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PODCAST

The Germinate Podcast

Join Joe Sampson and guests as we explore the intersection of agriculture, business and innovation. With nearly two decades of expertise in agricultural equipment and scaling businesses, this podcast delivers actionable insights, inspiring stories, and strategic advice to help manufacturers and professionals grow their ventures. Whether you"re an industry veteran or just starting out, join us every week to cultivate ideas, expand your knowledge, and germinate your path to success.

business

All Episodes

01:11:53

The Soybean Crisis: Trade Turmoil, Global Competition...

The Germinate Podcast ·

2025/10/29

In this eye-opening episode, host Joe Sampson welcomes Grant Kimberley, a leading voice in U.S. agriculture and Senior Director at the Iowa Soybean Association. Together, they break down the perfect storm facing American soybean farmers—from rising input costs and collapsing demand to the devastating impact of U.S.-China trade tensions.Grant offers rare behind-the-scenes insight into how Brazil’s agricultural growth, retaliatory tariffs, and stalled U.S. biofuel policy have combined to threaten the

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01:06:38

Faith, Farming & Future Tech: Chris Morbitzer on What...

The Germinate Podcast ·

2025/10/22

In this captivating conversation, Joe Sampson and Chris Morbitzer explore the rise of AI from personal fascination to practical implementation. Joe recalls his first brush with ChatGPT in 2022, while Chris traces his journey back to the early days of natural language processing. Together, they discuss how AI has evolved, the dangers of blind reliance, and how it’s reshaping everything from manufacturing to marketing.They also touch on the emotional and spiritual hunger in modern society,

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01:01:04

Tariffs, Technology & Transformation

The Germinate Podcast ·

2025/10/15

In this insightful and forward-thinking episode of The Germinate Podcast, host Joe Sampson reconnects with long-time industry leader Leah Olson, a powerhouse in Canadian agriculture, policy, and ag-tech innovation. With a career spanning the rail industry, seed innovation, autonomous equipment (DOT), and executive leadership roles like AMC and Pammi, Leah shares her journey, the reality of being a CEO, and her candid views on trade, tariffs, and what's next for North American agriculture.From

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00:54:43

Why Farmland Still Matters — and Who’s Really Buying It

The Germinate Podcast ·

2025/10/08

In this episode, host Joe Sampson sits down with Steve Bruere, President of Peoples Company, to explore how farmland ownership, management, and investment are transforming in today’s agricultural economy.Steve shares his personal journey from growing up on a small farm in Warren County, Iowa, to building one of the largest farmland real estate, management, and investment firms in the U.S. With operations in 35 states and 27 offices, Peoples Company manages billions in agricultural transactions

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00:54:27

How to Grow 30% Without Hiring

The Germinate Podcast ·

2025/10/01

In this episode of The Germinate Podcast, host Joe Sampson welcomes Matthew Rassi, founder of Twenty Helping Hands, a lean manufacturing consultant and operational strategist. With a background spanning 25 years in manufacturing, Matthew shares how his corporate experience evolved into launching his own consulting firm—driven by a passion for servant leadership and empowering teams.Together, Joe and Matthew dig deep into lean principles, the importance of servant leadership, and why focusing on

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01:05:44

From the Big Ten to the Big Truth: Al Lorenzen's...

The Germinate Podcast ·

2025/09/24

In this heartfelt episode of The Germinate Podcast, host Joe Sampson sits down with former University of Iowa basketball star and current faith-driven entrepreneur Al Lorenzen. Together, they explore the often-overlooked spiritual cost of worldly success and how true fulfillment only comes through a relationship with Jesus.From NCAA tournaments to running a ranch-based equine therapy nonprofit, Al reflects on his personal journey from the “top of the mountain” to spiritual emptiness, and ultimately

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00:49:42

AI, Agriculture & America: Live from Tech Hu

The Germinate Podcast ·

2025/09/17

In this special live episode recorded at Tech Hub Live in Des Moines, Iowa, Joe hosts a riveting panel discussion with leaders from across agriculture, technology, and law.Panelists include:Arthur – Senior Manager of Digital Transformation at MKCTammy Craig Shilling – Retiring VP of Agronomic Digital Innovation at Bayer Crop ScienceChris Dolan – Partner at Faegre Drinker law firmAnand – Founder of Metal Dog Labs and writer of Software Is Feeding the WorldThey dive deep into how AI is impacting

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01:02:31

Charlie Kirk, Evil, and the Fight for Truth: Adam...

