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PODCAST

The VA Simple™ Podcast

Susan Mershon - The Techie Mentor

The VA Simple™ Podcast is your go-to show for building a freedom-based Virtual Assistant business—starting with the skills you already have. No fluff. No busywork. Just clear, actionable episodes to help you launch, grow, and scale on your terms. Formerly known as VA Tips, Tricks + Advice and The Techie VA Podcast, this show has evolved to focus fully on simplicity, strategy, and a skills-first approach to building a business that truly fits your life.

business entrepreneurship

All Episodes

06:45

A Heartfelt Thank You + What’s Next

The VA Simple™ Podcast ·

2025/05/15

After 13 amazing years, I'm closing this chapter and stepping into what’s next. In this final episode, I’m sharing why I’ve made the decision to evolve, what’s ahead, and how you can stay connected if you're a coach, consultant, or creator ready to scale with smart systems and AI.🎧 This podcast will be archived on May 31, but all episodes will still be available on Apple Podcasts and Spotify. Want to stay in the loop? Visit susanmershon.com and hop on the list. Thank you for being here and taking

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10:50

VASP #284: How to Choose Your Virtual Assistant Niche...

The VA Simple™ Podcast ·

2025/05/06

Struggling to attract clients or stand out online?It might be because you haven’t chosen a clear virtual assistant niche yet—and that could be the reason your business feels stuck (or broke). In this episode, I’m breaking down: ✔️ What a niche actually is (and why most people get it wrong) ✔️ The difference between an industry and a profession—and why it matters ✔️ Why “helping everyone” makes you invisible ✔️ How to choose your niche, even if you’re brand new ✔️ The truth about VA courses that

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08:44

VASP #283: This Podcast Has a New Name... Here’s Why

The VA Simple™ Podcast ·

2025/05/06

Feel like your business is evolving—or that you're outgrowing what you’ve built? Same here. Grab your favorite drink and listen in as I break down: ✔️ Why I started this podcast with no strategy and just a mic ✔️ What happened when I tried to niche too far into tech ✔️ The moment everything clicked (spoiler: it involved AI) ✔️ How the VA Simple Framework™ pulled it all together ✔️ What’s next—and why this podcast just got a whole lot clearer By the end, you’ll see how your business journey can shape

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09:52

TVAP #281: Real Talk: Why Most VAs Fail (And How I’m...

The VA Simple™ Podcast ·

2025/04/29

Struggling to get your VA business off the ground? It’s not because you’re bad at what you do—it’s because no one taught you how to build the business behind your skills. That changes today.If you’re tired of spinning your wheels, feeling stuck, or wondering what you’re missing, this episode is for you. The real problem isn’t your skills—it’s the lack of business systems to support them. And I’m here to fix that. So grab your favorite beverage, get comfortable, and listen in as I break down: ✔️ The

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07:36

TVAP #280: Stop Charging for Time — Start Charging...

The VA Simple™ Podcast ·

2025/04/22

Still pricing your services by the hour? It’s time for a mindset shift.If you’re stuck charging by the minute, justifying invoices, or wondering why clients push back on your rates, this episode is for you. Charging for time keeps you underpaid and overworked. Charging for results? That’s where the freedom and higher income come in. Grab your favorite drink and listen in as I break down: ✔️ Why hourly pricing keeps you stuck in an employee mindset ✔️ The truth about clients who question your

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10:09

TVAP #279: Launch Fast, Learn as You Go: Why Done is...

The VA Simple™ Podcast ·

2025/04/15

Waiting for the perfect time to launch your VA business? Spoiler alert: It’ll never be perfect.If you’re tired of overthinking and delaying your launch, this episode is for you. Success doesn’t come from endless research or perfect preparation—it comes from taking action and learning as you go. So grab your favorite beverage, get comfortable, and listen in as I break down: ✔️ Why perfection kills momentum and keeps you stuck. ✔️ How launching fast gives you real-world experience and builds

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10:02

TVAP #278: Admins Are Replaceable – Techies Aren’t:...

