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PODCAST

Creators from TrueFans: Showcasing Independent Podcasting

Sam Sethi & Claire Waite Brown

Championing independent podcasters and their supporters, each episode features an interview with an indie podcaster to talk about their show and how they make it, their podcasting frustrations and joyful moments, how they connect with listeners, how they fit podcasting in around their everyday lives, and whether they earn money from their shows.We also consider how specific Podcasting 2.0 features could be of use to them to improve discoverability, interactivity and monetisation for their

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All Episodes

39:33

CVs, Audio Authenticity and Value-for-Value Hosting

Creators from TrueFans: Showcasing Independent... ·

2025/10/27

Are you struggling to break into the media industry or advance your career? David Spencer, who created The Media Mentor brand twenty years ago, shares why he launched The Media Mentor podcast as a powerful audio tool to help people navigate the "mystifying world of recruitment". Episode Highlights You Won't Want to Miss: The Power of Audio: Discover why David, a long-time lover of audio who always dreamt of working in radio, believes podcasting is a "beautiful powerful way to communicate".&nb...

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39:52

Cats, Culture, and the Cost of Connection

Creators from TrueFans: Showcasing Independent... ·

2025/10/13

Connecting cats and the creator economy!This time Claire Waite Brown chats with Amanda B, AKA Captain Kitty, the creator and host of the brilliantly inventive and award-winning 6 Degrees of Cats, the podcast that explores deep, cat-themed questions such as 'Are cats cuter than babies?' and 'Did Sir Isaac Newton really create the cat door?'.Amanda shares the frustration of the industry devaluing 'human, handcrafted work', but offers a powerful, optimistic theory that the

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26:56

Show Me The Money

Creators from TrueFans: Showcasing Independent... ·

2025/09/29

Podcasters perplexed at how to turn their passion into profit.Norma Jean Belenky and John Kiernan search out answers to the question, "Where's the money in podcasting?" with their new show PodBiz, dedicated to transparent conversations about podcast monetization across the industry.In this episode of Creators, Norma Jean joins us to discuss how PodBiz explores diverse revenue streams through conversations with platform executives, adtech specialists and independent creators. We

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40:11

Authenticity Over Auto-Downloads

Creators from TrueFans: Showcasing Independent... ·

2025/09/08

Discoverability and interactivity are significant challenges faced by independent podcasters, as highlighted in this episode's interview with David John Clark of The Late Bloomer Actor podcast, which explores David's creative journey and experiences in podcasting. In this chat David challenges conventional wisdom about podcast metrics. 'Download numbers do not mean they are listeners', he points out, sharing a revealing anecdote about a TikTok video with 746 plays but only 0.2 seconds a...

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48:08

Creative Energy in Independent Podcasting

Creators from TrueFans: Showcasing Independent... ·

2025/08/25

Independent podcasting is where the industry's creative energy truly thrives, bringing fresh ideas and unique voices to the forefront. The discussion around this energy takes centre stage in our conversation with Frank Racioppi, founder of Ear Worthy – a publication dedicated to championing indie podcasts in an increasingly corporate landscape. Frank shares his fascinating journey from longtime podcast listener to passionate advocate, explaining why he made the deliberate choice to focus on i...

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45:21

Crafting Credibility Through Podcasts

Creators from TrueFans: Showcasing Independent... ·

2025/08/04

How can podcasting help you to establish credibility and craft an authentic personal brand? Our guest podcaster is Christine Gritmon, host of Let's Talk About Brand. After building "a fantastic audience of peers" who weren't hiring her for social media strategy but wanted to develop their own personal brands, Christine pivoted her focus—a decision that transformed her business. With a journalist's curiosity she now delves into the stories behind successful personal brands, particularly ...