The Germinate Podcast ·

2025/09/12

In this special edition of The Germinate Podcast, host Joe Sampson is joined by Adam Steen, who is running for Governor of Iowa, for a raw and powerful conversation recorded on the morning of September 11th. Still reeling from the shocking attack on Charlie Kirk, the two explore the spiritual, cultural, and emotional toll of evil in America—and how the nation has drifted away from truth.Steen speaks with vulnerability and fire about his decision to run for governor, his battle-tested faith journey,

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01:07:05

How MagrowTec Is Revolutionizing Farming: Magnetic...

The Germinate Podcast ·

2025/09/10

In this captivating episode, host Joe Sampson sits down with Gary Wickham, the visionary CEO of MagrowTec, to uncover the journey of a scientist turned serial entrepreneur who’s revolutionizing agriculture.From growing up in a family of nine in Ireland and falling in love with science as a kid in his father’s lab, to building a $300M business and founding a disruptive agri-tech company, Gary’s story is rich with resilience, innovation, and global impact.They discuss the magnetic technology behind

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00:43:59

Agriculture meets Pop Culture with Natalie Kovarik...

The Germinate Podcast ·

2025/09/03

In this eye-opening episode, Joe Sampson chats with Natalie Kovarik, co-host of the Discover Ag podcast, about the whirlwind of food misinformation, agriculture myths, and what it really means to eat well in a world overloaded with social media soundbites. They explore the viral TikToks, trending health fads, glyphosate debates, and even whether Europe really has better food.From Natalie's background as a pharmacist-turned-rancher to her current role as a podcast host educating consumers on food

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00:56:26

How Stine Seed Is Revolutionizing Farming | David...

The Germinate Podcast ·

2025/08/27

In this episode of the Germinate Podcast, host Joe Sampson welcomes David Thompson, National Marketing and Sales Director at Stine Seed, for a wide-ranging conversation that dives into the evolution of agriculture, innovation in seed genetics, and the philosophy that fuels industry giants like Harry Stine.The episode opens with a compelling story about Harry Stine's global influence, followed by David sharing his personal connection to the Stine family and his journey through the company. The

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00:48:49

Sales Isn’t About the Product—It’s About Trust | How...

The Germinate Podcast ·

2025/08/20

In this real-talk episode of the podcast, Joe Sampson welcomes back sales leader Brian Timothy Kreifels for an unfiltered discussion on why relationships—not just quality or product—drive success in sales. They kick things off with a casual yet heartfelt golf story that quickly tees up the episode’s major theme: knowing your customer.From the marketing brilliance of Sidney Frank (the man behind Grey Goose and Jägermeister) to hiring the right salespeople, Brian and Joe break down why quality

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00:54:03

Iowa Business Growth, Networking & Local Media...

The Germinate Podcast ·

2025/08/13

In this episode, Joe Sampson reconnects with longtime friend Jason Swanson, Vice President at Business Publications Corporation (BPC) in Des Moines. The conversation journeys from their early days selling ads at CityView to BPC’s evolution into a powerhouse for Iowa’s business community. Jason shares how BPC has adapted over 42 years, maintaining its focus on high-value, niche content while embracing new distribution methods, events, and digital products.They explore Iowa’s identity beyond

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00:47:54

How Gripp Is Revolutionizing Farm Equipment...

