PODCAST

B2B Marketing Podcast

B2B Marketing

The essential resource for B2B marketers.

business

All Episodes

00:24:10

Episode 202: Inside belief, thought theatre and...

B2B Marketing Podcast ·

2025/10/21

In this week’s episode of the B2B Marketing Podcast in association with Differentiated, we are joined by Jon Buckthorp, Commercial Director, Differentiated to discuss the agency's latest report: Art & Science: Exploring new horizons built on belief. The conversation begins with a thought-provoking look at the difference between trust and belief, before Jon shares some striking findings from their in-depth research. For example, did you know that decision-makers are spending around two hours a day

00:24:05

Episode 201: Everything you need to know about...

B2B Marketing Podcast ·

2025/10/17

In this week’s episode of the B2B Marketing Podcast in association with Revere, we dive into the essentials for strategic and financial planning as we head into 2026. We’re joined by Fiona McKenzie, CEO, Revere to chat about everything from why you should be starting with your business vision to the key to tailoring your plans to your C-suite and much more.But that’s not all. We also explore smart budgeting moves every marketer should be making. If you’re not already setting aside a slice of your

00:36:27

Episode 200: The sweet sound of success in audio...

B2B Marketing Podcast ·

2025/09/30

Did you know that 95% of brands lack a solid sound identity? If you’ve never given much thought around audio branding, then this podcast episode is a must-listen. In this episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing spoke with Neil Montgomery, Audio Brander, Almost Nothing Audio Branding.To kick off the episode, Neil shares his journey from a music degree to a sales role and a big four accounting firm, before transitioning to audio branding. He discusses the

00:47:47

Episode 199: A look inside the 2025 B2B Marketing...

B2B Marketing Podcast ·

2025/09/17

We’ve just announced our 2025 B2B Marketing Awards Shortlist, and we are joined by FunnelFuel, Differentiated, Gravity Global and The Croc to break down some of the juicy details behind this year’s theme and campaigns.In this podcast episode, we were joined by Sarah Townsend, Head of Growth & Innovation, The Croc; Chris Omotosho, Managing Director, UK, Gravity Global; Paul Collier, CMO, FunnelFuel; and finally last but not least Jon Buckthorp, Commercial Director, Differentiated. The group

00:21:34

Episode 198: Why B2B strategy needs a little magick:...

B2B Marketing Podcast ·

2025/09/05

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns. In our podcast episode, Matt does validate the importance of data, but stresses that data alone can lead to dogma, and dogma doesn’t make for effective marketing. The two also chat about everything from why strategists love data so much to the metrics that need to be measured beyond the standard

00:31:43

Episode 197: Want to integrate AI into your business...

B2B Marketing Podcast ·

2025/08/05

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing spoke with Jake Bird, Director, JI Marketing to discuss the importance of AI readiness and strategy. They discuss why AI should be woven into your operations not treated as a side project and the risks of relying too heavily on sales bots or overlooking legal issues with AI-driven content. Plus, if you want to find out Jake’s view on the future of AI in marketing, we recommend staying tuned until

00:20:54

Episode 196: Exploring creativity, data and the new...

B2B Marketing Podcast ·

2025/07/31

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Head of Growth Solutions Content, B2B Marketing, spoke with Omne about the evolution of brand into a data growth engine. We were joined by Michael Gividen, CEO, Omne and Anna Massey, Strategy Director, Omne who chatted about everything from the fading relevance of persona marketing to the rise of more creative B2B strategies and the shifting role of influence in the modern B2B landscape. We also dive into what B2B marketers can

00:25:55

Episode 195: How to make your rebrand stand out in a...

B2B Marketing Podcast ·

2025/07/16

In this week’s episode, David Rowlands, Head of Product, B2B Marketing spoke with Jada Balster, VP Global Marketing, TravelPerk to discuss all things rebranding. They first chat about Jada’s experience with other companies such as Workfront and Adobe before jumping into TravelPerk’s recent rebrand. If you’re looking to create allies in the boardroom, impact sales cycles with a strong brand and understand rebranding’s strategy beyond the design, we highly recommend checking out this week’s episode

00:25:25

Episode 194: How to get on the B2B buyer’s shortlist...

B2B Marketing Podcast ·

2025/07/09

Oftentimes, B2B buyers have a list of vendors in mind before they’ve even started the purchase process. So how can brands make sure they’re on that list and increase their chances of winning the deal?In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Head of Growth Solutions Content, B2B Marketing spoke with Matt Hicks, the Strategy Director at Lesniak Swann to unpack this very topic. They dive into how brands can build early awareness through standout content and thought

00:22:46

Episode 193: From startups to CMO: Inside Scott...

B2B Marketing Podcast ·

2025/06/11

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, sits down with Scott Leatherman, the newly appointed CMO of Aviatrix, to explore his career journey and unpack some of the most pressing topics in B2B marketing today.Scott shares his early experiences in Silicon Valley’s startup scene and how they shaped his path to becoming a CMO. He also dives into his first strategic moves in the role - strengthening the marketing team and partnering with

00:25:03

Episode 192: How to stay ahead of the AI curve:...

