The Underlay - A Clever Choice Podcast - Podcasts

41:15

Why Flooring Claims Happen, and How to Prevent Them

The Underlay - A Clever Choice Podcast ·

2026/09/29

What happens when a flooring concern turns into a claim? In this episode of The Underlay, host Matt is joined by Clever Choice General Manager Michael Roberts and Senior Sales Manager Greg Harvey to talk openly about the questions they hear from retailers, installers and homeowners, and how better conversations can help prevent problems before a floor goes down.They begin with one of the biggest sources of surprise: colour and pattern variation. A small sample can only show so much of a

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49:23

Andersens Indooroopilly: Flooring From the Customer’s...

The Underlay - A Clever Choice Podcast ·

2026/09/15

In this episode of The Underlay, Matt heads to Andersens Indooroopilly for a conversation with Martin, joined by Clever Choice Territory Manager Sam, to talk flooring, retail, customer education and why relationships remain at the heart of the industry.Martin shares his journey from hospitality and travel into flooring, and what has kept him in the industry. From selling bespoke flooring solutions to earning referrals from happy customers, Martin explains why understanding the person

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44:36

Devon Lofthouse from Intermain: The Art of Commercial...

The Underlay - A Clever Choice Podcast ·

2026/08/31

Commercial flooring is about far more than choosing a colour and laying a product. In this episode of The Underlay, Matt and Michael dive into the world of commercial design and fit-outs with Devon Lofthouse, Senior Designer at Intermain, and Preanka Hassan, Clever Choice Flooring's NSW Commercial Manager.Celebrating 25 years, Intermain operates across workplace design and construction, industrial projects, schools and other commercial environments, with its own in-house joinery facility

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57:46

Flooring Xtra Hornsby: From 17-Hour Days to Three Stores

The Underlay - A Clever Choice Podcast ·

2026/08/17

The latest episode of The Underlay hits the road again, with Matt and Clever Choice Floors GM Michael Roberts dropping into Flooring Xtra Hornsby for a cracking conversation with Leigh and Luke about flooring, business, customers and everything that happens behind the showroom doors.What starts as a chat about the Christmas rush quickly becomes a fascinating look at how a flooring business grows. From the early days of 16- and 17-hour shifts, cutting carpet, taking deliveries and running

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44:00

Inside Carpet Court Burleigh Heads

The Underlay - A Clever Choice Podcast ·

2026/08/04

The Underlay Podcast hits the Gold Coast for this episode, recording on location at Carpet Court Burleigh Heads. Host Matt White is joined by Clever Choice Sales Manager Thomas, along with Josh and Mal from the Carpet Court team, for a conversation about what really makes the flooring industry tick: people, partnerships, education and great customer service.Fresh from the Carpet Court Conference in Cairns, Matt and the crew continue the conversation about the growing relationship between

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45:36

The Clever Commercial Story: From Specification to...

The Underlay - A Clever Choice Podcast ·

2026/07/20

The commercial flooring world is a whole different game, and in this episode of The Underlay, Matt and Clever Choice Floors GM Michael Roberts pull back the curtain on what it really takes to deliver flooring solutions for Australia's biggest commercial projects. From luxury residential towers and architect-designed homes to office fit-outs and large-scale developments, this episode explores the planning, logistics and expertise that happen long before a single plank is installed. Michael

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76:53

Flooring Xtra Yallah: Building a Family Flooring...

The Underlay - A Clever Choice Podcast ·

2026/07/07

What does it really take to build a successful flooring business that stands the test of time? In this episode of The Underlay, Matt and Michael continue their New South Wales tour with a stop at Flooring Xtra Yallah, where they sit down with owner Ben for one of the most honest and insightful conversations of the series.Ben shares his incredible journey from unloading rugs in a Harvey Norman warehouse to owning and growing one of the South Coast's most respected family flooring businesses

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53:20

The DIY Flooring Myth: Why Clicking Boards Is the...

The Underlay - A Clever Choice Podcast ·

2026/06/22

Everyone loves a renovation show, but is flooring really as easy as buying a few boxes and clicking them together? In this episode of The Underlay, Matt White and Clever Choice GM Michael Roberts tackle one of the biggest misconceptions in the industry, that plank flooring is a DIY product that isn't always DIY.With over 20 years of experience, Michael breaks down why laying the boards is only a small part of the process. In fact, the first board doesn't go down until step 20 of Clever

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40:31

Richard from Kandu: The Freight Behind the Floor

The Underlay - A Clever Choice Podcast ·

2026/06/09

In this episode of The Underlay, Matt and Michael sit down with Richard from Kandu Freight Management to explore one of the most important yet often overlooked parts of the flooring industry: freight. While products, sales, and installation often take centre stage, getting flooring safely and efficiently from the warehouse to the customer is a challenge that can make or break the customer experience. Richard shares insights into the freight brokerage industry, explaining how Kandu works

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43:24

Flooring Xtra Mona Vale: Why Great Floors Start with...

The Underlay - A Clever Choice Podcast ·

2026/05/26

The Sydney tour continues on The Underlay as Matt and Michael head to the Northern Beaches to visit Flooring Xtra Mona Vale, where they sit down with young business owner Campbell for an honest and inspiring conversation about flooring, family, and building a business from the ground up. At just 27 years old, Campbell has already built a thriving flooring business alongside his mum after opening the store right in the middle of COVID back in 2021. Coming from a carpentry background,

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38:28

Hybrid, Timber and Bamboo: The Clever Choice Product...