The Germinate Podcast ·

2025/08/06

In this episode, host Joe Sampson welcomes Tracey Wiedmeyer, co-founder of Gripp, a software platform revolutionizing agricultural maintenance through dead-simple QR code tagging. Introduced through mutual connections at FEMA, Tracey discusses how Gripp came out of Purdue University’s venture studio, Dial Labs, to address the chronic issue of equipment record-keeping in agriculture.Tracey shares his gripping (pun intended) experience pitching at the American Farm Bureau Federation’s Ag Innovation

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00:48:12

Hiring for Fit, Not Just Skills: Ag One Source’s...

The Germinate Podcast ·

2025/07/30

In this candid and thought-provoking episode of The German Eight Podcast, Joe Sampson sits down with Mark Waschek, President of Ag One Source, a top-tier recruiting firm specializing in agriculture and agribusiness. They unpack the deep shifts in career paths, hiring practices, and organizational culture across the ag industry — and why so many placements fail.Mark draws from 20+ years of experience to share what companies and job seekers often get wrong about recruitment, retention, and

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00:40:38

Precision Planting, Planter Maintenance & Ag Tech...

The Germinate Podcast ·

2025/07/23

In this episode of the Germinate Podcast, host Joe Sampson joins forces with Marc Adams from GBGI to spotlight an inspiring agricultural entrepreneur: Vaughn Koehn of New Day Precision. Based in Aberdeen, Mississippi, Vaughn shares the remarkable story of growing his precision ag dealership from a solo operation to one of the South's most trusted ag partners.The conversation delves into New Day Precision's expertise in planter maintenance, their long-standing partnership with GBGI, and the power of

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01:02:34

Advocacy in Action: Katie Hall on Fixing What’s...

The Germinate Podcast ·

2025/07/16

In this heartfelt and deeply engaging episode of the Germinate Podcast, host Joe Sampson is joined by Katie Hall, Senior Director of Advocacy at the Iowa Soybean Association. A farm kid turned ag policy powerhouse, Katie shares her winding journey from soybean fields and organic popcorn to the halls of government in Des Moines and D.C.Listeners get a front-row seat to her rural Iowa upbringing, her start walking beans, and how that instilled a work ethic and curiosity that continues to define her

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00:35:25

Confidence in Sales: From Funk to Momentum

The Germinate Podcast ·

2025/07/09

In this dynamic episode of the Germinate Podcast, Joe Sampson welcomes seasoned sales leader Brian Kreifels. Brian shares how he maintains confidence in sales, drawing parallels with overcoming the “after-crash” mentality in racing. They emphasize the power of building momentum—compounding small wins instead of swinging for home runs. Brian dives into his engineering-to-sales story, noting how problem-solving and competitiveness led him into a long-term career in technical/ag sales, particularly in

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00:50:57

How Norden Mfg Grew from a Hay Bale Idea to a...

The Germinate Podcast ·

2025/07/02

Glendon Kuhns joins Joe to share the incredible journey of Norden Manufacturing—from humble beginnings on a family farm to becoming a trusted OEM in hay equipment and beyond. We discuss:- The patented bale accumulator that started it all- Transitioning from outsourcing to full in-house fabrication- Rebranding from Coons Mfg. to Norden- How faith, family, and service guide their leadership- Diversifying with custom manufacturing and new hay tools- How FEMA helped them grow during cash flow

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00:47:26

Sustainable Farming & Family Business Innovation with...

The Germinate Podcast ·

2025/06/25

In this episode, host Joe Sampson chats with Kat Coombes, GM at Tillage Management based in Tulare, California. A marine biology major turned agricultural innovator, Kat shares how a two-month job in 2012 with her family’s company turned into a fulfilling 13-year career. Her journey covers growing up on the family dairy and pistachio farm, working in Japan, and building a diversified product line for orchards, vineyards, and row crops. Kat explores the company’s mission to combine sustainability

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41 results

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