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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:39:20

Ep 427: Brush Your Teeth

Market Proof Marketing: Home Builder Marketing Insights ·

2026/02/19

Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Caroline Collard and Jackie Lipinski to dive into the nitty gritty details that separate effective marketing from flashy trends and flimsy strategies. From unintended brand messaging in the biggest ads of the year to understanding the halo effect on your brand performance, this episode is full of the kind of compounding analytical attention to detail that actually converts when the market heats up. Listen in to discover

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00:46:07

Ep 426: Disappointment is Optional

Market Proof Marketing: Home Builder Marketing Insights ·

2026/02/12

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Jackie Lipinski and Beth Russell to discuss the coming shift from search sessions to decision sessions, the value of attention, the growing importance of giving your audience a clear next step, and the personal pain of clearing your browser cache. If you need a clear next step for your spring marketing plan, listen in for real signals amidst the noise of today’s AI opinions, tactics to avoid the dreaded inventory

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00:52:23

Ep 422: It's Not Hard, It's Work

Market Proof Marketing: Home Builder Marketing Insights ·

2026/01/21

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley is joined by Jackie Lipinski and Beth Russell for a deep dive into the difference between strategy and intent, the tradeoffs that rule the day, and what you learn from failure.From timeless struggles with SEO, content creation strategy, and letting sales teams be marketers, to the timely news of Redfin's CEO departure and the reigning YouTube SEO advantage, this episode covers wide territory your marketing team needs to know

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00:41:23

Ep 420: The Stop Doing List

Market Proof Marketing: Home Builder Marketing Insights ·

2026/01/08

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Julie Jarnagin and Beth Russell for a timely conversation about what’s worth your effort in 2026. From Google audience size changes to alleged customer journey changes, this episode is all about right-sizing, prioritizing, and knowing when to say no. If your 2026 to-do list is already growing out of control, this episode will help you find optimal grip on what really matters for your marketing.Story TimeBeth - It's

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00:34:53

Ep 418: When Housing Data is Already Late

Market Proof Marketing: Home Builder Marketing Insights ·

2025/12/25

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley welcomes Trevor Bacon, Chief Executive Officer of Parcl and Parcl Labs, to examine how real-time real estate data and market-based signals are changing the way housing markets are interpreted. Drawing on financial-market frameworks applied to residential real estate, Trevor explains why traditional pricing indexes often lag reality and how alternative signals—like sentiment and probability—can offer earlier insight. The

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00:30:41

Ep 417: The Most Terrible Time of the Year?

Market Proof Marketing: Home Builder Marketing Insights ·

2025/12/18

Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin, Beth Russell, and Caroline Collard discuss end of year plans, trends, and truths. From major brands’ flops to risky tactics built on good science, the team helps marketers chart a path through end of year planning that leans into what works and away from fads that will only dilute brand reputation in the year ahead.Story TimeBeth – With costs top of mind, buyers need a vision before they’ll fall in love with a homeCaroline –

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00:38:55

Ep 416: Strong Signals for 2026

Market Proof Marketing: Home Builder Marketing Insights ·

2025/12/11

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Jackie Lipinski welcome a very special guest into the podcast studio. Caroline Collard is Do You Convert’s newest Marketing Coach, manages the Marketing Strategist team, and is lauded as DYC’s digital strategy secret weapon. With Caroline’s keen perspective in the mix, the team discusses end-of-year campaigns, video trends, 2026 market forecasts, and whether OpenAI goes from red to dead as Google surges ahead. From consumer

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00:29:39

Ep 414: Robots Gone Rogue

Market Proof Marketing: Home Builder Marketing Insights ·

2025/11/27

Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell on this special Thanksgiving edition to tackle the challenges marketers face in a world overflowing with information and AI slop.From breaking out of narrow thinking to sparking authentic connections with your audience, they share practical ways to transform your marketing by starting with the underlying thoughts that ultimately shape strategy. Learn how to stand out, ignite that spark, and stay ahead before

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00:45:43

Ep 412: You Don't Have to Internalize the Valley

Market Proof Marketing: Home Builder Marketing Insights ·

2025/11/13

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Jackie Lipinski in the studio to discuss technology, change, and the inevitability of pain. Kevin shares cogent examples (like choosing not to participate in a bad economy through a 500% tip) to illuminate counterintuitive mindset moves to keep builders moving forward. From the struggles that shape resilience to the real story of search data for builders, this episode is a reminder that you don’t have to internalize the

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00:58:40

Ep 411: Realtor Gone Rogue

Market Proof Marketing: Home Builder Marketing Insights ·

2025/11/06

Listen, Like and Subscribe on Apple or Spotify Podcasts: Nick Aufenkamp, founder of DIY Home Buyer Academy, joins Kevin Oakley to explore how transparency, data, and evolving buyer agency are rewriting the rules of real estate. Kevin and Nick share surprising takes on the current and future state of the Zillow + ChatGPT partnership. From start to finish, this episode is brimming with insights on what happens when buyers start leading the process themselves.AI & the Mirror EffectTech is giving us a

