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PODCAST

Direct Sales Done Right

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way.With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your

business entrepreneurship

All Episodes

19:20

Episode 373: She Thought She Needed More Sales, but...

Direct Sales Done Right ·

2026/04/09

Are you interested in working 1:1 with Katy? Book a Discovery Call: https://calendly.com/katyursta-info/30min Sign up for Private Coaching: https://boards.com/a/NkqW1.9etKLQ 🎙️ Episode Summary: In this unique episode of the Direct Sales Done Right Podcast, Katy Ursta gives listeners a sneak peek into one of her 1:1 Private Coaching sessions. Discover how personalized coaching can help you see your unique strengths, uncover blind spots, and develop a tailored stra...

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23:33

Episode 372: Stuck in a Rut? 2 Things to Do When Your...

Direct Sales Done Right ·

2026/04/02

Are you interested in working 1:1 with Katy? Book a Discovery Call here: https://calendly.com/katyursta-info/30min Sign up for Katy’s Freshen the Feed Live Workshop Here: https://tinyurl.com/freshenthefeed 🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta shares practical strategies to boost your business momentum by managing energy, setting boundaries, and serving others. Learn how to conduct an energy audit, identify what depletes or fu...

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25:05

Episode 371: Why Your Content Isn’t Connecting (The...

Direct Sales Done Right ·

2026/03/26

Sign up for Katy’s Freshen the Feed Live Workshop Here: https://tinyurl.com/freshenthefeed 🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores the art of storytelling in marketing, emphasizing the shift from being the hero to the guide. She shares frameworks, examples from movies, and practical tips to craft compelling stories that will help build authority and connect with audiences. 💡 Episode Highlights & Time Stamps: 0:44 Introduc...

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22:17

Episode 370: In a Creative Funk? 5 Tips to Get Your...

Direct Sales Done Right ·

2026/03/19

Sign up for Katy’s Freshen the Feed Live Workshop Here: https://tinyurl.com/freshenthefeed 🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses how personal branding and social media strategies impact your business, especially in direct sales. She shares insights on managing personal life sharing, overcoming creative funks, and evolving your personal story to stay authentic and effective. 💡 Episode Highlights & Time Stamps: 0:44 Navigating...

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20:15

Episode 369: Does Your Social Media Content...

Direct Sales Done Right ·

2026/03/12

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the current shifts in social media algorithms, the impact of AI tools like ChatGPT on content creation, and practical strategies for direct sellers to stay authentic, visible, and effective. Listeners will learn how to navigate these changes to boost engagement and conversions. Katy is diving even deeper into these topics in her Freshen the Feed Live Workshop, beginning next week, on 3/17/20...

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22:37

Episode 368: Can You Build 2 Direct Sales Businesses...

Direct Sales Done Right ·

2026/03/05

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the complexities of building multiple direct sales businesses, emphasizing the importance of clarity, belief, and strategic focus. She offers insights on assessing your true goals, maintaining brand consistency, and making informed decisions in a shifting industry landscape. 💡 Episode Highlights & Time Stamps: 0:44 Introduction to Direct Sales and Spring Awakening 6:26 The Importance of ...

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22:17

Episode 367: Would You Join You? The Personal...

Direct Sales Done Right ·

2026/02/26

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta shares insights on personal branding, messaging, and leveraging success stories to grow your direct sales business. You will learn how to position yourself as a guide, enhance your confidence, and use strategic messaging to attract and retain customers and team members. 💡 Episode Highlights & Time Stamps: 0:44 The Power of Incentive Trips 4:07 Your Brand is Not Your Business 5:22 The Importance of...

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41:17

Episode 366: Redefining Direct Sales Right in a Trust...

Direct Sales Done Right ·

2026/02/19

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta and Amber Olson Rourke discuss the evolving landscape of direct sales and network marketing. They explore the importance of trust in the industry, the shifts in consumer behavior, and the need for companies to adapt to these changes. Amber shares her experiences as a leader in the direct sales space, including the challenges faced during a lengthy legal battle with the FTC, and emphasizes the signific...

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26:34

Episode 365: Stop Making Follow-Ups Awkward. 3 Tips...

Direct Sales Done Right ·

2026/02/12

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the challenges of follow-ups in a trust recession, emphasizing the importance of building relationships rather than focusing solely on sales. She shares personal anecdotes and practical strategies for effective follow-ups, including context-based, value-based, and relationship-based approaches. Katy encourages listeners to reframe their mindset around follow-ups, viewing them as opportunitie...

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24:44

Episode 364: 2026 Social Media Trends (that aren't...

Direct Sales Done Right ·

2026/02/05

🎙️ Episode Summary: In the final part of the Direct Sales Done Right Podcast's series on 2026 Social Media Trends (that aren’t lame), Katy Ursta discusses the evolving landscape of social media and the importance of understanding the current trust recession. She emphasizes the need for brands to build community, simplify communication, and foster a sense of optimism to connect with consumers effectively. The conversation highlights strategies for enhancing brand trust and engagement, pa...

