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PODCAST

The Aspiring Solopreneur

Joe Rando, Carly Ries

*Formerly known as Solopreneur: The One-Person Business Podcast* Welcome to The Aspiring Solopreneur, the weekly podcast that dives deep into the world of solopreneurship. Join us as we bring you insightful interviews with industry experts and successful solopreneurs who have mastered the art of running their own businesses. Are you a solopreneur looking for guidance on how to attract clients? Or maybe you"re searching for ways to stay motivated and overcome the challenges of working alone

business entrepreneurship

All Episodes

16:27

267. Hey Solopreneur! If Your Marketing Isn’t...

The Aspiring Solopreneur ·

2026/01/29

Ever feel like you’re doing “all the right marketing things” but still not getting clients? This episode tackles that exact frustration head-on.If your posts are getting likes but not leads…if you’re busy with content but not booking calls…or if you’re wondering whether to pivot or quit altogether, this conversation cuts through the noise. We break down why niching down matters more than you think, how vanity metrics quietly sabotage your progress, why strategy must come before tactics, and

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28:19

266. Productivity for ADHD Solopreneurs (Without the...

The Aspiring Solopreneur ·

2026/01/27

Ever feel like traditional productivity advice just…doesn’t work for your brain?In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando sit down with ADHD coach and former academic Skye Waterson for a refreshing, practical conversation about overwhelm, focus, and building a business that actually works with your brain, not against it.Skye shares her wild origin story (including being recruited by the New Zealand government to train their intelligence services), why so many

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13:41

265. The Psychology Behind Pricing That Actually...

The Aspiring Solopreneur ·

2026/01/22

If you’re a solopreneur wondering “Am I charging enough?” or feeling awkward about raising your prices, this episode is for you.In this episode, Carly Ries and Joe Rando tackle one of the most common questions solopreneurs ask: How should I price my services or products? They unpack why pricing isn’t about greed, it’s about fairness, value, and respecting the years of expertise you bring to the table.You’ll hear why charging based only on time keeps you stuck, how underpricing attracts the

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24:53

264. How She Went From Hollywood Writer to 7-Figure...

The Aspiring Solopreneur ·

2026/01/20

If you’re a solopreneur struggling with burnout, undercharging, or wondering how to build real income without sacrificing your energy, this episode is for you.Carly Ries and Joe Rando sit down with seven-figure solopreneur and writer Amy Suto to talk about what actually drives sustainable success as a one-person business owner. Amy shares why energy management matters more than time management, how she transitioned from Hollywood screenwriting to building multiple income streams, and what

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12:03

263. [Re-Release] Why Nobody Notices Your Solo...

The Aspiring Solopreneur ·

2026/01/15

Most solopreneurs make the mistake of trying to serve everyone and end up standing out to no one. In this short and punchy episode of The Aspiring Solopreneur, Carly and Joe dive into one of the most overlooked steps in building a successful solo business: positioning. They break down why niching down isn’t limiting, but rather the key to charging more, marketing smarter, and actually getting noticed. If you’ve ever said, “My product is for anybody,” this episode will make you rethink

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31:27

262. How to Build Systems That Support Work-Life...

The Aspiring Solopreneur ·

2026/01/13

What if building a business that supports your life actually isn’t about hustle…but about resilience, systems, and intention?In this episode of The Aspiring Solopreneur, Carly and Joe sit down with Mike Lynch, creator, RV-lifer, automation strategist, and founder of Flywheel Factory, for a refreshingly honest conversation about what solopreneurship really looks like behind the scenes.Mike shares the truth most people won’t say out loud: it’s harder than you think, it takes longer than you

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16:34

261. [Re-Release] The Biggest Mistake Solopreneurs...

The Aspiring Solopreneur ·

2026/01/08

Before you dive headfirst into your solopreneur journey, there are two things you absolutely need to nail down: your competition and your customers.In this episode of The Aspiring Solopreneur, Joe and Carly continue the series on the Solopreneur Success Cycle and break down why “everyone” is not your audience, how to spot opportunities your competitors are overlooking, and why creating personas (yes, even giving them names and backstories) can completely change how you connect with your

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31:30

260. Why Smart Solopreneurs Are Using PR in 2026

The Aspiring Solopreneur ·

2026/01/07

PR isn’t just for big brands with big budgets, and this episode proves it. In this conversation, PR experts Lydia Bagarozza & Bridget Sicsko,of Visibility on Purpose, break down exactly how solopreneurs can get featured in podcasts, publications, and major media without paying thousands or hiring an agency. They walk through a simple, repeatable PR framework that focuses on positioning, pitching, and consistency, plus why most solopreneurs are closer to press than they think.You’ll also

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15:02

259. Planning for 2026? Listen To This Before You Do...

The Aspiring Solopreneur ·

2026/01/01

Everyone is busy planning what they’re bringing into 2026. New goals. New strategies. New habits.But what if the real progress comes from deciding what doesn’t make the cut?In this episode, we flip the usual New Year conversation on its head and talk about the things solopreneurs should seriously consider leaving behind. From creating content just because it’s “trending,” to chasing passive income fairy tales, to saying yes to clients and projects that quietly drain your energy, we break

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23:00

258. The Sales Shift for Solopreneurs That Gets...

The Aspiring Solopreneur ·

2025/12/30

If the word sales makes you tense up, this episode is about to change everything.In this conversation, sales expert Adam Cerra breaks down why most solopreneurs struggle with selling, and it’s not because they’re bad at it. It’s because they’ve been taught the wrong mindset. Instead of “closing,” Adam introduces inverse closing, a way to turn sales calls into guided conversations where prospects sell themselves without pressure, manipulation, or feeling salesy.You’ll learn how to stop

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12:33

257. [Re-Release] How To Stop Shiny Object Syndrome...