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43:17

Screens, Stereotypes and Standards

Creators from TrueFans: Showcasing Independent... ·

2025/07/14

Your digital world is uniquely yours – a personalized reality shaped by the mysterious forces of algorithms that decide what you see online. But have you ever wondered why your feed looks nothing like your friend's, despite similar interests?Matt Watts' fascinating podcast Watts On Your Screen explores this digital divergence through conversations with people navigating their own algorithmic experiences. For independent creators like Matt, platforms supporting Podcasting 2.0 features offer

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30:35

Time to Plan

Creators from TrueFans: Showcasing Independent... ·

2025/07/07

Highlighting the ways independent creators can connect with audiences and potentially monetize their work while maintaining creative control, join us this week for inspiration and practical guidance for envisioning – and manifesting – your creative potential over the next decade. In this episode, award-winning podcaster Tricia Duffy reveals how long-term planning can transform your creative life right now. Tricia tells Claire how her podcast, In Ten Years Time: How to Live a Creative Life, gr...

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43:17

Podcasting Payday

Creators from TrueFans: Showcasing Independent... ·

2025/06/30

What makes a podcast valuable? Is it immediate popularity, or something deeper? "Every podcast you create will exist for many years to come," observes Clayton M. Coke of The Cashflow Show podcast, highlighting the lasting significance of podcasting as a medium that creates permanent records of our conversations and ideas.Clayton reveals how he uses his platform to interview business owners about their successes, failures, and personal interests, but his most compelling point centres on

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51:56

Funding Storytelling

Creators from TrueFans: Showcasing Independent... ·

2025/06/23

The true cost of quality storytelling.In this episode, Claire chats with Fariba Nawa, the award-winning investigative journalist behind the On Spec podcast. Fariba trains journalists worldwide to tell the stories they are personally connected to through sound, ultimately producing documentary journalism that rivals that of major broadcasters.Since launching in 2019 with Kickstarter funding, On Spec has evolved through six seasons, each with a distinct theme, including disinformation, how borders

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49:05

Variety and Value within Independent Podcasting

Creators from TrueFans: Showcasing Independent... ·

2025/06/16

The lived experience of independent podcasters is one of both liberating freedom and unique challenges. How can the TrueFans listening platform address those challenges and help indie creators keep creating?Through an interview with Joana PR Neves, host of Exhibitionistas podcast, and conversations between Sam and Claire, this episode of Creators discusses:The power of podcasting to give voice to independent creators who might otherwise go unheardHow asking for financial support for your podcast can

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8:29

Top Picks and Pauses

Creators from TrueFans: Showcasing Independent... ·

2025/05/19

Claire and Sam announce a brief hiatus until June 16th, sharing podcast recommendations and answering listener questions about the TrueFans platform to tide listeners over during the break.• Claire recommends "Conning the Con" by Sarah Ferris, a true crime podcast about a family turning the tables on a con man• Sam suggests "The Snap," featuring two Nashville artists navigating Bitcoin and value for value to monetize their music• Sam explains how to add TrueFans to your

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38:29

Independent Voices: Why TrueFans Matters for Creators

Creators from TrueFans: Showcasing Independent... ·

2025/05/05

Introducing "Creators" - a podcast built specifically for independent content makers looking to break through the noise. Hosted by independent podcaster Claire Waite Brown and TrueFans CEO Sam Sethi, this podcast tackles the three essential challenges every creator faces: discovery, interactivity, and monetisation.The launch episode establishes the show's format by featuring Claire's own podcast "Creativity Found" as the inaugural "Podcast of the Week." With

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21:37

From Wallets to Withdrawals: The Creator Economy...

Creators from TrueFans: Showcasing Independent... ·

2025/04/28

Clare Waite Brown and Sam Sethi kick off their brand-new podcast "Creators" with a deep dive into the evolving landscape of creator monetization. The groundbreaking news? TrueFans has just launched a much-requested feature allowing creators to withdraw micropayments directly to their bank accounts through Stripe integration. Gone are the days when fan appreciation was merely symbolic – now creators can convert those tiny payments into real, spendable currency.The hosts explore the

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1:36

Welcome to Creators

Creators from TrueFans: Showcasing Independent... ·

2025/04/24

Creators is a new weekly podcast from TrueFans. Each week, we will showcase an independent podcast creator and an independent music artist.We will also discuss a new TrueFans feature as well as look at what's going on more widely in the podcast world aka the podosphere.We are keen to hear from independent creators who would like to be featured on the show. You can get in touch with us by leaving a comment or super comment in TrueFans and we will review and choose shows to feature on the live

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