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PODCAST

The How of Business - How to start, run, grow and exit a small business.

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is

business entrepreneurship

All Episodes

37:51

623 – From Home Kitchen to Seven Figures with Addison...

The How of Business - How to start, run, grow and... ·

2026/10/05

How Addison LaBonte launched Sweet Addison's - a desert brand specializing in gluten-free and dairy-free cookies and brownies. Addison shares how she built an audience before launching her first product, bootstrapped without giving up equity, and grew her brand to seven figures in its first full year. Show Notes Page: https://www.thehowofbusiness.com/623-addison-labonte-seven-figures/ Many entrepreneurs start with the product and hope the customers follow. Addison did it the other way around. She

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27:31

622 – Getting Started with Claude Code & Agentic AI

The How of Business - How to start, run, grow and... ·

2026/09/28

Getting started with Claude Code and agentic AI doesn't require a technical background, as Henry Lopez and applied AI specialist Colin Rhoades explain the shift from AI chatbots to AI agents that complete tasks for your small business. Show Notes Page: https://www.thehowofbusiness.com/622-claude-code-agentic-ai/ You don't need a technical background, or to have ever written a line of code, to get started with agentic AI. Henry Lopez is joined again by his son-in-law Colin Rhoades, a corporate AI

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14:28

621 – 5 Reasons NOT to Start a Small Business

The How of Business - How to start, run, grow and... ·

2026/09/21

Five common reasons not to start a small business yet, from escaping a bad boss to fearing sales, give aspiring entrepreneurs a readiness check before they quit their job and put their savings at risk. Show Notes Page: https://www.thehowofbusiness.com/621-5-reasons-not-to-start/ Part of helping you start a small business is helping you decide if and when you should start one, and these five reasons not to start a small business yet will help you go in with your eyes wide open. The reality is that

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23:25

620 – The Trust Factor

The How of Business - How to start, run, grow and... ·

2026/09/14

How to Build Trust Fast. Trust runs every small business relationship. One simple formula, the trust equation, shows small business owners how to earn it faster without faking it. Show Notes Page: https://www.thehowofbusiness.com/620-the-trust-factor/ On this short episode Henry Lopez shares his thoughts and experiences related to why trust matters so much in business relationships, and one variable or technique that can have significant positive impact on how quickly people trust you. People

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43:44

R361 – Start and Grow Without Investors with Tyler King

The How of Business - How to start, run, grow and... ·

2026/08/31

How to start and grow a small business without investors. Show Notes Page: https://www.thehowofbusiness.com/r361-tyler-king-without-investors/ Bootstrapping a software business without venture capital or angel investors lets you grow on your own terms, and Tyler King, co-founder of Less Annoying CRM, shares how he built a profitable, sustainable SaaS company by staying disciplined, customer-focused, and true to what he actually wanted from the business. Tyler King, co-founder and CEO of Less

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39:27

619 – Presentations That Close Deals with Dean Curtis

The How of Business - How to start, run, grow and... ·

2026/08/24

Increase Close Rates with consistent, professional in-home sales presentations for home improvement and home services businesses, and Dean Curtis of Ingage shares the principles and tools that help small operators win more deals at the kitchen table. Show Notes Page: https://www.thehowofbusiness.com/619-dean-curtis-presentarions-close-deals/ SPECIAL OFFER: 10% OFF the Ingage Pro when you use the code "HOWOFBUSINESS". For home services businesses, the sale is often won or lost at the customer's

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24:34

618 - Buyer Due Diligence

The How of Business - How to start, run, grow and... ·

2026/08/17

Buying a Business? Do Your Due Diligence! Show Notes Page: https://www.thehowofbusiness.com/618-buyer-due-diligence/ Buyer due diligence is your primary protection when purchasing a small business, and on this episode Henry Lopez walks through a practical checklist to verify the financials, uncover hidden risks, and avoid overpaying for or buying the wrong business. Get your FREE DOWNLOAD: Buyer Due Diligence Checklist – from the show notes page for this episode. Buyer due diligence is the

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38:49

617 - Remote, Hybrid, or In-Office? with Claudia St....

The How of Business - How to start, run, grow and... ·

2026/08/10

Deciding between remote, hybrid, and in-office work is one of the toughest calls small business owners face today, and HR expert Claudia St. John shares how to choose the model that fits your team while staying legally compliant. Show Notes Page: https://www.thehowofbusiness.com/617-claudia-stjohn-remote-workers/ Small business owners are still wrestling with one of the most consequential management decisions of the modern workplace, and HR expert Claudia St. John, founder and CEO of The

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21:28

616 - Parkinson's Law for Small Business

The How of Business - How to start, run, grow and... ·

2026/08/03

Why work expands to fill the time available, and how small business owners can use deadlines, time blocking, and clear outcomes to get more done in less time. Show Notes Page: https://www.thehowofbusiness.com/616-parkinsons-law-for-small-business/ Have you ever noticed that a task you expected to finish in a day somehow ends up taking all week? Parkinson's Law explains why and understanding it can help small business owners reclaim their most limited resource: their time. Parkinson's Law is the

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47:33

615 - AI and Cybersecurity for Small Business with...