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22:48

Episode 363: Why Your Vision Board Isn’t Working (And...

Direct Sales Done Right ·

2026/01/29

🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the significance of vision and goal setting in direct sales, emphasizing the difference between operating from a 'have to' versus a 'want to' mindset. She shares personal experiences and strategies to create urgency and commitment in business, encouraging listeners to find deeper motivations that drive their actions. The conversation aims to inspire individuals to shift their mindset from ca...

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22:09

Episode 362: 2026 Social Media Trends (that aren’t...

Direct Sales Done Right ·

2026/01/22

🎙️ Episode Summary: In part 3 of the Direct Sales Done Right Podcast's 4 part episode series on 2026 Social Media Trends (that aren’t lame), Katy Ursta dives into the evolving landscape of social media trends, emphasizing the importance of originality and authenticity in content creation for 2026. Drawing parallels from Dr. Seuss's story 'The Sneetches', she illustrates how the quest for validation through trends can lead to a loss of individuality. Katy argues that as social media shif...

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26:13

Episode 361: 2026 Social Media Trends (that aren’t...

Direct Sales Done Right ·

2026/01/15

2 spots remain for private mentorship in 2026! https://services.katyursta.com/offers/3egc2Joo/checkout 🎙️ Episode Summary: Katy is not holding back with part 2 of her 4 part episode series on 2026 Social Media Trends (that aren’t lame). Learn how to tell a story that actually catches people's attention: storytelling and vulnerable sharing, emphasizing that genuine connections drive sales and community. Katy provides practical examples of transforming standard content i...

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24:14

Episode 360: 2026 Social Media Trends (that aren't...

Direct Sales Done Right ·

2026/01/08

3 spots now open f or private mentorship in 2026! https://services.katyursta.com/offers/DBXdm7GL/checkout 🎙️ Episode Summary: In part 1 of the 4 episode series of the Direct Sales Done Right podcast, Katy Ursta discusses the resurgence of human connection and why it's putting social media managers out of business. She shared current cited trends for 2026, highlighting the shift from polished content to relatable, genuine interactions. Katy provides actionable strategies fo...

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16:49

Episode 359: The 9 Brutally Honest Questions You...

Direct Sales Done Right ·

2026/01/01

🎙️ Episode Summary: In this episode, Katy Ursta reflects on the challenges of 2025 and embraces the opportunities of 2026, the Year of the Horse. She encourages listeners to engage in self-reflection through 9 thought-provoking questions that focus on personal growth, energy management, and building connections. Katy emphasizes the importance of honesty and courage in moving forward and shares her excitement for the upcoming year. 💡 Episode Highlights & Time Stamps: 0:44 Embracing 2...

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23:52

Episode 358: If This Year Was "A Lot 🤯"- 3 Simple...

Direct Sales Done Right ·

2025/12/25

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta shares her personal reflections and insights on navigating challenges and growth in business and life. She discusses the importance of storytelling, gratitude, and the lessons learned from starting a new business and overcoming personal obstacles in 2025. 💡 Episode Highlights & Time Stamps: 0:44 Podcast Personal Reflections 2:02 Challenges and Truths of the Year of the Snake 5:00 Refle...

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22:45

Episode 357: The Real Cost of Rank Advancement (And...

Direct Sales Done Right ·

2025/12/18

🎙️ Episode Summary: Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness In this episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the transformative year of 2025, discussing the evolution of direct sales and her personal journey in the industry. She emphasizes the importance of reimagining rank advancement, focusing on healthy business practices, and finding joy in the work. Katy shar...

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26:05

Episode 356: The 2026 Direct Selling Shakeup: Why...

Direct Sales Done Right ·

2025/12/11

🎙️ Episode Summary: Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the evolving landscape of direct sales as we approach 2026, emphasizing the critical role of personal branding. She highlights the need for direct sellers to focus on building their personal brands rather than solely relying on their products or companies. Ka...

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21:25

Episode 355: The Subtle Ask: Three Steps to...

Direct Sales Done Right ·

2025/12/04

🎙️ Episode Summary: Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!!!!) https://tinyurl.com/neorawellness In this episode, Katy Ursta discusses strategies for direct sellers to finish the year strong and build momentum into 2026. She emphasizes the importance of showing up confidently, the subtle ask in sales, and the necessity of believing in one's own value. Katy encourages listeners to maintain consistent messaging and to actively ask for...

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25:44

Episode 354: The Confidence Reset for Women Who’ve...

Direct Sales Done Right ·

2025/11/27

🎙️ Episode Summary: The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook Feeling a little shaken after a year of pivots, setbacks, or starting over? You’re not alone—2025 has been a year of massive transition for so many women in direct sales and entrepreneurship. In this episode, Katy Ursta breaks down her RISE Framework for rebuilding confidence when life (or business) pulls the rug out from under you. You’ll learn how to: Remember what’s true about you (not

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