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PODCAST

The Aspiring Solopreneur

Joe Rando, Carly Ries

You didn"t become a solopreneur to build a business that runs your life. You did it so your business could serve it. The Aspiring Solopreneur is the twice-weekly podcast at the heart of the Life-First Movement. It"s for solopreneurs who believe the business should be designed around life, not the other way around. Hosts Joe Rando and Carly Ries, co-authors of Solopreneur Business for Dummies, sit down each week with solopreneurs who are building Life-First Businesses and experts who are helping

business entrepreneurship

All Episodes

30:03

You Still Have to Run the Business: The Truth About...

The Aspiring Solopreneur ·

2026/04/21

Most solopreneurs think AI is the answer to their chaos. It isn't. It's an amplifier. And if what it's amplifying is a broken system, a vague product, or a business built without a life plan, AI just makes the mess louder, faster.In this episode, Carly and Joe sit down with data scientist and AI educator Ben Tasker to cut through the noise around artificial intelligence and get to what actually matters for solopreneurs. Ben has spent over a decade in data science and now leads AI upskilling

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13:41

[Re-Release] The Psychology Behind Pricing For...

The Aspiring Solopreneur ·

2026/04/16

If you’re a solopreneur wondering “Am I charging enough?” or feeling awkward about raising your prices, this episode is for you.In this episode, Carly Ries and Joe Rando tackle one of the most common questions solopreneurs ask: How should I price my services or products? They unpack why pricing isn’t about greed, it’s about fairness, value, and respecting the years of expertise you bring to the table.You’ll hear why charging based only on time keeps you stuck, how underpricing attracts the

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41:22

The Pricing Strategy That Doubled This Solopreneur's...

The Aspiring Solopreneur ·

2026/04/14

Are you stuck in the hourly billing trap, racing against the clock while your clients pressure you to go faster, cheaper, and more? In this episode, Jonathan Stark, the "Ditching Hourly" guy, joins Carly and Joe to break down exactly how solopreneurs can escape time-for-money pricing and switch to a value-based model that benefits both you and your clients.Jonathan shares the surprising moment he realized hourly billing was the root cause of nearly every frustration in his business, from

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12:52

How to Get Leads Without Social Media (For...

The Aspiring Solopreneur ·

2026/04/09

You've been told you need to become a full-time content creator to grow your business. Post every day. Fight the algorithm. Do the newest TikTok dance. But what if you hate social media, and still need leads?In this episode, Carly and Joe break down practical lead generation strategies for solopreneurs who don't want to build an audience on social media. From leveraging your existing network to borrowing other people's audiences to building a referral system that actually works, these are

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25:28

Your Phone Is Sabotaging Your Solopreneur Success...

The Aspiring Solopreneur ·

2026/04/07

Are you grinding 18-hour days and still feeling like you're falling behind? The problem might not be your work ethic, it might be the device in your pocket.In this episode, Carly sits down with Justin Hai, author of Stress Nation and co-founder of Rebalance Health, to talk about the hidden way technology is hijacking your cortisol, wrecking your sleep, and making you a less effective business owner.Here's what you'll learn:→ How notifications trick your body into a constant fight-or-flight

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12:53

From Corporate Salary to Solopreneur Pricing: The...

The Aspiring Solopreneur ·

2026/04/02

If you've left corporate, or you're thinking about it, there's one mistake almost every new solopreneur makes: pricing like an employee instead of a business owner. In this episode, Joe and Carly break down exactly why that happens and how to fix it.You'll hear the now-legendary "hammer story" that reframes everything you thought you knew about charging for your expertise, plus a practical framework borrowed from Alex Hormozi's $100M Offers to help you build an offer so valuable, pricing it

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24:32

284. The 5-Step System That Gives Solopreneurs...

The Aspiring Solopreneur ·

2026/03/31

If you've ever felt like you're doing all the things in your business but still not landing consistent clients, this episode is for you.Carly sits down with business strategist and marketing expert Jaime Ellithorpe of 540 Strategies to break down her proven Steps to Stability system, a no-fluff framework that helps solopreneurs stop spinning their wheels and start building a business that actually grows.In this episode, you'll learn:The #1 thing Jaime wishes she knew before going solo (and

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12:55

283. [Re-Release]: How Solopreneurs Can Scale Their...

The Aspiring Solopreneur ·

2026/03/26

What if scaling your solopreneur business didn’t mean hiring a team or working 80-hour weeks?In this episode, we’re diving into creative, cost-effective ways to grow, without giving up the freedom that made you go solo in the first place.From automating tasks and outsourcing smartly to using AI to customize your messaging and repurposing content like a pro, we’re sharing real strategies that actually work. Whether you're a one-person powerhouse or just getting started, this episode is your

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33:17

282. The Hidden Mindset Patterns Sabotaging Your Solo...

The Aspiring Solopreneur ·

2026/03/24

What if mindset isn’t “woo”… but the strategy your business is missing?In this episode of The Aspiring Solopreneur, we sit down with mindset expert Lee Baucom to break down how the way you think is quietly shaping your success (or holding you back).From working with high-profile clients to helping everyday entrepreneurs thrive, Lee shares practical, real-world strategies that solopreneurs can apply immediately, without adding more to their already packed to-do list.We unpack: Why treating

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31:27

281. [Re-Release] How to Build Systems That Support...

