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PODCAST

Profitable Painter Podcast

Daniel Honan, CPA

Profitable Painter Podcast is a rich resource for anyone interested in starting, running, and scaling a professional painting business, offering valuable insights, strategies, and interviews with industry leaders. Through case studies and in-depth discussions, we deliver a vivid picture of the painting industry, with a disclaimer that any financial or tax information is general and not a substitute for professional advice.

business entrepreneurship

All Episodes

35:37

How to Know If Your Painting Business Is Actually...

Profitable Painter Podcast ·

2026/10/05

Send us Fan Mail How do you know if your Painting Business is actually profitable? Daniel Honan, CPA, and Cody Hall, who runs business development at Profitable Painter CPA, break down the numbers that answer it. They start with the ratio Daniel calls the key number for how your business is doing and the 3-to-1 bare minimum behind it, then move to job costing, why a job bid at 50% gross profit comes in at 35%, and the markup fix. From there they cover the close rate that signals you have room...

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7:42

Should Your Painting Business Rent or Own Its Building?

Profitable Painter Podcast ·

2026/10/02

Send us Fan Mail Should your painting business rent or own its building? Daniel Honan, CPA, breaks down the self-rental tax strategy: a separate real estate LLC buys the building, your painting company pays it the rent, and the check you already write every month builds your equity instead of somebody else's mortgage. He walks through how an SBA 504 loan can put you in a $2 million building for about $200,000 down, how a cost segregation study pulls depreciation into the early years instead o...

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36:27

Why $1M Painting Businesses Feel Broke (and How to...

Profitable Painter Podcast ·

2026/09/30

Send us Fan Mail Why do $1M painting businesses feel broke? Daniel Honan, CPA, and Cody Hall break down where the cash goes as you grow and the painting business cash flow rules that fix it. They walk through the four stages of a painting business and why owner pay drops in the $1M–$3M stage, how to grow on your customer's money instead of debt with deposits of 50% or more where your state allows, progress payments on jobs over a week, and 30–90 day vendor terms, and the minimum bank balance ...

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6:31

3 Advanced Tax Strategies for Painting Business...

Profitable Painter Podcast ·

2026/09/29

Send us Fan Mail 3 Advanced Tax Strategies for Painting Business Owners with more than $400K in taxable income. Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book In this episode, I walk through the advanced strategies using real stories from painting business owners we've worked with: what comes after maxing out your 401(k), how real estate losses can legitimately offset painting business income, and how your business can p...

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8:05

Painting Business Profit Margins by Revenue (Real...

Profitable Painter Podcast ·

2026/09/27

Send us Fan Mail What Painting Businesses actually earn at each stage of growth? Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book In this episode, I break down what painting companies really make at four stages of growth: startup (under $350K), build ($350K–$1M), the swamp ($1M–$3M), and sellable asset ($3M+). I pulled the year-to-date numbers for 230 real painting businesses and measured three things — gross profi...

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9:20

How Much Can You Sell Your Painting Business For? (7...

Profitable Painter Podcast ·

2026/09/24

Send us Fan Mail What is a Painting Business Actually Worth? Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book In this episode, I break down real listings, completed sales, and SBA-funded acquisitions by revenue band, and why two companies with the same revenue can sell for wildly different prices. I also analyzed real painting business asking prices, completed transactions, and SBA-funded ownership changes to answer the q...

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18:33

Inside a $4M Painting Business Doing ALMOST...

Profitable Painter Podcast ·

2026/09/21

Send us Fan Mail I tear down the real books of a $4M painting business with a full team, an integrator, and a $10M goal, and finds the two things standing between this owner and a truly valuable asset. Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book In this episode, I open the real financial statements of a sellable-asset-stage painting business (owner anonymized — we'll call him Rich). Rich runs a painting business in Fl...

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20:09

This Painting Business Owner's 10% Discount Is...

Profitable Painter Podcast ·

2026/09/16

Send us Fan Mail I tear down the real books of a $1.7M painting business that doubled its revenue, while a 10% discount quietly dragged his gross profit. Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book In this episode, I open the real financial statements of a swamp-stage painting business (owner anonymized - we'll call him Tony). Tony runs a painting business in Illinois doing about $1.7M a year, and he's aiming for $2...

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15:20

This Painting Contractor Turned Off His Meta Ads. IT...

Profitable Painter Podcast ·

2026/09/13

Send us Fan Mail I tear down the real books of a $1.3M painting business that turned off its Meta ads, shrank 14%, and lost $50K in cash - and the recovery plan to reach $2M. Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book In this episode, I open the real financial statements of a swamp-stage painting business (owner anonymized - we'll call him Ethan). Ethan runs a painting business in South Carolina doing about $1.3M a y...

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17:59

Can This $850K Painting Business Really Hit $2M in 12...

Profitable Painter Podcast ·

2026/09/10

Send us Fan Mail I tear down the real books of an $850K painting business that wants to hit $2M in 12 months: the GP-to-CAC ratio blocking it, the $3,800/month agency math, and the hiring plan that gets him there. Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book In this episode, I open the real financial statements of a build-stage painting business (owner anonymized - we'll call him Bill). Bill runs a painting busines...

