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PODCAST

Ignition

Your content isn’t broken - you just don’t have a strategy that actually sells. IGNITION is the no-BS podcast for online service providers (VAs, SMMs, OBMs, and more) who are sick of spending HOURS on content that isn’t bringing in clients. Hosted by Kat Kurdziel, a former corporate sales & marketing expert turned content strategist, this podcast is all about simple, high-impact content strategies that attract dream clients - without the overthinking. Bite-sized. No fluff. Just content that

business marketing

All Episodes

00:20:17

You have transferrable skills to become an online...

Ignition ·

2025/09/05

What do a classroom of 20 tiny humans and a booked-out online business have in common? A lot more than you think.In this episode, I’m joined by Halle Schmidt - a former teacher who turned her transferable skills into a fully booked online service provider business. We talk about the real journey from teaching to entrepreneurship, how to translate your background into client-ready skills, and the one mistake that keeps most new service providers stuck after signing their first client.Whether you’re a

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00:06:09

You can learn content from a piece of trash

Ignition ·

2025/09/04

You can learn content strategy from a literal piece of garbage. The most memorable piece of content I saw wasn’t a viral trend or a 10-step list - it was a 15-second TikTok about how to put on a trash bag. And I still think about it every time I take out the trash. That’s what sticky content does: it’s simple, actionable, and unforgettable.In this episode, I’m breaking down why endless lists don’t make you bingeable, what actually makes content stick, and how mom brands can use this shift to land

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00:05:42

The back to school content boost for Mompreneurs

Ignition ·

2025/08/15

Back-to-school season isn’t just a reset for the kids: it’s a reset for you and your business.In this episode, I’m sharing three simple ways to tap into the fresh-start energy of September, so your content feels relevant, seasonal, and magnetic… without adding more to your plate.Whether your kids are already back or you’re in the final stretch of summer, these strategies will help you shift your content themes, connect more deeply with your audience, and focus on one clear goal for the next 90

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00:17:15

Taking a Social Media break w/ Sarah Petrilla

Ignition ·

2025/07/24

What if taking a break didn’t mean disappearing?In this honest conversation with returning guest Sarah Petrillo (@thesassycollab), we unpack the guilt that comes with stepping away from social media—even when you know you need the break.If you’ve ever felt like logging off might mean falling behind, being forgotten, or letting people down… this episode is your reminder that rest ≠ irrelevance. We talk about how to recognize the early signs of burnout, how to listen to your body (and energy), and how

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00:18:50

Scaling your podcast w/ Claudia Lems

Ignition ·

2025/06/26

If you’ve ever wondered how to actually make money from your podcast (without a massive audience or relying on $3 ad payouts), this episode is for you.Podcast producer Claudia from Work With CML is back — and we’re breaking down the real ways to scale your podcast, monetize your episodes, and turn your content into new leads, clients, and income streams.Whether you’re just getting started or already deep into the podcast game, this episode gives you clear, actionable tips to grow your show and use

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00:14:55

When soul meets strategy w/ Sarah Petrilla

Ignition ·

2025/06/05

What if your strategy didn’t require a checklist?In this conversation with Sarah Petrillo of @thesassycollab we dive into the tension between content that connects - and content that performs.If you’ve ever felt like you're “doing everything right” on social media but still feel disconnected, this episode is for you. Sarah shares how she’s moved from social media management into intuitive business mentorship, what “soul meets strategy” really means, and how to stop diluting your essence and value in

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00:06:28

Part 5: Marketing that feels like you and still works

Ignition ·

2025/05/28

You’re not here to perform.You’re here to connect.And this final part of the series is about how to actually do that — without defaulting back to pressure, posturing, or someone else’s tone.We’ve unpacked the freeze, the shame, the fear of sounding salesy, and the misuse of pain points. Now, we bring it all together and ask: What kind of marketer do you actually want to be?Because you can write honest content. You can speak with nuance. You can show up in your leadership without shame or

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00:05:02

Part 2: Why shame based marketing seemed to work

Ignition ·

2025/05/27

Let’s talk about the kind of content that made you feel small— and why it seemed to work.In this episode, I’m naming what most people won’t: a huge chunk of online marketing wasn’t built on trust. It was built on FAKE urgency. On manipulation. On shame.It worked—technically.It sold offers. Filled masterminds. Grew brands.But what did it cost?This episode is for the service provider who’s done with recreating the kind of content that once made them feel behind. The one who’s rewriting what authority

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00:07:33

Part 4: How to talk about pain... WITHOUT weaponizing it

Ignition ·

2025/05/27

Yes, your audience is in pain.No, you don’t need to poke the bruise to prove your point.In this episode, we’re getting into one of the most common things I hear from online service providers: “I don’t want to use pain points—I don’t want to sound like them.”This is your guide to naming pain with power, not shame.You’ll learn how to speak to what your audience is actually navigating without collapsing them into the problem—so you can connect with clarity, not superiority.This episode covers:– The

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00:06:26

Part 3: If you're afraid of sounding "salesy"

