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PODCAST

Business & Brunch

Business & Brunch is the podcast for women who are done playing by the rules and ready to build a business that actually fits their life — not the other way around. Hosted by Alicia Croci — business coach, mom, and self-trust hype woman — each episode blends simple strategy, powerful mindset shifts, and the permission you’ve been craving to take up more space (and make more money doing it). If you’re ready to ditch the hustle, trust yourself deeper, and build a freedom-based business without

business entrepreneurship

All Episodes

16:04

The Secret Reason Moms Plateau in Business And How to...

Business & Brunch ·

2026/02/11

Business plateaus are rarely about strategy.If you feel like you are doing everything “right” but the money, momentum, or consistency still feels harder than it should… this episode is for you.In this episode of Business & Brunch, I am breaking down the identity shift from operator mode to Soft Mama CEO, and why so many moms in business get stuck building from survival, proving, or over-responsibility without realizing it.We are talking about:* Why strategy stops working when your identity is

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36:22

The Email Marketing Strategy That Feels Like Texting...

Business & Brunch ·

2026/02/02

If your best ideas are living rent free in your Notes app instead of reaching your people and making you money, this episode is for you.On this week’s episode of Business & Brunch, I’m sitting down with email marketing specialist and single mom Cassidy Handel, aka The Copywriting Mama, to talk about how email marketing can become one of the most powerful connection and sales tools in your business without feeling gross, pushy, or performative.Cassidy built her business in just over two years,

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34:43

How Podcast Guesting Increases Your Visibility and...

Business & Brunch ·

2026/01/26

If social media feels loud, exhausting, and like it’s asking for way more than you want to give right now, this episode is for you.In this week’s episode of Business & Brunch, I’m sitting down with podcast guest coach and mom of three, Candace Dudley, to talk about how podcast guesting can become a powerful visibility strategy without recording 30 reels in 30 days or showing up everywhere online.Candace has produced over 200 podcast episodes, has been a guest on 50+ shows, and has built her business

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15:45

The Identity Shift Required to Manifest a Successful...

Business & Brunch ·

2026/01/20

If Episode 1 cracked open your manifestation blocks and Episode 2 helped you build a business that actually fits your life as a mom, this episode is where it all locks in.Because here’s the truth no one says out loud enough.Manifestation doesn’t respond to effort.It responds to identity.In this episode, we’re having a real, slightly unhinged, very honest conversation about the identity shift that has to happen before your business growth, money goals, and “rich life” vision can actually land and

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15:34

Doing Less, Earning More: A Capacity Based Approach...

Business & Brunch ·

2026/01/12

If you are a mom with kids under five and running a business, feeling overwhelmed does not mean you are doing something wrong.It means your workload was never designed for nap schedules, interrupted sleep, emotional labor, and being the default parent.In this episode of Business & Brunch, we are breaking down why traditional productivity advice fails moms with young children and how to build a capacity based business that actually supports your life in this season.This conversation is not about

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13:57

2026, the Year of the Horse: How to Remove...

Business & Brunch ·

2026/01/05

2026 is not the year to force outcomes or white knuckle your way to success.In astrology and Chinese symbolism, 2026 is the Year of the Horse, an energy rooted in momentum, freedom, stamina, and forward movement that feels natural instead of frantic. And here is the part most people miss. Horse energy only works when your nervous system is regulated enough to hold speed and expansion.In this episode of Business & Brunch, we are talking about how to remove your current manifestation blocks so you can

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23:32

What I’m Leaving Behind in 2025: What I’m No Longer...

Business & Brunch ·

2025/12/30

This episode isn’t about setting resolutions.It’s about deciding what you are no longer available for.In the final episode of Business & Brunch for 2025, I’m sharing exactly what I’m leaving behind — in my business, my mindset, and my life — as I step into 2026 with clear boundaries and zero tolerance for what drains me.After a year that stripped everything down to the bone, I had to get honest about what was costing me too much. Hustle culture. People-pleasing. Overcomplicating my business

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19:42

The Year That Almost Broke Me

Business & Brunch ·

2025/12/22

2025 was the year that stretched me to my limits — financially, emotionally, and spiritually.In this episode, I’m sharing the behind-the-scenes chapter I almost didn’t want to talk about: losing nearly 90% of my income, questioning my identity, releasing work that no longer lit me up, and seriously considering walking away from my business altogether.This year was known as the year of the snake — a season of shedding layers, identities, relationships, and paths that were never meant to come with us

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16:56

2026 Business Planning for People Who Hate Planning

Business & Brunch ·

2025/12/15

In today’s episode of Business & Brunch, we’re talking about 2026 business planning — without the rigid spreadsheets, unrealistic expectations, or planning guilt. This is for service providers (especially moms) who want clarity and consistency, but also want a business that actually fits their real life.I’m breaking down a simple, flexible planning approach that works with your capacity — not against it — so you can move into 2026 feeling grounded, clear, and confident (instead of overwhelmed and

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27:31

Building Sustainable Offers as a Mom in Business with...

Business & Brunch ·

2025/12/08

Welcome back to Business & Brunch.Today’s episode is the definition of grounding, clarifying, and “oh wow, I really needed to hear that.”I sat down with Marra McDonald — offer strategist, sustainable growth mentor, and mom of two — to talk about what it actually looks like to build a business that supports your life instead of constantly pulling from it.If you’ve ever felt like your offers require more from you than you can give… or like everyone talks about “sustainability” but no one explains what

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10:55

The Identity Shift Required to Build a Spacious,...

