Mind The Market

There was a time when we all searched on Google.Now, people ask AI platforms like ChatGPT, Gemini, and Perplexity — and that’s changing everything for brands and marketers.Welcome to the world of GEO – Generative Engine Optimization, also known as the new SEO for AI.In this video, I break down:✅ What GEO actually is and how it works✅ How it’s transforming digital marketing and brand visibility✅ Real brand cases like SmartRent and how they used GEO to drive +32% qualified leads in 6 weeks✅ The

The Great Comeback of Miu Miu — A Deep Dive into Marketing & Brand StrategyMiu Miu, Prada’s rebellious little sister, is back at the center of fashion and culture — with a strategy that’s as bold as it is brilliant.But how did a label once seen as “secondary” become one of the most desirable brands of the moment?In this episode, we break down:The origins and evolution of Miu MiuThe strategy behind its massive comeback — from products and campaigns to celebrities and influencersWhy it works —

In this episode of Mind The Market, we take a closer look at Nike’s bold new campaign: “Why Do It?”At first glance, it looks like Nike is walking away from its legendary Just Do It slogan. But is that really the case? Or is there something deeper happening here—a smart way to refresh an icon, spark curiosity, and reconnect with a whole new generation?We’ll unpack the strategy, the psychology, and the timing behind this move. Why launch now? Why frame it as a question? And how does this campaign

Labubu — the weird half-ugly, half-cute toy that’s blowing up on TikTok and carried by fashionistas. But is it just a passing fad… or a true masterclass in emotional marketing?In this video, I break down the Labubu x Pop Mart phenomenon:👉 The collectible toy market👉 Buyer psychology (dopamine, cognitive biases, totem effect)👉 Marketing strategies borrowed from luxury and FMCG (Kinder)👉 The influence of Lisa from BLACKPINK, TikTok, and pop culture🎥 What you’ll learn:·How Pop Mart turned Labubu

🎙️ Mind The Market – Episode : The Power of Placement: How Positioning Products Influences Consumer Decisions📌 How Product Placement and Visibility Shape Consumer Choices: The Power of Choice ArchitectureIn this episode, we delve into the art of choice architecture—how the strategic placement of products, whether in a physical or digital space, can dramatically influence consumer behavior and purchasing decisions.You might not realise it, but the way products are positioned has a profound impact

🎙️ Mind The Market – Episode : The Psychological Trick that Boosts Brand Recall📌 Uncover the cognitive bias that helps brands stay top-of-mind.Why do some messages fade... while others stay with us for years?In this episode, we explore a powerful psychological effect that shapes how people remember brands, stories, and ideas. It’s subtle, it’s strategic—and when used well, it can turn a simple message into a lasting impression.Without revealing too much, we’ll walk through:– A classic study that