A Clever Choice Podcast ·

2025/06/30

In part two of our FloorTec 2025 special, hosts Matt and Michael dive deeper into the future of flooring with candid conversations from industry leaders.Joining us in this relaxed, post-conference episode are:Don from ATTAR – sharing the vital role of subfloor preparation, moisture testing, and the impact of proper apprenticeship training.Fraser from AFS – talking adhesives, innovation, and what’s next in floor bonding solutions.Brett, Chairman of the FCIA, is discussing the importance of

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33:07

Meet Robert Richardson – From Retail to Regional Rep

The Underlay - A Clever Choice Podcast ·

2025/06/16

In this episode of The Underlay, Matt sits down with Robert Richardson, the newest member of the Clever Choice sales team, covering Victoria and Tasmania. With just two weeks under his belt, Robert reflects on his transition from retail to wholesale, his years at Carpet Court, and what excites him most about joining Clever Choice.They chat about:The difference between high-pressure retail and long-game wholesaleThe importance of building genuine relationships in flooringClever’s standout

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50:02

Laying Foundations: Floorworld CEO Jamie Keyzer on...

The Underlay - A Clever Choice Podcast ·

2025/06/02

In this episode of The Underlay, Matt and Michael sit down with Jamie Keyzer, CEO of Floorworld, to talk all things flooring, franchising, and finding your feet in a new industry. Recorded at Clever Choice’s stunning new Melbourne HQ, this chat is part of our Melbourne Tour series, and it’s one you don’t want to miss.Jamie opens up about his first 16 months at the helm of Floorworld, reflecting on the steep learning curve, the unique passion within the flooring industry, and what it's been

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63:12

Shayna Jack: Strength, Style & Starting Fresh

The Underlay - A Clever Choice Podcast ·

2025/05/19

In this very special episode of The Underlay, we’re live from Andersens Coorparoo, hosted by Matt Lugo and the team, in a fantastic collaboration between Clever Choice Flooring and Andersens. Our guest? None other than Olympic and Commonwealth Games gold medallist Shayna Jack.Shayna joins Matt, Michael, and Clever Choice product specialist Greg to chat renovations, flooring, and resilience. With her Brisbane townhouse ready for a refresh, Shayna walks us through her flooring journey, from

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68:49

Under the Surface: Why Floor Prep is Everything with...

The Underlay - A Clever Choice Podcast ·

2025/05/05

In this episode of The Underlay, hosts Matt and Michael sit down with Matt and James from RLA Polymers, one of Australia's fastest-growing names in construction chemicals. From adhesives and levellers to waterproofing and moisture barriers, the RLA team reveals what’s really under your flooring and why it matters more than most people realise.Tune in as the team breaks down the critical role of subfloor preparation, the most common causes of product failure, and why “flooring’s biggest

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40:43

Will Breheny - Flooring Fast-Track: Will’s Wild Start...

The Underlay - A Clever Choice Podcast ·

2025/04/21

In this episode of The Underlay, host Matt sits down with Will Breheny, the energetic new owner of Floor World Hoppers Crossing, for a raw and relatable chat about what it’s really like to jump head-first into the flooring industry. With just seven weeks under his belt, Will shares his story of leaving behind 15+ years in construction to follow a gut feeling—and a great opportunity.What follows is a refreshingly honest conversation about the steep learning curve, the power of community, and

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40:10

The Hybrid Evolution: Clever Choice's New Wave of...

The Underlay - A Clever Choice Podcast ·

2025/04/07

Join Matt and Clever Choice’s product specialist Greg Harvey in this revealing episode of "The Underlay," where they dive deep into the world of hybrid flooring. They discuss the innovative 7.5mm Enchanted and 10mm Scenic hybrids transforming the flooring industry with their unmatched quality and design.Segments:Introduction: Matt introduces the excitement surrounding Clever Choice’s new hybrid products and their unique features, which set them apart in the market.Feedback and Industry

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44:04

Floor Tech 2025 - Part 1

The Underlay - A Clever Choice Podcast ·

2025/03/24

Join us in this enlightening episode of "The Underlay" as we take you inside the first-ever FCIA Floor Tech 2025 event in Melbourne. This special episode, part one of a two-part series, features a dynamic blend of industry leaders, insightful discussions, and a close look at the latest innovations shaping the flooring world.Segments:Introduction to Floor Tech 2025: We kick off with Ian Walker from Clever Choice, setting the scene at this inaugural event, buzzing with over 250 industry

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77 results

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