Business & Brunch ·

2025/12/01

Hey brunch bestie, today we’re going somewhere deeper — the real, raw side of doing the inner work.Not the Pinterest-version of healing.Not the “journal and manifest” highlight reel.The truth about what it actually takes to shed old identities, face generational narratives around money, and become the mom who can hold wealth, freedom, and a thriving business without burning herself to the ground.In this episode, I’m sharing the honest story behind my own identity upgrades — the shadow work, the

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6:34

Your Messy Client Experience Is Costing You More Than...

Business & Brunch ·

2025/11/24

If you think closing the sale is the end of the journey…think again. Your client experience is the real deal-breaker. One bad interaction, messy onboarding, or confusing process can completely destroy trust—even if your offer is amazing.In this episode of Business & Brunch, I spill a personal story about a company I invested in that completely botched the client experience. Months of frustration, poor communication, and messy delivery slowly chipped away my trust—and now I don’t recommend them to

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6:32

Why Quick Wins Are Failing You: The Real Path to a...

Business & Brunch ·

2025/11/17

If you’re exhausted from chasing quick wins, constantly “staying consistent,” or feeling like your income resets every single month, this episode is going to feel like a deep exhale.Today, we’re breaking down the difference between making money and keeping money—and why sustainability is the real strategy behind those 10K–30K months you want.This episode is especially for you if you’re a mom building a service-based business and you’re tired of the pressure, the noise, and the endless “high vibe

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7:57

Your Content Has No Soul — And That’s Why It’s Not...

Business & Brunch ·

2025/11/10

If you’ve ever stared at your screen trying to write the perfect caption or overanalyzed your content strategy wondering why no one’s buying… this episode is for you.We’re talking about why your content isn’t converting — and spoiler: it’s not because you need a better hook or a new formula. It’s because you’ve stripped the human out of your message.Inside this episode, you’ll learn:* Why focusing on formulas and frameworks kills your connection and magnetism* How to bring your story, conviction,

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6:34

How a Pineapple Pizza Post Blew Up My Engagement (and...

Business & Brunch ·

2025/11/03

Let’s be honest — you probably didn’t start your business to post about pizza toppings. But here’s the thing: that’s exactly the kind of content that gets people talking.In this week’s episode, I’m sharing how a random Threads post about Hawaiian pizza sparked dozens of DMs, started conversations with new potential clients, and gave my engagement a serious boost — all without a single “business tip” in sight.We’ll break down:* The real reason silly, non-business content helps you sell more* How to

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8:12

This Is Why You’re Not Attracting Aligned Clients...

Business & Brunch ·

2025/10/27

Hey brunch bestie — today, we’re diving into one of the most common mistakes I see women make when they start their business… and it’s the exact reason they struggle to reach 5K, 8K, or 10K+ months.It’s not the algorithm.It’s not your offer.It’s not even your strategy.It’s that you don’t truly know your ideal client.And before you scroll past this thinking, “yeah, yeah, I’ve done my ICA work,” — hang with me. Because I’m not talking about surface-level demographics like age, niche, or job title. I’m

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7:11

How to Build a Business Around Your Life: Mom-Preneur...

Business & Brunch ·

2025/10/20

This week, I’m sharing a really personal episode — one that’s close to my heart as both a mom and a business owner.When I tell people I’m a “two-under-two” mom, most assume my second baby was an accident. But if you know me, you know I plan everything. The truth is, postpartum with my first was one of the hardest things I’ve ever experienced. I honestly didn’t know if I could do it all again — the sleepless nights, the solo parenting while running a business, all of it.But the moment that changed

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7:47

How to Stay Grounded When Everything Feels Like It’s...

Business & Brunch ·

2025/10/13

If you’ve ever ignored your intuition, said “yes” out of fear or scarcity, and found yourself in a chaotic situation you knew wasn’t aligned—this one’s for you.I’m sharing what it looks like to navigate client chaos, financial stress, and business uncertainty with calm, faith, and mindset tools that actually work. From EFT tapping and journaling to slow mornings with coffee and coloring books, this is your reminder that peace and healing are always available—even in the middle of a breakdown.This

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13:32

5 Lead Magnet Ideas That’ll Actually Grow Your Email...

Business & Brunch ·

2025/10/06

Hey brunch bestie — welcome back to Business & Brunch! ☕️ Today, I’m breaking down lead magnets that actually work — not the kind that just collect dust in inboxes. I’m talking about strategic, authority-building, client-attracting magnets that grow your list with people who are ready to buy.In This Episode, I’m Sharing:Why lead magnets matter and how they help you grow faster5 high-converting lead magnet types that actually lead to salesFresh, creative ideas tailored to done-for-you service

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8:44

Why Your Offers Aren’t Selling (And How to Fix Your...

Business & Brunch ·

2025/09/29

In this episode, we’re talking about why clarity in your messaging is the #1 factor in making consistent sales as a done-for-you service provider. You don’t need more content, more features, or more bonuses — you need a message that makes people immediately say: “Yes, that’s what I need.” Here’s what you’ll hear inside today’s episode: The power of simplicity in selling your services3 signs your messaging is confusing potential clientsA client story: how one VA went from ghosted calls to 3 ne...

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45 results

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