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PODCAST

Success School

Join Steph and Tim Frey on the Success School Podcast, where we share the exact systems we use to help service businesses get new clients every week and stay fully booked. Each week you"ll get: System Deep Dives – How to install a simple marketing system that brings new clients in consistently, without relying on referrals or social media. Real Results – Behind-the-scenes stories from service businesses we"ve worked with who went from unpredictable referrals to fully booked

business entrepreneurship

All Episodes

30:08

Q&A Professional Services Edition! Advertising for...

Success School ·

2026/04/12

We’ve done Q&As before but never like this.Today we opened up our question box to professional services, we’re talking law firms, medical clinics, accounting businesses, real estate agencies, skincare clinics… The best part about this episode is even if you’re not in one of these services - the advice is still relevant. And honestly might help give you an edge in your own niche. You’ll hear: 0:00 - Our personal updates: our thoughts on going back to cities after island life + why we

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28:51

Switching VA roles to AI + What We’ve Learnt Spending...

Success School ·

2026/04/05

It’s that time again - we’re sharing everything we’re currently testing, trialling and learning in our 7 figure coaching business. That’s including what’s working, what’s not, what we’re doing with AI and even what we’re choosing to focus and spend our money on. You’ll hear: 0:00 - Our personal updates: Creating a landing page with Claude and what Steph didn’t expect from starting IVF 10:09 - How we come to decisions quickly in business + how to not fall into the sunk cost fallacy 15:53 - What

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32:07

How Service Businesses Sign 20 - 40 Clients a Month...

Success School ·

2026/03/29

Most service businesses are stuck in what we like to call ‘the referral trap.’And we all know those are inconsistent, unreliable, and ultimately - unscalable. So if you want a more predictable way to bring in new clients each month, this one’s for you. We’re giving you the complete system - from how to get the lead, how to convert the lead, how to deliver, as well as retain at scale. Including the one form of advertising most service businesses overlook entirely. You’ll hear: 0:00 - Our

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28:40

Q&A: Low Engagement, Stuck at $10k Months & How to...

Success School ·

2026/03/22

If you’re building a business right now, chances are you’ve asked yourself at least one of these questions:1) Why is my audience growing but no one is buying? 2) Why do I keep getting stuck around the same income level? 3) And how do you reach back out to old clients without it feeling weird? If you want to be part of the next Q&A and get your questions answered, then follow us on IG @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__

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29:06

The 5 Content Formats That Will Grow Your Profile AND...

Success School ·

2026/03/15

This is stuff we only usually share with our clients but we wanted to let our podcasts community in on it as well. Today we’re talking about everything that we’ve been doing with our organic marketing after hiring a full time content creator. We’re covering everything from what’s changed, insight into how people are using the platform today (what they want to watch and what they don’t) as well as going through 5 content formats that are stupidly easy to make, that will grow your profile AND

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30:00

Q&A: Fixing “Maybe Later” Objections, DM Ghosting &...

Success School ·

2026/03/08

We asked both our communities on Skool and Instagram to tell us what they’re struggling with the most at the moment, so that we could answer it on the podcast and help you out if you’re dealing with the same thing.If you want to be part of the next Q&A and get your questions answered, then follow us on IG @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ (https://www.instagram.com/stephgorton__/) and let us know the next time we post a story. You’ll hear: 0:00 - Our

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26:43

OpenClaw: The AI Agent We’re Using that has Reduced...

Success School ·

2026/03/01

We’ve reduced the time we spend creating ads by HOURS a day because we’ve started integrating a new form of AI bot into our business.Guys, it’s been a while since we last spoke about AI, where it’s going and how to leverage it to get ahead in your business. Things have already changed like crazy and it’s been less than a year. So today we’re talking about what’s changed, what we’ve been integrating into Success School, how we use OpenClaw (previously known as ClawdBot and MoltBot) and why

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45:54

A lot has changed since we moved to Thailand….

Success School ·

2026/02/22

Just moving to a new location, doesn’t create a new life. We packed up and moved our entire lives to Thailand, and it has been amazing but there have been some things we’ve brought with us from Australia that don’t support the next level of business we’re building now … and they’re things most business owners do every single week. If you’ve been wanting to live a life of freedom, work less and earn more this is the episode we share the real behind the scenes of what’s been happening since we

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33:46

3 Ways to Stop Attracting Clients Who Drain Your Time...

Success School ·

2026/02/15

If you’re a coach and your business is technically working, but still feels heavier than it should, you’ll recognise this straight away. Bad clients. The ones who drain your energy, question everything, push back on the work, and somehow take up more space than the clients who actually pay well. We all get them… and yes, they’ll probably always exist. But there are ways to get in front of your ideal clients, and stop the bad clients in their tracks. In this episode, we break down

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29:59

How Coaches Build Consistent Leads WITHOUT Relying on...

Success School ·

2026/02/08

It’s time to build a predictable business guys.You need to be able to take holidays, you need to be able to take days off without your business crashing and burning around you (yes, we’ve been there too). So if you’re a coaching or service based business with inconsistent income, relying on referrals, posting on Instagram without predictable leads, or never knowing how many clients are coming in next month, then you’re going to want to listen to this episode. There are three ways we

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33:22

Everything You Need to Know About Hiring VAs in 30...

