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PODCAST

The Flower School Business Podcast From Kays Flower School

Kay’s Flower School

Welcome to The Flower School Business Podcast — the go-to show for florists and creative entrepreneurs who want to turn their passion for flowers into a profitable business. Hosted by the team at Kay’s Flower School, each episode is packed with real-life stories, expert insights and practical strategies for growing a successful floral brand.Whether you’re just starting out, building your confidence, or ready to scale your flower business, you’ll find honest conversations, behind-the-scenes tips and

education courses

All Episodes

26:45

Blooming at Any Age - its never too late to change...

The Flower School Business Podcast From Kays Flower... ·

2026/03/06

It’s never too late to follow a passion: Pauline started her floristry business at 48, showing that career changes can happen successfully later in life.Pauline talks about turning adversity into opportunity when her husband, George, had a massive heart attack in 2012, which led him to study horticulture and ultimately inspired them to start their floristry business together. Pauline and George balance each other’s strengths. While Pauline is the creative "crazy" one, George provides the

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33:34

Corporate to Creative - The Path to Floristry with...

The Flower School Business Podcast From Kays Flower... ·

2026/02/13

In this episode, we sit down with Leah McEvoy of Anna May Floral Designs to discuss her inspiring transition from a high-pressure corporate role to owning a thriving flower shop in Rathgar.Leah shares her expert insights on what it really takes to succeed in the floral industry, from mastering wedding floral design to the logistics of running a retail business. Key Takeaways for Aspiring Florists: The Power of Re-Training: Leah discusses how she returned to her passion for flowers later in

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41:42

How Leonie Built a Thriving Wedding & Freelance...

The Flower School Business Podcast From Kays Flower... ·

2026/02/09

In this episode of The Flower School Podcast, we sit down with Leonie Gerrity of Blended Design, an inspiring florist and entrepreneur whose journey into the wedding and events industry has grown faster than she ever imagined. Leonie shares how she transitioned from crafting and side projects into a thriving wedding floristry and freelance career, balancing family life, a hearing impairment and the realities of running a creative business. We dive deep into freelancing in floristry, choosing the

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34:46

Transforming Your Career with Flower Power, The...

The Flower School Business Podcast From Kays Flower... ·

2026/01/23

Are you dreaming of a career change that trades the corporate grind for creative blooms?In our first podcast of 2026, Deirdre welcomes Carolyn Duggan, the award-winning owner of The Florist on the Hill and the 2025 "Florist of the Year". Carolyn shares her inspiring journey of how flowers "found her" during the COVID-19 lockdown, leading her to transition from a 15-year career as a high-level visual manager into a thriving, quirky, and "disruptive" floral business. In this episode, we dive

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71:49

Florist Pricing Secrets & Career Advice: Live Q&A...

The Flower School Business Podcast From Kays Flower... ·

2026/01/13

Floristry Pricing Secrets & Career Advice: Live Q&A with The Floristry Geek & Kay’s Flower School Are you ready to turn your passion for petals into a profitable, soul-fulfilling career? In this high-energy live Q&A, we dive deep into the "trade secrets" of the floral industry with three of the most respected voices in floristry today. Meet Your Mentors Viv Bradford (The Floristry Geek):Owner of Mrs Bee’s Flower Company, Viv brings over 30 years of experience as a florist,

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50:53

Florists who are winning in! A real story of...

The Flower School Business Podcast From Kays Flower... ·

2025/11/25

ACCIDENTAL FLORIST? CAREER CHANGE? Hear from UK's Top Designers on the REALITY of Floristry & the Power of Community! Are you dreaming of a career change to floristry? Are you considering floristry school or a florist training course? Then this is a must-listen! In this candid podcast episode, we sit down with industry leaders Donna Cornish, Nicola Armstrong, Kerrie Raines, and BFA Interim Chair John Davidson to discuss what it really takes to thrive in the floral industry. Floristry

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25:43

How Florists can sell with confidence, maximize every...

The Flower School Business Podcast From Kays Flower... ·

2025/11/13

Deirdre chats with Tim Huckabee about his real life selling techniques that drive profits for florists. Tim will be visiting Ireland soon and if your onw of the lucky ones you may be able to grab him into your shop to help you as a florist drive your profits.Contact via email: tim@theprofitableflorist.com Instagram: https://www.instagram.com/theprofitableflorist/ LinkedIn: https://www.linkedin.com/in/timhuckabee/ Tim Huckabee| Training Guru | TheProfitableFlorist.com 646.678.8100 office

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20:01

Janette & Deirdre of Kays Flower School open up about...

The Flower School Business Podcast From Kays Flower... ·

2025/10/02

Welcome to the final part of our "Behind the Curtains" Podcast about how our school started and progressed to be recognised as one of the most commercial professional and supportive online floristry training school for this looking to advance their skills or start out in the industry. Make sure you check out our FREE Taster Course here - https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse If you are interested in training with us or have any questions about training with

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18:30

Kays Flower School - Behind the Curtains - Part 2

The Flower School Business Podcast From Kays Flower... ·

2025/08/28

Join us for part two of our podcast as we go behind the curtains of Kay's Flower School! In this episode, We delve into the world of online floral training and the unique approach of Kay's Flower School. We'll explore: The benefits of online learning and how it can be just as effective as traditional face-to-face training. The mindset of florists and how they've had to adapt and change with the industry. The importance of collaboration and community within the floristry world. The

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33:10

Podcast Sabine Darrell on her Professional Event...