B2B Marketing Podcast ·

2025/05/30

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing spoke with Ben Lee, Head of Data & AI, Bidwells ahead of his upcoming sessions at B2B Ignite 2025.Ben shares his journey into the world of AI—starting with tools like Jasper—and how he’s gone on to integrate AI into his work at Bidwells, even taking home the Gold for ‘Best Use of AI’ at our 2023 B2B Marketing Awards. And if you haven’t jumped on the AI bandwagon yet, Ben offers insights into how

00:39:33

Episode 191: How to incorporate agentic AI into your...

B2B Marketing Podcast ·

2025/05/15

What is agentic AI? And why is it important? In this week’s episode of the B2B Marketing Podcast, we spoke to Hut 3 about the very topic and how it can be implemented in the various ABM stages. We’re joined by Darryl Merkli, Head of AI Studio & Services, Hut 3 and Andy Johnson, Founder and Director, Hut 3. The trio discuss everything from how Hut 3 built their own agentic AI workflows to striking the balance between the human touch and AI technology. Plus, if you want to find out Hut 3’s top tips

00:26:18

Episode 190: Championing collaboration and commercial...

B2B Marketing Podcast ·

2025/05/12

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, spoke with Khalid Aziz, Marketing Director B2B, Canon, UK & Ireland. Khalid discusses his journey with Canon while highlighting the company's diverse product portfolio. In addition, he also touches on the impact of hybrid working on Canon's sales strategy, emphasizing digital workflow solutions and cybersecurity measures. Plus, he shares why collaboration across departments can lead to business growth and

00:24:09

Episode 189: Aligning purpose and culture into your...

B2B Marketing Podcast ·

2025/04/16

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, sat down with Sarah Roberts, Group CMO, Boldyn Networks to discuss her rebranding strategy over the past two years. She discussed how the company was able to emphasize authenticity to align with the company's culture and purpose; thus, delivering a 40% increase in brand score and an 8% rise in website traffic in the first year, along with improved lead generation and digital strategy success. In addition, the

00:30:22

Episode 188: Is B2B the new frontline of FMCG brand...

B2B Marketing Podcast ·

2025/04/09

In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, Strategy Director, Omne and Scott Sinfield, Creative Strategist, Omne who both discussed how and why B2B has made its way into big FMCGs.They also talk about how brand loyalty differs from B2B vs B2C, why the FMCG space is getting smarter in terms of being data-driven, as well as the strategic changes

00:26:56

Episode 187: How Verizon's Iris Meijer gets the most...

B2B Marketing Podcast ·

2025/04/01

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Iris Meijer, Chief Marketing & Product Officer at Verizon.David and Iris talk about the importance of becoming a commercial marketer, and why the relationship with your product team is absolutely critical. Iris also talks through how she approaches rolling out AI at Verizon, without losing that human-to-human, emotional connection that is so important for building real connections and trust with your audience. If you’d

00:28:25

Episode 186: From the factory floor to the boardroom:...

B2B Marketing Podcast ·

2025/03/19

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Monica Kumar, EVP and CMO of Extreme Networks - a leader in cloud networking.Monica talks through her engineering background, and how she moved her way up from the factory floor all the way to leadership in the boardroom. They talk through how marketing has evolved over the past five years and the need for marketers to put stories at the heart of everything they do. If you’d like to check out our ‘Commercial Marketer

00:34:13

Episode 185: How Omne broke into the Top 10 UK...

B2B Marketing Podcast ·

2025/03/04

In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Omne team about their growth over the past few years as well as its placement in our most recent benchmarking report. We’re joined by Michael Gividen, CEO, Omne; Rebecca Lewis-Stanton, Director of Client Growth, Omne; and Chris Davies, Managing Director, Omne. In our 2025 UK Agencies Benchmarking Report, Omne landed in the top 10 agencies with the highest gross income - and off the back of such an

00:23:00

Episode 184: How to lead an award-winning marketing...

B2B Marketing Podcast ·

2025/02/25

In this week’s episode of the B2B Marketing Podcast, we spoke to Benefex about their joint Gold win for ‘B2B Marketing team of the year’ at our 2024 B2B Marketing Awards.We sat down with Sally Winter, Marketing Director, Benefex to reveal all. We kicked off the conversation by discussing the structure of Benefex’s team and how they were able to experience a huge amount of growth in just a few years. In addition, Sally touches on how to find the right people to deliver on the marketing strategy

00:27:57

Episode 183: JLL’s Global CMO talks AI, his role, and...

B2B Marketing Podcast ·

2025/02/19

In this episode of The B2B Marketing Podcast, David Rowlands catches up with Siddharth Taparia, Global CMO of real estate advisors and professionals, JLL.David and Siddharth talk through the role of a Global CMO at a Fortune 500 company, how Siddharth builds (and measures) commercial marketing strategies, and how JLL is using AI to drive efficiency and effectiveness in everything they do.

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