Ignition ·

2025/05/27

So you finally want to talk about your offer—but that voice creeps in:“Ugh, I don’t want to sound salesy.”In this episode, I’m breaking down why that fear is actually a good sign - and not something you need to bulldoze through. If you’ve ever hesitated to talk about your work because you didn’t want to sound pushy, manipulative, or like those people—this one’s for you.You’re not afraid of marketing.You’re afraid of being seen as the thing that once made you feel small.And that’s not fear. That’s

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00:04:52

Part 1: It's not you... it's the marketing that hurt you

Ignition ·

2025/05/27

You’re not bad at marketing. You’re just remembering how it once made you feel.In this first episode of my 5-part mini series on Shame + Mean Girl Marketing, we’re talking about the freeze that happens when smart, capable online service providers go to market their work...then shut down. You know how to help people. You know your offer is good. So why does content creation feel so sticky?Because your nervous system is remembering marketing that hurt and tricked you - not inspired you.This episode is

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00:11:27

Ghosting your podcast (and what's next) w/ Claudia Lems

Ignition ·

2025/05/22

Welcome Back to Ignition! I chatted with Claudia again from Work With CML all about ghosting your podcast... and what to do next. If you are someone who's ghosted your podcast (or any social media platform for that matter) this episode is for you. We get into why someone might ghost their podcast - usually related to burnout, and how to avoid this. Claudia shares some steps you can take if you find that you’ve ghosted your podcast and you want to come back. Claudia is a Podcast Producer and

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00:05:56

Tripling your content without tripling your time

Ignition ·

2025/05/15

The rinse and repeat content system that allows you to triple how much content you create, without any fancy workflows or systems. This is one of those simple to implement ways to create more content, and because you are creating more, you are practicing more, which as we know, helps you get better. You're not out of content ideas. You're just using them once. And that stops with your next post. In this episode you'll learn the number one rule of marketing, how to turn a single idea into 3

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00:05:48

Why breaking out of 200 view jail doesn't matter

Ignition ·

2025/05/08

If you have been scrolling on your feed for more than 2 minutes... then you have seen the consistent "How to break out of 200 view jail" posts from gurus, coaches, and content experts......and I know you are someone who wonders why no matter WHAT you post, when you go and check that reel you did this morning, you are always a little wtf when you see it's sitting at 172 views, 3 likes (one of which is defintiely your mom). And I get it!!! It feels exhausting to constantly post and

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00:17:06

Starting a podcast as an online service provide w/...

Ignition ·

2025/05/01

I am so excited to welcome Claudia Lems from Work With CML on this episode about starting a podcast!Claudia is a Podcast Producer and shares her perspective on why your business will benefit from a podcast. Whether you want to create authority, connect with your audience on a deeper level, or attract ideal clients, podcasting is a huge business asset. Claudia shares her top tips for starting a podcast!You can connect with Claudia on Instagram at @workwith.cml and find more information about working

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00:08:38

The icks taking over the coaching industry..

Ignition ·

2025/04/24

Not all coaches.Not all teams.And I’ve had the pleasure of working with some incredible leaders who truly walk their talk—who value collaboration, integrity, and actual business strategy.But this is about the other side. The part of the industry we don’t always talk about publicly.The performative “team culture” that punishes critical thinking.The strategy-free marketing wrapped in cute branding.The idolization of coaches who haven’t touched their own business in years… and the worship that’s

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00:06:17

You're not too late but you are too quiet

Ignition ·

2025/04/10

You didn’t miss your shot. The market’s not “too saturated.”And no - you don’t need to go back in time to 2020 to be successful.But if your content isn’t landing clients?If you’re showing up and still hearing crickets?You might not be too late…But you are being too quiet.This episode is the wake-up call for every online service provider waiting in the wings, playing it safe, or blaming the algorithm instead of learning how to actually communicate your value.P.S. Need help getting back into content

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00:06:27

Why your content sounds like everyone else

Ignition ·

2025/03/27

If your content sounds like it could’ve been written by any other SMM, VA, or OBM on the internet… your dream clients are scrolling right past you.And it’s not because you suck at content.It’s because your content sounds like everyone else’s.In this 6-minute episode, I’m breaking down:✨ The 3 reasons your content is blending in (and how to fix it fast)✨ A simple audit you can do right now to stop sounding like every other voice in your niche✨ How to inject YOUR voice, perspective, and authority into

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00:07:00

The 3 Posts To Create After Your Ghosted Your Socials...

Ignition ·

2025/03/20

So you ghosted your socials again… now what?Spoiler:Your audience isn’t sitting around keeping track of how long you’ve been gone.But they are wondering if you’re going to disappear on their business too.Here’s what they’re not waiting for:🚩 Another apology post🚩 Another reintroduction🚩 Another “Oops, I’m back!” vibeWhat they are waiting for?Content that reminds them exactly why they should trust you — and makes them want to work with you now.In this episode, we’re breaking down:✅ The 3 types of

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00:06:38

Why Your Favorite Coach’s Content Strategy Won’t Work...

Ignition ·

2025/03/13

Most of the business coaches selling you content strategies and content vaulets? They built their audiences years ago - under completely different conditions.They had massive organic reach.They didn’t have to compete with an oversaturated algorithm.And now? They’re still pushing the same strategies from 2020… even though they don’t work the same anymore.And what they aren't showing you while teaching these strategies?🚩 They have teams writing their content, handling engagement, and running paid

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25 results

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