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00:30:16

Ep 410: Marketing Merit Badges

Market Proof Marketing: Home Builder Marketing Insights ·

2025/10/30

Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell and Jackie Lipinski to explore what today’s challenges can teach marketers about grit, growth, and grace. From marketing merit badges to limiting factors, they discuss the perspective and strategy builders need to finish the year strong.Special AnnouncementsMarket Proof Marketing Academy 2026 is open for registration! A high-energy, hands-on virtual event designed to fast-track marketing mastery for

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00:39:28

Big Shifts with Zillow - Bonus Episode

Market Proof Marketing: Home Builder Marketing Insights ·

2025/10/24

Listen, Like and Subscribe on Apple or Spotify Podcasts: On this bonus episode, Qadra Evans, Director of Industry & Partner Engagement at Zillow, joins host Kevin Oakley for a look inside how one of the most-used housing platforms is adjusting to new demands in buyer behavior, builder engagement, and affordability. This conversation breaks down what’s evolving and how builders can interpret the signals.Tools That Reflect the MomentFrom dream browsing to financial fit: affordability filters get

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00:47:02

Oversimulated?

Market Proof Marketing: Home Builder Marketing Insights ·

2025/10/23

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley joins Julie Jarnagin and Beth Russell for conversations on ChatGPT considerations, Sora’s impact, shutdown shockwaves, and Halloween costumes. Whether you love or hate the rapid pace of change lately, this episode dives into the major shifts shaping the market and more.Special announcementsInterest in the January Market Proof Marketing Academy is at an all-time high, with a record number of people on the list. Tickets go live this

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00:40:49

Ep 408: Don't Make Your Marketing the Toaster

Market Proof Marketing: Home Builder Marketing Insights ·

2025/10/16

Listen, Like and Subscribe on Apple or Spotify Podcasts: Fresh from the Summit, Kevin Oakley sits down with Rachel Spaugh for Office Hours to debrief on what stood out most. From how AI is reshaping content to how marketers can hand off great ideas to sales without losing trust, this one’s all about clarity, compression, and exerting creative control without chaos.When More Isn’t BetterFaster isn’t smarter when the message is emptyReal examples from Kevin and Rachel reveal why less content often

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00:37:03

Ep 407: New Tricks, Old Limits

Market Proof Marketing: Home Builder Marketing Insights ·

2025/10/09

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Julie Jarnagin and Jackie Lipinski to unpack the newest AI experiments, marketing shifts, and growth mindsets shaping 2026 and beyond. From Meta’s surreal new playground to the delicate relationship between builder breakthroughs and removing “limiting factors,” this episode looks at how curiosity and clarity drive progress, even when tech or timelines get in the way. Special AnnouncementsThe next Market Proof Marketing

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00:15:11

Ep 406: Margins, Myths and Market Moves

Market Proof Marketing: Home Builder Marketing Insights ·

2025/10/02

Listen, Like and Subscribe on Apple or Spotify Podcasts:In this solo episode, Kevin Oakley takes you inside the room at a recent ULI panel. Builders, sales leaders, and consultants gathered to debate the toughest questions facing the industry, and Kevin is pulling back the curtain to share exactly what he was asked and how he answered.Here are the five big questions he tackled:Beyond discounts: what really drives buyer traffic?Online sales: speed or personalization?Resale vs. new: who wins when

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00:43:53

Ep 405: Certainty Can Dilute Value

Market Proof Marketing: Home Builder Marketing Insights ·

2025/09/24

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Rachel Spaugh are back in the studio for another round of Office Hours. In this episode, their discussion on AI, uncertainty, and messaging uncovers how to approach everything from fear to facts. Together they break down what to do when you need credibility and what's more powerful than certainty in your messaging right now.Tune in to learnHow your leaders think you’re using AI vs how you should be using itWhy objections

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00:37:39

Ep 404: Don't Become the Box

Market Proof Marketing: Home Builder Marketing Insights ·

2025/09/18

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, host Kevin Oakley is joined by guest Kim Sandoval, Director of Corporate Marketing for Classic Homes. Together they discuss Kim's nonlinear career path in homebuilder marketing, revealing salient reminders not to box in yourself, your career, or your company's growth with narrow thinking. As Kevin and Kim share the gift of retrospect clarity, both of their histories serve as needed reminders that every great success story has

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00:29:54

Ep 403: Too Young for Bing?

Market Proof Marketing: Home Builder Marketing Insights ·

2025/09/11

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Julie Jarnagin joins Beth Russell and Jackie Lipinski to discuss diagnosing hidden community issues, aligning the whole team around intent, and how to nail messaging and positioning in a shifting market. From long-form articles around behavior data to hot takes on who actually uses Bing, this one is sure to have you thinking about familiar topics in new ways. Story TimeJackie - The problems that are hidden, but obvious once

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00:26:57

Ep 402: A Modern Mirage

Market Proof Marketing: Home Builder Marketing Insights ·

2025/09/04

Listen, Like and Subscribe on Apple or Spotify Podcasts:In this episode, Kevin Oakley joins Jackie Lipinski and Beth Russell in the studio to reflect on the fine lines between lying and storytelling in marketing, the attribution lies you must know (so you can avoid them), and how creatives in our industry are inspiring the DYC marketing team.Listen closely - this short episode packs in some big questions and even bigger topics in today's ai-driven digital marketing landscape.Story TimeBeth - finding

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