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PODCAST

Education Marketing Leader with Chris Rapozo

🎙️ Welcome to The Education Marketing Leader Podcast Hosted by Chris Rapozo, this podcast delivers actionable insights and proven strategies specifically for higher ed marketers. Each episode explores the challenges and opportunities in education marketing, providing you with tools to refine your campaigns, elevate your institution’s brand, and engage your audiences effectively. Learn how to create impactful content strategies, leverage personalization, optimize social media, and tackle challenges

business marketing

All Episodes

31:27

How to Support 16 Campuses Without Controlling Them

Education Marketing Leader with Chris Rapozo ·

2026/04/16

A student gets a flat tire on the way to class.No savings. No backup plan.That could be the end of their education.This episode with Erica Marye, System Director of Digital Marketing, Kentucky Community and Technical College System, is part of the Education Marketing Leader Community College Month Series.She leads digital strategy across 16 colleges at the Kentucky Community and Technical College System.A few takeaways:• You can’t market everything. Prioritize what matters • Centralization should

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24:17

Why Community Colleges Matter. A Conversation with...

Education Marketing Leader with Chris Rapozo ·

2026/04/02

Community colleges don’t always get the spotlight. But they change lives every day.To kick off our Community College Month series, I sat down with Wallace Caleb Bates, Director of Marketing and Communications at Hazard Community and Technical College and 2026 NCMPR National Rising Star.Wallace’s story comes full circle. He started as a student at HCTC and returned just a few years later to lead marketing and communications. He shared that walking into the president’s office on his first day felt

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50:59

Everybody Writes w/Ann Handley | March Book Club

Education Marketing Leader with Chris Rapozo ·

2026/03/27

In this special edition of the Education Marketing Leader podcast, our book club welcomed a very special guest. Ann Handley joined us live to discuss her bestselling book Everybody Writes and engage directly with higher education marketers from across the country. Ann didn’t just stop by. She stayed, listened, and generously gave her time to react to audience insights, answer questions, and expand on the ideas that have shaped how so many of us think about writing and marketing. The conversation

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42:12

Winning Yield Season with Video

Education Marketing Leader with Chris Rapozo ·

2026/03/19

John Azoni (Founder, Unveild) breaks down how higher ed teams should be using video during yield season.Not more content. Better placement.What we cover:Where video actually impacts admits → depositsWhy most schools fall off after inquiryThe “random acts of video” problemHow to use 1:1 video from counselorsWhy student voices outperform leadershipSimple ways to reduce friction (FAFSA, apps, next steps)What metrics actually matter (hint: not views)If your yield strategy is still email-heavy and

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34:41

Strategy Over Tactics. Rethinking Organic Social with...

Education Marketing Leader with Chris Rapozo ·

2026/03/05

In our latest episode, Jenny Li Fowler, Dir. of Social Media Strategy at MIT, breaks down the difference between strategy and tactics in organic social media. And why confusing the two is exactly how teams end up busy, stressed, and stuck.Her point is simple. When your strategy is clear, everything gets easier: • You know who you’re trying to reach, not “everyone” • You define what success actually looks like • You stop chasing random posts and start building momentumOrganic social can drive real

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37:08

Where Direct Mail Fits in the Modern Enrollment Mix

Education Marketing Leader with Chris Rapozo ·

2026/02/19

Direct mail is not dead. Most institutions just stopped using it strategically. I talked with Dylon Jones from Spectrum Marketing Companies about how direct mail actually works in higher ed today. Key takeaways for enrollment and marketing teams • Direct mail fails when strategy fails. Not the channel. • The biggest mistake is sending one piece and expecting results. • A strong baseline is 3 mail drops across 3 months. • Mail must drive to a targeted landing page, not your homepage. • The best

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48:51

Short Form Video That Actually Works

Education Marketing Leader with Chris Rapozo ·

2026/02/05

Short form video “best practices” are mostly fake rules. If you want what works in 2026, you need reps, speed, and real people. In the latest episode of Education Marketing Leader podcast, I sat down with Rob Clark, creator of That Tall Family, Founder of Tall Family Media, and author of Growing Your Influence, 4 Billion Views and Attention Gap, which we co-authored. Here are a few takeaways from the episode: 1) Quantity creates quality. More reps. More learning. More wins. 2) Speed matters. Stop

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37:20

This School Tripled Enrollment by Breaking Higher Ed...