The How of Business - How to start, run, grow and... ·

2026/07/27

Technology expert explains how small business owners can leverage AI as a force multiplier while protecting their data, systems, and intellectual property from emerging cybersecurity risks. Show Notes Page: https://www.thehowofbusiness.com/615-mordy-hackel-ai-cybersecurity / Artificial intelligence is creating enormous opportunities for small businesses—but it is also introducing new cybersecurity, data, and operational risks. In this episode of The How of Business, Henry Lopez is joined by

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39:34

614 - Growing a Family Business with Kaiden Routh

The How of Business - How to start, run, grow and... ·

2026/07/21

How he earned his way into leadership, developed a capable management team, and transformed a hands-on family equipment dealership into a scalable business that no longer depends on him for every decision. Show Notes Page: https://www.thehowofbusiness.com/614-kaiden-routh-growing-family-business/ How do you step into a multigenerational family business, earn the respect of employees and customers, and then change how the company operates without damaging its legacy? In this episode, Henry Lopez

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20:41

R346 - The 6 Traits of Entrepreneurs

The How of Business - How to start, run, grow and... ·

2026/07/13

Do you possess the innate characteristics, the 6 essential traits, required to become a true entrepreneur? Show Notes Page: https://www.thehowofbusiness.com/r346-6-traits-of-entrepreneurs/ How to honestly assess whether you possess the 6 essential traits required to become a true entrepreneur. Henry explains the critical difference between being self-employed or a small business owner and being a true entrepreneur, and why not everyone is wired to build an organization that grows beyond

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51:03

613 - Conflict Resolution Principles with Jeremy Pollack

The How of Business - How to start, run, grow and... ·

2026/07/06

How understanding the neuroscience behind conflict can help small business owners become more effective leaders, build healthier teams, and transform workplace conflict into collaboration. Show Notes Page: https://www.thehowofbusiness.com/613-jeremy-pollack-conflict-resolution/ Conflict is inevitable in every small business. But according to conflict resolution expert Jeremy Pollack, conflict itself isn't the problem. It's how our nervous systems respond to perceived threats that determines

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30:46

612 - What a Waymo Ride Taught Us About Innovation

The How of Business - How to start, run, grow and... ·

2026/06/29

A Waymo driverless vehicle ride sparks a discussion about AI, innovation, technology adoption, and why small business owners can't afford to wait for perfection before embracing emerging technologies like AI. Show Notes Page: https://www.thehowofbusiness.com/612-waymo-and-innovation/ Henry Lopez and returning guest host David Begin recently experienced something neither of them will soon forget - their first ride in a fully driverless Waymo vehicle in downtown Miami. What starts as a fascinating

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32:46

611 - From Psychiatrist to Practice Owner with Dr....

The How of Business - How to start, run, grow and... ·

2026/06/22

How psychiatrist Dr. Duncan Gill transitioned from employee to entrepreneur and built a thriving behavioral health practice serving children, teens, and families. Show Notes Page: https://www.thehowofbusiness.com/611-duncan-gill-practice-owner/ How psychiatrist Dr. Duncan Gill transitioned from employee to entrepreneur and built a thriving behavioral health practice serving children, teens, and families. Many highly trained professionals discover that technical expertise alone is not enough to

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37:20

610 - How PEOs Help Small Businesses with Casey Clark

The How of Business - How to start, run, grow and... ·

2026/06/15

What is a Professional Employer Organization (PEO)? Learn how Professional Employer Organizations help small businesses with HR, payroll, employee benefits, compliance, and retention. Show Notes Page: https://www.thehowofbusiness.com/610-casey-clark-peos/ Managing employees is one of the biggest challenges facing small businesses, but what if you could offload much of the HR burden while improving employee retention and compliance? That's where a PEO, a Professional Employer Organization may be the

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49:40

608 - Incorruptible: How Great Companies Stay Great...

The How of Business - How to start, run, grow and... ·

2026/06/01

How small business owners can build mission-driven companies that earn trust, create long-term value, and avoid the traps that cause good businesses to lose their way. Show Notes Page: https://www.thehowofbusiness.com/609-eric-ries-incorruptible/ What causes good companies to go bad? According to Eric Ries, author of The Lean Startup and his new book Incorruptible, it often begins when organizations lose sight of their true mission and start making decisions based solely on short-term financial

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28:54

608 - Selling a Business Roundtable

The How of Business - How to start, run, grow and... ·

2026/05/25

Selling a business is far more complicated than most entrepreneurs realize and many business owners wait too long to prepare for it. Show Notes Page: https://www.thehowofbusiness.com/608-selling-a-business-roundtable/ In this final episode of the three-part entrepreneurial roundtable series, Henry Lopez is joined again by Giuseppe Grammatico, Rocky Lalvani, and David Barnett to discuss what actually makes a business sellable and how business owners should think about exit planning from the very

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36:50

R322 - How to Build a Predictably Profitable Business...

The How of Business - How to start, run, grow and... ·

2026/05/18

Identify what to fix next in your small business and build consistent profitability using the Profit First methodology. Show Notes Page: https://www.thehowofbusiness.com/r322-mike-michalowicz/ Many small business owners stay trapped in survival mode because they don't know what to fix next in their business. They work long hours, constantly fight fires, grow revenue, and still struggle to achieve predictable profitability. In this episode, Henry Lopez talks with entrepreneur and bestselling author

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15:37

Episode 607 - Growing a Business: Cash Flow, Debt &...

The How of Business - How to start, run, grow and... ·

2026/05/11

Grow a healthier business by managing cash flow, using debt strategically, and building strong business relationships. Show Notes Page: https://www.thehowofbusiness.com/607-growing-a-small-business/ Growing a business requires far more than simply increasing sales. It demands financial discipline, smart decision-making, and strong relationships. In Part 2 of this entrepreneurial roundtable series, Henry Lopez is joined again by Giuseppe Grammatico, Rocky Lalvani, and David Barnett for a practical

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