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16:16

Can This $350K Painting Business Owner Really Double...

Profitable Painter Podcast ·

2026/09/08

Send us Fan Mail I tear down the real financial statements of a $350K painting business — the cash problem, the markup mistake killing its gross profit, and whether it can double to $600K in 12 months. Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book In this episode, I open the real books of a startup painting business (owner anonymized - we'll call him "Tom"). Tom runs a subcontractor-based residential repaint business...

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13:00

If I Buy a Painting Business.. Here's What I Check First

Profitable Painter Podcast ·

2026/09/07

Send us Fan Mail 4 Financial Moves to turn a $3M+ painting business into a SELLABLE ASSET. Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book You can have a $5 million painting company worth millions of dollars, or a $5 million painting company that completely depends on you, is nearly impossible to sell, and loses its value the moment you leave. In this episode, I break down the 4 financial moves I'd focus on once a pa...

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14:54

How I'd Grow a Painting Business From $1M to $3M

Profitable Painter Podcast ·

2026/09/03

Send us Fan Mail How I'd Get a Painting Business From $1M to $3M Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book If your painting business is doing between $1 million and $3 million a year, you're probably in what Alex Hormozi calls "The Swamp" - revenue is growing, you have more employees, more customers, and more problems, BUT your bank account and personal income aren't growing nearly as fast. In this episode, I brea...

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17:58

What $1M PAINTING CONTRACTORS Know that You Don't

Profitable Painter Podcast ·

2026/08/31

Send us Fan Mail 6 financial moves to ACTUALLY Reach $1M in Your Painting Business. Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book If your painting business is doing between $350,000 and $1 million a year, your biggest financial challenge isn't painting profitable jobs anymore - it's growing without running out of cash, destroying your margins, or doing everything yourself. I'm Daniel Honan, CPA and former painti...

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11:55

6 Financial Moves for Painting Businesses Under $350K

Profitable Painter Podcast ·

2026/08/27

Send us Fan Mail 6 financial moves every painting business under $350K needs to get right first. Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book If your painting business is doing less than about $350,000 a year, this is your roadmap. I break down exactly what I'd focus on financially if I were building a painting business from zero today. I'm Daniel Honan, CPA and former painting business owner. Since 2016, my firm Pro...

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15:48

12 Strategies for Painting Contractors to Legally Pay...

Profitable Painter Podcast ·

2026/08/24

Send us Fan Mail 12 tax strategies for painting business owners, explained in plain English by a CPA who's worked with 500+ painting businesses over the last 10 years. Work with us https://profitablepaintercpa.com/vsl Free Book - Profitable Painter https://profitablepaintercpa.com/book If you own a painting business and you've ever wondered "am I paying more in taxes than I need to?" This is for you. I discussed 12 strategies one by one: how each works, who should consider it, and t...

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24:43

Helping a $700K Painting Business Fix Its Overhead...

Profitable Painter Podcast ·

2026/08/14

Send us Fan Mail Daniel helps the owner of a $700K painting company who has been badly undercharging for overhead - marking up 10% when his real numbers call for far more. Daniel walks through a complete job-pricing model (fully-loaded labor + materials, an overhead multiplier built from the last 12 months, and a 15% net-profit target) and shows why the company's oversized team is inflating quotes to a 56% gross profit that's too high to win work. They also cover the margins needed to win gen...

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17:55

Helping a $500k Painting Business with Profitability...

Profitable Painter Podcast ·

2026/08/07

Send us Fan Mail Daniel provides a roadmap for a business owner looking to optimize his painting company for an eventual sale and retirement in 12 to 14 years. The discussion focuses on immediate strategies to improve cash flow by increasing job deposits and long-term tactics to boost net profit from 11% to 30%. Key recommendations include refining the sales process by presenting in-home to increase close rates, implementing a "good, better, best" pricing model, and introducing an "on-time, o...

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14:47

Helping a $1.5M Painting Business with Sales...

Profitable Painter Podcast ·

2026/07/31

Send us Fan Mail In this video, we explore effective compensation strategies for painting business sales teams, including both door-to-door setters and closers. The discussion breaks down a tiered commission structure tied directly to gross profit, designed to incentivize high-value sales while ensuring company profitability. We also compare the pros and cons of offering a base salary versus a straight commission model to attract and retain top-tier talent capable of closing over $1 million i...

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18:34

Helping a Painting Franchise with 3 Accounting Red Flags

Profitable Painter Podcast ·

2026/07/24

Send us Fan Mail In this session, we dive into the three primary accounting red flags that can hinder the success of a painting business: improper pricing, team compensation errors, and poor cash management. You will learn why undercharging can be fatal for franchisees with royalty fees and how to build a strong sales process to attract high-quality clients. We also explore effective subcontractor management, including how to use production rate estimating tools and material budget incentives...

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242 results

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