The Analog Life: 50 Ways to Unplug and Feel Human...
The Analog Life: 50 Ways to Unplug and Feel Human Again via InsideHookIn 2006, a UX designer named Aza Raskin invented a concept called “infinite scroll.” The feature provided an alternative to internet pagination — anytime users reached the end of a feed, timeline or results page, they could just flick the screen down for more. And like magic, more always arrived. Raskin knew exactly what he’d built: “If you don’t give your brain time to catch up with your impulses, you just keep scrolling,” he
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