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PODCAST

Million Dollar Nonprofit

Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar

business non-profit

All Episodes

5:07

Episode 215: How to Write Campaigns That Unite Donors...

Million Dollar Nonprofit ·

2025/11/12

What if your next campaign didn’t just raise money — it started a movement?In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to use AI to craft a “You vs. The World” campaign narrative that rallies donors, unites communities, and turns passive supporters into active participants.You’ll learn the Define. Divide. Unite. framework to build unstoppable energy around your mission:✅ Define: Identify the real “villain” — not a person, but the problem your organization exists to

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4:55

Episode 214: Turn Curiosity Into Donations with a...

Million Dollar Nonprofit ·

2025/11/10

What if your website didn’t just inform — but interacted? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use Typeform, Zapier, and AI to create a “Donor Magnet Quiz” that transforms curiosity into connection.You’ll learn the Hook. Help. Handoff. framework to build a quiz that’s fun, personal, and profitable:✅ Hook: Create playful, emotionally relevant quiz titles that make people click.✅ Help: Deliver value and insight with results that inspire action.✅ Handoff: Automate

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4:58

Episode 213: How to Write Donor Stories That Move...

Million Dollar Nonprofit ·

2025/11/09

Ever wonder why some nonprofit stories go viral — while others barely get a like? The difference isn’t luck or talent. It’s structure. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down his signature storytelling formula, Show. Tell. Ask., a simple framework to craft stories that make donors feel something — and inspire them to act.You’ll learn how to:✅ Show — Start with a moment, not a mission statement. Pull readers into a vivid scene they can feel.✅ Tell — Connect that

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4:26

Episode 212: Repurpose Like a Pro: Turn Blog Posts...

Million Dollar Nonprofit ·

2025/11/07

What if every blog post your nonprofit published could power your social media for a week — or even a month? In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn one blog post into a stream of engaging social content using a single ChatGPT prompt.You’ll learn the Slice. Spark. Share. framework:✅ Slice: Break one long-form story into 5 short, platform-ready posts.✅ Spark: Add emotional hooks and visual prompts to stop the scroll.✅ Share: Automate your posting across

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4:31

Epsode 211: SEO for Nonprofits: The AI Shortcut to...

Million Dollar Nonprofit ·

2025/11/06

Tired of Googling your nonprofit and finding everyone else’s content before your own? You’re not alone — and you don’t need a marketing degree to fix it.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to use AI to finally rank on Google — even if you hate blogging. He introduces the Research. Rewrite. Repurpose. framework, a simple system that helps small teams use ChatGPT to plan, write, and optimize content that donors and volunteers actually find.✅ Research: Find the

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4:29

Episode 210: How to Write a Year of Nonprofit Blog...

Million Dollar Nonprofit ·

2025/11/06

Most nonprofits struggle to stay consistent with content — not because they lack stories, but because they lack time. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI to plan, draft, and polish a full year of blog posts in a single afternoon.You’ll learn the Plan. Prompt. Polish. framework:✅ Plan – Use ChatGPT to build your 12-month content calendar, with four post ideas per theme.✅ Prompt – Let AI generate outlines or full drafts in bulk, saving you weeks of work.✅

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4:45

Episode 209: How Nonprofits Can Land Press Features...

Million Dollar Nonprofit ·

2025/11/03

Most nonprofits deserve media coverage — they just don’t have the time or tools to pitch it right. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how AI can write press pitches that actually get picked up — saving you hours and landing real coverage that builds awareness, credibility, and donations.You’ll learn the Story. Segment. Send. framework:✅ Story: Use ChatGPT to find the emotional, human-centered angles journalists love.✅ Segment: Personalize each pitch by outlet and

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4:35

Episode 208: The Smart Way to Measure Influencer...

Million Dollar Nonprofit ·

2025/10/30

Let’s be honest — most nonprofits have no idea which influencers actually drive donations. They just hope it’s working. But with AI-powered UTM logic, you can finally track every click, conversion, and dollar — automatically.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to use AI tools and tracking links to know exactly which posts and partners are pulling their weight. You’ll learn how to:✅ Build unique UTM links for every influencer (in seconds using ChatGPT)✅ Analyze

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5:13

Episode 207: How to Build Your Nonprofit Influencer...

Million Dollar Nonprofit ·

2025/10/29

What if just 10 people could spark real momentum for your mission this week? You don’t need celebrities — you need community influencers who care about your cause. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build your Nonprofit Influencer Stack, a system of small collaborations that actually drive awareness, engagement, and donations. Learn how to find the right partners, co-create authentic stories, and automate your follow-up to build long-term relationships — all

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5:21

Episode 206: Automate Your Influencer Outreach with...

Million Dollar Nonprofit ·

2025/10/27

What if one local influencer could raise $5,000 for your nonprofit — just by sharing one Instagram Story? You don’t need celebrities to make an impact; you need the right people who believe in your mission. In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to automate 90% of your influencer outreach using AI. Learn how to find local advocates, write personalized outreach scripts that sound human, and build real partnerships that keep growing. With the Find. Friend. Follow-Up

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3:58

Episode 205: How to Turn Your FAQ Page Into a...