Education Marketing Leader with Chris Rapozo ·

2026/01/22

How does a university triple freshman enrollment while others struggle to break even?In this episode, I talk with James Steen, Ph.D., VP for Enrollment Management & Marketing at Houston Christian University, about what actually drove HCU’s growth.We get into:Why removing friction mattered more than better messagingHow direct admission and guaranteed offers changed behaviorThe role marketing played once the value proposition was clearWhat “next practice” looks like when operations and enrollment

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39:02

Leadership and Identity in 2026: Starting Over With...

Education Marketing Leader with Chris Rapozo ·

2026/01/08

Season 4 is here, and we’re kicking it off with a conversation that will reset how you think about urgency, identity, and starting over.In this episode of the Education Marketing Leader Podcast, I’m joined by Erin Mark. TEDx speaker, storyteller, and Director of Partnerships at Merit.Erin was born with cystic fibrosis. She grew up hearing she wouldn’t live past 18. At five years old, she overheard her life expectancy on a phone call. At 35, she entered end-stage disease and was preparing to die

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52:29

The Go-Giver | December Book Club

Education Marketing Leader with Chris Rapozo ·

2025/12/10

For our final book club meeting of 2025, we dove into The Go-Giver—and had the incredible opportunity to host co-author Bob Burg for a live Q&A. It was one of our most reflective and practical sessions of the year.What We DiscussedWhy generosity and value-creation matter more than tactics in leadership and enrollmentHow “everyone is in sales”—especially in higher edCommunicating value vs price when talking about tuitionThe difference between being a go-getter, go-giver, and go-takerWhy listening

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38:39

The Art of Effective Prospect Nurturing with Lisa...

Education Marketing Leader with Chris Rapozo ·

2025/11/20

In this episode, I talk with Lisa Starkey-Wood, VP of Enrollment Strategy at Stamats, about what breaks most prospect journeys—and what to fix first.We cover:RFI roadblocks: Why many teams can’t even find their own inquiry form and how to fix basic CTA and form placement so students don’t stall on step one.Day-zero done right: What a strong confirmation experience looks like (thank-you page, instant email, timely counselor outreach) and why waiting for “perfect” personalization is a mistake.Real

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56:21

How to be a small college | November Book Club Meeting

Education Marketing Leader with Chris Rapozo ·

2025/11/12

What does it really mean to be a small college—and to thrive as one? In this special Book Club Edition of the Education Marketing Leader Podcast, host Chris Rapozo sits down with Dr. Gary Daines, author of How to Be a Small College, along with regular EML Book Club members from across higher ed and the agency world. Together, they unpack the “growth or die” mindset that dominates U.S. higher education and explore a more sustainable, mission-driven alternative focused on community, clarity, and

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29:32

The 15-Year-Old Co-Founder Changing How Students...

Education Marketing Leader with Chris Rapozo ·

2025/11/06

The college search process is broken, and two teenagers might be the ones to fix it. 👇When Evan Goldstein tagged along on college tours with his older brother, Jack Goldstein, something clicked:The tours showed buildings, history, and mascots — but not real life.What’s it actually like to live, study, and eat on campus?What’s the vibe on a Tuesday afternoon when no one’s performing for a brochure?That missing authenticity inspired Evan and Jack to build Quadzio, a platform connecting high schoolers

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41:39

Balancing Internal Teams and Agency Partners in...