The Aspiring Solopreneur ·

2025/12/26

Ever wonder which tools and services you actually need as a solopreneur, and which ones are just shiny distractions?In this episode of The Aspiring Solopreneur, Carly and Joe revisit one of the most debated sections of their book, Solopreneur Business For Dummies: setting up your company’s tools and services.From creating rock-solid SOPs to knowing when to outsource, to avoiding the dreaded “tool overload,” they break down how to make smarter choices that actually save you time. Plus, they

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27:15

256. How to Explain What You Do Without Rambling,...

The Aspiring Solopreneur ·

2025/12/23

Why is it so hard to explain what you do, even when you’re really good at it? In this episode, messaging strategist Damian Vallelonga breaks down why solopreneurs struggle with clarity, confidence, and consistency in their messaging, and what to do about it.We talk about why referrals aren’t a strategy, how vague language quietly kills opportunities, and the exact framework Damian uses to help solopreneurs create elevator pitches, website headlines, and LinkedIn bios that actually make

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18:55

255. The Biggest Solopreneur Lessons from 2025 (What...

The Aspiring Solopreneur ·

2025/12/18

After years of working alongside solopreneurs, 2025 finally gave us something new: real data, real patterns, and real lessons we couldn’t ignore. In this episode, Carly and Joe step back from the nonstop AI conversation to unpack what actually moved the needle for solopreneurs this year, and what didn’t. From why “human-first” marketing is outperforming polished automation, to the growing importance of personal brand, systems, community, diversified income, and mental health, this is a

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33:27

254. Stop Avoiding Your Numbers (They’re Costing You...

The Aspiring Solopreneur ·

2025/12/16

What if the reason your business feels stressful isn’t more work, it’s how you’re handling your money?In this episode, Megan Schwan pulls back the curtain on the financial mistakes almost every solopreneur makes (especially early on) and how to fix them without becoming a numbers nerd.We’re talking pricing mistakes, scope creep, avoiding your books, fearing taxes, and why most solopreneurs are unknowingly treating themselves like underpaid employees. Megan breaks down bookkeeping systems,

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9:20

253. The December Reset Tricks Solopreneurs Swear By

The Aspiring Solopreneur ·

2025/12/11

If the holidays feel like a chaotic mash-up of family gatherings, last-minute tasks, and pressure to magically “figure out next year,” this episode is your breath of fresh air. Carly and Joe break down why December is actually the perfect time to prep your business, without overhauling your life, and how reconnecting with your why can completely change the way you enter 2026. They’ll walk you through mini-detox habits that clear mental clutter, lifestyle-first planning that puts joy back on

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26:12

252. The Mid-Career Solopreneur Myth That’s Holding...

The Aspiring Solopreneur ·

2025/12/10

In this episode, Will Simpson gets honest about the moment he realized he didn’t want a boss. He breaks down the identity crisis that hit after leaving decades of COO/CTO life, the surprising advantage founders over 40 actually have, why solopreneurs must unlearn corporate thinking, and how embracing “good enough” is the key to launching anything. If you’ve ever wondered whether you’re too late, too structured, too corporate, or too unsure to build something of your own…this conversation is

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12:13

251. [Re-Release] Don't Skip This Step: The Secret To...

The Aspiring Solopreneur ·

2025/12/04

If you’re ready to create a business that supports your life instead of running it, this is the episode you need.Carly and Joe dive into Step Zero of the Solopreneur Success Cycle: Defining Your Goals, and spoiler alert: it’s way deeper than “make money” or “gain freedom.”You’ll learn how to uncover your true why, build goals that actually guide your decisions, and avoid creating a business you secretly resent. From toddler-style questioning to "change charts" and accountability hacks, this

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32:00

250. Optimize Your Odds: The Science of Actually...

The Aspiring Solopreneur ·

2025/12/02

Okay friends, buckle up, because today’s episode is one of those “wait… why has no one explained success like THIS before?” moments. We’re talking with Kyle Austin Young who breaks down success not as a magical personality trait, but as something you can literally math your way into.Kyle takes us into the world of probability hacking, a shockingly simple way to figure out your real chances of success in anything (launching a business, writing a book, running a marathon) and then shows you

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9:54

249. You Built It…Now You’re Scared to Share It?...

The Aspiring Solopreneur ·

2025/11/27

You know that electric rush when you finally build the business you’ve been dreaming about? And then, right as you’re about to tell people… you freeze?In this episode, Carly and Joe dive into one of the least discussed but most universal solopreneur struggles: the fear of actually putting yourself out there. Why do so many solopreneurs, yes, even the wildly successful ones, get stuck right at the moment visibility matters most?From perfectionism to vulnerability to the dread of “seeming

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21:50

248. AI Funnels, Printables & Passive Income…But...

The Aspiring Solopreneur ·

2025/11/25

If you’ve been getting hammered with “AI income hacks” on Instagram and TikTok, you are not alone. Carly has been targeted so aggressively that she’s starting to suspect her phone can hear her thoughts, so today, she and Joe sit down with Becky Beach, a solopreneur who actually does this stuff successfully. From AI-powered funnels to Instagram chatbots to wildly profitable printable products, Becky breaks down exactly how she built a decade-long business that lets her make real money while

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