The Underlay - A Clever Choice Podcast ·

2026/05/11

Part Two of The Underlay's massive Clever Choice product deep dive sees Matt and Senior Sales Manager Greg Harvey tackle the category that changed the Australian flooring market forever, hybrid flooring. Alongside that, the episode also explores Clever's evolving timber range and the return of the product that started it all, bamboo. Greg breaks down why Clever Choice hybrids have earned such a strong reputation across the industry, explaining how product design, QC processes, and

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45:16

Flooring Made Simple: The Clever Choice Product...

The Underlay - A Clever Choice Podcast ·

2026/04/27

In this episode of The Underlay, Matt sits down with Clever Choice Flooring's Senior Sales Manager and product specialist Greg Harvey to break down the full Clever product range in a detailed, no-nonsense overview. With so much value packed into the conversation, this is Part One of a two-part deep dive into what makes the Clever Choice offering one of the most complete in the Australian flooring market. Starting with laminate, Greg walks through the full suite from entry-level budget

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26:47

Meet Brad Cousins: On the Road with Clever Choice

The Underlay - A Clever Choice Podcast ·

2026/04/13

In this episode of The Underlay, Matt sits down with the newest addition to the Clever Choice team, Brad Cousins, fresh into his role and already making an impact in Victoria. With nearly a decade of experience working his way up through the retail flooring space, Brad brings a unique perspective as he transitions from the shop floor to the manufacturing side of the industry. At just 27, Brad has gone from in-home sales to store management, area leadership and beyond, giving him a deep

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63:10

Floortec 2026: The Industry Comes Together

The Underlay - A Clever Choice Podcast ·

2026/03/30

Floortec 2026 delivered one of the most electric days the Australian flooring industry has seen in years, and The Underlay was right in the middle of it. Recorded live at the iconic Melbourne Cricket Ground, this special "best of" episode brings together the voices of the key players who made the event unforgettable.Matt and Michael kick things off with Micko and Sam from Dream Flooring, discussing what it takes to run a high-energy flooring business while managing family life, social

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36:50

The MAPEI Story: Training, Systems and Sustainability

The Underlay - A Clever Choice Podcast ·

2026/03/16

This episode of The Underlay comes to you live from Floortec 2026 at the MCG, where Matt and Michael sit down with the event's platinum sponsors, global construction giant MAPEI. Joining the conversation are MAPEI’s General Manager, Marco, and Sales Representative, Kristian, for an insightful discussion about the future of the flooring industry, the importance of education, and why proper installation systems matter more than ever. The conversation dives into the strong relationship between

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50:02

Flooring Xtra Narellan: Family, Flooring and No Bull

The Underlay - A Clever Choice Podcast ·

2026/03/02

The Sydney road trip continues on The Underlay as Matt heads into Western Sydney to visit the team at Flooring Extra Narellan, sitting down with Tom, Jamie and Anthony for one of the most honest and entertaining conversations of the tour. What starts as a few laughs quickly turns into a real look at what running a modern flooring business actually involves.The trio share how they each fell into flooring from completely different backgrounds, from growing up in a family carpet shop, to

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54:32

Flooring Xtra Hawkesbury: Where Design Meets Flooring...

The Underlay - A Clever Choice Podcast ·

2026/02/16

The Sydney tour continues on The Underlay as Matt and Michael head to the Hawkesbury to visit one of Western Sydney's most unique showrooms, Flooring Extra Hawkesbury. Sitting down with store owner Jennifer, this episode quickly becomes far more than a store profile; it turns into a masterclass in flooring, retail, and understanding what customers actually need when choosing a floor.Jennifer shares her journey from retail salesperson to supplier representative, and finally to opening her

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50:41

Flooring Xtra Penrith: From Carpet Shop to Flooring...

The Underlay - A Clever Choice Podcast ·

2026/02/02

The New South Wales tour rolls on in this episode of The Underlay, with Matt and Michael heading west to Penrith to spend time inside one of the most welcoming flooring stores you'll find anywhere, Flooring Extra Penrith. What unfolds is more than a store visit; it's a story about family, community, loyalty and how a flooring business can become part of the fabric of its local area.Joined by Tony, Nick and Lisa, the conversation traces the journey from a small, carpet-only operation into a

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36:11

Why Timber Is Back: Breaking the Myths around Timber...

The Underlay - A Clever Choice Podcast ·

2025/12/15

In this episode of The Underlay, Matt sits down with Clever Choice Flooring Queensland Sales Manager Greg Harvey for a deep dive into one of the most important categories in hard flooring, timber. Recorded in the festive “Christmas studio”, this conversation strips away myths, misconceptions, and outdated thinking around timber floors, replacing them with real-world insight, practical advice, and honest industry experience.Greg walks through Clever Choice Flooring's newly refreshed timber

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49:21

ATFA Expo 2025: Training, Trends and the Future of...

The Underlay - A Clever Choice Podcast ·

2025/12/01

In this special episode of The Underlay, Matt and Michael bring listeners an on-the-ground snapshot from one of the biggest days on the flooring industry calendar, the ATFA Flooring Industry Expo at the Melbourne Showgrounds. Positioned right in the heart of the action, The Underlay team were impossible to miss, attracting a steady stream of installers, suppliers, innovators, and long-standing industry leaders throughout the day.This episode features the best conversations from the floor,

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