The VA Simple™ Podcast ·

2025/04/08

Admin work saves clients time, but it’s also replaceable—and that’s the risk. When clients cut costs, admin tasks are often the first to go because they’re viewed as DIY tasks that clients can handle themselves.Tech services, however, make clients money and keep their business running—making you indispensable. In this episode, I’m breaking down: ✔️ Why admin work puts you at risk of being replaced, even if you’re doing a great job. ✔️ The 4 essential MarTech (Marketing Tech) services that make you

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11:35

TVAP #277: 3 Simple WordPress Packages You Can Start...

The VA Simple™ Podcast ·

2025/04/01

Want to make money with WordPress—without building full websites from scratch?Many VAs assume you need to be a developer or designer to offer WordPress services, but that’s not true. You can start small with simple, in-demand packages that bring in steady revenue—without coding or complex builds. In this episode, I’m sharing three easy WordPress packages (revenue streams) you can start offering today, even if you’re just starting. Here’s what you’ll learn: ✔ The #1 fastest WordPress service for

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07:36

TVAP #276: What is MarTech & Why Every Techie VA...

The VA Simple™ Podcast ·

2025/03/25

MarTech—ever heard of it? If not, you’re not alone! Most VAs don’t realize they’re already using it or that it’s one of the most profitable skill sets they can offer.In this episode, I’m breaking down what MarTech is, why it’s essential for online businesses, and how you can start offering MarTech services to attract higher-paying clients. Here’s what you’ll learn: ✔ What MarTech (Marketing Technology) actually means—and why it’s everywhere. ✔ How MarTech powers online businesses and directly

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10:27

TVAP #275: The Techie VA Roadmap: How to Skip Admin...

The VA Simple™ Podcast ·

2025/03/18

Most VAs think they have to start with admin work, charge hourly, and take whatever gigs they can get. But that’s not true.I skipped admin work from DAY ONE and built my business to six figures by focusing on tech services—and in this episode, I’m breaking down exactly how you can do it too. Here’s what you’ll learn: ✔ Why admin work keeps you stuck—and how to transition straight into tech. ✔ How to choose a high-value tech service that pays well from the start. ✔ The power of packaging—why hourly

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06:32

TVAP #274: If I Had to Start Over Today, Here’s What...

The VA Simple™ Podcast ·

2025/03/11

If I had to start my Techie VA business all over again, I wouldn’t waste time on low-paying work, charging hourly, or trying to do everything. Instead, I’d go straight to what actually works—and in this episode, I’m breaking it all down for you. Here’s what you’ll learn: ✔ Why hourly rates keep you stuck & underpaid—and what to do instead. ✔ The power of packages—how to stop trading time for money and sell results instead. ✔ Why marketing is a must—tech skills alone won’t get you paid. ✔ How to

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10:20

TVAP #273: Why Experience Matters in VA Coaching (And...

The VA Simple™ Podcast ·

2025/03/04

Struggling to get clients, package your tech services, or charge what you're worth? This episode is for you.Most VA coaching is slow, vague, or packed with fluff—but real results come from fast, expert guidance. That’s why I restructured my coaching to be action-focused and built for serious VAs who are ready to move. Here’s what you’ll learn: Why most VA coaching doesn’t actually get results—and what to look for instead. How working with an expert saves you time, money, and frustration. What we

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08:49

TVAP #271: How Perfectionism Is Stalling Your Biz (&...

The VA Simple™ Podcast ·

2025/02/25

Hey there! If you’re constantly tweaking your website, rewriting your service descriptions, or telling yourself you need just one more course before you’re ready, this episode is for you.Perfectionism keeps so many Techie VAs stuck—overthinking instead of taking action. But the truth? Clients don’t need perfect; they need someone who can solve their problem. Here’s what we’ll cover: ✔️ Why perfectionism is just procrastination in disguise (and how to break the cycle). ✔️ The "I need more

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14:17

TVAP #272: Don't Be a General VA: Master the Tech...