The Aspiring Solopreneur ·

2026/03/19

What if building a business that supports your life actually isn’t about hustle…but about resilience, systems, and intention?In this episode of The Aspiring Solopreneur, Carly and Joe sit down with Mike Lynch, creator, RV-lifer, automation strategist, and founder of Flywheel Factory, for a refreshingly honest conversation about what solopreneurship really looks like behind the scenes.Mike shares the truth most people won’t say out loud: it’s harder than you think, it takes longer than you

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35:51

280. The Business Advice Many Artists Wish They Heard...

The Aspiring Solopreneur ·

2026/03/17

Can artists really make money without underpricing themselves, chasing likes, or falling for the starving artist myth?In this episode of The Aspiring Solopreneur, we sit down with Miriam Schulman, author of the Artpreneur, to talk about what it really takes for artists and creatives to build sustainable one-person businesses. From her leap out of Wall Street after 9/11 to building a successful career as an artist and business coach, Miriam shares the mindset shifts, pricing lessons, and

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11:53

Solopreneur Admin Creep: The Invisible Work That’s...

The Aspiring Solopreneur ·

2026/03/12

Many professionals leave corporate to start a solopreneur business because they want more freedom, more control over their time, and the chance to focus on work they actually enjoy. But a few months in, many realize something surprising: they’re busier than ever.In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando unpack the hidden force quietly draining solopreneurs’ time and energy...admin creep. From constant email checking to Slack notifications, scheduling logistics,

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30:25

278. Financial Advice Every Solopreneur Needs to Hear

The Aspiring Solopreneur ·

2026/03/10

Most solopreneurs start their business for freedom, but many end up overwhelmed by the financial side of running a company. Taxes, retirement planning, business structure, and investment decisions can feel intimidating, which often leads to what today’s guest calls the “Paralysis Penalty.”In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando sit down with financial strategist Mike Milligan to unpack practical financial strategies every solopreneur should understand. Mike

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11:37

277. The Marketing Framework Many Solopreneurs Are...

The Aspiring Solopreneur ·

2026/03/05

Most solopreneurs think their marketing problem is their offer, pricing, or marketing channel. But often the real issue is much quieter, and far more damaging.They’re speaking to the wrong version of their audience.In this episode of The Aspiring Solopreneur, Carly and Joe unpack a powerful marketing framework that can instantly improve how solopreneurs communicate with potential clients: Problem Identity, Process Identity, and Product Identity.Many solopreneurs stop their messaging at the

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25:52

276. How Solopreneurs Can Make Money Online Without...

The Aspiring Solopreneur ·

2026/03/03

Think you need thousands of followers to make money online? Think again.In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando sit down with creator and educator Megan Spencer, who built a thriving business helping everyday people earn online, without chasing viral fame or building massive audiences.Megan shares how user-generated content (UGC), freelancing, and other creator economy opportunities allow solopreneurs and side-hustlers to start earning quickly, sometimes within

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26:27

275. [Re-Release] Your Expertise Is Cute, But Can You...

The Aspiring Solopreneur ·

2026/02/26

What do branding yourself, redefining freedom, and learning how to actually sell have in common? Solopreneur coach Moe Choice breaks it all down in this wildly refreshing episode. From bouncing back after burnout and bankruptcy to building 15K+ months, Moe shares the mindset shifts and practical skills that truly move the needle.If you're tired of vague advice and ready to get real about positioning, marketing, and building a business on your terms, this one’s a must-listen.Being a

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42:59

274. The Legal Basics You Actually Need As A Solopreneur

The Aspiring Solopreneur ·

2026/02/24

In this episode, Carly and Joe sit down with Bobby Klinck, Harvard Law grad and founder of Plainly Legal, to break down the legal basics every solopreneur should handle early without getting scared, overwhelmed, or spending $5,000 on day one. Bobby explains the “prevention vs cure” approach to legal protection, the fast checks that can save you from a painful rebrand, and the biggest copyright mistakes that trigger expensive demand letters.You’ll learn what to prioritize first, what you can

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16:21

273. Many Solopreneurs Stay Stuck Because They Don’t...

The Aspiring Solopreneur ·

2026/02/19

Most solopreneurs don’t fail because they lack skill. They stall because they stay private.In this episode, Carly shares a powerful takeaway from a women’s solopreneur retreat in Colorado Springs: the moment you say your business idea out loud is the moment it becomes real.Because when no one knows what you're building, no one can help you build it.You’ll learn the three essential types of community every solopreneur needs, not just for emotional support, but for growth, opportunity, and

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37:07

272. How Successful Solopreneurs Think Differently...

The Aspiring Solopreneur ·

2026/02/17

What separates solopreneurs who stay stuck from those who scale into something bigger?In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando sit down with attorney and business strategist Brandon Williams, whose experience working with major brands like Steve Harvey Global gives him a unique perspective on what it really takes to grow a business from a single idea into a lasting legacy.Brandon breaks down one of the biggest myths about solopreneurship: that doing it alone

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17:56

271. [Re-Release] Your Solo Business Won’t Stay the...

The Aspiring Solopreneur ·

2026/02/12

In this episode of The Aspiring Solopreneur, Carly and Joe get real about how to future-proof your business (and yourself) for the inevitable changes ahead. From spotting shifts in your industry to using AI and automation wisely, diversifying income streams, and planning for the long haul, this episode is your blueprint for staying resilient no matter what tomorrow throws your way.It’s not about predicting the future, it’s about being ready for it.Episode FAQsWhat does it mean to

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270 results

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