The Flower School Business Podcast From Kays Flower... ·

2025/08/18

Welcome back to the Flower School Podcast! In this episode, host Deirdre is absolutely thrilled to welcome back the incredible Sabine Darrall, a renowned luxury florist, mentor, and coach with over 30 years of experience in the industry. Janette praises Sabine as one of the most well-known florists in the UK and Ireland. Having navigated three recessions and a pandemic, Sabine has seen it all. She's here to talk about her new and essential resource for event florists: The Professional Event

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18:50

Get behind the curtains of Kay’s Flower School

The Flower School Business Podcast From Kays Flower... ·

2025/08/09

The Real Story of Our Flower School: How It All Started - Kays Flower School Podcast Part 1Ever wondered what it's really like to run a flower school? Get ready for the whole story! Our friend Linda Monohan, The Habit Boss, joined us to dig into the history of Kays Flower School. As you can imagine, we had a lot to say, so we broke it into a three-part podcast series to make sure you get all the details without getting bored! In this first episode, we're sharing the incredible journey of

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24:45

Gemma from Digital Florist talks to Deirdre about...

The Flower School Business Podcast From Kays Flower... ·

2025/07/11

Gemma from Digital Florist talks to Deirdre from Kays Flower School for Florists about their new Florist Tool Box, a must for any Starter or Experienced Florists Contact Gemma here for more information about her Digital Tool Box for Florists email: Address gemma@digitalflorists.com website: https://florist-toolbox.com https://digitalflorists.com https://drive.google.com/file/d/1o-B3KzhdixwPL1cs9doaC3fo2cNgUUgn/view?usp=drive_link 🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸 Want to take

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35:03

Florists! Boost Sales: The Game-Changing Instagram &...

The Flower School Business Podcast From Kays Flower... ·

2025/07/11

Are you a florist looking to supercharge your online presence and reach more customers? This video is a must-watch! Join Deirdre from Kays Flower School and social media expert Denise Inspired as they reveal the critical recent changes on Instagram and how Google is adapting to the new world of social media search.Discover why younger generations are ditching traditional Google searches and heading straight to platforms like Instagram to find local businesses – and what that means for YOUR

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32:26

SEO made easy for Florists with Esther Ocampo from...

The Flower School Business Podcast From Kays Flower... ·

2025/06/27

Having heard Esther present this SEO presentation at Social Media Fest earlier this year, we were only delighted that she agreed to come on our Podcast and teach us an easy way to understand SEO.Esther runs IPA Group a global organisation helping small and startup business with their Digital & Social Platforms. Esther can be found here by email: - esther@ipagroup.co Make sure to mention KAYSFS when you contact them about your digital needs. #seoforflorist #whatfloristsneedtoknowaboutseo

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36:59

Irish Florist Richard Haslam talks about how our...

The Flower School Business Podcast From Kays Flower... ·

2025/06/12

Join Deirdre from Kay's Flower School as she sits down with Irish floristry legend, Richard Haslam, who celebrates an incredible 50 years in the flower industry! In this insightful podcast, Richard shares his unparalleled experience, reflecting on how floristry and floral design have transformed over the past five decades. Discover: The dramatic shifts in floristry practices, from the days before floral foam to the current trends and sustainable approaches. How wedding couples'

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44:28

Podcast Linda Monahan

The Flower School Business Podcast From Kays Flower... ·

2025/05/29

This podcast features Lynda Monahan, "The Habit Boss," a business mentor and wellbeing coach, who discusses the importance of implementing efficient systems in small businesses, particularly for florists. She shares her journey from a corporate background to opening a Pilates studio and how the pandemic shifted her business online, highlighting the fear some people still have about online platforms.Linda has gifted all of you The Creative Entrepreneur's Business Checklist -

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43:58

Navigating the Floral Industry with the Experts

The Flower School Business Podcast From Kays Flower... ·

2025/05/22

Dreaming of a vibrant career in floristry? Join Deirdre from Kays Flower School as she chats with two floristry legends, Viv Bradford and Su Whale, in this exclusive Bloom in Zoom session! Discover invaluable advice, current industry trends, and practical tips for success in the ever-evolving world of flowers.Whether you're just starting your floristry journey, a year or two into training, or a seasoned professional, this episode is packed with insights you won't want to miss. Learn

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59:26

The Language of Selling for Florists with Danielle...

The Flower School Business Podcast From Kays Flower... ·

2025/05/08

Danielle Serpico is a renowned Mind Coach, 2 Times Best Selling Author, Business Mentor, NLP Master Trainer and Hypnotist, specialising in communication, self-leadership and influence to help entrepreneurs, coaches and professionals master the art of persuasion, sales and self-worth.She believes that ‘your ability to communicate, both to yourself and others —determines your level of self worth and hence success, wealth and fulfilment,’ and so often shares how to grow into the version of you that

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58:11

Wedding Florist Mentor Vicky Laffey talks to Deirdre...

The Flower School Business Podcast From Kays Flower... ·

2025/05/08

Welcome to our latest Bloom in Zoom session! In this insightful webinar, we're joined by the incredibly experienced Vicky Laffey, a renowned Wedding Florist Mentor, who shares her invaluable wisdom alongside Deirdre from Kay's Flower School. If you're a wedding florist looking to refine your client consultation process and streamline your business for smoother operations and more bookings, you won't want to miss this! In this video, Vicky and Deirdre delve into: Mastering the Wedding

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20:29

Simplifying Your Sales Orders with Gemma Wakerley...

The Flower School Business Podcast From Kays Flower... ·

2025/04/24

Sorting orders and deliveries at Florist peaks like Valentines Day, Mother's Day & Christmas as be logistical challenge for retail and studio florists. Gemma from Digital Florists explains to Deirdre how they have developed a software system that takes all the headaches or planning and organising orders simply and effectively. To find out more about Digital Florist, contact Gemma at gemma@digitalflorists.co.uk website : Digitalflorists.co.uk Make sure to ask about the Kay's Flower School

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27 results

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