The VA Simple™ Podcast ·

2025/02/25

Hey there! If you’re stuck doing low-paying admin work, feeling overworked, or struggling to land better clients, this episode is for you. Being a General VA limits your income and opportunities. The real money? It’s in specialized, tech-based services that businesses need—and are willing to pay premium rates for. Whether you’re just realizing that admin work won’t get you to the next level or you already know tech services are the key but aren’t sure where to start—this episode will help you move

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13:09

TVAP #270: How to Run Discovery Calls That Convert...

The VA Simple™ Podcast ·

2025/02/11

Hey there! If your discovery calls feel more like free coaching sessions than actual business opportunities, this episode is for you. It’s time to take control, qualify clients fast, and confidently close deals—without wasting time on tire-kickers.Here’s what we’ll cover: ✔️ The biggest mistakes VAs make on discovery calls (and how to avoid them). ✔️ How to ask the right questions to filter out bad-fit clients before they ghost you. ✔️ The secret to discussing budget upfront—without the

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07:00

TVAP #269: Why Hourly Rates Are Keeping You...

The VA Simple™ Podcast ·

2025/02/04

Hey there! In today’s episode, we’re tackling a hard truth: charging hourly is keeping you broke—and it’s time to change that. If you feel like you’re constantly working but never making enough, this episode is for you.Here’s what we’ll cover: Why hourly rates limit your income – The hidden ways it’s holding you back. How value-based pricing changes everything – Earn more while working less. How to start packaging your services – A simple way to break free from hourly work. By the end of this

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10:33

VTAP #268: Why Marketing (and the Tech Behind It) is...

The VA Simple™ Podcast ·

2025/01/28

Hey there! In today’s episode, we’re diving into an important realization: marketing isn’t for everyone—and that’s okay. But if you’re curious about the systems and strategies that power successful businesses and turn them into lead-generating machines, then this episode is for you.Here’s what we’ll cover: Why marketing matters: How it connects businesses with leads and clients and powers growth. The tech stack that drives success: Automation, funnels, and email marketing essentials. Is this for

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07:19

TVAP #267: Why Low Pay and Lack of Freedom Aren’t...

The VA Simple™ Podcast ·

2025/01/21

Hey there! In today’s episode, we’re diving into why low pay and lack of freedom don’t have to be your reality—and how you can make 2025 the year you break free and build the business you’ve been dreaming of.Here’s what we’ll cover: The mindset shift: Why valuing your expertise is the first step toward higher pay and more freedom. Specializing for success: How focusing on tech services like automation, WordPress, or funnels can help you stand out and scale. Scaling with intention: Simple

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09:25

TVAP #266: Top Tips for Finding Clients Who Need Tech...

The VA Simple™ Podcast ·

2025/01/14

Hey there! In today’s episode, we’re talking about how to find clients who actually need your tech expertise—because let’s face it, not all clients are created equal, and you deserve to work with people who value what you do.Here’s what we’ll cover: Who needs your help: The types of clients out there drowning in tech overwhelm (and why they’re looking for someone like you). Where to find them: The best places to connect with potential clients, plus why sharing value—not selling—is key. How to

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11:07

TVAP #265: Why Techie VAs Are the Future:...

The VA Simple™ Podcast ·

2025/01/07

Hey there! In this episode, we’re diving into why Techie VAs are the future of the freelance world and how you can thrive by specializing, scaling, and standing out in the tech space. If you’ve been wondering how to grow your VA business or pivot into higher-paying services, this one’s for you.Here’s what we’re covering: Why Techie VAs are in demand: The growing need for tech-savvy pros to power online businesses and how you can fill that gap. The benefits of specializing: How niching down can

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