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PODCAST

Reside Platform Podcast

Reside Platform

Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management, and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and

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All Episodes

29:31

Running Teams in Two States Without Losing Your...

Reside Platform Podcast ·

2025/09/24

In this episode of the Reside Platform Podcast, host Suneet Agarwal sits down with Chad Leonberg, leader of The Leonberg Home Team with eXp Realty, to unpack the realities of running teams in two states, rebuilding from scratch, and staying consistent in uncertain markets. Chad shares candid lessons from mistakes he made chasing “shiny objects,” why daily huddles transformed his culture, and how modeling action builds stronger teams. From confronting the hard truths about leadership to embrac...

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41:49

The Non-Negotiable CRM Rule That Built a Top 1% Real...

Reside Platform Podcast ·

2025/09/18

In this episode of the Reside Platform Podcast, host Suneet sits down with Sarah Hardy, Director of Operations at The Hardy Team, to unpack how she helped transform the business from a small group of agents into a top-performing real estate team. Sarah shares her unique journey from school principal to real estate operator, and how she brought education-based leadership frameworks, data-driven decision-making, and systems accountability into the business. You’ll hear how The Hardy Team climbe...

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35:52

ChatGPT Leads, TikTok Traffic, and the New Age of...

Reside Platform Podcast ·

2025/09/05

In this episode of the Reside Platform Podcast, host Suneet sits down with Mitch Braham, founder and CEO of Barham Marketing, to break down the overlooked marketing opportunities that real estate leaders need to pay attention to now. From why Reddit ads are one of the cheapest and most effective top-of-funnel channels, to how AI-driven search (AEO) is reshaping the way realtors generate leads, Mitch delivers actionable insights you can implement immediately. He also shares how TikTok helped h...

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38:08

The Future of Leads: How to Become ChatGPT’s Answer...

Reside Platform Podcast ·

2025/08/29

In this episode of the Reside Platform Podcast, hosts Suneet sit down with Kasim Aslam, Co-Founder of Pareto Talent and Co-Founder of Mastermind, to unpack the next frontier of real estate visibility: Answer Engine Optimization (AEO). Building on insights from massive launches like Alex Hormozi’s $105M book rollout, Kasim explains how realtors can shift from traditional SEO to becoming the actual answer that ChatGPT and other AI engines deliver to clients searching online. The conversation di...

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41:53

Scale Your Real Estate Business With Social Media:...

Reside Platform Podcast ·

2025/08/23

In this power-packed episode of the Reside Platform Podcast, host Suneet sits down with Austin Armstrong, CEO of Syllaby and host of BusinessTok Podcast. Austin reveals exactly how he scaled to over 4 million followers organically, using strategies like high-frequency Facebook thread posts, faceless video content, and engagement pods. He breaks down how real estate professionals can transform listings into viral videos in minutes, leverage AI tools for consistent posting, and ditch outdated l...

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31:50

Culture Over Everything: The Secrets Behind Shonna...

Reside Platform Podcast ·

2025/08/15

Shonna Ruble returns to share the hard-earned leadership strategies behind building Montana’s #1 real estate team. With a bold, no-BS approach rooted in culture, accountability, and human connection, Shonna breaks down exactly how she creates a high-performing team without buying a single lead. She dives deep into her use of love languages to strengthen agent relationships, her weekly “come-to-Jesus” meetings to enforce accountability, and the simple yet powerful systems her agents follow to ...

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40:22

Homes.com vs. Zillow: What the $1B Portal War Means...

Reside Platform Podcast ·

2025/08/08

Suneet and Nick break down one of the biggest plays in real estate marketing history — Homes.com’s massive push to compete with Zillow. Fresh off a record-breaking Super Bowl ad blitz backed by CoStar’s billion-dollar investment, the hosts unpack what this move means for agents, teams, and brokerages. From celebrity endorsements to direct mail packages, they explore how Homes.com’s strategy could reshape lead generation, buyer behavior, and the balance of power among real estate portals. If y...

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52:54

Adapting to Change: Why Real Estate Professionals...

Reside Platform Podcast ·

2025/08/01

Morgan Housel, partner at Collaborative Fund and best-selling author of The Psychology of Money, shares valuable insights on navigating volatility, building lasting wealth, and staying grounded in unpredictable times. He and Nick McLean discuss the real estate market's shifting landscape, with a focus on the importance of adaptability and mindset. Morgan talks about the emotional and financial resilience needed in business, offering expert advice on how to recognize and respond to market chan...

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31:47

The Framework Inside RISE That 6X’d a Business

Reside Platform Podcast ·

2025/07/23

What happens when already producing agents step into the right structure, support, and accountability? In this episode, host Mie Yamashita sits down with three standout performers from the Reside Platform’s RISE (Reside Intensive Sales Experience) program—Aaron Alan, Jessica Noe, and Shaqueal Frazier—to explore the internal and external shifts that helped them elevate their businesses. These agents weren’t starting from scratch—they were already in motion—but they sensed something could be be...

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16:26

Make Your Ops Team the Driver of Recruiting & Profit...

Reside Platform Podcast ·

2025/07/16

In this Reside Platform episode, Mie and Brooke reveal the truth real estate leaders often overlook: your operations team isn’t just admin — they’re the engine that drives sustainable growth. If you want to scale your team’s recruiting, production, and retention without letting agents slip through the cracks, this is the blueprint. Mie and Brooke unpack exactly how ops leaders build repeatable recruiting pipelines, track daily production metrics, and design retention check-ins that keep agent...