Success School ·

2026/02/01

Everyone talks about hiring VAs all the time - especially if you’re a small business. Us included. But we realised that we’ve never gone into depth about exactly what tasks VAs should be doing, how to manage them, where to find them and even how much you should be spending. So today we’re covering all of that plus a few of our own storytimes with the 90+ VAs we’ve had over our businesses. If you’ve ever been on the fence about hiring then have a listen to this one, and reach out to us

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32:45

How Coaches Scale Businesses WITHOUT Working More Hours

Success School ·

2026/01/25

If you’re currently thinking to yourself: “No one can do my job as good as me” “My clients would get upset if someone else in my team started coaching them” “My business just isn’t set up to…” “I can’t afford to hire this person because…” Then we’re sorry but you need to hear this. You are the bottle neck in your business. And until you fix that - you’re not going to build the business that will get you financial freedom. Most coaches don’t make it past $100k a year. Don’t be like

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23:16

7 Lessons From Our HIGHEST Earning Clients (+ one...

Success School ·

2026/01/18

Why are some businesses stuck at 10k months while others reach $100k+?We had a look at our highest earning businesses (including one that’s earning 495k A MONTH) to see what they had in common - and we found 7 things that they’re all doing. And yes $495k is legit… We are legally required to tell the truth (otherwise our business can be sued big time). You don’t want to miss these moments: 0:00 - Our personal updates 07:31 - Lesson Number 1 10:00 - Lesson Number 2 11:10 - Lesson

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What Running $1.3 MILLION in Paid Ads in 2025 Taught...

Success School ·

2026/01/11

That’s right - we spent a LOT on paid ads but do you know what? It paid off. And considering most of our listeners aren’t in the position to spend that much money - we wanted to bring the information to you. In this episode, you’ll be getting access to exactly what kind of paid ads are working right now, how to choose your ads (and have the highest rate of success with them), as well as an analysis between which business is performing better - B2B or B2C? If you stick around, you’ll

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3 Things Working for Our Clients Right Now (that’s...

Success School ·

2026/01/04

If you want to find out:How a client went from having no calls booked at Christmas (the hardest time of year) to 15 sales calls What a client did with her ads to spend $400 and make $6000 Everything a new client did that got him 5 calls in his first week working with us Then you’re in the right place. Today we’re talking about what’s working for our clients in Success School right now. If you listen to this one, you might just leave with a few takeaways you wouldn’t get anywhere

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Our Most Unpopular Opinions in Business… How many do...

Success School ·

2025/12/28

This episode is us saying the things most people in business tiptoe around. Not to be edgy but because these are the exact truths that move people forward. We’re breaking down the stuff no one wants to admit out loud about business. From the expectations we put on ourselves, the patterns we all find ourselves in and the blind spots we try to ignore. So if you’ve been feeling stuck or wondering why business feels heavier than you expected… this one’s going to land. Watch the YouTube

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Get More Sales & Calls From the Leads You Already Have

Success School ·

2025/12/21

In today’s Under the Hood episode, we’re taking you behind the scenes of what’s actually working inside our business right now. We’re chatting all about the things we’re implementing so that you can apply the same thinking to get more sales and more booked calls all from the leads you already have. You’ll also hear what’s converting best for cold leads in 2025, why webinars and live challenges are making such a comeback, and the surprising lesson we’ve learned after testing almost every

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How to Re-Activate Dead Leads, Building a...

Success School ·

2025/12/14

Today we’re tackling some of your biggest business questions around leads, hiring a hire performing team, and what to do when your ads have stopped working…Want your business questions answered next time? Send them over to us over at @realtimfrey or @stephgorton__ to get it included in the next Q&A episode. You’ll hear: 0:00 - Our personal updates 3:53 - How to manage your time better when you’re starting to feel burnt out 6:26 - The best way to get more consistent, high quality leads

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Inside Our Process: How We Work Out What’s Needed for...

Success School ·

2025/12/07

We’re setting out to make $1 million a month in our coaching business.And this is the episode where we are walking you through our exact plan to do it. We know a lot of our listeners aren’t aiming for $1mil - but this applies to EVERY money goal that you’re setting in business. We’re chatting about the exact numbers you need to get clear on to reach your next goal, why you don’t need to know how to actually get to the numbers yet, the staff we need to hire to help us reach our goals and so

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Our 2026 Marketing Plan: Paid Ads, Funnels + What...

Success School ·

2025/11/30

If 2025 wasn’t a good year for you, then we need to make some changes.This is the episode that’s going to help you set yourself up in 2026 so that you can make MORE money and spend more time doing the things that you love. You’re going to find out how to finally stop doing the tasks you don’t want to do, how to get in front of more leads WHILE reducing your time on social media and recommendations for the kinds of ads you should be running. You’ll hear: 0:00 - Our personal updates 5:28

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144 results

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