Million Dollar Nonprofit ·

2025/10/23

When’s the last time you read a nonprofit’s FAQ page? Most people skip them — and most FAQs are boring, jargony, and transactional. But your FAQ page doesn’t have to be a dead end. In this episode of The Million Dollar Nonprofit, Tom Kelly shows how to turn FAQs into a list-building and donation-generating machine. Using AI and the Clarify. Connect. Convert. framework, you’ll learn how to rewrite your FAQs in a warm, human tone, add emotional impact stories, and include CTAs that guide visitors to

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4:18

Episode 204: How to Use AI to Create FOMO-Fueled...

Million Dollar Nonprofit ·

2025/10/22

Why do people line up for iPhones or grab concert tickets instantly? It’s not need — it’s FOMO. And in fundraising, the same psychology works wonders. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to create AI-powered countdown campaigns that inspire urgency, not guilt. You’ll learn how to design teaser emails, build automated countdowns with tools like Deadline Funnel or Zapier, and celebrate milestones that keep donors engaged until the clock hits zero. Discover the

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4:07

Episode 203: Turn Waitlists into Donors: AI-Powered...

Million Dollar Nonprofit ·

2025/10/21

How many times have people joined your waitlist or signed up for updates, only to quietly fade away? In this episode of The Million Dollar Nonprofit, Tom Kelly shows how to turn that passive interest into active giving using an AI-powered waitlist-to-donor funnel.You’ll learn how to:✅ Warm your waitlist with anticipation emails✅ Woo them with VIP-style personal invites on launch day✅ Win their donation and turn them into long-term supportersFramework: Warm. Woo. Win.This episode teaches you how to

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4:54

Episode 202: Stop Chasing Likes: How to Turn Social...

Million Dollar Nonprofit ·

2025/10/20

What’s the point of thousands of likes or poll votes if they never turn into donations? In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to bridge the gap between engagement and action — using Zapier + AI to turn every Instagram tap, comment, or DM into a new email subscriber automatically.You’ll learn how to:✅ Capture engagement data from Instagram, Facebook, or TikTok using Zapier✅ Connect with followers using AI-written personalized email sequences✅ Convert social fans into

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4:33

Episode 201: Stop Guessing What Donors Want: Use...

Million Dollar Nonprofit ·

2025/10/18

Most nonprofits build campaigns based on guesswork — assuming what donors care about instead of asking them directly. But what if you could gather real donor preferences with just a few Instagram polls?In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down a simple, fast, and fun way to collect donor insights using Instagram Stories, polls, and sliders — and then use AI to turn those insights into smarter campaigns.You’ll learn how to:✅ Use Instagram polls to test fundraising ideas

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4:34

Episode 200: The 5-Day Donor Challenge Funnel That...

Million Dollar Nonprofit ·

2025/10/17

What do Peloton workouts, Bible reading plans, and TikTok challenges all have in common? They keep people coming back — not because they’re long, but because they’re structured.In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use that same concept to build a 5-day donor challenge funnel that creates excitement, forms giving habits, and grows donations — all on autopilot.Using the framework Hook. Habit. Harvest., you’ll learn how to:1️⃣ Hook: Create irresistible invites that

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4:43

Episode 199: Build a Video Testimonial Generator...

Million Dollar Nonprofit ·

2025/10/16

What’s harder than getting a donor to give? Getting them to share why they gave. Those stories are gold — but most nonprofits never capture them.In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a video testimonial generator using ChatGPT + Typeform so you can collect, polish, and share authentic donor stories on autopilot.Using the three-step framework — Ask. Assemble. Amplify. — Tom walks you through how to:1️⃣ Automate story collection with Typeform prompts that feel

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4:28

Episode 198: Turn Testimonials Into TikToks: How AI...

Million Dollar Nonprofit ·

2025/10/15

Most nonprofits sit on storytelling gold — powerful donor and beneficiary testimonials that could inspire thousands, but instead, they collect digital dust.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to take those real stories and turn them into scroll-stopping, donation-driving videos using AI tools like Descript, OpusClip, and ChatGPT.You’ll learn a simple three-step framework — Collect. Clip. Caption. — that makes it fast and easy to turn raw footage into viral

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4:04

Episode 197: How to Build a Donor Growth Loop: Turn...

Million Dollar Nonprofit ·

2025/10/14

Why do people share TikToks, memes, or YouTube Shorts? Because it feels rewarding. Now imagine if your donors felt that same reward every time they shared your mission.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to build a donor growth loop that turns every donation into a ripple effect of giving. Using a simple three-step framework — Trigger, Reward, Repeat — you’ll learn how to encourage donor sharing at the right moment, make sharing emotionally rewarding, and

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4:19

Episode 196: How to Use AI to Build a Donor Referral...

Million Dollar Nonprofit ·

2025/10/13

If every donor brought just one more, how fast would your nonprofit grow? Double. Triple. Explode. That’s the power of referrals — and the key to sustainable, scalable growth.In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a donor referral engine using AI and automation. You’ll learn the Identify, Incentivize, Integrate framework to find your best evangelists, motivate them to share your mission, and make referrals easy to track and reward.Tom breaks down how to use

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238 results

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