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25:11

Build a Recruiting System Agents Won’t Leave with...

Reside Platform Podcast ·

2025/07/09

Suneet sits down with Real Estate CEO growth expert Isacc Guzman to unpack exactly how he’s scaling his recruiting machine across multiple markets — using process instead of personality. With over 50,000 recruiting calls under his belt, Isacc reveals why most bad recruiters “feature dump” and how he flips their failed pitches into inbound leads using YouTube juice and Google domination. From the real math behind why one average agent is worth four of your best clients, to turning LinkedIn, we...

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27:10

Maximizing Listings: How to Thrive in Any Market

Reside Platform Podcast ·

2025/07/02

Suneet and Nick remind us that real estate’s still that tree that has fruit on it — you just need to get your ladder, climb up, and pick it before someone else does. In this no-fluff conversation, they break down exactly how top team leaders keep stacking listings daily, why building three-to-one employees is a must, and how smart operators self-fund their growth instead of chasing expensive loans. They share how to tighten your unique selling propositions, track where every deal really comes...

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38:11

How This Team Leader Built an Accountability-Driven...

Reside Platform Podcast ·

2025/06/27

Third-generation realtor Breann Green shares her extraordinary journey from selling 67 homes as a high school senior to closing 210 deals as a solo agent—all before launching a powerhouse real estate team in Oklahoma City. In this episode, Breann breaks down her "burn the boats" mindset, fanatical time-blocking strategies, and how she holds her 25-agent team accountable with 300 weekly calls and a 33-per-agent productivity standard. Listeners will get an inside look at her systems-first appro...

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16:50

Leading When Everything Feels Like Chaos

Reside Platform Podcast ·

2025/06/18

Lauren and Mie strip away the gloss of real estate and expose the operational chaos, emotional exhaustion, and leadership gaps that silently sabotage even the most driven teams. From the myth of “bad leads” to the hidden cost of poor follow-up systems, this episode dives deep into the real reasons agents burn out and teams underperform. You’ll discover why onboarding chaos, lack of structure, and unchecked CRM databases are bleeding revenue—and what top-performing teams are doing differently....

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35:37

The Exact 3-Part System We Use to Scale Real Estate...

Reside Platform Podcast ·

2025/06/13

Lauren Holland sits down with Brooke Riecke, Client Success Manager at Reside, for a deep dive into the mindset, systems, and strategies that fuel scalable, sustainable team growth in real estate. They unpack how to eliminate chaos with onboarding clarity, why “I don’t have time” really means “I don’t have systems,” and what it takes to lead a business that thrives—without sacrificing personal freedom. If you’re a team leader or ops director who wants to scale smarter, hire intentionally, and...

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26:57

This One Leadership Mistake Is Sabotaging Your Team

Reside Platform Podcast ·

2025/06/04

Lauren Holland and Mie Yamashita unpack one of the most misunderstood dynamics in scaling real estate teams: the relationship between team leaders and their admin. With brutal honesty and strategic clarity, they expose why leadership—not operations—is often the real reason your systems are breaking. Whether you’re overwhelmed, burned out, or blaming a struggling admin, this episode delivers the mindset shifts and tactical tools you need to reset the foundation. Learn how to build systems peop...

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43:56

Why Every Real Estate Team Needs a Webinar Strategy...

Reside Platform Podcast ·

2025/05/28

Suneet sits down with legendary webinar expert Jason Fladlien—often dubbed the "$100 Million Webinar Man," though he now humbly updates that figure to a staggering quarter billion. Jason peels back the curtain on how he went from monk and rapper to one of the most sought-after minds in digital sales and conversions. Tailored for ambitious real estate team leaders and brokerage owners, Jason shares his mental models, time-efficient sales techniques, and proven webinar frameworks that can eleva...

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23:34

2025 Lead Gen Strategy: Why Top Teams Are Going...

Reside Platform Podcast ·

2025/05/21

Chris Snow, team leader of the Florida Coastal Team, returns to share the real strategies behind scaling a 40+ agent operation without relying on portal leads. Chris dives into the power of PPC lead conversion, explaining how he shifted away from expensive platforms like Zillow and built a nurture-based system that generates long-term clients from cold leads. Listeners will discover the tech stack, recruiting systems, and team training frameworks that support consistent monthly onboarding—and...

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52:30

The Sign That Sells: How Top Agents Use Branding to...

Reside Platform Podcast ·

2025/05/14

Nick sits down with legendary branding expert Monte Pratt, owner of Jack Pratt Signs. Monte unpacks how real estate signs are more than marketing—they’re lead generators, reputation builders, and market roots. Learn how to design signs that convert, understand the agent vs. brokerage branding balance, and discover why text-to-lead still trumps QR codes. Monte also shares what might be the future of real estate: interactive smart signage powered by tech and brand clarity. If you want to gain l...

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30:11

Culture, Profit, and People: The 3-Part Formula to...

Reside Platform Podcast ·

2025/05/07

In this powerhouse episode of the Reside Platform Podcast, Director of Team Operations Lauren Holland joins forces with Head of Team Productivity Mie Yamashita to unpack the operational blueprint behind high-performing real estate teams. They dive deep into the three pillars of scaling profitably—people, process, and productivity—and share tactical frameworks that top teams use to streamline backend systems, boost culture, and unlock exponential growth. Whether you're battling disorganized CR...

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128 results

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