Education Marketing Leader with Chris Rapozo ·

2025/10/23

Guest: Dr. Evan Kropp, Executive Director of Distance Education, University of Florida 🐊 Topic: In-House vs. Outsourced Marketing — Finding Your Higher-Ed Sweet SpotWhen should you keep marketing work in-house — and when does it make sense to outsource?In this episode, Dr. Evan Kropp shares his eight-factor framework to help higher ed marketing teams decide where to invest their time, talent, and budget.You’ll hear:Why there’s no universal playbook — and how to adapt decisions to your institution’s

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40:39

How CU Boulder Scales Content That Drives Action |...

Education Marketing Leader with Chris Rapozo ·

2025/10/09

Are your stories driving outcomes—or just filling space?On the latest Education Marketing Leader Podcast, I sat down with Maria Kuntz, Director of Content Marketing Strategy and Communications (Advancement) at CU Boulder.We talked about how to move from “just stories” to content that directly drives advancement and institutional goals.Here are the key takeaways for higher ed marketers:🔹 Every story should connect to a business outcome—volunteer, mentor, attend, or give.🔹 Audience segmentation

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53:25

The Gears of Success | September Book Club

Education Marketing Leader with Chris Rapozo ·

2025/10/01

This month’s Education Marketing Leader Book Club turned into a masterclass on applying business strategy in higher ed, and how to market what you’ve actually got.Whether you work at an institution or support one as a vendor or consultant, you’ll find so much value in this one.Especially if you’ve ever felt stuck in the “short-order cook” trap or siloed from strategy.✅ Why every marketer needs to think like a product manager✅ Lessons on market fit, internal alignment, and pricing strategy✅ A call to

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44:58

Relationship-building in admissions isn’t what it was...

Education Marketing Leader with Chris Rapozo ·

2025/09/25

On the latest Education Marketing Leader Podcast, I sat down with Ryan Trout, Director of Admissions at Northeastern Illinois University.We revisited his 2020 Stamats article, “Three Ways Relationship Building Helps Admissions Teams Excel,” and discussed how those lessons look different in 2025.Here are the key takeaways for higher ed marketers and enrollment leaders:🔹 Admissions is more competitive than ever.Test-optional is the norm, discount rates keep climbing, and students arrive less prepared

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36:25

How Higher Ed Marketers Can Engage Gen Z, Parents,...

Education Marketing Leader with Chris Rapozo ·

2025/09/10

How do you create marketing that connects with students, parents, and alumni—all at the same time—without watering down your brand?In this episode of the Education Marketing Leader Podcast, Chris Rapozo talks with Jen Brock, VP of Marketing & Communications at Mount Holyoke College, about how to engage intergenerational audiences in higher education.You’ll learn:How Gen Z, parents, and alumni respond differently to marketing messagesWhy authenticity, ROI, and legacy all matter in brand

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60:10

Finding Mission-Fit Students in Higher Ed 🎓 | August...

Education Marketing Leader with Chris Rapozo ·

2025/09/03

This special episode of the Education Marketing Leader Podcast brings you inside our August Book Club meeting, where we discussed Chasing Mission Fit with the author himself, Bart Caylor. 📖 Chasing Mission Fit tackles one of higher ed’s toughest challenges: finding and connecting with the students who are the right fit for your institution. In this episode, Bart and our book club community of higher ed marketers dive into: ✨ Why avoiding generic claims matters more than ever ✨ The “short-order cook

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35:00

Using Data to Drive Enrollment Strategies - A...

Education Marketing Leader with Chris Rapozo ·

2025/08/28

In this week’s episode, I sat down with Kristen Johnson, Founder of Wise Marketing Strategy, to talk about how colleges and universities can better use data to guide enrollment marketing. Here are some of the key takeaways for higher ed marketers: ✅ Focus on inquiry conversion Don’t just count inquiries—track how many convert to applicants, accepts, and enrolled students. That’s where you’ll see quality and funnel movement. ✅ Build multi-channel, segmented nurture flows Pair admissions outreach with

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141 results

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